---
title: "dm — Niche Verdict: Skip it (25/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/dm"
last_updated: "2026-07-14T01:56:30.436Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — dm doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — dm doesn't clear our bar today."
  "og:title": "dm — Niche Verdict: Skip it (25/100) | Amazon United States - Flapen"
---

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# **dm**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 21Growth 9Conversion 27Competition 11Returns 100Price range 23Avg price 38Brand share 0Review moat 25Quality gap 16

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Okay****$10.60**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,998.5**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$6.78–$17.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$83K**

$83K/yr · 362K searches

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****86%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-32.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **▼falling

**Sellers**

**56**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- ALKA-SELTZER PLUS95% - Delsym3% - Robitussin2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$12K30%$25K45%$37K60%$50K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Alka-Seltzer Cold Cold & Allergy Max Strength Fast Gels Allergy Medicine Multi-Symptom Relief Body Aches and Pains Congestion Relief 24 Count (Packing May Vary)](https://m.media-amazon.com/images/I/51gRgmobGXL.jpg)**Alka-Seltzer Cold Cold & Allergy Max Strength Fast Gels Allergy Medicine Multi-Symptom Relief Body Aches and Pains Congestion Relief 24 Count (Packing May Vary)**ALKA-SELTZER PLUS**$9.16**4.7★5,815 rev](https://www.amazon.com/dp/B07VTJDPJQ) [2![Alka-Seltzer Cold Cold & Sinus Max Strength Fast Gels Medicine Multi-Symptom Relief Body Aches and Pains Sinus Pressure Congestion Relief 24 Count (Packaging May Vary)](https://m.media-amazon.com/images/I/41Wysq2MMOL.jpg)**Alka-Seltzer Cold Cold & Sinus Max Strength Fast Gels Medicine Multi-Symptom Relief Body Aches and Pains Sinus Pressure Congestion Relief 24 Count (Packaging May Vary)**ALKA-SELTZER PLUS**$9.34**4.7★1,706 rev](https://www.amazon.com/dp/B07VP7VQH8) [3![Alka-Seltzer Cold Cold & Sinus Max Strength Day/Night Fast Gels Medicine Multi-Symptom Relief Body Aches and Pains Sinus Pressure Congestion Relief 24 Count (Packaging May Vary)](https://m.media-amazon.com/images/I/51aFmu-pacL.jpg)**Alka-Seltzer Cold Cold & Sinus Max Strength Day/Night Fast Gels Medicine Multi-Symptom Relief Body Aches and Pains Sinus Pressure Congestion Relief 24 Count (Packaging May Vary)**ALKA-SELTZER PLUS**$9.22**4.8★2,308 rev](https://www.amazon.com/dp/B07VQB9WVF) [4![Alka-Seltzer Plus Severe Cold - Sparkling Original Powerfast Fizz Effervescent Common Cold Tablets Sinus Congestion Runny Nose and Dry Cough 36CT Packaging May Vary](https://m.media-amazon.com/images/I/51QrQ4Stm6L.jpg)**Alka-Seltzer Plus Severe Cold - Sparkling Original Powerfast Fizz Effervescent Common Cold Tablets Sinus Congestion Runny Nose and Dry Cough 36CT Packaging May Vary**ALKA-SELTZER PLUS**$11.94**4.8★3,740 rev](https://www.amazon.com/dp/B09L8J3H2M) [5![Alka-Seltzer Cold Cold & Cough Max Strength Fast Dissolve Tablets Cough Medicine Multi-Symptom Relief Body Aches and Pains Congestion Relief Citrus Flavor 24 Count (Packaging May Vary)](https://m.media-amazon.com/images/I/51HisrLR4rL.jpg)**Alka-Seltzer Cold Cold & Cough Max Strength Fast Dissolve Tablets Cough Medicine Multi-Symptom Relief Body Aches and Pains Congestion Relief Citrus Flavor 24 Count (Packaging May Vary)**ALKA-SELTZER PLUS**$9.13**4.8★2,396 rev](https://www.amazon.com/dp/B0C79W6T48)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Alka-Seltzer Cold Cold & Cough Max Strength Fast Dissolve Tablets Cough Medicine Multi-Symptom Relief Body Aches and Pains Congestion Relief Citrus Flavor 24 Count (Packaging May Vary)](https://m.media-amazon.com/images/I/51HisrLR4rL.jpg)**Alka-Seltzer Cold Cold & Cough Max Strength Fast Dissolve Tablets Cough Medicine Multi-Symptom Relief Body Aches and Pains Congestion Relief Citrus Flavor 24 Count (Packaging May Vary)**ALKA-SELTZER PLUS**$9.13**2,396 rev2y ago](https://www.amazon.com/dp/B0C79W6T48) [![Alka-Seltzer Plus Severe Cold & Flu Medicine Citrus Effervescent Tablets Nasal & Sinus Congestion Sneezing Runny Nose Cough Sore Throat 24 Count Packaging May Vary](https://m.media-amazon.com/images/I/51jN407i7TL.jpg)**Alka-Seltzer Plus Severe Cold & Flu Medicine Citrus Effervescent Tablets Nasal & Sinus Congestion Sneezing Runny Nose Cough Sore Throat 24 Count Packaging May Vary**ALKA-SELTZER PLUS**$9.18**5,190 rev2y ago](https://www.amazon.com/dp/B0C79Y6S4P) [![Alka-Seltzer Plus Severe Cold & Cough Medicine For Adults PowerFast Fizz Citrus Effervescent Tablets Fast Relief of Headache Sore Throat Nasal & Sinus Congestion Runny Nose & Fever 48ct](https://m.media-amazon.com/images/I/51h0c+F08VL.jpg)**Alka-Seltzer Plus Severe Cold & Cough Medicine For Adults PowerFast Fizz Citrus Effervescent Tablets Fast Relief of Headache Sore Throat Nasal & Sinus Congestion Runny Nose & Fever 48ct**ALKA-SELTZER PLUS**$17.43**2,396 rev3y ago](https://www.amazon.com/dp/B0B9HXT2PC) [![Alka-Seltzer Plus Severe Cold - Sparkling Original Powerfast Fizz Effervescent Common Cold Tablets Sinus Congestion Runny Nose and Dry Cough 36CT Packaging May Vary](https://m.media-amazon.com/images/I/51QrQ4Stm6L.jpg)**Alka-Seltzer Plus Severe Cold - Sparkling Original Powerfast Fizz Effervescent Common Cold Tablets Sinus Congestion Runny Nose and Dry Cough 36CT Packaging May Vary**ALKA-SELTZER PLUS**$11.94**3,740 rev4y ago](https://www.amazon.com/dp/B09L8J3H2M) [![Alka-Seltzer Plus Maximum Strength Cough Mucus & Congestion Powermax Liquid Gels Fast and Effective Chest Congestion Relief Cough Suppressant For Adults and Children 12 Years and Older 24 Count](https://m.media-amazon.com/images/I/51Enp8KWVOL.jpg)**Alka-Seltzer Plus Maximum Strength Cough Mucus & Congestion Powermax Liquid Gels Fast and Effective Chest Congestion Relief Cough Suppressant For Adults and Children 12 Years and Older 24 Count**ALKA-SELTZER PLUS**$9.17**3,572 rev6y ago](https://www.amazon.com/dp/B087QS6M76)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Alka-Seltzer Plus Severe Cold - Sparkling Original Powerfast Fizz Effervescent Common Cold Tablets Sinus Congestion Runny Nose and Dry Cough 36CT Packaging May Vary](https://m.media-amazon.com/images/I/51QrQ4Stm6L.jpg)**Alka-Seltzer Plus Severe Cold - Sparkling Original Powerfast Fizz Effervescent Common Cold Tablets Sinus Congestion Runny Nose and Dry Cough 36CT Packaging May Vary**ALKA-SELTZER PLUS**$11.94**4.8★**▲ 56%**](https://www.amazon.com/dp/B09L8J3H2M) [![Alka-Seltzer Plus Severe Cold & Cough Medicine For Adults PowerFast Fizz Citrus Effervescent Tablets Fast Relief of Headache Sore Throat Nasal & Sinus Congestion Runny Nose & Fever 48ct](https://m.media-amazon.com/images/I/51h0c+F08VL.jpg)**Alka-Seltzer Plus Severe Cold & Cough Medicine For Adults PowerFast Fizz Citrus Effervescent Tablets Fast Relief of Headache Sore Throat Nasal & Sinus Congestion Runny Nose & Fever 48ct**ALKA-SELTZER PLUS**$17.43**4.8★**▲ 32%**](https://www.amazon.com/dp/B0B9HXT2PC) [![Delsym 12 Hour Cough Medicine for Adults Powerful Relief for 12 Hours Cough Suppressant Liquid with Extended-Release Dextromethorphan Orange Flavor Liquid Cough Syrup 5 Fl Oz (Pack of 1)](https://m.media-amazon.com/images/I/41WxFIKM1VL.jpg)**Delsym 12 Hour Cough Medicine for Adults Powerful Relief for 12 Hours Cough Suppressant Liquid with Extended-Release Dextromethorphan Orange Flavor Liquid Cough Syrup 5 Fl Oz (Pack of 1)**Delsym**$14.69**4.7★**▲ 20%**](https://www.amazon.com/dp/B00007KUX4) [![Alka-Seltzer Plus Maximum Strength Cough Mucus & Congestion Powermax Liquid Gels Fast and Effective Chest Congestion Relief Cough Suppressant For Adults and Children 12 Years and Older 24 Count](https://m.media-amazon.com/images/I/51Enp8KWVOL.jpg)**Alka-Seltzer Plus Maximum Strength Cough Mucus & Congestion Powermax Liquid Gels Fast and Effective Chest Congestion Relief Cough Suppressant For Adults and Children 12 Years and Older 24 Count**ALKA-SELTZER PLUS**$9.17**4.7★**▲ 17%**](https://www.amazon.com/dp/B087QS6M76) [![Alka-Seltzer Cold Cold & Allergy Max Strength Fast Gels Allergy Medicine Multi-Symptom Relief Body Aches and Pains Congestion Relief 24 Count (Packing May Vary)](https://m.media-amazon.com/images/I/51gRgmobGXL.jpg)**Alka-Seltzer Cold Cold & Allergy Max Strength Fast Gels Allergy Medicine Multi-Symptom Relief Body Aches and Pains Congestion Relief 24 Count (Packing May Vary)**ALKA-SELTZER PLUS**$9.16**4.7★**— 7%**](https://www.amazon.com/dp/B07VTJDPJQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 66 weeks — -32.2% search growth over the last 90 days.

30K20KSpike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Cough Relief**20%

*“Good cough medicine”*

**Cold Relief**18%

*“Best cold and flu medicine on the market”*

**Efficiency**12%

*“Very effective”*

**Quality-Overall**9%

*“Excellent product”*

**Taste-Overall**6%

*“Good taste”*

**Value For Money**5%

*“Great price”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Sinus Relief**3%

*“They really helped with sinus congestion”*

**Dosage**2%

*“Best OTC medicine out there”*

**Sleep Quality**2%

*“Excellent day-time med when you need to stay awake”*

### **What buyers complain about **

**Cough Relief**18%

*“Did not stop cough or any provide any relief”*

**Functionality-Overall**16%

*“barely worked”*

**Allergies**8%

*“I have a corn allergy”*

**Value For Money**7%

*“Not really worth it”*

**Size-Overall**7%

*“HUGE capsules”*

**Taste-Overall**4%

*“tastes awful”*

**Ease Of Chewing/Swallowing**4%

*“But hard to swallow”*

**Dosage**3%

*“this medicine made me feel 30% day 1 just start taking it”*

**Cold Relief**3%

*“did nothing for a bad cold”*

**Strength**2%

*“Ineffective”*