---
title: "fall plug in refills — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/fall-plug-in-refills"
last_updated: "2026-07-13T19:48:42.435Z"
locale: en
meta:
  description: "fall plug in refills shows low returns (0.4%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list."
  "og:description": "fall plug in refills shows low returns (0.4%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list."
  "og:title": "fall plug in refills — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **fall plug in refills**

**Worth a look**

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 53Growth 33Conversion 87Competition 69Returns 98Price range 63Avg price 77Brand share 3Review moat 24Quality gap 45

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****10.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.71**

avg listing price — sweet spot $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$5.65–$31.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$350K**

$350K/yr · 222K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+6.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,586.53**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**6 **▲rising

**Sellers**

**75**

**Top-5 brand share**

**99%**

**Open market**

**0%**

- Glade54% - Air Wick23% - Febreze17% - FIRIK2% - DERDUFT1% - LASENTEUR1%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$14K8%$28K12%$42K16%$56K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Glade PlugIns Refills Air Freshener Pumpkin & Ginger Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 5 Count](https://m.media-amazon.com/images/I/510ik2wZWdL.jpg)**Glade PlugIns Refills Air Freshener Pumpkin & Ginger Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 5 Count**Glade**$11.78**4.7★4,567 rev](https://www.amazon.com/dp/B0F6G2JWCY) [2![Glade PlugIns Refills Air Freshener Pumpkin & Ginger Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 10 Count](https://m.media-amazon.com/images/I/41F-SeQGoML.jpg)**Glade PlugIns Refills Air Freshener Pumpkin & Ginger Scented and Essential Oils for Home and Bathroom 0.67 Fl Oz 10 Count**Glade**$24.33**4.7★376 rev](https://www.amazon.com/dp/B0F6FVJ9JZ) [3![Air Wick Plug-In Scented Oil Refills 4 Count Pumpkin Spice Air Freshener Essential Oils Eco Friendly](https://m.media-amazon.com/images/I/51EeY8V259L.jpg)**Air Wick Plug-In Scented Oil Refills 4 Count Pumpkin Spice Air Freshener Essential Oils Eco Friendly**Air Wick**$9.30**4.7★6,711 rev](https://www.amazon.com/dp/B0FSHHT1RZ) [4![Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Pumpkin Roll Scent 4 Refill](https://m.media-amazon.com/images/I/51mVOSE7m6L.jpg)**Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Pumpkin Roll Scent 4 Refill**Febreze**$16.01**4.6★4,336 rev](https://www.amazon.com/dp/B0FLLDQ9W6) [5![Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Golden Pumpkin & Spice 4.69 Fl Oz 7 Count](https://m.media-amazon.com/images/I/51UgicyY31L.jpg)**Glade PlugIns Refills Air Freshener Scented and Essential Oils for Home and Bathroom Golden Pumpkin & Spice 4.69 Fl Oz 7 Count**Glade**$28.18**4.8★731 rev](https://www.amazon.com/dp/B0BVPP9HYY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Plug In Refills Air Freshener Pumpkin Apple Cinnamon Cinnamon Roll Salted Caramel Cream 12 Count Compatible with Air Wick & Glade Not Include Glade Plus for Home Office Kitchen Bedroom](https://m.media-amazon.com/images/I/51pa3d18WkL.jpg)**Plug In Refills Air Freshener Pumpkin Apple Cinnamon Cinnamon Roll Salted Caramel Cream 12 Count Compatible with Air Wick & Glade Not Include Glade Plus for Home Office Kitchen Bedroom**FIRIK**$22.22**4 rev2mo ago](https://www.amazon.com/dp/B0GY4XT1FY) [![Glade Automatic Spray Refill 6 Pack Pumpkin & Ginger Scent Home Fragrance Refill Can 6.2 oz](https://m.media-amazon.com/images/I/51+d2zbA2cL.jpg)**Glade Automatic Spray Refill 6 Pack Pumpkin & Ginger Scent Home Fragrance Refill Can 6.2 oz**Glade**$31.14**7 rev4mo ago](https://www.amazon.com/dp/B0GSH5HJJT) [![Plug In Air Fresheners for Home 12 Pack Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Wall Plug In Refills for Summer Compatible with Air Wick & Glade](https://m.media-amazon.com/images/I/51riCFUQl2L.jpg)**Plug In Air Fresheners for Home 12 Pack Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Wall Plug In Refills for Summer Compatible with Air Wick & Glade**DERDUFT**$21.09**68 rev6mo ago](https://www.amazon.com/dp/B0GGBMJKM4) [![Plug In Air Freshener Refills Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Summer Scents for Home 12 Pack 7.92 FLOZ Compatible with Air Wick & Glade](https://m.media-amazon.com/images/I/51WjNV9laIL.jpg)**Plug In Air Freshener Refills Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Summer Scents for Home 12 Pack 7.92 FLOZ Compatible with Air Wick & Glade**LASENTEUR**$19.86**1 rev6mo ago](https://www.amazon.com/dp/B0GD58KGM7) [![Plug In Refills Air Freshener Pumpkin Apple Cinnamon Cinnamon Roll Salted Caramel Cream for Home and Bathroom 7.92 Fl Oz 12 Count Compatible with Air Wick & Glade Not Include Glade Plus](https://m.media-amazon.com/images/I/51O-JjKgX9L.jpg)**Plug In Refills Air Freshener Pumpkin Apple Cinnamon Cinnamon Roll Salted Caramel Cream for Home and Bathroom 7.92 Fl Oz 12 Count Compatible with Air Wick & Glade Not Include Glade Plus**FIRIK**$20.88**52 rev8mo ago](https://www.amazon.com/dp/B0FYDBZK7N)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Glade Automatic Spray Refill 6 Pack Pumpkin & Ginger Scent Home Fragrance Refill Can 6.2 oz](https://m.media-amazon.com/images/I/51+d2zbA2cL.jpg)**Glade Automatic Spray Refill 6 Pack Pumpkin & Ginger Scent Home Fragrance Refill Can 6.2 oz**Glade**$31.14**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GSH5HJJT) [![Plug In Air Freshener Refills Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Summer Scents for Home 12 Pack 7.92 FLOZ Compatible with Air Wick & Glade](https://m.media-amazon.com/images/I/51WjNV9laIL.jpg)**Plug In Air Freshener Refills Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Summer Scents for Home 12 Pack 7.92 FLOZ Compatible with Air Wick & Glade**LASENTEUR**$19.86**1.0★**▲ 1000%**](https://www.amazon.com/dp/B0GD58KGM7) [![Plug In Refills Air Freshener Pumpkin Apple Cinnamon Cinnamon Roll Salted Caramel Cream 12 Count Compatible with Air Wick & Glade Not Include Glade Plus for Home Office Kitchen Bedroom](https://m.media-amazon.com/images/I/51pa3d18WkL.jpg)**Plug In Refills Air Freshener Pumpkin Apple Cinnamon Cinnamon Roll Salted Caramel Cream 12 Count Compatible with Air Wick & Glade Not Include Glade Plus for Home Office Kitchen Bedroom**FIRIK**$22.22**4.0★**▲ 1000%**](https://www.amazon.com/dp/B0GY4XT1FY) [![Plug In Refills Air Freshener Pumpkin Apple Cinnamon Cinnamon Roll Salted Caramel Cream for Home and Bathroom 7.92 Fl Oz 12 Count Compatible with Air Wick & Glade Not Include Glade Plus](https://m.media-amazon.com/images/I/51O-JjKgX9L.jpg)**Plug In Refills Air Freshener Pumpkin Apple Cinnamon Cinnamon Roll Salted Caramel Cream for Home and Bathroom 7.92 Fl Oz 12 Count Compatible with Air Wick & Glade Not Include Glade Plus**FIRIK**$20.88**3.4★**▲ 1000%**](https://www.amazon.com/dp/B0FYDBZK7N) [![Plug In Air Fresheners for Home 12 Pack Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Wall Plug In Refills for Summer Compatible with Air Wick & Glade](https://m.media-amazon.com/images/I/51riCFUQl2L.jpg)**Plug In Air Fresheners for Home 12 Pack Pumpkin Apple Cinnamon Cinnamon Roll & Salted Caramel Cream Wall Plug In Refills for Summer Compatible with Air Wick & Glade**DERDUFT**$21.09**3.8★**▲ 1000%**](https://www.amazon.com/dp/B0GGBMJKM4)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 39 weeks — +6.1% search growth over the last 90 days.

15K10KSpike '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**71%

*“Great fragrance”*

**Value For Money**6%

*“Great value”*

**Quality-Overall**3%

*“Pure pumpkin goodness”*

**Durability**2%

*“they last a good time”*

**Ease Of Use**2%

*“Easy & convenient”*

**Advertised Vs Actual Product**1%

*“Does Its Job”*

**Strength**1%

*“it's strong”*

**Freshness**1%

*“Very fresh and calming”*

**Warmth**1%

*“Cozy home”*

**Sweetness**1%

*“Sweet Apple”*

### **What buyers complain about **

**Smell**45%

*“weak smell”*

**Leak-Proof**11%

*“Leaking when they arrived”*

**Durability**8%

*“Stopped working after a couple months”*

**Value For Money**6%

*“Very expensive for me”*

**Size-Overall**2%

*“they are getting smaller”*

**Strength**2%

*“Not very strong”*

**Advertised Vs Actual Product**2%

*“Not as pictured”*

**Functionality-Overall**2%

*“Did not work for me”*

**Compatibility-Overall**1%

*“I am thinking I purchased this item buy mistake did not fit my plugin no fault of the sellers”*

**Dilute/Watery**1%

*“the amount of liquid has gone down which is very sad”*

### **Top return reasons **

**Smell**54%

**Size-Overall**13%

**Leak-Proof**10%

**Advertised Vs Actual Product**8%

**Compatibility-Overall**5%

**Value For Money**3%

**Functionality-Overall**1%

**Dispensing Mechanism**1%

**Shape/Style**1%

**Product Condition**0%