---
title: "diabetic shakes — Niche Verdict: Launch it (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/diabetic-shakes"
last_updated: "2026-07-14T00:29:04.587Z"
locale: en
meta:
  description: "diabetic shakes clears our launch bar: a $3.1M/yr market growing +8.0% this quarter with returns at 0.0%."
  "og:description": "diabetic shakes clears our launch bar: a $3.1M/yr market growing +8.0% this quarter with returns at 0.0%."
  "og:title": "diabetic shakes — Niche Verdict: Launch it (57/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **diabetic shakes**

**Launch it**

A $3.1M/yr market growing +8.0% this quarter with returns at 0.0% — clears our launch bar.

Market size 96Growth 35Conversion 81Competition 44Returns 100Price range 90Avg price 95Brand share 0Review moat 37Quality gap 19

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$3.1M**

$3.1M/yr · 1.0M searches

**Avg price**

**Incredible****$36.00**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.89–$47.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,801.79**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+8.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**5 **▼falling

**Sellers**

**35**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Glucerna80% - BOOST11% - Generic6% - ENTEREX DIABETIC2% - Premier Protein1% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$308K20%$616K30%$924K40%$1.2M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Glucerna Original Diabetes Care Shake Homemade Vanilla Diabetic Meal Replacement to Support Blood Sugar Management 10g Protein 180 Calories Ready to Drink 8-fl-oz Bottle 24 Pack](https://m.media-amazon.com/images/I/41fxqXhKGIL.jpg)**Glucerna Original Diabetes Care Shake Homemade Vanilla Diabetic Meal Replacement to Support Blood Sugar Management 10g Protein 180 Calories Ready to Drink 8-fl-oz Bottle 24 Pack**Glucerna**$40.27**4.8★5,421 rev](https://www.amazon.com/dp/B000NYSNVQ) [2![Glucerna Original Diabetes Care Shake Rich Chocolate Diabetic Meal Replacement to Support Blood Sugar Management 10g Protein 180 Calories Ready to Drink 8-fl-oz Bottle 24 Pack](https://m.media-amazon.com/images/I/51f-fP8BHsL.jpg)**Glucerna Original Diabetes Care Shake Rich Chocolate Diabetic Meal Replacement to Support Blood Sugar Management 10g Protein 180 Calories Ready to Drink 8-fl-oz Bottle 24 Pack**Glucerna**$40.45**4.8★4,340 rev](https://www.amazon.com/dp/B000NYWD5S) [3![Glucerna Hunger Smart Diabetes Care Shake Classic Chocolate Diabetic Meal Replacement to Support Blood Sugar Management 15g Protein 180 Calories Ready to Drink 10 Fl Oz 24 Pack](https://m.media-amazon.com/images/I/41zevOGaHWL.jpg)**Glucerna Hunger Smart Diabetes Care Shake Classic Chocolate Diabetic Meal Replacement to Support Blood Sugar Management 15g Protein 180 Calories Ready to Drink 10 Fl Oz 24 Pack**Glucerna**$42.27**4.7★5,139 rev](https://www.amazon.com/dp/B07BVZN1TR) [4![Glucerna Protein Smart Diabetes Care Shake Chocolate Diabetic Meal Replacement to Support Blood Sugar Management 30g Protein 150 Calories Ready to Drink 11-fl-oz Bottle 12 Pack](https://m.media-amazon.com/images/I/410XMXkGYfL.jpg)**Glucerna Protein Smart Diabetes Care Shake Chocolate Diabetic Meal Replacement to Support Blood Sugar Management 30g Protein 150 Calories Ready to Drink 11-fl-oz Bottle 12 Pack**Glucerna**$34.16**4.7★1,295 rev](https://www.amazon.com/dp/B08YNJ7BJ7) [5![Glucerna Original Diabetes Care Shake Creamy Strawberry Diabetic Meal Replacement to Support Blood Sugar Management 10g Protein 180 Calories Ready to Drink 8-fl-oz Bottle 24 Pack](https://m.media-amazon.com/images/I/41njrLWvR0L.jpg)**Glucerna Original Diabetes Care Shake Creamy Strawberry Diabetic Meal Replacement to Support Blood Sugar Management 10g Protein 180 Calories Ready to Drink 8-fl-oz Bottle 24 Pack**Glucerna**$41.32**4.7★3,658 rev](https://www.amazon.com/dp/B000NYU7XS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Enterex Diabetic Ready-to-Mix Nutritionally Complete Powder No Added Sugar Gluten Free Vanilla Flavor 400g (7 Servings)](https://m.media-amazon.com/images/I/41J7zfCFY4L.jpg)**Enterex Diabetic Ready-to-Mix Nutritionally Complete Powder No Added Sugar Gluten Free Vanilla Flavor 400g (7 Servings)**ENTEREX DIABETIC**$24.62**138 rev10mo ago](https://www.amazon.com/dp/B08M9TYXSD) [![Glucerna 1g Total Sugars Vanilla Diabetes Care Shake Diabetic Drink to Support Blood Sugar Management 15g Protein 180 Calories Ready to Drink 10-fl-oz Bottle 16 Pack](https://m.media-amazon.com/images/I/51Xjsark2nL.jpg)**Glucerna 1g Total Sugars Vanilla Diabetes Care Shake Diabetic Drink to Support Blood Sugar Management 15g Protein 180 Calories Ready to Drink 10-fl-oz Bottle 16 Pack**Glucerna**$36.14**181 rev1y ago](https://www.amazon.com/dp/B0DYK73JQH) [![Glucerna 1g Total Sugars Chocolate Diabetes Care Shake Diabetic Drink to Support Blood Sugar Management 15g Protein 180 Calories Ready to Drink 10-fl-oz Bottle 16 Pack](https://m.media-amazon.com/images/I/51QujsXJJ3L.jpg)**Glucerna 1g Total Sugars Chocolate Diabetes Care Shake Diabetic Drink to Support Blood Sugar Management 15g Protein 180 Calories Ready to Drink 10-fl-oz Bottle 16 Pack**Glucerna**$38.51**154 rev1y ago](https://www.amazon.com/dp/B0DYK83GFD) [![Glu Protein Diabetic Drink | Original Shake | Rich Chocolate Homemade Vanilla and Creamy Strawberry Flavors | 12 Pack](https://m.media-amazon.com/images/I/41OMElByoZL.jpg)**Glu Protein Diabetic Drink | Original Shake | Rich Chocolate Homemade Vanilla and Creamy Strawberry Flavors | 12 Pack**Generic**$26.43**62 rev2y ago](https://www.amazon.com/dp/B0FY7FDMQX) [![BOOST Glucose Control Ready to Drink Nutritional Drinks with Extra Nutrient Support Drink Rich Chocolate 8 Fl Oz Pack of 24](https://m.media-amazon.com/images/I/41OQNxjQE4L.jpg)**BOOST Glucose Control Ready to Drink Nutritional Drinks with Extra Nutrient Support Drink Rich Chocolate 8 Fl Oz Pack of 24**BOOST**$42.54**2,355 rev4y ago](https://www.amazon.com/dp/B09B2Y88Y4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Enterex Diabetic Ready-to-Mix Nutritionally Complete Powder No Added Sugar Gluten Free Vanilla Flavor 400g (7 Servings)](https://m.media-amazon.com/images/I/41J7zfCFY4L.jpg)**Enterex Diabetic Ready-to-Mix Nutritionally Complete Powder No Added Sugar Gluten Free Vanilla Flavor 400g (7 Servings)**ENTEREX DIABETIC**$24.62**4.6★**▲ 78%**](https://www.amazon.com/dp/B08M9TYXSD) [![Glu Protein Diabetic Drink | Original Shake | Rich Chocolate Homemade Vanilla and Creamy Strawberry Flavors | 12 Pack](https://m.media-amazon.com/images/I/41OMElByoZL.jpg)**Glu Protein Diabetic Drink | Original Shake | Rich Chocolate Homemade Vanilla and Creamy Strawberry Flavors | 12 Pack**Generic**$26.43**4.8★**▲ 71%**](https://www.amazon.com/dp/B0FY7FDMQX) [![Glucerna Protein Smart Diabetes Care Shake Vanilla Diabetic Meal Replacement to Support Blood Sugar Management 30g Protein 150 Calories Ready to Drink 11-fl-oz Bottle 12 Pack](https://m.media-amazon.com/images/I/41Z3SzevjJL.jpg)**Glucerna Protein Smart Diabetes Care Shake Vanilla Diabetic Meal Replacement to Support Blood Sugar Management 30g Protein 150 Calories Ready to Drink 11-fl-oz Bottle 12 Pack**Glucerna**$35.86**4.6★**▲ 16%**](https://www.amazon.com/dp/B08YN6T2SW) [![Glucerna Original Diabetes Care Shake Homemade Vanilla Diabetic Meal Replacement to Support Blood Sugar Management 10g Protein 180 Calories Ready to Drink 8-fl-oz Bottle 24 Pack](https://m.media-amazon.com/images/I/41fxqXhKGIL.jpg)**Glucerna Original Diabetes Care Shake Homemade Vanilla Diabetic Meal Replacement to Support Blood Sugar Management 10g Protein 180 Calories Ready to Drink 8-fl-oz Bottle 24 Pack**Glucerna**$40.27**4.8★**▲ 13%**](https://www.amazon.com/dp/B000NYSNVQ) [![BOOST Glucose Control Ready to Drink Nutritional Drinks with Extra Nutrient Support Drink Very Vanilla Carton 8 Fl Oz Pack of 24](https://m.media-amazon.com/images/I/410t5cNY9rL.jpg)**BOOST Glucose Control Ready to Drink Nutritional Drinks with Extra Nutrient Support Drink Very Vanilla Carton 8 Fl Oz Pack of 24**BOOST**$37.80**4.7★**▲ 12%**](https://www.amazon.com/dp/B09B2ZK5C8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.

80K60KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 10.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**29%

*“Excellent taste perfect for smoothies”*

**Nutritional Content**16%

*“Great supplement”*

**Flavor**15%

*“The flavors are delicious and satisfying”*

**Quality-Overall**6%

*“Excellent Product”*

**Blood Sugar Level**6%

*“Great for diabetics”*

**Value For Money**5%

*“Worth the money”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Sweetness**2%

*“Super sweet”*

**Ease Of Use**2%

*“Easy use”*

**Weight Loss**1%

*“You gain a little weight”*

### **What buyers complain about **

**Taste-Overall**17%

*“taste is icky”*

**Value For Money**13%

*“Too expensive”*

**Nutritional Content**9%

*“My fault, needed more protein”*

**Blood Sugar Level**7%

*“Not for diabetics”*

**Flavor**7%

*“Weak flavor”*

**Size-Overall**3%

*“it doesn't fit in mailbox”*

**Quality-Overall**2%

*“Garbage product”*

**Sweetness**2%

*“Too sweet and too creamy for me”*

**Ingredients-Overall**2%

*“It contains too much ingredients”*

**Weight Heavy**2%

*“Two cases are quite heavy”*