---
title: "dobie sponges — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/dobie-sponges"
last_updated: "2026-07-14T04:06:54.214Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — dobie sponges doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — dobie sponges doesn't clear our bar today."
  "og:title": "dobie sponges — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **dobie sponges**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 61Growth 23Conversion 100Competition 35Returns 98Price range 46Avg price 42Brand share 0Review moat 44Quality gap 20

**Conversion**

**Incredible****19.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Market size**

**Good****$524K**

$524K/yr · 245K searches

**Price range**

**Okay****$2.97–$25.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,106**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$11.09**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-3.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**5 **—flat

**Sellers**

**85**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Scotch-Brite42% - 3M37% - PANYEE10% - MR. SCRUB8% - SCRUBIT3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$26K10%$52K15%$79K20%$105K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Scotch-Brite Dobie Non-Scratch All-Purpose Scrub Pads 12 Total Pads (6 Packs of 2) Reusable Scouring Sponges for Kitchen & Bathroom Safe on Non-Stick Cookware Yellow](https://m.media-amazon.com/images/I/41i3XE8N-LL.jpg)**Scotch-Brite Dobie Non-Scratch All-Purpose Scrub Pads 12 Total Pads (6 Packs of 2) Reusable Scouring Sponges for Kitchen & Bathroom Safe on Non-Stick Cookware Yellow**Scotch-Brite**$13.97**4.8★5,853 rev](https://www.amazon.com/dp/B07964MFJG) [2![3M Scotch-Brite Dobie All Purpose Pads 3Count (Pack of 4) Total 12 Pads](https://m.media-amazon.com/images/I/41SM8rsFgUL.jpg)**3M Scotch-Brite Dobie All Purpose Pads 3Count (Pack of 4) Total 12 Pads**3M**$14.30**4.8★5,341 rev](https://www.amazon.com/dp/B00R6CG2Z2) [3![3M Scotch-Brite Dobie 1 Pad Each (Value Pack of 6)](https://m.media-amazon.com/images/I/41MbJ2pIfdL.jpg)**3M Scotch-Brite Dobie 1 Pad Each (Value Pack of 6)**3M**$8.92**4.7★634 rev](https://www.amazon.com/dp/B00IJGPYT4) [4![All-Purpose Non Scratch SpongesSponges Kitchen for Washing and Cleaning Dishes Non-Stick Cookware Premium Scrub and ScrubbersCleaning of Kitchen Bathroom and Household 12Pad](https://m.media-amazon.com/images/I/517kA8lAIeL.jpg)**All-Purpose Non Scratch SpongesSponges Kitchen for Washing and Cleaning Dishes Non-Stick Cookware Premium Scrub and ScrubbersCleaning of Kitchen Bathroom and Household 12Pad**PANYEE**$9.78**4.5★686 rev](https://www.amazon.com/dp/B0DKHS9WFD) [5![Scotch-Brite Dobie All Purpose Cleaning Pads Count 6](https://m.media-amazon.com/images/I/41MbJ2pIfdL.jpg)**Scotch-Brite Dobie All Purpose Cleaning Pads Count 6**3M**$9.28**4.7★652 rev](https://www.amazon.com/dp/B01B206BEA)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Scotch-Brite Dobie Non-Scratch All-Purpose Scrub Pads 6 Total Pads (2 Packs of 3) Reusable Scouring Sponges for Kitchen & Bathroom Safe on Non-Stick Cookware Assorted Colors](https://m.media-amazon.com/images/I/51-73JHn6RL.jpg)**Scotch-Brite Dobie Non-Scratch All-Purpose Scrub Pads 6 Total Pads (2 Packs of 3) Reusable Scouring Sponges for Kitchen & Bathroom Safe on Non-Stick Cookware Assorted Colors**Scotch-Brite**$9.96**103 rev11mo ago](https://www.amazon.com/dp/B0FKPXRY4M) [![Scotch-Brite Harvest Dobie Scrubbing Pads Non-Scratch Kitchen Sponge for Cleaning Dishes Appliances and Bathrooms Copper Acorn Dish Sponge that Dries Fast 2-Pack](https://m.media-amazon.com/images/I/41b0FBXzNoL.jpg)**Scotch-Brite Harvest Dobie Scrubbing Pads Non-Scratch Kitchen Sponge for Cleaning Dishes Appliances and Bathrooms Copper Acorn Dish Sponge that Dries Fast 2-Pack**Scotch-Brite**$2.97**4 rev11mo ago](https://www.amazon.com/dp/B0FRBBMLQ8) [![Scotch-Brite Dobie Non-Scratch All-Purpose Scrub Pads Original Cleaning Sponges for Kitchen & Bathroom Safe on Non-Stick Cookware Reusable (12 Pads 4 Packs of 3 Assorted Colors)](https://m.media-amazon.com/images/I/51VpLicg3sL.jpg)**Scotch-Brite Dobie Non-Scratch All-Purpose Scrub Pads Original Cleaning Sponges for Kitchen & Bathroom Safe on Non-Stick Cookware Reusable (12 Pads 4 Packs of 3 Assorted Colors)**Scotch-Brite**$16.99**103 rev1y ago](https://www.amazon.com/dp/B0FGF83XXD) [![Scotch-Brite Blooms Dobie Scrubbing Pad Non-Scratch Kitchen Sponge for Cleaning Dishes Appliances and Bathrooms Raindrop Blue Dish Sponge that Dries Fast 2 Pack](https://m.media-amazon.com/images/I/41RvlkuhOyL.jpg)**Scotch-Brite Blooms Dobie Scrubbing Pad Non-Scratch Kitchen Sponge for Cleaning Dishes Appliances and Bathrooms Raindrop Blue Dish Sponge that Dries Fast 2 Pack**Scotch-Brite**$3.19**222 rev1y ago](https://www.amazon.com/dp/B0DXX5TFJ2) [![24 Pack Scrub Sponges Kitchen By SCRUBIT Multi-Purpose Scouring Pads Non-Scratch Cleaning Sponges for Dishes Pots & Non-Stick Cookware - Long Lasting Dish Scrubbers for Kitchen Bathroom & More](https://m.media-amazon.com/images/I/519CkVqqYWL.jpg)**24 Pack Scrub Sponges Kitchen By SCRUBIT Multi-Purpose Scouring Pads Non-Scratch Cleaning Sponges for Dishes Pots & Non-Stick Cookware - Long Lasting Dish Scrubbers for Kitchen Bathroom & More**SCRUBIT**$12.45**418 rev1y ago](https://www.amazon.com/dp/B0DQRDGRC4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Scotch-Brite Harvest Dobie Scrubbing Pads Non-Scratch Kitchen Sponge for Cleaning Dishes Appliances and Bathrooms Copper Acorn Dish Sponge that Dries Fast 2-Pack](https://m.media-amazon.com/images/I/41b0FBXzNoL.jpg)**Scotch-Brite Harvest Dobie Scrubbing Pads Non-Scratch Kitchen Sponge for Cleaning Dishes Appliances and Bathrooms Copper Acorn Dish Sponge that Dries Fast 2-Pack**Scotch-Brite**$2.97**5.0★**▲ 312%**](https://www.amazon.com/dp/B0FRBBMLQ8) [![Scotch-Brite Dobie Colors Pads Dobie Sponge for All Purpose Cleaning of Kitchen Bathroom and Household Non Scratch Pads Safe for Non-Stick Cookware 24 Count](https://m.media-amazon.com/images/I/41bzPr1BsVL.jpg)**Scotch-Brite Dobie Colors Pads Dobie Sponge for All Purpose Cleaning of Kitchen Bathroom and Household Non Scratch Pads Safe for Non-Stick Cookware 24 Count**Scotch-Brite**$25.35**4.7★**▲ 93%**](https://www.amazon.com/dp/B07FQVQZV3) [![Multi-Purpose Scouring Pad by Scrub-It - Non-Scratch Cleaning Dobie Pads for Pots Pans Dishes Utensils & Non-Stick Cookware - Sponge Scrubbers Use for Kitchen Bathroom & More (6 Pack)](https://m.media-amazon.com/images/I/51hrfC5D-nL.jpg)**Multi-Purpose Scouring Pad by Scrub-It - Non-Scratch Cleaning Dobie Pads for Pots Pans Dishes Utensils & Non-Stick Cookware - Sponge Scrubbers Use for Kitchen Bathroom & More (6 Pack)**SCRUBIT**$9.89**4.6★**▲ 69%**](https://www.amazon.com/dp/B01LX7A7GH) [![3M Scotch-Brite Dobie All Purpose Pads 3Count (Pack of 4) Total 12 Pads](https://m.media-amazon.com/images/I/41SM8rsFgUL.jpg)**3M Scotch-Brite Dobie All Purpose Pads 3Count (Pack of 4) Total 12 Pads**3M**$14.30**4.8★**▲ 37%**](https://www.amazon.com/dp/B00R6CG2Z2) [![24 Pack Scrub Sponges Kitchen By SCRUBIT Multi-Purpose Scouring Pads Non-Scratch Cleaning Sponges for Dishes Pots & Non-Stick Cookware - Long Lasting Dish Scrubbers for Kitchen Bathroom & More](https://m.media-amazon.com/images/I/519CkVqqYWL.jpg)**24 Pack Scrub Sponges Kitchen By SCRUBIT Multi-Purpose Scouring Pads Non-Scratch Cleaning Sponges for Dishes Pots & Non-Stick Cookware - Long Lasting Dish Scrubbers for Kitchen Bathroom & More**SCRUBIT**$12.45**4.4★**▲ 28%**](https://www.amazon.com/dp/B0DQRDGRC4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.

7K5KPrime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Cleaning**21%

*“Cleans well”*

**Value For Money**14%

*“Best price”*

**Quality-Overall**14%

*“Good as other brand”*

**Durability**10%

*“theyre durable lasting for a few weeks”*

**Advertised Vs Actual Product**6%

*“Works As Described”*

**Ease Of Use**3%

*“Easy to use”*

**Scratch Resistance**3%

*“does not scratch”*

**Efficiency**3%

*“Does the job nicely”*

**Thickness**2%

*“Good long lasting thicker than mr scrub”*

**Soft Feel**2%

*“They are soft and easy to clean dishes as well as pots and pans”*

### **What buyers complain about **

**Thickness**14%

*“Even though it's not as thick”*

**Quality-Overall**14%

*“Not the quality I'm used to expecting”*

**Durability**9%

*“Not durable”*

**Smell**7%

*“get a mildew smell quickly”*

**Size-Overall**5%

*“they will go back to there regular size”*

**Color**5%

*“Colours are dull”*

**Value For Money**4%

*“more expensive like everything else”*

**Advertised Vs Actual Product**3%

*“Not as pictured”*

**Thin**2%

*“Too thin”*

**Scratch Resistance**2%

*“Scratched my stainless steel pan”*

### **Top return reasons **

**Advertised Vs Actual Product**22%

**Color**11%

**Quality-Overall**11%

**Size-Overall**9%

**Thin**8%

**Material Quality**5%

**Value For Money**4%

**Hard Feel**3%

**Thickness**2%

**Wet Cleaning**2%