---
title: "eagle brand medicated oil — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/eagle-brand-medicated-oil"
last_updated: "2026-07-14T03:14:00.744Z"
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  description: "eagle brand medicated oil shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "eagle brand medicated oil shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "eagle brand medicated oil — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **eagle brand medicated oil**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 64Growth 25Conversion 84Competition 45Returns 99Price range 86Avg price 95Brand share 28Review moat 63Quality gap 37

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$27.79**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.35–$75.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****9.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$601K**

$601K/yr · 237K searches

**Review moat**

**Good****966.78**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-0.2%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**55**

**Top-5 brand share**

**88%**

**Open market**

**8%**

- Eagle Brand29% - HerbsDepo19% - Po Sum On17% - Eagle17% - Tiger Balm6% - Prince Of Peace3% - Open — no brand owns it (5 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$30K10%$60K15%$90K20%$120K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Eagle Brand Medicated Oil 0.81 Fl Oz (Pack of 1)](https://m.media-amazon.com/images/I/51Rkbr1Z-sL.jpg)**Eagle Brand Medicated Oil 0.81 Fl Oz (Pack of 1)**Eagle**$7.35**4.5★1,261 rev](https://www.amazon.com/dp/B0009MMKSY) [2![Wong to Yick - Wood Lock Medicated Oil - Herbal Pain Relief for Muscular Aches Sprains Shoulder and Back Pain - for Sports Recovery Soreness - 1.7 Fl Oz - 50 ML (1 Pack) 100% Authentic](https://m.media-amazon.com/images/I/517RTex36hL.jpg)**Wong to Yick - Wood Lock Medicated Oil - Herbal Pain Relief for Muscular Aches Sprains Shoulder and Back Pain - for Sports Recovery Soreness - 1.7 Fl Oz - 50 ML (1 Pack) 100% Authentic**HerbsDepo**$22.02**4.6★961 rev](https://www.amazon.com/dp/B01J8E0T0O) [3![Eagle Brand Natural Medicated Oil Includes 12 Individual 0.8oz. Bottles](https://m.media-amazon.com/images/I/51Lx8by9Z+L.jpg)**Eagle Brand Natural Medicated Oil Includes 12 Individual 0.8oz. Bottles**Eagle Brand**$54.32**4.4★359 rev](https://www.amazon.com/dp/B001I1WXY6) [4![Po Sum On Medicated Oil (Muscle Joint Back Pain Relief) (1.0 Fl Oz) (1 Bottle) (Solstice)](https://m.media-amazon.com/images/I/51MG0EehW6L.jpg)**Po Sum On Medicated Oil (Muscle Joint Back Pain Relief) (1.0 Fl Oz) (1 Bottle) (Solstice)**Po Sum On**$26.33**4.6★182 rev](https://www.amazon.com/dp/B00WU3A1OK) [5![Po Sum On Medicated Oil (Muscle Joint Back Pain Relief) (1.0 Fl Oz) (1 Bottle) (Solstice)](https://m.media-amazon.com/images/I/512S3aI38KL.jpg)**Po Sum On Medicated Oil (Muscle Joint Back Pain Relief) (1.0 Fl Oz) (1 Bottle) (Solstice)**Po Sum On**$24.88**4.7★611 rev](https://www.amazon.com/dp/B01CRG4DF2)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Eagle Brand Medicated Oil Aromatic Roll-On Lavender & Eucalyptus Pack of 12](https://m.media-amazon.com/images/I/41qDA8M8jtL.jpg)**Eagle Brand Medicated Oil Aromatic Roll-On Lavender & Eucalyptus Pack of 12**Eagle Brand**$32.83**34 rev2y ago](https://www.amazon.com/dp/B0D79M6B1L) [![Eagle Brand Medicated Oil Roll-On Dozen Pack Pack of 12](https://m.media-amazon.com/images/I/412g1IgeAfL.jpg)**Eagle Brand Medicated Oil Roll-On Dozen Pack Pack of 12**Eagle Brand**$32.51**18 rev2y ago](https://www.amazon.com/dp/B0D79L8KKZ) [![Eagle Brand Natural Medicated Oils for Muscle Aches and Pains Includes Eucalyptus Rose Mint Aromatic Lavender Eucalyptus and Gold Peppermint and Clove Bud Oil Bottle Variety Pack of 3](https://m.media-amazon.com/images/I/512c7jHS3KL.jpg)**Eagle Brand Natural Medicated Oils for Muscle Aches and Pains Includes Eucalyptus Rose Mint Aromatic Lavender Eucalyptus and Gold Peppermint and Clove Bud Oil Bottle Variety Pack of 3**Generic**$17.06**92 rev3y ago](https://www.amazon.com/dp/B0C4M3MDD7) [![Eagle Brand Medicated Green Oil 36mL 1.2 fl oz Large Pack of 3](https://m.media-amazon.com/images/I/51uzDlNxrzL.jpg)**Eagle Brand Medicated Green Oil 36mL 1.2 fl oz Large Pack of 3**Eagle Brand**$25.85**61 rev4y ago](https://www.amazon.com/dp/B09L1N6WK8) [![Wong to Yick - Wood Lock Medicated Oil - Herbal Pain Relief for Muscular Aches Sprains Shoulder and Back Pain - for Sports Recovery Soreness - 1.7 Fl Oz - 50 ML (1 Pack) 100% Authentic](https://m.media-amazon.com/images/I/517RTex36hL.jpg)**Wong to Yick - Wood Lock Medicated Oil - Herbal Pain Relief for Muscular Aches Sprains Shoulder and Back Pain - for Sports Recovery Soreness - 1.7 Fl Oz - 50 ML (1 Pack) 100% Authentic**HerbsDepo**$22.02**961 rev9y ago](https://www.amazon.com/dp/B01J8E0T0O)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Eagle Brand Natural Medicated Oils for Muscle Aches and Pains Includes Eucalyptus Rose Mint Aromatic Lavender Eucalyptus and Gold Peppermint and Clove Bud Oil Bottle Variety Pack of 3](https://m.media-amazon.com/images/I/512c7jHS3KL.jpg)**Eagle Brand Natural Medicated Oils for Muscle Aches and Pains Includes Eucalyptus Rose Mint Aromatic Lavender Eucalyptus and Gold Peppermint and Clove Bud Oil Bottle Variety Pack of 3**Generic**$17.06**4.5★**▲ 72%**](https://www.amazon.com/dp/B0C4M3MDD7) [![Po Sum On Medicated Oil (Muscle Joint Back Pain Relief) (1.0 Fl Oz) (1 Bottle) (Solstice)](https://m.media-amazon.com/images/I/51MG0EehW6L.jpg)**Po Sum On Medicated Oil (Muscle Joint Back Pain Relief) (1.0 Fl Oz) (1 Bottle) (Solstice)**Po Sum On**$26.33**4.6★**▲ 70%**](https://www.amazon.com/dp/B00WU3A1OK) [![TIGER BALM LINIMENT 2 Fl Oz (Pack of 2)](https://m.media-amazon.com/images/I/418F2Gv-d9L.jpg)**TIGER BALM LINIMENT 2 Fl Oz (Pack of 2)**Tiger Balm**$21.55**4.6★**▲ 22%**](https://www.amazon.com/dp/B00266PFI8) [![Tiger Balm Liniment 2 Fluid Ounce](https://m.media-amazon.com/images/I/41NA3fsKfdL.jpg)**Tiger Balm Liniment 2 Fluid Ounce**Tiger Balm**$13.90**4.6★**▲ 19%**](https://www.amazon.com/dp/B0019LW49Y) [![3 Pack of Wong to Yick - Wood Lock Medicated Oil - Muscular Aches Sprains Bruises Shoulder and Back Pain - for Sports Recovery Soreness - 1.7 Fl Oz - 50 ML - 100% Authentic](https://m.media-amazon.com/images/I/61CGByx7q3L.jpg)**3 Pack of Wong to Yick - Wood Lock Medicated Oil - Muscular Aches Sprains Bruises Shoulder and Back Pain - for Sports Recovery Soreness - 1.7 Fl Oz - 50 ML - 100% Authentic**HerbsDepo**$47.75**4.6★**▲ 16%**](https://www.amazon.com/dp/B0BP9TNRQ2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 88 weeks — -0.2% search growth over the last 90 days.

6K4KPrime Day '25Spike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**16%

*“Good product, as expected”*

**Smell**12%

*“Smell so good”*

**Efficiency**10%

*“Effective”*

**Joint Pain**10%

*“Provides excellent relief for muscle and joint pain”*

**Muscle Pain Relief**9%

*“Muscle relief”*

**Value For Money**5%

*“Very affordable”*

**Massage Quality**4%

*“My massage therapist recommended it”*

**Sinus Relief**3%

*“Great for sinuses, headaches, etc”*

**Lubrication**2%

*“Very good oil”*

**Advertised Vs Actual Product**2%

*“As Advertised”*

### **What buyers complain about **

**Smell**23%

*“extremely strong smelling”*

**Pain Relief-Overall**10%

*“it doesnt really relief too much of the pain”*

**Leak-Proof**5%

*“It came in leaked”*

**Muscle Pain Relief**5%

*“No heat, not effective, did not thing for my muscle pain”*

**Product Condition**4%

*“Returned Customer. Great used before”*

**Value For Money**4%

*“Over priced”*

**Strength**4%

*“It doesnt feel as strong or effective as it used to”*

**Functionality-Overall**4%

*“Didnt work for me”*

**Size-Overall**2%

*“The bottle is small”*

**Dilute/Watery**2%

*“Watery”*

### **Top return reasons **

**Smell**23%

**Functionality-Overall**20%

**Size-Overall**11%

**Advertised Vs Actual Product**9%

**Value For Money**7%

**Leak-Proof**7%

**Joint Pain**5%

**Ease Of Use**4%

**Oily/Greasy**3%

**Ingredients-Overall**1%