---
title: "equelle — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/equelle"
last_updated: "2026-07-14T05:09:24.418Z"
locale: en
meta:
  description: "a small market ($44K/yr) — equelle doesn't clear our bar today."
  "og:description": "a small market ($44K/yr) — equelle doesn't clear our bar today."
  "og:title": "equelle — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **equelle**

**Skip it**

A small market ($44K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 48Conversion 23Competition 24Returns 100Price range 89Avg price 95Brand share 38Review moat 40Quality gap 73

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$42.41**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.19–$105.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+18.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,505.23**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$44K**

$44K/yr · 55K searches

## **Competition**

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**11 **▲rising

**Sellers**

**32**

**Top-5 brand share**

**82%**

**Open market**

**14%**

- EQUELLE54% - Eusari11% - Nature's Sunshine6% - Puritan's Pride6% - Estroven5% - MitoQ4% - Open — no brand owns it (5 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$9K30%$13K40%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![EQUELLE Multi-Symptom Perimenopause & Menopause Relief Relief from Hot Flashes Muscle Aches & Supports More Sleep. Hormone-Free Plant-Based S-Equol 1 Month Supply (60 Tablets)](https://m.media-amazon.com/images/I/41KGBzZpl2L.jpg)**EQUELLE Multi-Symptom Perimenopause & Menopause Relief Relief from Hot Flashes Muscle Aches & Supports More Sleep. Hormone-Free Plant-Based S-Equol 1 Month Supply (60 Tablets)**EQUELLE**$44.85**4.3★280 rev](https://www.amazon.com/dp/B0DB6P8KHX) [2![EQUELLE Multi-Symptom Menopause Relief Supplement for Women Plant-Based S-Equol Non-Hormonal & Non-Prescription Fewer Hot Flashes More Sleep Relieves Muscle Aches 3 Month Supply (180 Tablets)](https://m.media-amazon.com/images/I/31kef5RYstL.jpg)**EQUELLE Multi-Symptom Menopause Relief Supplement for Women Plant-Based S-Equol Non-Hormonal & Non-Prescription Fewer Hot Flashes More Sleep Relieves Muscle Aches 3 Month Supply (180 Tablets)**EQUELLE**$105.65**4.3★280 rev](https://www.amazon.com/dp/B0FTTCLPB2) [3![Perimenopause & Menopause Supplements for Women - Hormone Balance for Women with Equol Saffron & Black Cohosh for Menopause hot Flashes Night Sweats Mood & Sleep Doctor Formulated 30 Tablets](https://m.media-amazon.com/images/I/319SlgNeD7L.jpg)**Perimenopause & Menopause Supplements for Women - Hormone Balance for Women with Equol Saffron & Black Cohosh for Menopause hot Flashes Night Sweats Mood & Sleep Doctor Formulated 30 Tablets**Eusari**$40.20**4.4★87 rev](https://www.amazon.com/dp/B0DM9NSCQP) [4![Natures Sunshine Equolibrium 60 Capsules](https://m.media-amazon.com/images/I/31QLBpFvrFL.jpg)**Natures Sunshine Equolibrium 60 Capsules**Nature's Sunshine**$59.88**4.2★88 rev](https://www.amazon.com/dp/B00JJ2BAGS) [5![Puritans Pride Non-GMO Soy Isoflavones 750mg Dietary Supplement with Active Daidzein Genistein and Glycitein Supports Menopause and Hot Flashes 120 Rapid Release Capsules](https://m.media-amazon.com/images/I/41G+1YdhbfL.jpg)**Puritans Pride Non-GMO Soy Isoflavones 750mg Dietary Supplement with Active Daidzein Genistein and Glycitein Supports Menopause and Hot Flashes 120 Rapid Release Capsules**Puritan's Pride**$13.19**4.5★2,288 rev](https://www.amazon.com/dp/B004R66DNQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Prostate Supplement with Equol Stinging Nettle Root & Zinc 60 Capsules](https://m.media-amazon.com/images/I/31ow2k7uR-L.jpg)**Prostate Supplement with Equol Stinging Nettle Root & Zinc 60 Capsules**QUZOYU**$34.75**0 rev1mo ago](https://www.amazon.com/dp/B0H3VB48KB) [![MitoQ Hormonal Metabolic Control S-Equol B. Breve Probiotic & Chromium Supplement for Women Supporting Healthy Estrogen Signaling & Metabolic Function 30 Capsules](https://m.media-amazon.com/images/I/41rYC7mJhDL.jpg)**MitoQ Hormonal Metabolic Control S-Equol B. Breve Probiotic & Chromium Supplement for Women Supporting Healthy Estrogen Signaling & Metabolic Function 30 Capsules**MitoQ**$62.76**23 rev3mo ago](https://www.amazon.com/dp/B0GTS4FFVS) [![EQUELLE Multi-Symptom Menopause Relief Supplement for Women Plant-Based S-Equol Non-Hormonal & Non-Prescription Fewer Hot Flashes More Sleep Relieves Muscle Aches 3 Month Supply (180 Tablets)](https://m.media-amazon.com/images/I/31kef5RYstL.jpg)**EQUELLE Multi-Symptom Menopause Relief Supplement for Women Plant-Based S-Equol Non-Hormonal & Non-Prescription Fewer Hot Flashes More Sleep Relieves Muscle Aches 3 Month Supply (180 Tablets)**EQUELLE**$105.65**280 rev9mo ago](https://www.amazon.com/dp/B0FTTCLPB2) [![3/4 Length Sleeve Womens Tops V Neck Casual Tunic Loose Fit Basic Shirts Trendy Tops for Women 2026 Navy Blue XXL](https://m.media-amazon.com/images/I/415A1CGgglL.jpg)**3/4 Length Sleeve Womens Tops V Neck Casual Tunic Loose Fit Basic Shirts Trendy Tops for Women 2026 Navy Blue XXL**GKBK**$14.09**376 rev1y ago](https://www.amazon.com/dp/B0FH2HGGHJ) [![Perimenopause & Menopause Supplements for Women - Hormone Balance for Women with Equol Saffron & Black Cohosh for Menopause hot Flashes Night Sweats Mood & Sleep Doctor Formulated 30 Tablets](https://m.media-amazon.com/images/I/319SlgNeD7L.jpg)**Perimenopause & Menopause Supplements for Women - Hormone Balance for Women with Equol Saffron & Black Cohosh for Menopause hot Flashes Night Sweats Mood & Sleep Doctor Formulated 30 Tablets**Eusari**$40.20**87 rev1y ago](https://www.amazon.com/dp/B0DM9NSCQP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![3/4 Length Sleeve Womens Tops V Neck Casual Tunic Loose Fit Basic Shirts Trendy Tops for Women 2026 Navy Blue XXL](https://m.media-amazon.com/images/I/415A1CGgglL.jpg)**3/4 Length Sleeve Womens Tops V Neck Casual Tunic Loose Fit Basic Shirts Trendy Tops for Women 2026 Navy Blue XXL**GKBK**$14.09**4.2★**▲ 257%**](https://www.amazon.com/dp/B0FH2HGGHJ) [![Prostate Supplement with Equol Stinging Nettle Root & Zinc 60 Capsules](https://m.media-amazon.com/images/I/31ow2k7uR-L.jpg)**Prostate Supplement with Equol Stinging Nettle Root & Zinc 60 Capsules**QUZOYU**$34.75**0.0★**▲ 257%**](https://www.amazon.com/dp/B0H3VB48KB) [![MitoQ Hormonal Metabolic Control S-Equol B. Breve Probiotic & Chromium Supplement for Women Supporting Healthy Estrogen Signaling & Metabolic Function 30 Capsules](https://m.media-amazon.com/images/I/41rYC7mJhDL.jpg)**MitoQ Hormonal Metabolic Control S-Equol B. Breve Probiotic & Chromium Supplement for Women Supporting Healthy Estrogen Signaling & Metabolic Function 30 Capsules**MitoQ**$62.76**3.9★**▲ 253%**](https://www.amazon.com/dp/B0GTS4FFVS) [![EQUELLE Multi-Symptom Menopause Relief Supplement for Women Plant-Based S-Equol Non-Hormonal & Non-Prescription Fewer Hot Flashes More Sleep Relieves Muscle Aches 3 Month Supply (180 Tablets)](https://m.media-amazon.com/images/I/31kef5RYstL.jpg)**EQUELLE Multi-Symptom Menopause Relief Supplement for Women Plant-Based S-Equol Non-Hormonal & Non-Prescription Fewer Hot Flashes More Sleep Relieves Muscle Aches 3 Month Supply (180 Tablets)**EQUELLE**$105.65**4.3★**▲ 113%**](https://www.amazon.com/dp/B0FTTCLPB2) [![Natures Sunshine Equolibrium 60 Capsules](https://m.media-amazon.com/images/I/31QLBpFvrFL.jpg)**Natures Sunshine Equolibrium 60 Capsules**Nature's Sunshine**$59.88**4.2★**▲ 54%**](https://www.amazon.com/dp/B00JJ2BAGS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 75 weeks — +18.6% search growth over the last 90 days.

2K1KSpike '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 2.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Menstrual Issues**11%

*“Really do help with menopause symptoms”*

**Sleep Quality**10%

*“My sleep has improved”*

**Hormonal Balance**9%

*“Good for hormone balance”*

**Quality-Overall**9%

*“the price-quality ratio is excellent”*

**Efficiency**5%

*“Ok. They were as effective as I was hoping”*

**Stress/Anxiety**4%

*“Helped With Mood Swings”*

**Side Effects**3%

*“No side effects”*

**Energy Level**3%

*“it seems to give me a boost of energy”*

**Ease Of Chewing/Swallowing**3%

*“The capsule is a reasonable size for easy swallowing”*

**Vitamin**3%

*“I love these vitamins”*

### **What buyers complain about **

**Functionality-Overall**18%

*“It doesnt do what this one does”*

**Sleep Quality**13%

*“can't sleep”*

**Side Effects**9%

*“Worst heartburn ever”*

**Value For Money**7%

*“Waste of money”*

**Durability**2%

*“3 months later the hot flashes are back”*

**Stress/Anxiety**2%

*“cause anxiousness”*

**Weight Loss**2%

*“I would not recommend this product if you want to sleep through the night and lose weight”*

**Dosage**2%

*“There is no solid research on the effectiveness of taking so much”*

**Heart Health**2%

*“Worst heartburn ever”*

**Ingredients-Overall**2%

*“Concerns about ingredient list”*

### **Top return reasons **

**Size-Overall**37%

**Material Quality**8%

**Color**8%

**Sleeve Fit**5%

**Thin**5%

**Functionality-Overall**5%

**Waist Fit**5%

**Ingredients-Overall**3%

**Acid Regulator/Stomach Ache Relief**3%

**Heating**3%