---
title: "dayquil liquid — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/dayquil-liquid"
last_updated: "2026-07-14T07:26:02.364Z"
locale: en
meta:
  description: "soft demand (-45.8% this quarter) — dayquil liquid doesn't clear our bar today."
  "og:description": "soft demand (-45.8% this quarter) — dayquil liquid doesn't clear our bar today."
  "og:title": "dayquil liquid — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **dayquil liquid**

**Skip it**

Soft demand (-45.8% this quarter) — this niche doesn't clear our bar today.

Market size 56Growth 2Conversion 97Competition 59Returns 100Price range 67Avg price 60Brand share 14Review moat 49Quality gap 20

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****14.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$5.60–$34.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.14**

avg listing price — sweet spot $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$419K**

$419K/yr · 221K searches

**Review moat**

**Okay****1,629.93**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-45.8%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▲rising

**Sellers**

**93**

**Top-5 brand share**

**94%**

**Open market**

**4%**

- Vicks37% - Broncolin33% - Amazon Basic Care10% - Amazon Basics8% - Robitussin6% - GoodSense2% - Open — no brand owns it (4 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$17K8%$34K12%$50K16%$67K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Broncolin Honey Syrup with Propolis Syrup with Natural Plant extracts to Refresh Your Throat Natural Ingredients Elderberry Eucalyptus Peppermint Oil 11.4 Oz Bottle](https://m.media-amazon.com/images/I/31t4qYL3o5L.jpg)**Broncolin Honey Syrup with Propolis Syrup with Natural Plant extracts to Refresh Your Throat Natural Ingredients Elderberry Eucalyptus Peppermint Oil 11.4 Oz Bottle**Broncolin**$8.48**4.7★2,017 rev](https://www.amazon.com/dp/B00329U70O) [2![Vicks DayQuil and NyQuil Severe Cold & Flu Honey Liquid Over-the-Counter Medicine 2x12 Oz](https://m.media-amazon.com/images/I/51m37HhjrpL.jpg)**Vicks DayQuil and NyQuil Severe Cold & Flu Honey Liquid Over-the-Counter Medicine 2x12 Oz**Vicks**$20.57**4.7★8,878 rev](https://www.amazon.com/dp/B08BPZVLC9) [3![Broncolin Honey Syrup with Natural Plant Extracts Soothing Honey Flavor 11.4 oz Bottle](https://m.media-amazon.com/images/I/41VprXgMk-L.jpg)**Broncolin Honey Syrup with Natural Plant Extracts Soothing Honey Flavor 11.4 oz Bottle**Broncolin**$8.28**4.7★1,881 rev](https://www.amazon.com/dp/B000R8MZ1M) [4![Amazon Basics Daytime Cold and Flu Relief Non-Drowsy Liquid Medicine Original Flavor 12 fl oz (Pack of 1) (Previously Care)](https://m.media-amazon.com/images/I/41+a8MkEBYL.jpg)**Amazon Basics Daytime Cold and Flu Relief Non-Drowsy Liquid Medicine Original Flavor 12 fl oz (Pack of 1) (Previously Care)**Amazon Basics**$5.97**4.7★2,901 rev](https://www.amazon.com/dp/B07JKZBL1F) [5![Robitussin Maximum Strength CF Max Severe Multi-Symptom Daytime and Nighttime Relief from Cough Cold and Flu Adult Formula 8 fl oz](https://m.media-amazon.com/images/I/51rXHxUWw-L.jpg)**Robitussin Maximum Strength CF Max Severe Multi-Symptom Daytime and Nighttime Relief from Cough Cold and Flu Adult Formula 8 fl oz**Robitussin**$12.48**4.8★403 rev](https://www.amazon.com/dp/B0DMGPYP92)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![GoodSense Tussin Severe CF Max Multi-Symptom Cough Cold and Flu Raspberry Flavor Cough Medicine 8 Ounces](https://m.media-amazon.com/images/I/41V1pFoVmgL.jpg)**GoodSense Tussin Severe CF Max Multi-Symptom Cough Cold and Flu Raspberry Flavor Cough Medicine 8 Ounces**GoodSense**$6.53**10 rev7mo ago](https://www.amazon.com/dp/B0G617M5DP) [![Vicks DayQuil & NyQuil Hot Remedy Cold & Flu Powder Mix Over-The-Counter Medicine Value Pack Fast Relief for Headache Fever Sore Throat Minor Aches and Pains and Cough 16 Packets](https://m.media-amazon.com/images/I/41ipN0V2YjL.jpg)**Vicks DayQuil & NyQuil Hot Remedy Cold & Flu Powder Mix Over-The-Counter Medicine Value Pack Fast Relief for Headache Fever Sore Throat Minor Aches and Pains and Cough 16 Packets**Vicks**$17.19**292 rev1y ago](https://www.amazon.com/dp/B0FBNSTP85) [![Robitussin Maximum Strength CF Max Severe Multi-Symptom Daytime and Nighttime Relief from Cough Cold and Flu Adult Formula 8 fl oz](https://m.media-amazon.com/images/I/51rXHxUWw-L.jpg)**Robitussin Maximum Strength CF Max Severe Multi-Symptom Daytime and Nighttime Relief from Cough Cold and Flu Adult Formula 8 fl oz**Robitussin**$12.48**403 rev1y ago](https://www.amazon.com/dp/B0DMGPYP92) [![Vicks DayQuil Severe Cold & Flu Liquid Medicine Daytime Relief for Headache Fever Sore Throat Minor Aches & Pains Chest Congestion Stuffy Nose Nasal Congestion Sinus Pressure & Cough 2x12oz](https://m.media-amazon.com/images/I/51zqWVN5rZL.jpg)**Vicks DayQuil Severe Cold & Flu Liquid Medicine Daytime Relief for Headache Fever Sore Throat Minor Aches & Pains Chest Congestion Stuffy Nose Nasal Congestion Sinus Pressure & Cough 2x12oz**Vicks**$24.51**887 rev1y ago](https://www.amazon.com/dp/B0DHYJQ99R) [![AXIV Daytime Multi-Symptom Day Relief for Cold Cough and Flu Symptom Non-Drowsy Alcohol Free Cold & Flu Relief Liquid Medicine 12 FL OZ](https://m.media-amazon.com/images/I/41CEGsVNrJL.jpg)**AXIV Daytime Multi-Symptom Day Relief for Cold Cough and Flu Symptom Non-Drowsy Alcohol Free Cold & Flu Relief Liquid Medicine 12 FL OZ**AXIV**$8.98**155 rev1y ago](https://www.amazon.com/dp/B0D9P6XN33)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![GoodSense Tussin Severe CF Max Multi-Symptom Cough Cold and Flu Raspberry Flavor Cough Medicine 8 Ounces](https://m.media-amazon.com/images/I/41V1pFoVmgL.jpg)**GoodSense Tussin Severe CF Max Multi-Symptom Cough Cold and Flu Raspberry Flavor Cough Medicine 8 Ounces**GoodSense**$6.53**5.0★**▲ 305%**](https://www.amazon.com/dp/B0G617M5DP) [![Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz](https://m.media-amazon.com/images/I/41QDHCu+EJL.jpg)**Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz**Amazon Basic Care**$6.08**4.7★**▲ 159%**](https://www.amazon.com/dp/B09HJTM8DK) [![Amazon Basics Daytime Cold and Flu Relief Non-Drowsy Liquid Medicine Original Flavor 12 fl oz (Pack of 1) (Previously Care)](https://m.media-amazon.com/images/I/41+a8MkEBYL.jpg)**Amazon Basics Daytime Cold and Flu Relief Non-Drowsy Liquid Medicine Original Flavor 12 fl oz (Pack of 1) (Previously Care)**Amazon Basics**$5.97**4.7★**▲ 113%**](https://www.amazon.com/dp/B07JKZBL1F) [![Broncolin Honey Syrup with Propolis Syrup with Natural Plant extracts to Refresh Your Throat Natural Ingredients Elderberry Eucalyptus Peppermint Oil 11.4 Oz Bottle](https://m.media-amazon.com/images/I/31t4qYL3o5L.jpg)**Broncolin Honey Syrup with Propolis Syrup with Natural Plant extracts to Refresh Your Throat Natural Ingredients Elderberry Eucalyptus Peppermint Oil 11.4 Oz Bottle**Broncolin**$8.48**4.7★**▲ 106%**](https://www.amazon.com/dp/B00329U70O) [![AXIV Daytime Multi-Symptom Day Relief for Cold Cough and Flu Symptom Non-Drowsy Alcohol Free Cold & Flu Relief Liquid Medicine 12 FL OZ](https://m.media-amazon.com/images/I/41CEGsVNrJL.jpg)**AXIV Daytime Multi-Symptom Day Relief for Cold Cough and Flu Symptom Non-Drowsy Alcohol Free Cold & Flu Relief Liquid Medicine 12 FL OZ**AXIV**$8.98**4.6★**▲ 94%**](https://www.amazon.com/dp/B0D9P6XN33)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -45.8% search growth over the last 90 days.

45K35KSpike '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 6.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**15%

*“less expensive”*

**Efficiency**12%

*“Just as effective as the name brand”*

**Cold Relief**10%

*“Cold relief”*

**Quality-Overall**10%

*“Best quality”*

**Cough Relief**8%

*“Good cough syrup”*

**Taste-Overall**7%

*“I also like that it doesnt leave a terrible aftertaste”*

**Sleep Quality**7%

*“Great night's sleep”*

**Advertised Vs Actual Product**6%

*“Was as advertised”*

**Flavor**2%

*“Decent flavor too”*

**Fever Relief**2%

*“Really helpful for my kid sick”*

### **What buyers complain about **

**Taste-Overall**37%

*“Tastes kinda nasty”*

**Flavor**9%

*“Flavor is weird”*

**Cough Relief**5%

*“Ineffective cough suppression. for me”*

**Functionality-Overall**4%

*“Did not work”*

**Smell**3%

*“actually smells a little bit like urine”*

**Value For Money**3%

*“But the price is crazy”*

**Sleep Quality**3%

*“does make me sleepy”*

**Size-Overall**2%

*“Bottles are smaller than the non-HBP”*

**Dosage**2%

*“Figuring out the dosage was difficult”*

**Advertised Vs Actual Product**1%

*“Not the same”*

### **Top return reasons **

**Advertised Vs Actual Product**100%