---
title: "deodorant wipes — Niche Verdict: Launch it (56/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/deodorant-wipes"
last_updated: "2026-07-14T04:27:06.114Z"
locale: en
meta:
  description: "deodorant wipes clears our launch bar: a $900K/yr market growing +25.2% this quarter with returns at 0.4%."
  "og:description": "deodorant wipes clears our launch bar: a $900K/yr market growing +25.2% this quarter with returns at 0.4%."
  "og:title": "deodorant wipes — Niche Verdict: Launch it (56/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **deodorant wipes**

**Launch it**

A $900K/yr market growing +25.2% this quarter with returns at 0.4% — clears our launch bar.

Market size 76Growth 53Conversion 78Competition 37Returns 98Price range 59Avg price 62Brand share 19Review moat 23Quality gap 48

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****7.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$900K**

$900K/yr · 869K searches

**Avg price**

**Good****$13.40**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.00–$27.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+25.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****6,804.76**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▲rising

**Sellers**

**40**

**Top-5 brand share**

**92%**

**Open market**

**5%**

- Lume50% - FOMIN24% - Pacifica9% - BUAEL6% - Dew Well3% - Dura Cleanse3% - Open — no brand owns it (2 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$90K20%$180K30%$270K40%$360K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)](https://m.media-amazon.com/images/I/41-J34vQ4CL.jpg)**Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)**Lume**$18.61**4.3★31,870 rev](https://www.amazon.com/dp/B0FF5CP42V) [2![Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Aluminum Free Baking Soda Free Skin Loving - 15 Count (Pack of 3) (Cool Cucumber)](https://m.media-amazon.com/images/I/41RAUeJx6IL.jpg)**Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Aluminum Free Baking Soda Free Skin Loving - 15 Count (Pack of 3) (Cool Cucumber)**Lume**$18.77**4.3★31,870 rev](https://www.amazon.com/dp/B08CMP263B) [3![Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Aluminum Free Baking Soda Free Skin Loving - 45 Count (Pack of 2) (Cool Cucumber)](https://m.media-amazon.com/images/I/412PIg6d5gL.jpg)**Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Aluminum Free Baking Soda Free Skin Loving - 45 Count (Pack of 2) (Cool Cucumber)**Lume**$27.82**4.3★31,870 rev](https://www.amazon.com/dp/B09FWJ2SBH) [4![FOMIN Travel Deodorant Wipes - 50 Count - Variety Pack - pH Balanced Hypoallergenic Mini Deodorant Wipes For Women and Men - Plastic-Free Individually Wrapped Underarm & Body Wipes](https://m.media-amazon.com/images/I/51H5NBlS9hL.jpg)**FOMIN Travel Deodorant Wipes - 50 Count - Variety Pack - pH Balanced Hypoallergenic Mini Deodorant Wipes For Women and Men - Plastic-Free Individually Wrapped Underarm & Body Wipes**FOMIN**$16.49**4.7★1,087 rev](https://www.amazon.com/dp/B0BW9JJKS7) [5![BUAEL Body Wipes 50 pieces of Antiperspirant deodorant Wipes And Travel Deodorant Individually Wrap Hypoallergenic Mini Deodorant Underarm Sweating And Travel To Clean Skin For Female Male Teenagers](https://m.media-amazon.com/images/I/51+ahzCfiPL.jpg)**BUAEL Body Wipes 50 pieces of Antiperspirant deodorant Wipes And Travel Deodorant Individually Wrap Hypoallergenic Mini Deodorant Underarm Sweating And Travel To Clean Skin For Female Male Teenagers**BUAEL**$9.32**4.2★409 rev](https://www.amazon.com/dp/B0DRJF2VX3)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![FOMIN Acidified Travel Deodorant Mini Wipes For Women & Men- Variety Pack - 72 Count - pH Balanced Biodegradeable Mini Deodorant Travel Size Wipes - Plastic-Free Underarm Body Wipes](https://m.media-amazon.com/images/I/511RDSCtGlL.jpg)**FOMIN Acidified Travel Deodorant Mini Wipes For Women & Men- Variety Pack - 72 Count - pH Balanced Biodegradeable Mini Deodorant Travel Size Wipes - Plastic-Free Underarm Body Wipes**FOMIN**$9.59**77 rev4mo ago](https://www.amazon.com/dp/B0GBXX4B3Q) [![80 Pcs Travel Deodorant Wipes Mini Hypoallergenic Body Wipes for Underarm Antiperspirant & Skin Cleansing Travel Size Individually Wrapped Bulk Hygiene Essentials for Women](https://m.media-amazon.com/images/I/51Zvw19viyL.jpg)**80 Pcs Travel Deodorant Wipes Mini Hypoallergenic Body Wipes for Underarm Antiperspirant & Skin Cleansing Travel Size Individually Wrapped Bulk Hygiene Essentials for Women**ZMZPA**$8.42**35 rev6mo ago](https://www.amazon.com/dp/B0GC4JCVHS) [![Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)](https://m.media-amazon.com/images/I/41-J34vQ4CL.jpg)**Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)**Lume**$18.61**31,870 rev1y ago](https://www.amazon.com/dp/B0FF5CP42V) [![FOMIN Acidified Deodorant Wipes For Women - 45 Count - Variety Pack Hypoallergenic pH Balanced Whole Body Wipes - Plastic-Free Exfoliating & Advanced Odor Control Underarm Body Wipe](https://m.media-amazon.com/images/I/51MQs4oxs1L.jpg)**FOMIN Acidified Deodorant Wipes For Women - 45 Count - Variety Pack Hypoallergenic pH Balanced Whole Body Wipes - Plastic-Free Exfoliating & Advanced Odor Control Underarm Body Wipe**FOMIN**$10.98**570 rev1y ago](https://www.amazon.com/dp/B0F1TG56Z7) [![XL Deodorant Wipes for Women - 60 Ct. + 4 Travel Body Wipes Individually Wrapped - 8x8 Odor Eliminator Towelettes for Underarm Body Feet - pH Balanced Armpit Smell Remover for Gym & Post Workouts](https://m.media-amazon.com/images/I/51WBofMls4L.jpg)**XL Deodorant Wipes for Women - 60 Ct. + 4 Travel Body Wipes Individually Wrapped - 8x8 Odor Eliminator Towelettes for Underarm Body Feet - pH Balanced Armpit Smell Remover for Gym & Post Workouts**Dura Cleanse**$11.16**247 rev1y ago](https://www.amazon.com/dp/B0DXKMWTJV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![80 Pcs Travel Deodorant Wipes Mini Hypoallergenic Body Wipes for Underarm Antiperspirant & Skin Cleansing Travel Size Individually Wrapped Bulk Hygiene Essentials for Women](https://m.media-amazon.com/images/I/51Zvw19viyL.jpg)**80 Pcs Travel Deodorant Wipes Mini Hypoallergenic Body Wipes for Underarm Antiperspirant & Skin Cleansing Travel Size Individually Wrapped Bulk Hygiene Essentials for Women**ZMZPA**$8.42**4.5★**▲ 177%**](https://www.amazon.com/dp/B0GC4JCVHS) [![Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)](https://m.media-amazon.com/images/I/41-J34vQ4CL.jpg)**Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)**Lume**$18.61**4.3★**▲ 171%**](https://www.amazon.com/dp/B0FF5CP42V) [![FOMIN Acidified Travel Deodorant Wipes For Women & Men - 15 Count - Fragrance Free - pH Balanced Mini Deodorant Travel Size - Plastic-Free Individually Wrapped Underarm Body Wipes](https://m.media-amazon.com/images/I/518dbRXYdiL.jpg)**FOMIN Acidified Travel Deodorant Wipes For Women & Men - 15 Count - Fragrance Free - pH Balanced Mini Deodorant Travel Size - Plastic-Free Individually Wrapped Underarm Body Wipes**FOMIN**$7.83**4.6★**▲ 162%**](https://www.amazon.com/dp/B0DGY25TWJ) [![FOMIN Acidified Travel Deodorant Mini Wipes For Women & Men- Variety Pack - 72 Count - pH Balanced Biodegradeable Mini Deodorant Travel Size Wipes - Plastic-Free Underarm Body Wipes](https://m.media-amazon.com/images/I/511RDSCtGlL.jpg)**FOMIN Acidified Travel Deodorant Mini Wipes For Women & Men- Variety Pack - 72 Count - pH Balanced Biodegradeable Mini Deodorant Travel Size Wipes - Plastic-Free Underarm Body Wipes**FOMIN**$9.59**4.3★**▲ 130%**](https://www.amazon.com/dp/B0GBXX4B3Q) [![XL Deodorant Wipes for Women - 60 Ct. + 4 Travel Body Wipes Individually Wrapped - 8x8 Odor Eliminator Towelettes for Underarm Body Feet - pH Balanced Armpit Smell Remover for Gym & Post Workouts](https://m.media-amazon.com/images/I/51WBofMls4L.jpg)**XL Deodorant Wipes for Women - 60 Ct. + 4 Travel Body Wipes Individually Wrapped - 8x8 Odor Eliminator Towelettes for Underarm Body Feet - pH Balanced Armpit Smell Remover for Gym & Post Workouts**Dura Cleanse**$11.16**4.4★**▲ 127%**](https://www.amazon.com/dp/B0DXKMWTJV)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 19 weeks — +25.2% search growth over the last 90 days.

25K15KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**29%

*“light fragrance”*

**Quality-Overall**8%

*“Excellent Product”*

**Cleansing**8%

*“Great wipes”*

**Ease Of Cleaning**7%

*“Easy clean up”*

**Advertised Vs Actual Product**6%

*“As advertised”*

**Ease Of Use**5%

*“Easy and convenient”*

**Efficiency**4%

*“Does well”*

**Value For Money**3%

*“Good price”*

**Size-Overall**3%

*“are a conveniently sized package for home or travel”*

**Allergies**3%

*“No irritation”*

### **What buyers complain about **

**Smell**15%

*“Do not like the smell”*

**Size-Overall**13%

*“These wipes are small”*

**Thickness**11%

*“Thinner than expected”*

**Value For Money**8%

*“Not worth the cost”*

**Strength**6%

*“So flimsy”*

**Ease Of Cleaning**6%

*“it doesnt feel like Im getting clean”*

**Quality-Overall**4%

*“The price is simply not justified for the quality of the product”*

**Durability**4%

*“Fall apart easily”*

**Allergies**3%

*“Allergic reaction”*

**Functionality-Overall**3%

*“Doesnt work”*

### **Top return reasons **

**Smell**34%

**Size-Overall**15%

**Advertised Vs Actual Product**12%

**Functionality-Overall**9%

**Value For Money**8%

**Ease Of Cleaning**3%

**Ingredients-Overall**2%

**Adhesion/Stickiness**2%

**Defective Material/Parts**1%

**Durability**1%