---
title: "deet wipes — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/deet-wipes"
last_updated: "2026-07-14T02:51:26.495Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — deet wipes doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — deet wipes doesn't clear our bar today."
  "og:title": "deet wipes — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **deet wipes**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 44Growth 76Conversion 97Competition 9Returns 92Price range 65Avg price 79Brand share 0Review moat 27Quality gap 24

**Conversion**

**Incredible****15.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$16.69**

avg listing price — sweet spot $15–$100

**Growth**

**Great****+63.3%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****$6.40–$31.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$232K**

$232K/yr · 90K searches

**Review moat**

**Okay****3,784**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****89%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▼falling

**Sellers**

**87**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- SC Johnson39% - Ben's37% - CoreTex13% - Repel11%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$23K20%$46K30%$70K40%$93K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![OFF! Deep Woods Mosquito and Insect Repellent Wipes Long lasting 12 Individually Wrapped Wipes (Pack of 1)](https://m.media-amazon.com/images/I/41cqkFZRAqL.jpg)**OFF! Deep Woods Mosquito and Insect Repellent Wipes Long lasting 12 Individually Wrapped Wipes (Pack of 1)**SC Johnson**$6.40**4.7★4,349 rev](https://www.amazon.com/dp/B0009EXM3E) [2![Bens Tick & Insect Repellent Wipes - 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Alcohol- & Fragrance-Free - 12 Wipes (4 Pack)](https://m.media-amazon.com/images/I/51YNkbCg8bL.jpg)**Bens Tick & Insect Repellent Wipes - 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Alcohol- & Fragrance-Free - 12 Wipes (4 Pack)**Ben's**$31.06**4.6★990 rev](https://www.amazon.com/dp/B07Z468H6S) [3![CoreTex Bug X 30 Mosquito Tick & Insect Repellent Wipes with 30% DEET - Pack of 25 Single-Use Bug Repellent Wipes for Up to 7 Hours of Reliable Protection Against 12 Types of Biting Insects](https://m.media-amazon.com/images/I/41NftWGSUvL.jpg)**CoreTex Bug X 30 Mosquito Tick & Insect Repellent Wipes with 30% DEET - Pack of 25 Single-Use Bug Repellent Wipes for Up to 7 Hours of Reliable Protection Against 12 Types of Biting Insects**CoreTex**$23.77**4.7★1,134 rev](https://www.amazon.com/dp/B0051OJ9DO) [4![Bens 30 Deet Mosquito Tick Insect & Bug Repellent Field Wipes - 24 Pack](https://m.media-amazon.com/images/I/51cwUCvza+L.jpg)**Bens 30 Deet Mosquito Tick Insect & Bug Repellent Field Wipes - 24 Pack**Ben's**$22.62**4.7★558 rev](https://www.amazon.com/dp/B01N1MSDIA) [5![Repel Insect Repellent Mosquito & Tick Wipes 12% Picaridin Repels Mosquitoes and Ticks for Up to 10 Hours in A Convenient Travel Wipe for Whole-Family Mosquito and Tick Protection 15 Count 3 Ounces](https://m.media-amazon.com/images/I/41mESg0-EFL.jpg)**Repel Insect Repellent Mosquito & Tick Wipes 12% Picaridin Repels Mosquitoes and Ticks for Up to 10 Hours in A Convenient Travel Wipe for Whole-Family Mosquito and Tick Protection 15 Count 3 Ounces**Repel**$8.88**4.5★404 rev](https://www.amazon.com/dp/B0DJ1RKCHS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Repel Insect Repellent Mosquito & Tick Wipes 12% Picaridin Repels Mosquitoes and Ticks for Up to 10 Hours in A Convenient Travel Wipe for Whole-Family Mosquito and Tick Protection 15 Count 3 Ounces](https://m.media-amazon.com/images/I/41mESg0-EFL.jpg)**Repel Insect Repellent Mosquito & Tick Wipes 12% Picaridin Repels Mosquitoes and Ticks for Up to 10 Hours in A Convenient Travel Wipe for Whole-Family Mosquito and Tick Protection 15 Count 3 Ounces**Repel**$8.88**404 rev1y ago](https://www.amazon.com/dp/B0DJ1RKCHS) [![CoreTex Bug X 30 Insect Repellent Towelette with 30% DEET - Pack of 15 Single-Use Insect Repellent Wipes Repel Biting Insects for up to 7 Hours](https://m.media-amazon.com/images/I/41yChobN8ML.jpg)**CoreTex Bug X 30 Insect Repellent Towelette with 30% DEET - Pack of 15 Single-Use Insect Repellent Wipes Repel Biting Insects for up to 7 Hours**CoreTex**$19.93**88 rev2y ago](https://www.amazon.com/dp/B0D3VPSVZK) [![Bens Tick & Insect Repellent Wipes - 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Alcohol- & Fragrance-Free - 12 Wipes (4 Pack)](https://m.media-amazon.com/images/I/51YNkbCg8bL.jpg)**Bens Tick & Insect Repellent Wipes - 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Alcohol- & Fragrance-Free - 12 Wipes (4 Pack)**Ben's**$31.06**990 rev7y ago](https://www.amazon.com/dp/B07Z468H6S) [![Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)](https://m.media-amazon.com/images/I/41wotX5Kp-L.jpg)**Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)**Ben's**$22.02**5,136 rev9y ago](https://www.amazon.com/dp/B0738NCJMH) [![Bens 30 Deet Mosquito Tick Insect & Bug Repellent Field Wipes - 24 Pack](https://m.media-amazon.com/images/I/51cwUCvza+L.jpg)**Bens 30 Deet Mosquito Tick Insect & Bug Repellent Field Wipes - 24 Pack**Ben's**$22.62**558 rev9y ago](https://www.amazon.com/dp/B01N1MSDIA)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)](https://m.media-amazon.com/images/I/41wotX5Kp-L.jpg)**Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)**Ben's**$22.02**4.5★**▲ 22%**](https://www.amazon.com/dp/B0738NCJMH) [![OFF! Deep Woods Mosquito and Insect Repellent Wipes Long lasting 12 Individually Wrapped Wipes (Pack of 1)](https://m.media-amazon.com/images/I/41cqkFZRAqL.jpg)**OFF! Deep Woods Mosquito and Insect Repellent Wipes Long lasting 12 Individually Wrapped Wipes (Pack of 1)**SC Johnson**$6.40**4.7★**▲ 19%**](https://www.amazon.com/dp/B0009EXM3E) [![Bens Tick & Insect Repellent Wipes - 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Alcohol- & Fragrance-Free - 12 Wipes (4 Pack)](https://m.media-amazon.com/images/I/51YNkbCg8bL.jpg)**Bens Tick & Insect Repellent Wipes - 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Alcohol- & Fragrance-Free - 12 Wipes (4 Pack)**Ben's**$31.06**4.6★**▲ 18%**](https://www.amazon.com/dp/B07Z468H6S) [![Bens 30 Deet Mosquito Tick Insect & Bug Repellent Field Wipes - 24 Pack](https://m.media-amazon.com/images/I/51cwUCvza+L.jpg)**Bens 30 Deet Mosquito Tick Insect & Bug Repellent Field Wipes - 24 Pack**Ben's**$22.62**4.7★**▼ 11%**](https://www.amazon.com/dp/B01N1MSDIA) [![Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas](https://m.media-amazon.com/images/I/41GFtwjZC8L.jpg)**Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas**Repel**$7.43**4.6★**▼ 12%**](https://www.amazon.com/dp/B004H89KFC)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +63.3% search growth over the last 90 days.

4K3KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 3.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pest/Insect Control**30%

*“Repels mosquitoes”*

**Ease Of Use**11%

*“So handy”*

**Portability**9%

*“Perfect for travel”*

**Quality-Overall**7%

*“There are so many good products in this world”*

**Advertised Vs Actual Product**5%

*“Works as intended”*

**Smell**5%

*“It works and doesnt stink too bad”*

**Spray/Flow**4%

*“Awesome spray”*

**Ease Of Cleaning**3%

*“Great wipes”*

**Strength**3%

*“Strong -- and effective”*

**Value For Money**3%

*“Worth it”*

### **What buyers complain about **

**Leak-Proof**21%

*“Bottles leak”*

**Pest/Insect Control**13%

*“Product did not keep bugs away on me”*

**Smell**9%

*“Has a slight scent”*

**Spray/Flow**8%

*“Leaks all over when you try to spray it”*

**Moist/Dry**4%

*“less than a week after we got home the rest of the wipes had already started to dry out”*

**Portability**3%

*“Don't travel without this product”*

**Ease Of Use**2%

*“Can't use it because of packaging”*

**Size-Overall**2%

*“But despite being small”*

**Adhesion/Stickiness**2%

*“It can be a little sticky when it goes on initially”*

**Product Condition**1%

*“it looked used”*

### **Top return reasons **

**Size-Overall**18%

**Leak-Proof**15%

**Value For Money**15%

**Advertised Vs Actual Product**9%

**Smell**8%

**Functionality-Overall**7%

**Pest/Insect Control**6%

**Defective Material/Parts**6%

**Spray/Flow**4%

**Strength**2%