---
title: "dermacalm — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/dermacalm"
last_updated: "2026-07-14T03:21:40.358Z"
locale: en
meta:
  description: "soft demand (-21.1% this quarter) — dermacalm doesn't clear our bar today."
  "og:description": "soft demand (-21.1% this quarter) — dermacalm doesn't clear our bar today."
  "og:title": "dermacalm — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **dermacalm**

**Skip it**

Soft demand (-21.1% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 14Conversion 54Competition 28Returns 98Price range 76Avg price 88Brand share 56Review moat 24Quality gap 42

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$20.38**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.62–$42.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$113K**

$113K/yr · 125K searches

**Review moat**

**Bad****5,964.7**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-21.1%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▼falling

**Sellers**

**49**

**Top-5 brand share**

**71%**

**Open market**

**24%**

- La Roche-Posay20% - Eau Thermale Avène19% - Exederm16% - Amélie Monnier10% - A+D6% - De La Cruz5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$6K10%$11K15%$17K20%$23K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![La Roche-Posay Cicaplast Balm B5 Healing Ointment and Soothing Therapeutic Multi Purpose Cream for Dry & Irritated Skin Body and Hand Balm Baby Safe Fragrance Free](https://m.media-amazon.com/images/I/41KoNP1f+0L.jpg)**La Roche-Posay Cicaplast Balm B5 Healing Ointment and Soothing Therapeutic Multi Purpose Cream for Dry & Irritated Skin Body and Hand Balm Baby Safe Fragrance Free**La Roche-Posay**$18.18**4.7★20,968 rev](https://www.amazon.com/dp/B0060OUV5Y) [2![brand AV XeraCalm A.D Balm 200ml (OLD)](https://m.media-amazon.com/images/I/31X38jGr+oL.jpg)**brand AV XeraCalm A.D Balm 200ml (OLD)**Eau Thermale Avène**$34.12**4.8★2,920 rev](https://www.amazon.com/dp/B00EYOHIO4) [3![Exederm Flare Control Cream for Eczema & Dermatitis 2oz](https://m.media-amazon.com/images/I/41Px-7drzqL.jpg)**Exederm Flare Control Cream for Eczema & Dermatitis 2oz**Exederm**$12.37**4.5★2,073 rev](https://www.amazon.com/dp/B0046W0QB6) [4![Clinically Tested DermaCalm SOS Therapy - Eczema Psoriasis Dermatitis Prone Dry Skin - Urea 8% Probiotics w/Best Natural Ingredients - Itchy Severely Dry Scaly Skin. Adults & Kids Eczema Cream](https://m.media-amazon.com/images/I/411Ds2tZOXL.jpg)**Clinically Tested DermaCalm SOS Therapy - Eczema Psoriasis Dermatitis Prone Dry Skin - Urea 8% Probiotics w/Best Natural Ingredients - Itchy Severely Dry Scaly Skin. Adults & Kids Eczema Cream**Amélie Monnier**$25.12**4.3★6,223 rev](https://www.amazon.com/dp/B078XHH67R) [5![A+D Advanced Dermatitis Hypochlorous Acid Spray Eczema & Psoriasis - 4 oz](https://m.media-amazon.com/images/I/41bsF0i+i0L.jpg)**A+D Advanced Dermatitis Hypochlorous Acid Spray Eczema & Psoriasis - 4 oz**A+D**$6.62**4.4★179 rev](https://www.amazon.com/dp/B0GRCJWF66)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![A+D Advanced Dermatitis Hypochlorous Acid Spray Eczema & Psoriasis - 4 oz](https://m.media-amazon.com/images/I/41bsF0i+i0L.jpg)**A+D Advanced Dermatitis Hypochlorous Acid Spray Eczema & Psoriasis - 4 oz**A+D**$6.62**179 rev4mo ago](https://www.amazon.com/dp/B0GRCJWF66) [![Seborrheic Dermatitis Face Cream: Psoriasis & Fungal-Prone Skin Care Suitable for the Face Scalp & Chest Natural Moisturizer with Ceramides Shea Butter & 12 Plant-Based Ingredients Steroid-Free](https://m.media-amazon.com/images/I/51I2FP71hHL.jpg)**Seborrheic Dermatitis Face Cream: Psoriasis & Fungal-Prone Skin Care Suitable for the Face Scalp & Chest Natural Moisturizer with Ceramides Shea Butter & 12 Plant-Based Ingredients Steroid-Free**KOPA HAIKU**$22.20**82 rev5mo ago](https://www.amazon.com/dp/B0GGZZVHY1) [![Magic Molecule Hypochlorous Acid Spray for Breakout-Prone Skin Eczema & Itchy Rashes | Helps 50+ Dermal Issues | Safe for Multiple Daily Uses | For All Skin Types | 8 oz Spray](https://m.media-amazon.com/images/I/21lNXNUaNuL.jpg)**Magic Molecule Hypochlorous Acid Spray for Breakout-Prone Skin Eczema & Itchy Rashes | Helps 50+ Dermal Issues | Safe for Multiple Daily Uses | For All Skin Types | 8 oz Spray**Magic Molecule**$18.80**1,494 rev1y ago](https://www.amazon.com/dp/B0DNG4SHZQ) [![MyMagicHealer Universal Flare Care | Essential Oil Free | Baby Dermatitis Diaper Rash Eczema Psoriasis Impetigo | Wound Care | Multi-purpose Solution for Sensitive Skin w/ Propolis & Egg Yolk 1 oz](https://m.media-amazon.com/images/I/51FKdIgDuuL.jpg)**MyMagicHealer Universal Flare Care | Essential Oil Free | Baby Dermatitis Diaper Rash Eczema Psoriasis Impetigo | Wound Care | Multi-purpose Solution for Sensitive Skin w/ Propolis & Egg Yolk 1 oz**MyMagicHealer**$27.83**389 rev2y ago](https://www.amazon.com/dp/B0DZP4FVPX) [![Skinfix Dermatitis Relief Balm with 5% Colloidal Oatmeal & Vitamin E - 1.7 fl oz - Proven Effective as 1% Hydrocortisone - Relieves Eczema & Itch - Accepted by the National Eczema Association](https://m.media-amazon.com/images/I/31PdUzVjnAL.jpg)**Skinfix Dermatitis Relief Balm with 5% Colloidal Oatmeal & Vitamin E - 1.7 fl oz - Proven Effective as 1% Hydrocortisone - Relieves Eczema & Itch - Accepted by the National Eczema Association**Skinfix**$42.57**62 rev2y ago](https://www.amazon.com/dp/B0CWS9BXVX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Seborrheic Dermatitis Face Cream: Psoriasis & Fungal-Prone Skin Care Suitable for the Face Scalp & Chest Natural Moisturizer with Ceramides Shea Butter & 12 Plant-Based Ingredients Steroid-Free](https://m.media-amazon.com/images/I/51I2FP71hHL.jpg)**Seborrheic Dermatitis Face Cream: Psoriasis & Fungal-Prone Skin Care Suitable for the Face Scalp & Chest Natural Moisturizer with Ceramides Shea Butter & 12 Plant-Based Ingredients Steroid-Free**KOPA HAIKU**$22.20**4.8★**▲ 318%**](https://www.amazon.com/dp/B0GGZZVHY1) [![A+D Advanced Dermatitis Hypochlorous Acid Spray Eczema & Psoriasis - 4 oz](https://m.media-amazon.com/images/I/41bsF0i+i0L.jpg)**A+D Advanced Dermatitis Hypochlorous Acid Spray Eczema & Psoriasis - 4 oz**A+D**$6.62**4.4★**▲ 312%**](https://www.amazon.com/dp/B0GRCJWF66) [![brand AV XeraCalm A.D Balm 200ml (OLD)](https://m.media-amazon.com/images/I/31X38jGr+oL.jpg)**brand AV XeraCalm A.D Balm 200ml (OLD)**Eau Thermale Avène**$34.12**4.8★**▲ 174%**](https://www.amazon.com/dp/B00EYOHIO4) [![Skinfix Dermatitis Relief Balm with 5% Colloidal Oatmeal & Vitamin E - 1.7 fl oz - Proven Effective as 1% Hydrocortisone - Relieves Eczema & Itch - Accepted by the National Eczema Association](https://m.media-amazon.com/images/I/31PdUzVjnAL.jpg)**Skinfix Dermatitis Relief Balm with 5% Colloidal Oatmeal & Vitamin E - 1.7 fl oz - Proven Effective as 1% Hydrocortisone - Relieves Eczema & Itch - Accepted by the National Eczema Association**Skinfix**$42.57**3.8★**▲ 65%**](https://www.amazon.com/dp/B0CWS9BXVX) [![Avne XeraCalm AD Replenishing Cleansing Oil Body and Facial Oil Cleanser Atopic Dermatitis Restore Skin Barrier for Eczema-Prone Dry Skin Fragrance-Free Pump for Infants Kids & Adults](https://m.media-amazon.com/images/I/41veyR8FhTL.jpg)**Avne XeraCalm AD Replenishing Cleansing Oil Body and Facial Oil Cleanser Atopic Dermatitis Restore Skin Barrier for Eczema-Prone Dry Skin Fragrance-Free Pump for Infants Kids & Adults**Eau Thermale Avène**$31.37**4.6★**▲ 43%**](https://www.amazon.com/dp/B00EYOHGPU)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.

3K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Moist/Dry**17%

*“Lightweight moisturizer”*

**Suitability Combination Skin**10%

*“Works great for all sensitive skin”*

**Quality-Overall**9%

*“EXCELLENT PRODUCT”*

**Allergies**6%

*“No irritation”*

**Value For Money**6%

*“Very affordable”*

**Suitability Dry Skin**5%

*“good moisturizer, help my very dry skin”*

**Efficiency**5%

*“Absolutely effective”*

**Soft Feel**4%

*“Soft Skin”*

**Smell**3%

*“fragrance free”*

**Advertised Vs Actual Product**3%

*“Does what it says”*

### **What buyers complain about **

**Allergies**15%

*“irritates skin”*

**Smell**13%

*“Strong Smell”*

**Moist/Dry**5%

*“being too dry”*

**Skin Health**4%

*“Did not help my skin”*

**Value For Money**4%

*“very expensive”*

**Functionality-Overall**4%

*“Did Not Work”*

**Suitability Dry Skin**3%

*“It doesnt work for my sensitive dry skin”*

**Thickness**2%

*“Very thick”*

**Sensitivity-Overall**2%

*“I have extremely sensitive”*

**Oily/Greasy**2%

*“Too greasy for my skin”*

### **Top return reasons **

**Smell**15%

**Functionality-Overall**12%

**Moist/Dry**10%

**Leak-Proof**9%

**Advertised Vs Actual Product**9%

**Product Condition**5%

**Value For Money**5%

**Skin Health**3%

**Suitability Dry Skin**3%

**Defective Material/Parts**3%