---
title: "enema — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/enema"
last_updated: "2026-07-14T05:12:43.204Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — enema doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — enema doesn't clear our bar today."
  "og:title": "enema — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **enema**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 97Growth 17Conversion 97Competition 20Returns 99Price range 33Avg price 41Brand share 0Review moat 23Quality gap 37

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$4.2M**

$4.2M/yr · 2.5M searches

**Conversion**

**Incredible****15.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$10.91**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$4.30–$20.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****6,833.67**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-15.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **▼falling

**Sellers**

**62**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Fleet77% - RANEU10% - ColorfulParadise5% - Smokitcen5% - Flents2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$631K30%$1.3M45%$1.9M60%$2.5M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Fleet Laxative Saline Enemas for Constipation Relief for Adults Fast and Effective 4 Bottles per Pack 4.5 Fl Oz Each](https://m.media-amazon.com/images/I/41ImrKvTBtL.jpg)**Fleet Laxative Saline Enemas for Constipation Relief for Adults Fast and Effective 4 Bottles per Pack 4.5 Fl Oz Each**Fleet**$4.30**4.7★14,255 rev](https://www.amazon.com/dp/B0011X2HB0) [2![Fleet Adult Enema 2 Pack](https://m.media-amazon.com/images/I/41z7eEkd92L.jpg)**Fleet Adult Enema 2 Pack**Fleet**$7.65**4.6★2,482 rev](https://www.amazon.com/dp/B01IN5G5P2) [3![Fleet Laxative Saline Enemas for Constipation Relief for Adults Extra Volume 7.8 Fl Oz Each Pack of 6 Bottles](https://m.media-amazon.com/images/I/416Vqr-qogL.jpg)**Fleet Laxative Saline Enemas for Constipation Relief for Adults Extra Volume 7.8 Fl Oz Each Pack of 6 Bottles**Fleet**$14.62**4.7★4,820 rev](https://www.amazon.com/dp/B0854THRWP) [4![RANEU Enema Bulb Kit with Lube Anal Douche Superior Materials Douche for Men Women](https://m.media-amazon.com/images/I/41k6-BUmOtL.jpg)**RANEU Enema Bulb Kit with Lube Anal Douche Superior Materials Douche for Men Women**RANEU**$10.59**4.3★7,640 rev](https://www.amazon.com/dp/B07XHGQZX8) [5![Enema Anal Douches for Men Women - Enema Bulb with Bendable Silicone Nozzles for Men Women Colon Cleanse Anti Backflow Shower Douche Enema Kit with Lube Anal Cleansing Feminine Care Douche Bottles](https://m.media-amazon.com/images/I/414vSlZxn5L.jpg)**Enema Anal Douches for Men Women - Enema Bulb with Bendable Silicone Nozzles for Men Women Colon Cleanse Anti Backflow Shower Douche Enema Kit with Lube Anal Cleansing Feminine Care Douche Bottles**ColorfulParadise**$20.28**4.2★696 rev](https://www.amazon.com/dp/B0CZDHTPBH)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Fleet Laxative Bisacodyl Enema for Adult Constipation 1.25 fl oz 1 Bottle](https://m.media-amazon.com/images/I/31E+TWpaFZL.jpg)**Fleet Laxative Bisacodyl Enema for Adult Constipation 1.25 fl oz 1 Bottle**Fleet**$4.93**298 rev1y ago](https://www.amazon.com/dp/B0FGL9MLK1) [![Enema Anal Douches for Men Women - Enema Bulb with Bendable Silicone Nozzles for Men Women Colon Cleanse Anti Backflow Shower Douche Enema Kit with Lube Anal Cleansing Feminine Care Douche Bottles](https://m.media-amazon.com/images/I/414vSlZxn5L.jpg)**Enema Anal Douches for Men Women - Enema Bulb with Bendable Silicone Nozzles for Men Women Colon Cleanse Anti Backflow Shower Douche Enema Kit with Lube Anal Cleansing Feminine Care Douche Bottles**ColorfulParadise**$20.28**696 rev2y ago](https://www.amazon.com/dp/B0CZDHTPBH) [![Smokitcen Enema Kit 2L Enema Bag 5.0ft. Long Silicone Hose 5 Multi-Size Reusable Tips Controlled Water Flow for Colon Detox Cleanse Enemas](https://m.media-amazon.com/images/I/51XPvIpY-qL.jpg)**Smokitcen Enema Kit 2L Enema Bag 5.0ft. Long Silicone Hose 5 Multi-Size Reusable Tips Controlled Water Flow for Colon Detox Cleanse Enemas**Smokitcen**$20.28**4,796 rev6y ago](https://www.amazon.com/dp/B08BK3HRLL) [![RANEU Enema Bulb Kit with Lube Anal Douche Superior Materials Douche for Men Women](https://m.media-amazon.com/images/I/41k6-BUmOtL.jpg)**RANEU Enema Bulb Kit with Lube Anal Douche Superior Materials Douche for Men Women**RANEU**$10.59**7,640 rev6y ago](https://www.amazon.com/dp/B07XHGQZX8) [![RANEU Enema Bulb Anal Douche Enema Kit for Women & Men with 3 Nozzles (4 Piece Set)](https://m.media-amazon.com/images/I/31wmh1bAWxL.jpg)**RANEU Enema Bulb Anal Douche Enema Kit for Women & Men with 3 Nozzles (4 Piece Set)**RANEU**$10.50**6,696 rev6y ago](https://www.amazon.com/dp/B07XCB3Z2H)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Fleet Laxative Saline Enemas for Constipation Relief for Adults Fast and Effective 4 Bottles per Pack 4.5 Fl Oz Each](https://m.media-amazon.com/images/I/41ImrKvTBtL.jpg)**Fleet Laxative Saline Enemas for Constipation Relief for Adults Fast and Effective 4 Bottles per Pack 4.5 Fl Oz Each**Fleet**$4.30**4.7★**▲ 53%**](https://www.amazon.com/dp/B0011X2HB0) [![Fleet Liquid Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-free Laxative 4 Bottles per Pack 7.5 mL Each](https://m.media-amazon.com/images/I/41K+hy37nnL.jpg)**Fleet Liquid Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-free Laxative 4 Bottles per Pack 7.5 mL Each**Fleet**$5.17**4.6★**▲ 53%**](https://www.amazon.com/dp/B0000530H5) [![Fleet Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative with Aloe Vera 50 Count Jar](https://m.media-amazon.com/images/I/41sJhi1AAIL.jpg)**Fleet Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative with Aloe Vera 50 Count Jar**Fleet**$4.46**4.7★**▲ 17%**](https://www.amazon.com/dp/B000Q69TK0) [![RANEU Enema Bulb Kit with Lube Anal Douche Superior Materials Douche for Men Women](https://m.media-amazon.com/images/I/41k6-BUmOtL.jpg)**RANEU Enema Bulb Kit with Lube Anal Douche Superior Materials Douche for Men Women**RANEU**$10.59**4.3★**— 8%**](https://www.amazon.com/dp/B07XHGQZX8) [![Fleet Liquid Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative 4 Bottles per Pack 7.5 mL Each Pack of 3](https://m.media-amazon.com/images/I/51EvQrTx9vL.jpg)**Fleet Liquid Glycerin Suppositories for Constipation Relief Fast and Effective Stimulant-Free Laxative 4 Bottles per Pack 7.5 mL Each Pack of 3**Fleet**$14.26**4.7★**— 2%**](https://www.amazon.com/dp/B01LWY6FGA)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.

60K40KHoliday '24 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Use**15%

*“handy”*

**Efficiency**15%

*“Works well and does the job”*

**Advertised Vs Actual Product**11%

*“As advertised”*

**Value For Money**11%

*“Worth every penny”*

**Quality-Overall**11%

*“it seems to be of good quality and, though simple, it's perfectly functional”*

**Regulates Digestion**5%

*“Relieves constipation”*

**Ease Of Cleaning**3%

*“Cleans me out perfectly”*

**Soft Feel**2%

*“glides right in -so smooth”*

**Comfort-Overall**2%

*“It's comfortable and does the job well”*

**Size-Overall**2%

*“Good size”*

### **What buyers complain about **

**Functionality-Overall**17%

*“DID NOT WORK”*

**Durability**6%

*“Fragile glue causes it to break after less than 20 uses”*

**Ease Of Use**6%

*“It cannot be used”*

**Size-Overall**6%

*“Not my size”*

**Quality-Overall**5%

*“Low quality”*

**Leak-Proof**4%

*“It constantly leaks”*

**Comfort-Overall**4%

*“uncomfortable fit”*

**Pain Relief-Overall**3%

*“It hurts very bad”*

**Value For Money**2%

*“the price is now ridiculous”*

**Regulates Digestion**2%

*“I suffer from severe constipation”*

### **Top return reasons **

**Size-Overall**41%

**Leak-Proof**14%

**Advertised Vs Actual Product**8%

**Functionality-Overall**6%

**Value For Money**6%

**Comfort-Overall**5%

**Product Condition**2%

**Smell**2%

**Material Quality**1%

**Durability**1%