---
title: "e cigarettes/vapes — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/e-cigarettes-vapes"
last_updated: "2026-07-14T06:08:44.574Z"
locale: en
meta:
  description: "e cigarettes/vapes shows beatable incumbent ratings (3.4★), but soft demand (-18.3% this quarter) keeps it on the watch list."
  "og:description": "e cigarettes/vapes shows beatable incumbent ratings (3.4★), but soft demand (-18.3% this quarter) keeps it on the watch list."
  "og:title": "e cigarettes/vapes — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **e cigarettes/vapes**

**Worth a look**

Shows beatable incumbent ratings (3.4★), but soft demand (-18.3% this quarter) keeps it on the watch list.

Market size 27Growth 16Conversion 20Competition 75Returns 81Price range 72Avg price 85Brand share 52Review moat 68Quality gap 100

**Quality gap**

**Incredible****3.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$18.88**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.7%**

return rate — above 6% kills the launch gate

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Price range**

**Good****$5.34–$39.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****797**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$115K**

$115K/yr · 386K searches

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-18.3%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

**Brands**

**17 **▲rising

**Sellers**

**74**

**Top-5 brand share**

**74%**

**Open market**

**21%**

- QuitGo40% - VAPE VAC11% - Heabal11% - cigtrus6% - STEP6% - Honeyrose5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$5K8%$9K12%$14K16%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 39 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Stop Smoking Smokeless Inhaler with Soft Tip Chewable Mouth Grip for Maximum Relief Oral Fixation Support Clinically Studied Oxygen Inhaler Quit Smoking Aid (Oxygen Inhaler 1 Pack)](https://m.media-amazon.com/images/I/41i0cxiAfzL.jpg)**Stop Smoking Smokeless Inhaler with Soft Tip Chewable Mouth Grip for Maximum Relief Oral Fixation Support Clinically Studied Oxygen Inhaler Quit Smoking Aid (Oxygen Inhaler 1 Pack)**QuitGo**$16.11**3.2★554 rev](https://www.amazon.com/dp/B07PCJFCT8) [2![QuitGo Soft-Tip Smokeless Vapor-Less Inhaler | 100% Natural Nicotine-Free Inhaler for Oral Support Habit Replacement When You Want to Quit Smoking (3 Pack Fresh Mint)](https://m.media-amazon.com/images/I/51zQi70HfnL.jpg)**QuitGo Soft-Tip Smokeless Vapor-Less Inhaler | 100% Natural Nicotine-Free Inhaler for Oral Support Habit Replacement When You Want to Quit Smoking (3 Pack Fresh Mint)**QuitGo**$32.10**3.6★134 rev](https://www.amazon.com/dp/B09M94DJQR) [3![HEABAL Herbal Cigarettes - Nicotine Free & Tobacco Free 20/Pack (Ice Menthol)](https://m.media-amazon.com/images/I/31VvODX28ML.jpg)**HEABAL Herbal Cigarettes - Nicotine Free & Tobacco Free 20/Pack (Ice Menthol)**Heabal**$7.99**3.4★999 rev](https://www.amazon.com/dp/B0BGD4ZJW8) [4![Honeyrose Herbal Cigarettes VANILLA Flavor 100% Tobacco & Nicotine FREE 100% Natural Herbal Smokes Quit Smoking Made In England](https://m.media-amazon.com/images/I/41FNLTjTnWL.jpg)**Honeyrose Herbal Cigarettes VANILLA Flavor 100% Tobacco & Nicotine FREE 100% Natural Herbal Smokes Quit Smoking Made In England**Honeyrose**$14.49**3.2★1,096 rev](https://www.amazon.com/dp/B00VXWZWJS) [5![VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (3-Pack)](https://m.media-amazon.com/images/I/51AhgTpYdlL.jpg)**VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (3-Pack)**VAPE VAC**$15.33**3.5★325 rev](https://www.amazon.com/dp/B0FBSR19SV)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![STEP Blue Light Smooth Herbal Cigarettes - (3 Boxes = 60ct)](https://m.media-amazon.com/images/I/41A5j1mt+DL.jpg)**STEP Blue Light Smooth Herbal Cigarettes - (3 Boxes = 60ct)**STEP**$10.29**40 rev4mo ago](https://www.amazon.com/dp/B0GS3TGG2F) [![Herbal Air Stick Smokeless Inhaler Maple Wood Barrel & Stainless Steel Tip 4 Scents Smoking Alternative Portable Non-Electric](https://m.media-amazon.com/images/I/41bVv6O0VYL.jpg)**Herbal Air Stick Smokeless Inhaler Maple Wood Barrel & Stainless Steel Tip 4 Scents Smoking Alternative Portable Non-Electric**Haaikara**$37.66**106 rev9mo ago](https://www.amazon.com/dp/B0FTXMZ7MM) [![Natural Herbal Air Stick Non Electric Long-Lasting Flavored Air Diffuser Refreshing Support Smokeless Inhaler 4Pack](https://m.media-amazon.com/images/I/419TrUCP5tL.jpg)**Natural Herbal Air Stick Non Electric Long-Lasting Flavored Air Diffuser Refreshing Support Smokeless Inhaler 4Pack**Haaikara**$28.62**308 rev11mo ago](https://www.amazon.com/dp/B0FKTKP66N) [![VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (3-Pack)](https://m.media-amazon.com/images/I/51AhgTpYdlL.jpg)**VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (3-Pack)**VAPE VAC**$15.33**325 rev1y ago](https://www.amazon.com/dp/B0FBSR19SV) [![VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (Black)](https://m.media-amazon.com/images/I/51tHKGg2rSL.jpg)**VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (Black)**VAPE VAC**$10.44**325 rev1y ago](https://www.amazon.com/dp/B0FBSF7WWM)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Black Mini Skirt Skort for Women Pencil Bodycon Short Skirts with Shorts Underneath y2k Cargo Skirt Sexy 2024(Black Small)](https://m.media-amazon.com/images/I/4117j0vuhxL.jpg)**Black Mini Skirt Skort for Women Pencil Bodycon Short Skirts with Shorts Underneath y2k Cargo Skirt Sexy 2024(Black Small)**DIHKLCIO**$16.89**4.2★**▲ 371%**](https://www.amazon.com/dp/B0D8784ZWB) [![STEP Blue Light Smooth Herbal Cigarettes - (3 Boxes = 60ct)](https://m.media-amazon.com/images/I/41A5j1mt+DL.jpg)**STEP Blue Light Smooth Herbal Cigarettes - (3 Boxes = 60ct)**STEP**$10.29**3.4★**▲ 367%**](https://www.amazon.com/dp/B0GS3TGG2F) [![SHAI MINI XBODY](https://m.media-amazon.com/images/I/31JpL6hO6uL.jpg)**SHAI MINI XBODY**Rosetti**$37.82**4.8★**▲ 363%**](https://www.amazon.com/dp/B0CQ9FBJCN) [![Black Mini Skirt - Womens Skorts Sexy Mid-Waisted Pencil Bodycon Short Skirts with Shorts Underneath and Front Split 2026 M](https://m.media-amazon.com/images/I/41fb2hpJV5L.jpg)**Black Mini Skirt - Womens Skorts Sexy Mid-Waisted Pencil Bodycon Short Skirts with Shorts Underneath and Front Split 2026 M**Hafailia**$18.35**4.2★**▲ 350%**](https://www.amazon.com/dp/B0DSLMB1JG) [![QuitGo Soft-Tip Smokeless Vapor-Less Inhaler | 100% Natural Nicotine-Free Inhaler for Oral Support Habit Replacement When You Want to Quit Smoking (3 Pack Oxygen Inhaler)](https://m.media-amazon.com/images/I/51hauBA88ZL.jpg)**QuitGo Soft-Tip Smokeless Vapor-Less Inhaler | 100% Natural Nicotine-Free Inhaler for Oral Support Habit Replacement When You Want to Quit Smoking (3 Pack Oxygen Inhaler)**QuitGo**$27.37**3.8★**▲ 179%**](https://www.amazon.com/dp/B09M93XYNM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -18.3% search growth over the last 90 days.

7K5KPrime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**9%

*“Love taste”*

**Ease Of Use**9%

*“a handy little item to keep around for everyday use”*

**Value For Money**8%

*“Good price”*

**Quality-Overall**8%

*“the build quality is solid”*

**Smell**7%

*“The scent is light”*

**Flavor**6%

*“the variety of flavors”*

**Efficiency**5%

*“Effective”*

**Advertised Vs Actual Product**5%

*“Works as advertised”*

**Oral Hygiene**3%

*“Great for the hand to mouth habit”*

**Size-Overall**2%

*“I liked the size”*

### **What buyers complain about **

**Taste-Overall**17%

*“Burnt taste”*

**Value For Money**13%

*“Very overpriced”*

**Functionality-Overall**8%

*“Didn't work”*

**Flavor**8%

*“In fact, it had a weird flavor thats kinda difficult to describe”*

**Smell**7%

*“Bad smell”*

**Quality-Overall**6%

*“Piece of garbage”*

**Advertised Vs Actual Product**3%

*“NOT AS ADVERTISED”*

**Durability**2%

*“Kinda fall apart”*

**Jamming/Clogging**2%

*“Mine began to clog up fairly quickly”*

**Size-Overall**2%

*“A bit shorter than I would like too”*

### **Top return reasons **

**Advertised Vs Actual Product**16%

**Functionality-Overall**15%

**Flavor**9%

**Smell**9%

**Taste-Overall**9%

**Size-Overall**5%

**Breathability**5%

**Waist Fit**2%

**Filtration**2%

**Ingredients-Overall**2%