---
title: "diclofenac sodium topical gel — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/diclofenac-sodium-topical-gel"
last_updated: "2026-07-14T03:30:40.675Z"
locale: en
meta:
  description: "diclofenac sodium topical gel shows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list."
  "og:description": "diclofenac sodium topical gel shows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list."
  "og:title": "diclofenac sodium topical gel — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **diclofenac sodium topical gel**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 94Growth 39Conversion 93Competition 22Returns 100Price range 71Avg price 77Brand share 10Review moat 20Quality gap 24

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$1.9M**

$1.9M/yr · 1.1M searches

**Conversion**

**Great****11.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.69**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$8.32–$31.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+11.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****12,789.14**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **▼falling

**Sellers**

**56**

**Top-5 brand share**

**96%**

**Open market**

**0%**

- HealthCareAisle40% - Amazon Basic Care30% - Voltaren16% - C'rcle5% - GeriCare5% - Curist4% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$193K20%$386K30%$580K40%$773K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)](https://m.media-amazon.com/images/I/41a-iunfKEL.jpg)**Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)**Amazon Basic Care**$12.77**4.6★6,920 rev](https://www.amazon.com/dp/B08ZF5LVWQ) [2![HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 150 g tube - Original Prescription Strength (NSAID)](https://m.media-amazon.com/images/I/41RzjzyfJQL.jpg)**HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 150 g tube - Original Prescription Strength (NSAID)**HealthCareAisle**$11.91**4.6★18,353 rev](https://www.amazon.com/dp/B08T66W7QN) [3![Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - NEW Easy Open Cap - 100 g Tube And 20 g Travel Size Tube](https://m.media-amazon.com/images/I/41sRwVOduNL.jpg)**Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - NEW Easy Open Cap - 100 g Tube And 20 g Travel Size Tube**Voltaren**$20.44**4.5★21,551 rev](https://www.amazon.com/dp/B084ZN7TVV) [4![HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 50 g tube - Original Prescription Strength (NSAID)](https://m.media-amazon.com/images/I/41USZY5q9hL.jpg)**HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 50 g tube - Original Prescription Strength (NSAID)**HealthCareAisle**$8.32**4.6★18,353 rev](https://www.amazon.com/dp/B08T6B7YKQ) [5![HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 100 g tube - Original Prescription Strength (NSAID)](https://m.media-amazon.com/images/I/41+CwZy7OEL.jpg)**HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 100 g tube - Original Prescription Strength (NSAID)**HealthCareAisle**$11.15**4.6★18,353 rev](https://www.amazon.com/dp/B08G5SHMYY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Diclofenac Sodium Gel 1% 150g Effective Arthritis Pain Reliever - Prescription Strength Anti-Inflammatory Gel - Extra Strength Arthritis Cream for Daily Use - Get Over-The-Counter Relief(1Pack)](https://m.media-amazon.com/images/I/41ccHIVoC6L.jpg)**Diclofenac Sodium Gel 1% 150g Effective Arthritis Pain Reliever - Prescription Strength Anti-Inflammatory Gel - Extra Strength Arthritis Cream for Daily Use - Get Over-The-Counter Relief(1Pack)**C'rcle**$15.98**447 rev2y ago](https://www.amazon.com/dp/B0CD8ZZNXT) [![Curist Diclofenac Sodium Topical Gel 1 Percent 100g for Arthritis Pain - Joint Pain Relief for Hand Pain Foot Pain Knee Pain Elbow Pain & Ankle Pain - 1% - 3.53oz](https://m.media-amazon.com/images/I/41215rbo81L.jpg)**Curist Diclofenac Sodium Topical Gel 1 Percent 100g for Arthritis Pain - Joint Pain Relief for Hand Pain Foot Pain Knee Pain Elbow Pain & Ankle Pain - 1% - 3.53oz**Curist**$9.01**295 rev3y ago](https://www.amazon.com/dp/B0DPXYK1WR) [![Curist Diclofenac Sodium Topical Gel 1 Percent 150g for Arthritis Pain - Joint Pain Relief for Hand/Foot Pain Knee/Elbow Pain & Ankle Pain - 1% - 5.29oz](https://m.media-amazon.com/images/I/415uohiaZCL.jpg)**Curist Diclofenac Sodium Topical Gel 1 Percent 150g for Arthritis Pain - Joint Pain Relief for Hand/Foot Pain Knee/Elbow Pain & Ankle Pain - 1% - 5.29oz**Curist**$13.96**2,255 rev3y ago](https://www.amazon.com/dp/B0BS78MXTV) [![Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)](https://m.media-amazon.com/images/I/41a-iunfKEL.jpg)**Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)**Amazon Basic Care**$12.77**6,920 rev4y ago](https://www.amazon.com/dp/B08ZF5LVWQ) [![GeriCare Topical Arthritis Pain Relief Gel Diclofenac Sodium 1% (NSAID) Hand Wrist Elbow Foot Ankle Knee Extra-Strength Pain Reliever- Anti-inflammatory Arthritis Pain Treatment 3.53oz (2 Pack)](https://m.media-amazon.com/images/I/51pj9PN5K2L.jpg)**GeriCare Topical Arthritis Pain Relief Gel Diclofenac Sodium 1% (NSAID) Hand Wrist Elbow Foot Ankle Knee Extra-Strength Pain Reliever- Anti-inflammatory Arthritis Pain Treatment 3.53oz (2 Pack)**GeriCare**$20.10**569 rev4y ago](https://www.amazon.com/dp/B09L8NHSLB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Diclofenac Sodium Gel 1% 150g Effective Arthritis Pain Reliever - Prescription Strength Anti-Inflammatory Gel - Extra Strength Arthritis Cream for Daily Use - Get Over-The-Counter Relief(1Pack)](https://m.media-amazon.com/images/I/41ccHIVoC6L.jpg)**Diclofenac Sodium Gel 1% 150g Effective Arthritis Pain Reliever - Prescription Strength Anti-Inflammatory Gel - Extra Strength Arthritis Cream for Daily Use - Get Over-The-Counter Relief(1Pack)**C'rcle**$15.98**4.6★**▲ 113%**](https://www.amazon.com/dp/B0CD8ZZNXT) [![Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)](https://m.media-amazon.com/images/I/41a-iunfKEL.jpg)**Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)**Amazon Basic Care**$12.77**4.6★**▲ 44%**](https://www.amazon.com/dp/B08ZF5LVWQ) [![Curist Diclofenac Sodium Topical Gel 1 Percent 100g for Arthritis Pain - Joint Pain Relief for Hand Pain Foot Pain Knee Pain Elbow Pain & Ankle Pain - 1% - 3.53oz](https://m.media-amazon.com/images/I/41215rbo81L.jpg)**Curist Diclofenac Sodium Topical Gel 1 Percent 100g for Arthritis Pain - Joint Pain Relief for Hand Pain Foot Pain Knee Pain Elbow Pain & Ankle Pain - 1% - 3.53oz**Curist**$9.01**4.7★**▲ 25%**](https://www.amazon.com/dp/B0DPXYK1WR) [![HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 50 g tube - Original Prescription Strength (NSAID)](https://m.media-amazon.com/images/I/41USZY5q9hL.jpg)**HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 50 g tube - Original Prescription Strength (NSAID)**HealthCareAisle**$8.32**4.6★**▲ 15%**](https://www.amazon.com/dp/B08T6B7YKQ) [![HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 100 g tube - Original Prescription Strength (NSAID)](https://m.media-amazon.com/images/I/41+CwZy7OEL.jpg)**HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 100 g tube - Original Prescription Strength (NSAID)**HealthCareAisle**$11.15**4.6★**— 8%**](https://www.amazon.com/dp/B08G5SHMYY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +11.3% search growth over the last 90 days.

25K15KSpike '24 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**17%

*“Affordable Price”*

**Joint Pain**16%

*“Helps with knee pain”*

**Efficiency**16%

*“WORKS AS ADVERTISED”*

**Quality-Overall**13%

*“As good as name brand”*

**Advertised Vs Actual Product**7%

*“Exactly as advertised”*

**Smell**4%

*“has no bad smells”*

**Muscle Pain Relief**3%

*“Great for muscle pain”*

**Ease Of Use**2%

*“Easy to use”*

**Ease Of Application**2%

*“it feels cool when applied”*

**Absorbency**1%

*“This stuff actually does absorb in”*

### **What buyers complain about **

**Pain Relief-Overall**19%

*“Doesnt provide enough pain, relief”*

**Functionality-Overall**14%

*“Didn't work for me”*

**Value For Money**9%

*“Crazy expensive”*

**Joint Pain**6%

*“This didn't really help with the arthritis in my knee”*

**Smell**6%

*“Terrible smell”*

**Size-Overall**3%

*“the tube is too big”*

**Advertised Vs Actual Product**3%

*“Misleading picture”*

**Ease Of Use**2%

*“Can't anything be easy”*

**Side Effects**2%

*“Too much side effects”*

**Dosage**2%

*“it's ok I wish the dose was stronger”*

### **Top return reasons **

**Joint Pain**50%

**Value For Money**50%