---
title: "ensure high calorie — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/ensure-high-calorie"
last_updated: "2026-07-13T22:11:19.099Z"
locale: en
meta:
  description: "ensure high calorie shows a $25.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "ensure high calorie shows a $25.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "ensure high calorie — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
---

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# **ensure high calorie**

**Worth a look**

Shows a $25.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 25Conversion 91Competition 70Returns 100Price range 87Avg price 95Brand share 0Review moat 24Quality gap 21

**Market size**

**Incredible****$25.0M**

$25.0M/yr · 6.4M searches

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$35.81**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****11.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$9.72–$65.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-0.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,787.94**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**3 **▼falling

**Sellers**

**130**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Ensure68% - BOOST20% - Carnation Breakfast Essentials12%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$1.3M10%$2.5M15%$3.8M20%$5.0M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack](https://m.media-amazon.com/images/I/41eyVNu8ZJL.jpg)**Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack**Ensure**$25.78**4.6★20,172 rev](https://www.amazon.com/dp/B0791Y2LMB) [2![Ensure Max Protein Shake | French Vanilla | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack](https://m.media-amazon.com/images/I/41do6gXP5jL.jpg)**Ensure Max Protein Shake | French Vanilla | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack**Ensure**$27.28**4.6★9,571 rev](https://www.amazon.com/dp/B07NLQ5V6L) [3![Ensure Original Vanilla Nutrition Shake With Fiber | Small Meal Replacement Shake | Ready to Drink | 9g Protein 27 Vitamins and Minerals | 8 fl oz - 24 Pack](https://m.media-amazon.com/images/I/51voFZSqXfS.jpg)**Ensure Original Vanilla Nutrition Shake With Fiber | Small Meal Replacement Shake | Ready to Drink | 9g Protein 27 Vitamins and Minerals | 8 fl oz - 24 Pack**Ensure**$41.75**4.7★11,784 rev](https://www.amazon.com/dp/B07CVZSM17) [4![BOOST High Protein with Fiber Ready to Drink Complete Nutritional Drink Rich Chocolate 8 fl oz Bottle 24 Pack](https://m.media-amazon.com/images/I/41bH1LiV69L.jpg)**BOOST High Protein with Fiber Ready to Drink Complete Nutritional Drink Rich Chocolate 8 fl oz Bottle 24 Pack**BOOST**$33.83**4.7★13,659 rev](https://www.amazon.com/dp/B084HFQMSZ) [5![BOOST Original Ready to Drink Nutritional Drinks Rich Chocolate 8 Fl Oz Bottles (Pack of 24)](https://m.media-amazon.com/images/I/41PDNaROwVL.jpg)**BOOST Original Ready to Drink Nutritional Drinks Rich Chocolate 8 Fl Oz Bottles (Pack of 24)**BOOST**$32.01**4.7★15,060 rev](https://www.amazon.com/dp/B074P98SV7)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Ensure Max Protein Shake | 2-in-1 Muscle Support | 30g High Protein | HMB | 26 Vitamins & Minerals | Ready to Drink | Milk Chocolate | 11 fl oz 12 pack](https://m.media-amazon.com/images/I/41Cv0Wkta6L.jpg)**Ensure Max Protein Shake | 2-in-1 Muscle Support | 30g High Protein | HMB | 26 Vitamins & Minerals | Ready to Drink | Milk Chocolate | 11 fl oz 12 pack**Ensure**$27.83**196 rev3mo ago](https://www.amazon.com/dp/B0GQ69HQDR) [![Ensure Max Protein Shake | 42g Complete Protein | French Vanilla | Ready to Drink | High Protein | 23 Vitamins & Minerals | 2g Sugar | 14 fl oz 12 Pack](https://m.media-amazon.com/images/I/41Zo4JzV+kL.jpg)**Ensure Max Protein Shake | 42g Complete Protein | French Vanilla | Ready to Drink | High Protein | 23 Vitamins & Minerals | 2g Sugar | 14 fl oz 12 Pack**Ensure**$39.31**221 rev3mo ago](https://www.amazon.com/dp/B0FRB4CWHD) [![Ensure Max Protein Shake | 2-in-1 Muscle Support | 30g High Protein | HMB | 26 Vitamins & Minerals | Ready to Drink | Vanilla | 11 fl oz 12 pack](https://m.media-amazon.com/images/I/41u+riQ1wFL.jpg)**Ensure Max Protein Shake | 2-in-1 Muscle Support | 30g High Protein | HMB | 26 Vitamins & Minerals | Ready to Drink | Vanilla | 11 fl oz 12 pack**Ensure**$28.04**126 rev3mo ago](https://www.amazon.com/dp/B0GQ6NGJT4) [![Ensure Max Protein Shake | 42g Complete Protein | Milk Chocolate | Ready to Drink | High Protein | 23 Vitamins & Minerals | 2g Sugar | 14 fl oz 12 Pack](https://m.media-amazon.com/images/I/41MeXpwZAOL.jpg)**Ensure Max Protein Shake | 42g Complete Protein | Milk Chocolate | Ready to Drink | High Protein | 23 Vitamins & Minerals | 2g Sugar | 14 fl oz 12 Pack**Ensure**$39.49**224 rev3mo ago](https://www.amazon.com/dp/B0FR9N3W25) [![BOOST High Protein with Fiber Ready to Drink Complete Nutritional Drink Caramel 8 fl oz Bottle 24 Pack](https://m.media-amazon.com/images/I/41+M931E87L.jpg)**BOOST High Protein with Fiber Ready to Drink Complete Nutritional Drink Caramel 8 fl oz Bottle 24 Pack**BOOST**$39.10**292 rev1y ago](https://www.amazon.com/dp/B0DVMRKZ3W)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Ensure Max Protein Shake | 2-in-1 Muscle Support | 30g High Protein | HMB | 26 Vitamins & Minerals | Ready to Drink | Milk Chocolate | 11 fl oz 12 pack](https://m.media-amazon.com/images/I/41Cv0Wkta6L.jpg)**Ensure Max Protein Shake | 2-in-1 Muscle Support | 30g High Protein | HMB | 26 Vitamins & Minerals | Ready to Drink | Milk Chocolate | 11 fl oz 12 pack**Ensure**$27.83**4.7★**▲ 255%**](https://www.amazon.com/dp/B0GQ69HQDR) [![Ensure Max Protein Shake | 2-in-1 Muscle Support | 30g High Protein | HMB | 26 Vitamins & Minerals | Ready to Drink | Vanilla | 11 fl oz 12 pack](https://m.media-amazon.com/images/I/41u+riQ1wFL.jpg)**Ensure Max Protein Shake | 2-in-1 Muscle Support | 30g High Protein | HMB | 26 Vitamins & Minerals | Ready to Drink | Vanilla | 11 fl oz 12 pack**Ensure**$28.04**4.7★**▲ 251%**](https://www.amazon.com/dp/B0GQ6NGJT4) [![Ensure Original Vanilla Nutrition Powder | Vanilla Protein Powder | Small Meal Replacement Shake Mix | 9g Protein 25 Vitamins & Minerals | Immune Health | 14.1 oz - 6 pack](https://m.media-amazon.com/images/I/41P-JmxJJDL.jpg)**Ensure Original Vanilla Nutrition Powder | Vanilla Protein Powder | Small Meal Replacement Shake Mix | 9g Protein 25 Vitamins & Minerals | Immune Health | 14.1 oz - 6 pack**Ensure**$64.11**4.7★**▲ 250%**](https://www.amazon.com/dp/B06W9K61K7) [![Ensure Max Protein Shake | 42g Complete Protein | French Vanilla | Ready to Drink | High Protein | 23 Vitamins & Minerals | 2g Sugar | 14 fl oz 12 Pack](https://m.media-amazon.com/images/I/41Zo4JzV+kL.jpg)**Ensure Max Protein Shake | 42g Complete Protein | French Vanilla | Ready to Drink | High Protein | 23 Vitamins & Minerals | 2g Sugar | 14 fl oz 12 Pack**Ensure**$39.31**4.6★**▲ 248%**](https://www.amazon.com/dp/B0FRB4CWHD) [![Ensure Max Protein Shake | 42g Complete Protein | Milk Chocolate | Ready to Drink | High Protein | 23 Vitamins & Minerals | 2g Sugar | 14 fl oz 12 Pack](https://m.media-amazon.com/images/I/41MeXpwZAOL.jpg)**Ensure Max Protein Shake | 42g Complete Protein | Milk Chocolate | Ready to Drink | High Protein | 23 Vitamins & Minerals | 2g Sugar | 14 fl oz 12 Pack**Ensure**$39.49**4.4★**▲ 247%**](https://www.amazon.com/dp/B0FR9N3W25)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 36 weeks — -0.6% search growth over the last 90 days.

175K125KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**32%

*“Very tasty drink”*

**Nutritional Content**19%

*“Great nutritional supplement”*

**Flavor**10%

*“Amazing flavor”*

**Quality-Overall**7%

*“Good variety”*

**Value For Money**6%

*“Fair price”*

**Ease Of Use**2%

*“Ease of use”*

**Advertised Vs Actual Product**2%

*“As described”*

**Energy Level**2%

*“Energy boost”*

**Vitamin**2%

*“Tasty with vitamins”*

**Weight Loss**2%

*“Boost For Weight Loss”*

### **What buyers complain about **

**Taste-Overall**20%

*“Horrible after taste”*

**Value For Money**9%

*“Little expensive”*

**Nutritional Content**7%

*“poor source of nutrition”*

**Flavor**6%

*“Horrible weak flavor”*

**Sweetness**4%

*“It's got too much sugar”*

**Leak-Proof**3%

*“The bottles leak”*

**Thickness**2%

*“It was thick chunky”*

**Ease Of Use**2%

*“isnt easy,”*

**Texture/Consistency-Overall**2%

*“I didn't like the texture”*

**Artificial Sweeteners**1%

*“Did not like Stevia after taste”*

### **Top return reasons **

**Taste-Overall**100%