--- title: "energy supplements — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/health-household/energy-supplements" last_updated: "2026-07-10T19:12:48.624Z" locale: en meta: description: "energy supplements shows low returns (0.0%), but a small market ($725K/yr) keeps it on the watch list." "og:description": "energy supplements shows low returns (0.0%), but a small market ($725K/yr) keeps it on the watch list." "og:title": "energy supplements — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen" --- Back to Flapen home # **energy supplements** **Worth a look****57/100 ** energy supplements shows low returns (0.0%), but a small market ($725K/yr) keeps it on the watch list. **Market/yr** **$725K** **Growth (1y)** **+104.5%** **Products** **48** **Brands** **39** was 31 a year ago **Sellers** **654** **Price range** **$5.66–$53.55** **Returns** **0.0%** **Rating** **4.4★** **Worth a look** Scored 57/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **29** ×0.30 Growth **66** ×0.30 Competition **68** ×0.20 Quality gap **51** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +104.5% year over year. 54K27KSpike '24Spike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Sep · busiest ÷ quietest = 2.2× ## **Competition** - OLLY22% - ONE A DAY12% - Nature Made9% - HUYEHF6% - Horbäach4% - NOW Foods4% - Other (33 brands)43% The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them. 39 brands and 654 sellers compete here. **Brands** **39 **▲rising was 31 a year ago **Sellers** **654** **Top 5 brand share** **53%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![OLLY Extra Strength Daily Energy Gummy Caffeine Free Cellular Energy Production * 1000 mcg Vitamin B12 CoQ10 Goji Berry Adult Chewable Supplement Berry Yuzu Flavored 30 Day Supply - 60 Count](https://m.media-amazon.com/images/I/41EUwXUGtXL.jpg) [**OLLY Extra Strength Daily Energy Gummy Caffeine Free Cellular Energy Production * 1000 mcg Vitamin B12 CoQ10 Goji Berry Adult Chewable Supplement Berry Yuzu Flavored 30 Day Supply - 60 Count**](https://www.amazon.com/dp/B0BV4F17B4) OLLY$14.214.5★2,72611%▲rising 2 ![One A Day Energy Daily Essentials Multivitamin Energy Supplement to Support Mental Alertness and Immune Health with Vitamins A C D E Zinc and Caffeine 120 Count](https://m.media-amazon.com/images/I/41OzY8pTqZL.jpg) [**One A Day Energy Daily Essentials Multivitamin Energy Supplement to Support Mental Alertness and Immune Health with Vitamins A C D E Zinc and Caffeine 120 Count**](https://www.amazon.com/dp/B0DF6YL2RD) ONE A DAY$18.294.5★6,21211%▼falling 3 ![Nature Made Vitamin B12 Gummies 1000 mcg per serving Dietary Supplement for Energy Metabolism Support B12 Vitamins 80 Gummy Vitamins 40 Day Supply](https://m.media-amazon.com/images/I/41FuvNJ6FQL.jpg) [**Nature Made Vitamin B12 Gummies 1000 mcg per serving Dietary Supplement for Energy Metabolism Support B12 Vitamins 80 Gummy Vitamins 40 Day Supply**](https://www.amazon.com/dp/B00H34BOCE) Nature Made$5.724.7★7,9008%▲rising 4 ![OLLY Daily Energy Gummy Caffeine Free Vitamin B12 CoQ10 Goji Berry Adult Chewable Supplement Tropical Flavor - 60 Count](https://m.media-amazon.com/images/I/41c3JvCwflL.jpg) [**OLLY Daily Energy Gummy Caffeine Free Vitamin B12 CoQ10 Goji Berry Adult Chewable Supplement Tropical Flavor - 60 Count**](https://www.amazon.com/dp/B01LXX5Z8Q) OLLY$11.264.4★12,9878%▼falling 5 ![Sea Moss Black Seed Oil Ashwagandha Ginger Sea Moss Capsule Supplement with Turmeric Burdock Root Bladderwrack Vitamin C Vitamin D3 Enhanced Immunity & Energy Black Seed Oil Capsule 60 Count](https://m.media-amazon.com/images/I/51RDavy2jCL.jpg) [**Sea Moss Black Seed Oil Ashwagandha Ginger Sea Moss Capsule Supplement with Turmeric Burdock Root Bladderwrack Vitamin C Vitamin D3 Enhanced Immunity & Energy Black Seed Oil Capsule 60 Count**](https://www.amazon.com/dp/B0DR18Q7W8) HUYEHF$9.684.6★2,3276%▲rising 6 ![Horbach Energy Supplement | 120 Capsules | with Caffeine Ginseng & Vitamin B12 | Daily Energy Booster Pills | Non-GMO Gluten Free](https://m.media-amazon.com/images/I/41Pt8yq7cbL.jpg) [**Horbach Energy Supplement | 120 Capsules | with Caffeine Ginseng & Vitamin B12 | Daily Energy Booster Pills | Non-GMO Gluten Free**](https://www.amazon.com/dp/B0BNNSQZCP) Horbäach$10.014.2★4984%—flat 7 ![Beast Mind Extreme Energy Pills | 400mg Caffeine | 600mg Ashwagandha | 200mg Lions Mane | Increased Energy & Focus & Mood | Pre-Workout Supplement](https://m.media-amazon.com/images/I/41PMpC86MsL.jpg) [**Beast Mind Extreme Energy Pills | 400mg Caffeine | 600mg Ashwagandha | 200mg Lions Mane | Increased Energy & Focus & Mood | Pre-Workout Supplement**](https://www.amazon.com/dp/B0CYV4LK4X) Want A Bump$24.924.0★6463%—flat 8 ![OLLY Daily Energy Gummy Caffeine Free Cellular Energy Production * Vitamin B12 CoQ10 Goji Berry Adult Chewable Supplement Tropical Passion Flavored 60 Day Supply - 120 Count](https://m.media-amazon.com/images/I/41uzZJp07zL.jpg) [**OLLY Daily Energy Gummy Caffeine Free Cellular Energy Production * Vitamin B12 CoQ10 Goji Berry Adult Chewable Supplement Tropical Passion Flavored 60 Day Supply - 120 Count**](https://www.amazon.com/dp/B0GRX4NH6G) OLLY$22.714.4★12,9873%▲rising 9 ![Caffeine Free Natural Energy Boost with Ashwagandha Maca & Magnesium - Support Stress Relief Focus & Mood - 60 Capsules by Innervis Nutrition](https://m.media-amazon.com/images/I/41Un6frmEnL.jpg) [**Caffeine Free Natural Energy Boost with Ashwagandha Maca & Magnesium - Support Stress Relief Focus & Mood - 60 Capsules by Innervis Nutrition**](https://www.amazon.com/dp/B0CKS2SFS2) INNERVISNUTRITION$9.474.0★1893%▲rising 10 ![Natrol Ultra Energy 4-in-1 Blend 1000mcg B12 Vitamin B Complex Vitamin D CoQ10 Capsules 30 Ct Vegetarian Caffeine Free Supports Cellular Energy Production](https://m.media-amazon.com/images/I/41jXjeFE4pL.jpg) [**Natrol Ultra Energy 4-in-1 Blend 1000mcg B12 Vitamin B Complex Vitamin D CoQ10 Capsules 30 Ct Vegetarian Caffeine Free Supports Cellular Energy Production**](https://www.amazon.com/dp/B0GL9GW3JG) Natrol$17.524.6★863%▲rising 11 ![NOW Foods Supplements Energy Dietary Supplement (lncludes B Vitamins Green tea Panax Ginseng and Rhodiola) 90 Capsules](https://m.media-amazon.com/images/I/41mL6jfQ48L.jpg) [**NOW Foods Supplements Energy Dietary Supplement (lncludes B Vitamins Green tea Panax Ginseng and Rhodiola) 90 Capsules**](https://www.amazon.com/dp/B00772C0ES) NOW Foods$15.634.2★1,3513%—flat 12 ![Sports Research L-Theanine Supplement with Caffeine & Coconut MCT Oil - Focused Energy Alertness & Relaxation Without Drowsiness - 200mg L Theanine 100mg Organic Caffeine - 60 Liquid Softgels](https://m.media-amazon.com/images/I/41mwPvODcRL.jpg) [**Sports Research L-Theanine Supplement with Caffeine & Coconut MCT Oil - Focused Energy Alertness & Relaxation Without Drowsiness - 200mg L Theanine 100mg Organic Caffeine - 60 Liquid Softgels**](https://www.amazon.com/dp/B07MQWJYJ3) Sports Research$21.884.5★3,5502%▼falling 13 ![Original Stacker 3 XPLC Extreme Performance Formula 80 Capsules](https://m.media-amazon.com/images/I/51qAGQge8NL.jpg) [**Original Stacker 3 XPLC Extreme Performance Formula 80 Capsules**](https://www.amazon.com/dp/B0075JT1HM) STACKER 2$17.944.5★1,6212%▲rising 14 ![ANDREW LESSMAN Urgent Energy 30 Capsules - Provides a Safe Healthy Means of Enhancing Energy Levels and Feelings of Well-Being Green Tea Guarana Ginseng Royal Jelly Ashwagandha B-Complex](https://m.media-amazon.com/images/I/414+GaTbR+L.jpg) [**ANDREW LESSMAN Urgent Energy 30 Capsules - Provides a Safe Healthy Means of Enhancing Energy Levels and Feelings of Well-Being Green Tea Guarana Ginseng Royal Jelly Ashwagandha B-Complex**](https://www.amazon.com/dp/B079DXB1P4) ANDREW LESSMAN$12.754.3★1,0332%—flat 15 ![Seed AM-02 Energy + Focus - Daily Nootropic Supplement for Women & Men - Fast-Acting & Sustained Energy for Up to 6 Hours - Caffeine-Free Vegan & Shelf-Stable - 30 Capsules (30-Day Supply)](https://m.media-amazon.com/images/I/312GsDwCuxL.jpg) [**Seed AM-02 Energy + Focus - Daily Nootropic Supplement for Women & Men - Fast-Acting & Sustained Energy for Up to 6 Hours - Caffeine-Free Vegan & Shelf-Stable - 30 Capsules (30-Day Supply)**](https://www.amazon.com/dp/B0FHYW18X6) Seed$32.964.1★2852%▲rising **~~Showing 15 of 48 — show all ~~** ## **Product shelf** All 48 tracked products in this niche. Top sellersNewestTrending [![OLLY Extra Strength Daily Energy Gummy Caffeine Free Cellular Energy Production * 1000 mcg Vitamin B12 CoQ10 Goji Berry Adult Chewable Supplement Berry Yuzu Flavored 30 Day Supply - 60 Count](https://m.media-amazon.com/images/I/41EUwXUGtXL.jpg)**OLLY Extra Strength Daily Energy Gummy Caffeine Free Cellular Energy Production * 1000 mcg Vitamin B12 CoQ10 Goji Berry Adult Chewable Supplement Berry Yuzu Flavored 30 Day Supply - 60 Count** OLLY**$14.21**4.5★2,726 reviews](https://www.amazon.com/dp/B0BV4F17B4) [![One A Day Energy Daily Essentials Multivitamin Energy Supplement to Support Mental Alertness and Immune Health with Vitamins A C D E Zinc and Caffeine 120 Count](https://m.media-amazon.com/images/I/41OzY8pTqZL.jpg)**One A Day Energy Daily Essentials Multivitamin Energy Supplement to Support Mental Alertness and Immune Health with Vitamins A C D E Zinc and Caffeine 120 Count** ONE A DAY**$18.29**4.5★6,212 reviews](https://www.amazon.com/dp/B0DF6YL2RD) [![Nature Made Vitamin B12 Gummies 1000 mcg per serving Dietary Supplement for Energy Metabolism Support B12 Vitamins 80 Gummy Vitamins 40 Day Supply](https://m.media-amazon.com/images/I/41FuvNJ6FQL.jpg)**Nature Made Vitamin B12 Gummies 1000 mcg per serving Dietary Supplement for Energy Metabolism Support B12 Vitamins 80 Gummy Vitamins 40 Day Supply** Nature Made**$5.72**4.7★7,900 reviews](https://www.amazon.com/dp/B00H34BOCE) [![OLLY Daily Energy Gummy Caffeine Free Vitamin B12 CoQ10 Goji Berry Adult Chewable Supplement Tropical Flavor - 60 Count](https://m.media-amazon.com/images/I/41c3JvCwflL.jpg)**OLLY Daily Energy Gummy Caffeine Free Vitamin B12 CoQ10 Goji Berry Adult Chewable Supplement Tropical Flavor - 60 Count** OLLY**$11.26**4.4★12,987 reviews](https://www.amazon.com/dp/B01LXX5Z8Q) [![Sea Moss Black Seed Oil Ashwagandha Ginger Sea Moss Capsule Supplement with Turmeric Burdock Root Bladderwrack Vitamin C Vitamin D3 Enhanced Immunity & Energy Black Seed Oil Capsule 60 Count](https://m.media-amazon.com/images/I/51RDavy2jCL.jpg)**Sea Moss Black Seed Oil Ashwagandha Ginger Sea Moss Capsule Supplement with Turmeric Burdock Root Bladderwrack Vitamin C Vitamin D3 Enhanced Immunity & Energy Black Seed Oil Capsule 60 Count** HUYEHF**$9.68**4.6★2,327 reviews](https://www.amazon.com/dp/B0DR18Q7W8) [![Horbach Energy Supplement | 120 Capsules | with Caffeine Ginseng & Vitamin B12 | Daily Energy Booster Pills | Non-GMO Gluten Free](https://m.media-amazon.com/images/I/41Pt8yq7cbL.jpg)**Horbach Energy Supplement | 120 Capsules | with Caffeine Ginseng & Vitamin B12 | Daily Energy Booster Pills | Non-GMO Gluten Free** Horbäach**$10.01**4.2★498 reviews](https://www.amazon.com/dp/B0BNNSQZCP) [![Beast Mind Extreme Energy Pills | 400mg Caffeine | 600mg Ashwagandha | 200mg Lions Mane | Increased Energy & Focus & Mood | Pre-Workout Supplement](https://m.media-amazon.com/images/I/41PMpC86MsL.jpg)**Beast Mind Extreme Energy Pills | 400mg Caffeine | 600mg Ashwagandha | 200mg Lions Mane | Increased Energy & Focus & Mood | Pre-Workout Supplement** Want A Bump**$24.92**4.0★646 reviews](https://www.amazon.com/dp/B0CYV4LK4X) [![OLLY Daily Energy Gummy Caffeine Free Cellular Energy Production * Vitamin B12 CoQ10 Goji Berry Adult Chewable Supplement Tropical Passion Flavored 60 Day Supply - 120 Count](https://m.media-amazon.com/images/I/41uzZJp07zL.jpg)**OLLY Daily Energy Gummy Caffeine Free Cellular Energy Production * Vitamin B12 CoQ10 Goji Berry Adult Chewable Supplement Tropical Passion Flavored 60 Day Supply - 120 Count** OLLY**$22.71**4.4★12,987 reviews](https://www.amazon.com/dp/B0GRX4NH6G) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Energy Level**13% *“Lots of Energy”* **Quality-Overall**13% *“Excellent Product”* **Vitamin**8% *“Excellent vitamin”* **Taste-Overall**8% *“Enjoy the taste”* **Focus Enhancement**6% *“helps focus”* **Value For Money**5% *“Money well spent”* **Efficiency**4% *“Works Well”* **Advertised Vs Actual Product**4% *“As advertised”* **Sleep Quality**3% *“Sleep like a baby”* **Ease Of Use**2% *“Easy to open”* ### **What buyers complain about ** **Taste-Overall**10% *“Bad tasting”* **Functionality-Overall**8% *“No results”* **Side Effects**8% *“Made me feel nauseous”* **Value For Money**7% *“To expensive”* **Energy Level**5% *“But did Nothing for Energy at all”* **Dosage**4% *“Dosages are too low”* **Acid Regulator/Stomach Ache Relief**3% *“stomach pain”* **Sleep Quality**3% *“I could not sleep”* **Vitamin**2% *“These dont taste like vitamins at all”* **Advertised Vs Actual Product**2% *“False Advertisement”* #### **Top return reasons**- Functionality-Overall20% - Advertised Vs Actual Product8% - Dosage8% - Side Effects8% - Taste-Overall7% - Ingredients-Overall6% - Value For Money6% - Ease Of Use5% - Vitamin5% - Blood Pressure3%