---
title: "eye ointment for dry eyes at night — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/eye-ointment-for-dry-eyes-at-night"
last_updated: "2026-07-14T01:06:25.722Z"
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  description: "brand-locked demand (top 5 brands take 100% of clicks) — eye ointment for dry eyes at night doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — eye ointment for dry eyes at night doesn't clear our bar today."
  "og:title": "eye ointment for dry eyes at night — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **eye ointment for dry eyes at night**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 75Growth 20Conversion 97Competition 3Returns 100Price range 72Avg price 82Brand share 0Review moat 24Quality gap 45

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****14.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$17.90**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$862K**

$862K/yr · 328K searches

**Price range**

**Good****$9.31–$29.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,196**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-10.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****96%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▼falling

**Sellers**

**113**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Refresh64% - Refresh P.M19% - Systane10% - Soothe7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$129K30%$259K45%$388K60%$517K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Refresh P.M. Lubricant Eye Ointment Nighttime Relief Preservative-Free 0.12 Oz Sterile Packaging May Vary](https://m.media-amazon.com/images/I/41AxiyfLDIL.jpg)**Refresh P.M. Lubricant Eye Ointment Nighttime Relief Preservative-Free 0.12 Oz Sterile Packaging May Vary**Refresh**$11.65**4.5★8,935 rev](https://www.amazon.com/dp/B000052XC0) [2![Allergan Refresh P.M Lubricant Eye Ointment 0.12 Ounce (Pack of 2)](https://m.media-amazon.com/images/I/41dzvb2L7PL.jpg)**Allergan Refresh P.M Lubricant Eye Ointment 0.12 Ounce (Pack of 2)**Refresh P.M**$28.74**4.6★664 rev](https://www.amazon.com/dp/B01K82JLEU) [3![Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count](https://m.media-amazon.com/images/I/51s-nV9Z7gL.jpg)**Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count**Systane**$12.61**4.5★5,470 rev](https://www.amazon.com/dp/B001G0ML14) [4![Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz](https://m.media-amazon.com/images/I/41suawVDL0L.jpg)**Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz**Soothe**$9.31**4.5★5,576 rev](https://www.amazon.com/dp/B00WJZAOS2) [5![Refresh Lacri-Lube Lubricant Eye Ointment 0.12 Oz (2 Pack)](https://m.media-amazon.com/images/I/419AgMO14bL.jpg)**Refresh Lacri-Lube Lubricant Eye Ointment 0.12 Oz (2 Pack)**Refresh**$29.86**4.2★47 rev](https://www.amazon.com/dp/B01K88WVBE)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Refresh Lacri-Lube Lubricant Eye Ointment 0.12 Oz (2 Pack)](https://m.media-amazon.com/images/I/419AgMO14bL.jpg)**Refresh Lacri-Lube Lubricant Eye Ointment 0.12 Oz (2 Pack)**Refresh**$29.86**47 rev6y ago](https://www.amazon.com/dp/B01K88WVBE) [![Allergan Refresh P.M Lubricant Eye Ointment 0.12 Ounce (Pack of 2)](https://m.media-amazon.com/images/I/41dzvb2L7PL.jpg)**Allergan Refresh P.M Lubricant Eye Ointment 0.12 Ounce (Pack of 2)**Refresh P.M**$28.74**664 rev9y ago](https://www.amazon.com/dp/B01K82JLEU) [![Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count](https://m.media-amazon.com/images/I/51s-nV9Z7gL.jpg)**Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count**Systane**$12.61**5,470 rev10y ago](https://www.amazon.com/dp/B001G0ML14) [![Refresh Optive Gel Drops Lubricant Eye Gel For Dry Eyes 0.33 Oz Sterile](https://m.media-amazon.com/images/I/41tHq0ejmtL.jpg)**Refresh Optive Gel Drops Lubricant Eye Gel For Dry Eyes 0.33 Oz Sterile**Refresh**$15.24**10,484 rev10y ago](https://www.amazon.com/dp/B018GXS7WK) [![Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz](https://m.media-amazon.com/images/I/41suawVDL0L.jpg)**Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz**Soothe**$9.31**5,576 rev11y ago](https://www.amazon.com/dp/B00WJZAOS2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Refresh P.M. Lubricant Eye Ointment Nighttime Relief Preservative-Free 0.12 Oz Sterile Packaging May Vary](https://m.media-amazon.com/images/I/41AxiyfLDIL.jpg)**Refresh P.M. Lubricant Eye Ointment Nighttime Relief Preservative-Free 0.12 Oz Sterile Packaging May Vary**Refresh**$11.65**4.5★**▲ 208%**](https://www.amazon.com/dp/B000052XC0) [![Allergan Refresh P.M Lubricant Eye Ointment 0.12 Ounce (Pack of 2)](https://m.media-amazon.com/images/I/41dzvb2L7PL.jpg)**Allergan Refresh P.M Lubricant Eye Ointment 0.12 Ounce (Pack of 2)**Refresh P.M**$28.74**4.6★**▼ 30%**](https://www.amazon.com/dp/B01K82JLEU) [![Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz](https://m.media-amazon.com/images/I/41suawVDL0L.jpg)**Soothe Preservative-Free Lubricant Eye Ointment Nighttime Relief for Severe Dry & Irritated Eyes Gentle for Sensitive Eyes 0.12 Fl Oz**Soothe**$9.31**4.5★**▼ 33%**](https://www.amazon.com/dp/B00WJZAOS2) [![Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count](https://m.media-amazon.com/images/I/51s-nV9Z7gL.jpg)**Systane Nighttime Lubricant Eye Ointment 3.5g 1 Count**Systane**$12.61**4.5★**▼ 52%**](https://www.amazon.com/dp/B001G0ML14) [![Refresh Optive Gel Drops Lubricant Eye Gel For Dry Eyes 0.33 Oz Sterile](https://m.media-amazon.com/images/I/41tHq0ejmtL.jpg)**Refresh Optive Gel Drops Lubricant Eye Gel For Dry Eyes 0.33 Oz Sterile**Refresh**$15.24**4.6★**▼ 56%**](https://www.amazon.com/dp/B018GXS7WK)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.

15K10KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Eye-Hygiene**22%

*“Excellent eye drops”*

**Moist/Dry**17%

*“Helps my dry eyes”*

**Efficiency**7%

*“Gel is effective”*

**Advertised Vs Actual Product**6%

*“As advertised”*

**Quality-Overall**5%

*“Good Quality Night Drops”*

**Value For Money**5%

*“very worth it”*

**Lubrication**4%

*“Nice eye lubricant”*

**Ease Of Use**3%

*“Easy to use”*

**Soothing Effect**3%

*“It instantly soothed my eyes”*

**Comfort-Overall**2%

*“Very comforting”*

### **What buyers complain about **

**Moist/Dry**15%

*“less moisturizing”*

**Thickness**10%

*“Too thick in the small tube”*

**Allergies**9%

*“Extremely irritating to eyes”*

**Functionality-Overall**7%

*“Not effective”*

**Visibility**6%

*“It blurred my vision for quite sometime”*

**Value For Money**4%

*“Expensive,”*

**Size-Overall**3%

*“Very small”*

**Ease Of Use**2%

*“Could not use”*

**Eye-Hygiene**2%

*“After talking to my optometrist I found out it's the preservatives that make eye drops feel bad”*

**Pain Relief-Overall**2%

*“The pain was intense”*

### **Top return reasons **

**Product Condition**21%

**Advertised Vs Actual Product**21%

**Value For Money**7%

**Lubrication**7%

**Ingredients-Overall**5%

**Heating**4%

**Contamination**4%

**Sensitivity-Overall**4%

**Certifications**4%

**Leak-Proof**4%