---
title: "dawn sponges — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/dawn-sponges"
last_updated: "2026-07-14T01:49:50.030Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — dawn sponges doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — dawn sponges doesn't clear our bar today."
  "og:title": "dawn sponges — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
---

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# **dawn sponges**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 10Growth 19Conversion 87Competition 22Returns 99Price range 18Avg price 24Brand share 0Review moat 24Quality gap 24

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****10.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,226.5**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****$8.50**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-13.0%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$2.83–$17.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$38K**

$38K/yr · 45K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **—flat

**Sellers**

**108**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Dawn59% - MAIKUNI25% - SCRUBIT11% - Scotch-Brite3% - Amazon Basics2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$8K30%$11K40%$15K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Dawn Non-Scratch Scrubber Sponges Blue (Pack of 6)](https://m.media-amazon.com/images/I/516MRy8CQWS.jpg)**Dawn Non-Scratch Scrubber Sponges Blue (Pack of 6)**Dawn**$10.80**4.6★538 rev](https://www.amazon.com/dp/B010803PR6) [2![Dawn Flip-it Sponge](https://m.media-amazon.com/images/I/51LEDtrXpwL.jpg)**Dawn Flip-it Sponge**MAIKUNI**$8.01**4.8★631 rev](https://www.amazon.com/dp/B013DQ884M) [3![SCRUBIT Reusable Sponges for Dishes - 12 Pack Microfiber Sponges Kitchen Dish Scrubber Machine Washable & Non-Scratch Scrubbers (Blue)](https://m.media-amazon.com/images/I/51Po+A+408L.jpg)**SCRUBIT Reusable Sponges for Dishes - 12 Pack Microfiber Sponges Kitchen Dish Scrubber Machine Washable & Non-Scratch Scrubbers (Blue)**SCRUBIT**$14.76**4.6★247 rev](https://www.amazon.com/dp/B0F8K3FXCH) [4![Dawn Ultra Scrubber Sponges Non-Scratch Double-Sided Kitchen Dish Cleaners 12-Pack Blue](https://m.media-amazon.com/images/I/41sFGM8XWRL.jpg)**Dawn Ultra Scrubber Sponges Non-Scratch Double-Sided Kitchen Dish Cleaners 12-Pack Blue**Dawn**$17.63**4.7★452 rev](https://www.amazon.com/dp/B098RL7T2C) [5![Dawn 438111 Flip It Sponge Pack of 2](https://m.media-amazon.com/images/I/61W9XduOELL.jpg)**Dawn 438111 Flip It Sponge Pack of 2**Dawn**$8.83**4.7★377 rev](https://www.amazon.com/dp/B004UBM2HO)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SCRUBIT Reusable Sponges for Dishes - 12 Pack Microfiber Sponges Kitchen Dish Scrubber Machine Washable & Non-Scratch Scrubbers (Blue)](https://m.media-amazon.com/images/I/51Po+A+408L.jpg)**SCRUBIT Reusable Sponges for Dishes - 12 Pack Microfiber Sponges Kitchen Dish Scrubber Machine Washable & Non-Scratch Scrubbers (Blue)**SCRUBIT**$14.76**247 rev1y ago](https://www.amazon.com/dp/B0F8K3FXCH) [![Amazon Basics Non-Scratch Dual-Sided Sponges for Nonstick Pots and Pans Dish Scrubber All-Purpose 6-Pack Packaging May Vary](https://m.media-amazon.com/images/I/41LXVZE5GXL.jpg)**Amazon Basics Non-Scratch Dual-Sided Sponges for Nonstick Pots and Pans Dish Scrubber All-Purpose 6-Pack Packaging May Vary**Amazon Basics**$3.47**10,650 rev4y ago](https://www.amazon.com/dp/B08RFC3VH7) [![Dawn Ultra Scrubber Sponges Non-Scratch Double-Sided Kitchen Dish Cleaners 12-Pack Blue](https://m.media-amazon.com/images/I/41sFGM8XWRL.jpg)**Dawn Ultra Scrubber Sponges Non-Scratch Double-Sided Kitchen Dish Cleaners 12-Pack Blue**Dawn**$17.63**452 rev5y ago](https://www.amazon.com/dp/B098RL7T2C) [![Dawn Power Clean Wedge-Shaped Scrubber Sponges Pack of 3 Green](https://m.media-amazon.com/images/I/51acYkI-sgL.jpg)**Dawn Power Clean Wedge-Shaped Scrubber Sponges Pack of 3 Green**Dawn**$6.56**286 rev8y ago](https://www.amazon.com/dp/B07FFKB2Z1) [![Dawn Ultra Puff Glassware and Dish Cleaning Brush](https://m.media-amazon.com/images/I/31u-f7tB2ZL.jpg)**Dawn Ultra Puff Glassware and Dish Cleaning Brush**Dawn**$4.57**6,134 rev8y ago](https://www.amazon.com/dp/B07C7RDQZX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Dawn Ultra Scrubber Sponges Non-Scratch Double-Sided Kitchen Dish Cleaners 12-Pack Blue](https://m.media-amazon.com/images/I/41sFGM8XWRL.jpg)**Dawn Ultra Scrubber Sponges Non-Scratch Double-Sided Kitchen Dish Cleaners 12-Pack Blue**Dawn**$17.63**4.7★**▲ 68%**](https://www.amazon.com/dp/B098RL7T2C) [![Dawn Heavy Duty Kitchen Dish Sponges Green/Yellow (Pack of 3)](https://m.media-amazon.com/images/I/41NKDGZsiLS.jpg)**Dawn Heavy Duty Kitchen Dish Sponges Green/Yellow (Pack of 3)**Dawn**$2.83**4.4★**▲ 53%**](https://www.amazon.com/dp/B00RSBUQBW) [![Dawn 438111 Flip It Sponge Pack of 2](https://m.media-amazon.com/images/I/61W9XduOELL.jpg)**Dawn 438111 Flip It Sponge Pack of 2**Dawn**$8.83**4.7★**▲ 34%**](https://www.amazon.com/dp/B004UBM2HO) [![Dawn Non-Scratch Kitchen Dish Sponges Blue (Pack of 9)](https://m.media-amazon.com/images/I/41e5lkdeViS.jpg)**Dawn Non-Scratch Kitchen Dish Sponges Blue (Pack of 9)**Dawn**$16.64**4.7★**▲ 27%**](https://www.amazon.com/dp/B07CHCTBMH) [![Dawn Power Clean Wedge-Shaped Scrubber Sponges Pack of 3 Green](https://m.media-amazon.com/images/I/51acYkI-sgL.jpg)**Dawn Power Clean Wedge-Shaped Scrubber Sponges Pack of 3 Green**Dawn**$6.56**4.5★**▲ 16%**](https://www.amazon.com/dp/B07FFKB2Z1)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 28 weeks — -13.0% search growth over the last 90 days.

1K600Spike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**19%

*“Great Value”*

**Ease Of Cleaning**16%

*“Nice Cleaning Sponge”*

**Quality-Overall**14%

*“These sponges are good quality”*

**Durability**7%

*“These sponges are very durable”*

**Advertised Vs Actual Product**7%

*“As advertised”*

**Scratch Resistance**4%

*“Dont scratch”*

**Efficiency**4%

*“Very effective”*

**Ease Of Use**4%

*“Easy to use”*

**Size-Overall**3%

*“these fit well”*

**Soft Feel**2%

*“They are soft”*

### **What buyers complain about **

**Durability**20%

*“Fall apart after few uses”*

**Quality-Overall**17%

*“are lower quality than expected”*

**Smell**9%

*“Extremely toxic smell coming from mine”*

**Value For Money**8%

*“Too pricey”*

**Ease Of Cleaning**5%

*“scrubbing is not easy”*

**Thickness**5%

*“They are a little thicker”*

**Hard Feel**1%

*“Hard pass”*

**Color**1%

*“Concerning blue dye”*

**Strength**1%

*“always so flimsy”*

**Residue**1%

*“leave residue”*

### **Top return reasons **

**Size-Overall**16%

**Advertised Vs Actual Product**15%

**Value For Money**11%

**Moist/Dry**8%

**Quality-Overall**7%

**Material Quality**5%

**Color**4%

**Durability**4%

**Functionality-Overall**4%

**Scratch Resistance**3%