---
title: "emuaid hemorrhoids ointment — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/emuaid-hemorrhoids-ointment"
last_updated: "2026-07-13T22:34:39.878Z"
locale: en
meta:
  description: "soft demand (-10.4% this quarter) — emuaid hemorrhoids ointment doesn't clear our bar today."
  "og:description": "soft demand (-10.4% this quarter) — emuaid hemorrhoids ointment doesn't clear our bar today."
  "og:title": "emuaid hemorrhoids ointment — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **emuaid hemorrhoids ointment**

**Skip it**

Soft demand (-10.4% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 20Conversion 61Competition 26Returns 100Price range 76Avg price 95Brand share 33Review moat 22Quality gap 62

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$24.24**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.62–$38.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$101K**

$101K/yr · 77K searches

**Review moat**

**Bad****9,754.92**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-10.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▼falling

**Sellers**

**79**

**Top-5 brand share**

**85%**

**Open market**

**11%**

- REVIVOL-XR46% - Doctor Butler's21% - Dermoscribe7% - LMNOOP6% - TUCKS5% - Calmoseptine4% - Open — no brand owns it (4 brands, 11%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$20K30%$30K40%$40K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz](https://m.media-amazon.com/images/I/51avpQBpAKL.jpg)**REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz**REVIVOL-XR**$27.05**4.4★3,754 rev](https://www.amazon.com/dp/B0BZWM773N) [2![Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)](https://m.media-amazon.com/images/I/41SLmmuGjtL.jpg)**Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)**Doctor Butler's**$26.53**4.3★25,672 rev](https://www.amazon.com/dp/B009G6U1AS) [3![Dermoscribe - Ichybum Itchy Butt Cream Hemorrhoid Itch Cream for Chronic Anal Itching Hemorrhoids & Athletes Foot Contains Hydrocortisone & Clioquinol 28g](https://m.media-amazon.com/images/I/31oF39b906L.jpg)**Dermoscribe - Ichybum Itchy Butt Cream Hemorrhoid Itch Cream for Chronic Anal Itching Hemorrhoids & Athletes Foot Contains Hydrocortisone & Clioquinol 28g**Dermoscribe**$14.06**4.2★1,727 rev](https://www.amazon.com/dp/B010T4WHIE) [4![Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)](https://m.media-amazon.com/images/I/415JSPNNQrL.jpg)**Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)**Doctor Butler's**$33.63**4.3★2,838 rev](https://www.amazon.com/dp/B0897VD69M) [5![LMNOOP Perianal Repair Ointment: Treatments for Anal Fistula Anal Fissure Perianal Abscess Rapid Relief from Pain Burning Itching Swelling Bleeding and Discomfort by Jock Itch or Hemorrhoids](https://m.media-amazon.com/images/I/41Uqe+aJ1eL.jpg)**LMNOOP Perianal Repair Ointment: Treatments for Anal Fistula Anal Fissure Perianal Abscess Rapid Relief from Pain Burning Itching Swelling Bleeding and Discomfort by Jock Itch or Hemorrhoids**LMNOOP**$34.35**4.2★406 rev](https://www.amazon.com/dp/B08L9G71ZV)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Curist - Huge Tube - 6oz - Fissure and Hemorrhoid Cream with Lidocaine 5% and Phenylephrine HCl - Numbing Anal Fissure Cream Temporarily Shrinks Hemorrhoids - Reduces Itching Swelling & Burning](https://m.media-amazon.com/images/I/41VdQ97YEmL.jpg)**Curist - Huge Tube - 6oz - Fissure and Hemorrhoid Cream with Lidocaine 5% and Phenylephrine HCl - Numbing Anal Fissure Cream Temporarily Shrinks Hemorrhoids - Reduces Itching Swelling & Burning**Curist**$20.26**103 rev7mo ago](https://www.amazon.com/dp/B0G4517V74) [![All-Natural Hemorrhoid Cream Herbal Balm Soothes Itching & Discomfort - Itch Hemorrhoid Soother Moisturizes for Itching Rashes Dryness and Chafing](https://m.media-amazon.com/images/I/31YMSMUUrIL.jpg)**All-Natural Hemorrhoid Cream Herbal Balm Soothes Itching & Discomfort - Itch Hemorrhoid Soother Moisturizes for Itching Rashes Dryness and Chafing**Anything Butt**$38.53**107 rev2y ago](https://www.amazon.com/dp/B0CXHVFTNJ) [![REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz](https://m.media-amazon.com/images/I/51avpQBpAKL.jpg)**REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz**REVIVOL-XR**$27.05**3,754 rev2y ago](https://www.amazon.com/dp/B0BZWM773N) [![Hemorrhoid Treatment - Advanced Hemorrhoid Cream 5% Lidocaine & Phenylephrine - Hemorrhoid Shrinking Treatment - Rapid Relief of Pain Swelling Bleeding Itching and Burning - Fissure & Hemorrhoids](https://m.media-amazon.com/images/I/41+X+ok6EIL.jpg)**Hemorrhoid Treatment - Advanced Hemorrhoid Cream 5% Lidocaine & Phenylephrine - Hemorrhoid Shrinking Treatment - Rapid Relief of Pain Swelling Bleeding Itching and Burning - Fissure & Hemorrhoids**DERMATOOL**$33.11**876 rev3y ago](https://www.amazon.com/dp/B0BVGLB1PW) [![Sitz Bath for Hemorrhoids Soothing 20-in-1 Salts Mix + E Oils 15 Soaks Concentrate for Toilet Seat Basin](https://m.media-amazon.com/images/I/5119I3LfsYL.jpg)**Sitz Bath for Hemorrhoids Soothing 20-in-1 Salts Mix + E Oils 15 Soaks Concentrate for Toilet Seat Basin**REVIVOL-XR**$20.02**2,623 rev4y ago](https://www.amazon.com/dp/B09JHVNZ7P)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Curist - Huge Tube - 6oz - Fissure and Hemorrhoid Cream with Lidocaine 5% and Phenylephrine HCl - Numbing Anal Fissure Cream Temporarily Shrinks Hemorrhoids - Reduces Itching Swelling & Burning](https://m.media-amazon.com/images/I/41VdQ97YEmL.jpg)**Curist - Huge Tube - 6oz - Fissure and Hemorrhoid Cream with Lidocaine 5% and Phenylephrine HCl - Numbing Anal Fissure Cream Temporarily Shrinks Hemorrhoids - Reduces Itching Swelling & Burning**Curist**$20.26**4.3★**▲ 150%**](https://www.amazon.com/dp/B0G4517V74) [![REVIVOL-XR 5% Lidocaine Numbing Cream (Non-Prescription OTC) Max Strength Dose (Topical External Use)](https://m.media-amazon.com/images/I/413I-oUq+ZL.jpg)**REVIVOL-XR 5% Lidocaine Numbing Cream (Non-Prescription OTC) Max Strength Dose (Topical External Use)**REVIVOL-XR**$11.29**4.4★**▲ 44%**](https://www.amazon.com/dp/B08DDJ9CTC) [![REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz](https://m.media-amazon.com/images/I/51avpQBpAKL.jpg)**REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz**REVIVOL-XR**$27.05**4.4★**▲ 32%**](https://www.amazon.com/dp/B0BZWM773N) [![Hemorrhoid Treatment - Advanced Hemorrhoid Cream 5% Lidocaine & Phenylephrine - Hemorrhoid Shrinking Treatment - Rapid Relief of Pain Swelling Bleeding Itching and Burning - Fissure & Hemorrhoids](https://m.media-amazon.com/images/I/41+X+ok6EIL.jpg)**Hemorrhoid Treatment - Advanced Hemorrhoid Cream 5% Lidocaine & Phenylephrine - Hemorrhoid Shrinking Treatment - Rapid Relief of Pain Swelling Bleeding Itching and Burning - Fissure & Hemorrhoids**DERMATOOL**$33.11**4.4★**▲ 16%**](https://www.amazon.com/dp/B0BVGLB1PW) [![LMNOOP Perianal Repair Ointment: Treatments for Anal Fistula Anal Fissure Perianal Abscess Rapid Relief from Pain Burning Itching Swelling Bleeding and Discomfort by Jock Itch or Hemorrhoids](https://m.media-amazon.com/images/I/41Uqe+aJ1eL.jpg)**LMNOOP Perianal Repair Ointment: Treatments for Anal Fistula Anal Fissure Perianal Abscess Rapid Relief from Pain Burning Itching Swelling Bleeding and Discomfort by Jock Itch or Hemorrhoids**LMNOOP**$34.35**4.2★**▲ 15%**](https://www.amazon.com/dp/B08L9G71ZV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.

6K4KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Mar · busiest ÷ quietest = 2.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Efficiency**17%

*“Works Well”*

**Quality-Overall**13%

*“A reliable brand”*

**Value For Money**8%

*“Great price”*

**Allergies**7%

*“no more rashes”*

**Advertised Vs Actual Product**6%

*“As described”*

**Soothing Effect**4%

*“Works fast and soothing”*

**Ease Of Use**4%

*“Easy to use”*

**Inflammation**3%

*“Good pain / inflammation reliever”*

**Comfort-Overall**3%

*“Great comfort”*

**Itch Relief**2%

*“I have not been itchy since”*

### **What buyers complain about **

**Functionality-Overall**13%

*“Not effective”*

**Value For Money**12%

*“Its expensive”*

**Allergies**12%

*“Caused irritation”*

**Pain Relief-Overall**9%

*“Painful”*

**Size-Overall**5%

*“this time its a little bigger”*

**Thickness**3%

*“Very thick”*

**Itch Relief**3%

*“About a week ago, however, I found myself a bit more itchy and irritated than usual”*

**Advertised Vs Actual Product**3%

*“You arent allowed to return these even though the product description sucks”*

**Ease Of Use**2%

*“Hard to use”*

**Inflammation**2%

*“I noticed the swelling started to reduce within 3–4 days”*

### **Top return reasons **

**Salt Content**26%

**Functionality-Overall**18%

**Advertised Vs Actual Product**13%

**Ease Of Use**6%

**Value For Money**6%

**Ingredients-Overall**6%

**Smell**6%

**Moist/Dry**4%

**Certifications**3%

**Instructions/User Manual/Troubleshooting**3%