---
title: "easy protein shots — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/easy-protein-shots"
last_updated: "2026-07-14T04:06:52.002Z"
locale: en
meta:
  description: "easy protein shots shows low returns (0.2%), but soft demand (-66.7% this quarter) keeps it on the watch list."
  "og:description": "easy protein shots shows low returns (0.2%), but soft demand (-66.7% this quarter) keeps it on the watch list."
  "og:title": "easy protein shots — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **easy protein shots**

**Worth a look**

Shows low returns (0.2%), but soft demand (-66.7% this quarter) keeps it on the watch list.

Market size 28Growth 0Conversion 51Competition 51Returns 99Price range 60Avg price 95Brand share 39Review moat 72Quality gap 94

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$40.89**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****602.92**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$15.75–$155.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$122K**

$122K/yr · 74K searches

**Growth**

**Bad****-66.7%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▲rising

**Sellers**

**30**

**Top-5 brand share**

**82%**

**Open market**

**14%**

- FUELMATE32% - BariatricPal19% - Frog Fuel18% - ProT Gold8% - ANATOPEAK5% - LiquaCel4% - Open — no brand owns it (9 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$6K10%$12K15%$18K20%$24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Frog Fuel Power Regular Complete Liquid Protein Shot 15g Nano Hydrolyzed & Grass Fed Collagen Post Workout Gluten Free Fat & Sugar Free 22 Amino Acids 0 Carbs Berry 24 Pack](https://m.media-amazon.com/images/I/511jZcicOKL.jpg)**Frog Fuel Power Regular Complete Liquid Protein Shot 15g Nano Hydrolyzed & Grass Fed Collagen Post Workout Gluten Free Fat & Sugar Free 22 Amino Acids 0 Carbs Berry 24 Pack**Frog Fuel**$46.71**4.5★4,130 rev](https://www.amazon.com/dp/B010C3MQC4) [2![FUELMATE Strawberry Banana Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free](https://m.media-amazon.com/images/I/41tZ0AQ+N7L.jpg)**FUELMATE Strawberry Banana Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free**FUELMATE**$20.92**2.6★62 rev](https://www.amazon.com/dp/B0G45P5W5G) [3![FUELMATE Peach Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free](https://m.media-amazon.com/images/I/51yCNm-ixeL.jpg)**FUELMATE Peach Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free**FUELMATE**$21.62**3.4★63 rev](https://www.amazon.com/dp/B0G45KKL67) [4![FUELMATE Lemon Lime Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free](https://m.media-amazon.com/images/I/51hzOZLI9ML.jpg)**FUELMATE Lemon Lime Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free**FUELMATE**$21.38**3.6★41 rev](https://www.amazon.com/dp/B0G463564L) [5![ANATOPEAK Peak Recovery Protein Collagen 1oz Shot Easy Protein Shots Protein Shots Liquid Collagen Collagen Peptides Protein Drinks 24 Ct Pouches Per Box (Natural Blueberry)](https://m.media-amazon.com/images/I/51jIkN2-joL.jpg)**ANATOPEAK Peak Recovery Protein Collagen 1oz Shot Easy Protein Shots Protein Shots Liquid Collagen Collagen Peptides Protein Drinks 24 Ct Pouches Per Box (Natural Blueberry)**ANATOPEAK**$42.59**4.5★42 rev](https://www.amazon.com/dp/B0GNNLVP9S)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![FUELMATE Strawberry Banana Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free](https://m.media-amazon.com/images/I/41tZ0AQ+N7L.jpg)**FUELMATE Strawberry Banana Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free**FUELMATE**$20.92**62 rev4mo ago](https://www.amazon.com/dp/B0G45P5W5G) [![FUELMATE Peach Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free](https://m.media-amazon.com/images/I/51yCNm-ixeL.jpg)**FUELMATE Peach Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free**FUELMATE**$21.62**63 rev4mo ago](https://www.amazon.com/dp/B0G45KKL67) [![FUELMATE Lemon Lime Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free](https://m.media-amazon.com/images/I/51hzOZLI9ML.jpg)**FUELMATE Lemon Lime Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free**FUELMATE**$21.38**41 rev4mo ago](https://www.amazon.com/dp/B0G463564L) [![ANATOPEAK Peak Recovery Protein Collagen 1oz Shot Easy Protein Shots Protein Shots Liquid Collagen Collagen Peptides Protein Drinks 24 Ct Pouches Per Box (Natural Blueberry)](https://m.media-amazon.com/images/I/51jIkN2-joL.jpg)**ANATOPEAK Peak Recovery Protein Collagen 1oz Shot Easy Protein Shots Protein Shots Liquid Collagen Collagen Peptides Protein Drinks 24 Ct Pouches Per Box (Natural Blueberry)**ANATOPEAK**$42.59**42 rev4mo ago](https://www.amazon.com/dp/B0GNNLVP9S) [![Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack](https://m.media-amazon.com/images/I/411b0kpv6QL.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack**OATH NUTRITION**$31.31**407 rev9mo ago](https://www.amazon.com/dp/B0FRB2WTCL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![FUELMATE Lemon Lime Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free](https://m.media-amazon.com/images/I/51hzOZLI9ML.jpg)**FUELMATE Lemon Lime Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free**FUELMATE**$21.38**3.6★**▲ 374%**](https://www.amazon.com/dp/B0G463564L) [![FUELMATE Peach Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free](https://m.media-amazon.com/images/I/51yCNm-ixeL.jpg)**FUELMATE Peach Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Recovery Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free**FUELMATE**$21.62**3.4★**▲ 369%**](https://www.amazon.com/dp/B0G45KKL67) [![FUELMATE Strawberry Banana Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free](https://m.media-amazon.com/images/I/41tZ0AQ+N7L.jpg)**FUELMATE Strawberry Banana Liquid Collagen Easy Protein Shots - 15g Protein + 22 Amino Acids - Hydrolyzed Bovine Collagen Peptides for Skin Hair & Joints - 10 x 1.29oz - Sugar Dairy & Gluten Free**FUELMATE**$20.92**2.6★**▲ 351%**](https://www.amazon.com/dp/B0G45P5W5G) [![Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack](https://m.media-amazon.com/images/I/411b0kpv6QL.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack**OATH NUTRITION**$31.31**4.5★**▲ 296%**](https://www.amazon.com/dp/B0FRB2WTCL) [![ANATOPEAK Peak Recovery Protein Collagen 1oz Shot Easy Protein Shots Protein Shots Liquid Collagen Collagen Peptides Protein Drinks 24 Ct Pouches Per Box (Natural Blueberry)](https://m.media-amazon.com/images/I/51jIkN2-joL.jpg)**ANATOPEAK Peak Recovery Protein Collagen 1oz Shot Easy Protein Shots Protein Shots Liquid Collagen Collagen Peptides Protein Drinks 24 Ct Pouches Per Box (Natural Blueberry)**ANATOPEAK**$42.59**4.5★**▲ 277%**](https://www.amazon.com/dp/B0GNNLVP9S)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 25 weeks — -66.7% search growth over the last 90 days.

4K3KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**21%

*“Doesn't taste terrible”*

**Nutritional Content**20%

*“Good amount of protein”*

**Flavor**10%

*“The flavor is mild”*

**Quality-Overall**5%

*“EXCELLENT PRODUCT”*

**Ease Of Use**5%

*“Easy to Take”*

**Value For Money**2%

*“Great value for the money”*

**Solubility**2%

*“It mixes easily with water”*

**Sweetness**2%

*“another awesome thing about these product is that is Sugar free”*

**Portability**1%

*“Easy to carry”*

**Blend/Ratio**1%

*“They blend up easily”*

### **What buyers complain about **

**Taste-Overall**27%

*“Awful taste”*

**Flavor**6%

*“Flavor is terrible”*

**Nutritional Content**6%

*“No protein in these”*

**Value For Money**4%

*“Not worth it”*

**Solubility**3%

*“Won't dissolve”*

**Sweetness**3%

*“way too sugary”*

**Sour**3%

*“Extremely sour”*

**Texture/Consistency-Overall**2%

*“resulting in an unpleasant texture”*

**Artificial Sweeteners**1%

*“added artificial sweetners to it”*

**Bitter**1%

*“slightly bitter”*

### **Top return reasons **

**Taste-Overall**30%

**Flavor**14%

**Leak-Proof**9%

**Nutritional Content**8%

**Advertised Vs Actual Product**5%

**Ingredients-Overall**4%

**Solubility**3%

**Smell**3%

**Contamination**3%

**Stale/Rotten/Spoiled**2%