---
title: "dairy free protein shakes — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/dairy-free-protein-shakes"
last_updated: "2026-07-14T01:59:38.951Z"
locale: en
meta:
  description: "dairy free protein shakes shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "dairy free protein shakes shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "dairy free protein shakes — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **dairy free protein shakes**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 27Growth 42Conversion 29Competition 79Returns 100Price range 87Avg price 95Brand share 63Review moat 25Quality gap 68

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$32.46**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.95–$67.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+13.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$112K**

$112K/yr · 148K searches

**Review moat**

**Bad****4,418.11**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

**Brands**

**20 **▲rising

**Sellers**

**214**

**Top-5 brand share**

**67%**

**Open market**

**28%**

- Premier Protein24% - nurri13% - Core Power12% - Muscle Milk9% - Ensure9% - Slate5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$7K9%$10K12%$13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 47 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Vanilla 20g Protein 5g Sugar Gluten-Free 11.5 Fl oz (12 Pack)](https://m.media-amazon.com/images/I/51y1AqniNQL.jpg)**Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Vanilla 20g Protein 5g Sugar Gluten-Free 11.5 Fl oz (12 Pack)**Premier Protein**$27.66**4.4★658 rev](https://www.amazon.com/dp/B0F7C9KY2F) [2![Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar Gluten-Free 11.5 Fl oz (12 Pack)](https://m.media-amazon.com/images/I/513iGUGUaVL.jpg)**Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar Gluten-Free 11.5 Fl oz (12 Pack)**Premier Protein**$26.91**4.5★896 rev](https://www.amazon.com/dp/B0F7BCY1J5) [3![Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack](https://m.media-amazon.com/images/I/41eyVNu8ZJL.jpg)**Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack**Ensure**$25.78**4.6★20,172 rev](https://www.amazon.com/dp/B0791Y2LMB) [4![Nurri - 30g Protein Ultra Filtered Milk Shake Chocolate - Lactose Free Low Sugar 150 Calories 10 Vitamins and Minerals - 11 fl oz 10 Cans](https://m.media-amazon.com/images/I/41T2ZoCD8bL.jpg)**Nurri - 30g Protein Ultra Filtered Milk Shake Chocolate - Lactose Free Low Sugar 150 Calories 10 Vitamins and Minerals - 11 fl oz 10 Cans**nurri**$22.22**4.5★1,741 rev](https://www.amazon.com/dp/B0FST2CHRC) [5![Core Power Elite High Protein Shake Chocolate 42g Bottle 14oz 12 Pack](https://m.media-amazon.com/images/I/41pLiFhOEML.jpg)**Core Power Elite High Protein Shake Chocolate 42g Bottle 14oz 12 Pack**Core Power**$46.57**4.6★24,769 rev](https://www.amazon.com/dp/B01DDIRDZA)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Muscle Milk Pro High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors](https://m.media-amazon.com/images/I/41vX60V2GRL.jpg)**Muscle Milk Pro High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors**Muscle Milk**$25.70**271 rev2mo ago](https://www.amazon.com/dp/B0GVL5Z2BX) [![Muscle Milk High Protein Shake Vanilla Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors](https://m.media-amazon.com/images/I/41ZgdQBvEnL.jpg)**Muscle Milk High Protein Shake Vanilla Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors**Muscle Milk**$20.41**176 rev2mo ago](https://www.amazon.com/dp/B0GVL7SH7J) [![Muscle Milk High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors](https://m.media-amazon.com/images/I/41IBno-0+tL.jpg)**Muscle Milk High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors**Muscle Milk**$20.02**300 rev2mo ago](https://www.amazon.com/dp/B0GVL5TFPP) [![Muscle Milk High Protein Shake Strawberry 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors](https://m.media-amazon.com/images/I/41zwRXmuuvL.jpg)**Muscle Milk High Protein Shake Strawberry 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors**Muscle Milk**$22.41**190 rev2mo ago](https://www.amazon.com/dp/B0GVL7T9CS) [![Muscle Milk Pro High Protein Shake Vanilla 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors](https://m.media-amazon.com/images/I/41w5kEbN74L.jpg)**Muscle Milk Pro High Protein Shake Vanilla 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors**Muscle Milk**$25.43**112 rev2mo ago](https://www.amazon.com/dp/B0GVL9GB1P)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar 11 fl oz 4 Pack](https://m.media-amazon.com/images/I/41zYuLGBOxL.jpg)**Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar 11 fl oz 4 Pack**Premier Protein**$8.95**4.5★**▲ 200%**](https://www.amazon.com/dp/B0GQY5SCV1) [![Muscle Milk High Protein Shake Strawberry 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors](https://m.media-amazon.com/images/I/41zwRXmuuvL.jpg)**Muscle Milk High Protein Shake Strawberry 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors**Muscle Milk**$22.41**3.6★**▲ 195%**](https://www.amazon.com/dp/B0GVL7T9CS) [![Muscle Milk Pro High Protein Shake Vanilla 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors](https://m.media-amazon.com/images/I/41w5kEbN74L.jpg)**Muscle Milk Pro High Protein Shake Vanilla 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors**Muscle Milk**$25.43**4.0★**▲ 194%**](https://www.amazon.com/dp/B0GVL9GB1P) [![Muscle Milk Pro High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors](https://m.media-amazon.com/images/I/41vX60V2GRL.jpg)**Muscle Milk Pro High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors**Muscle Milk**$25.70**3.6★**▲ 191%**](https://www.amazon.com/dp/B0GVL5Z2BX) [![Muscle Milk Pro High Protein Shake Strawberry 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors](https://m.media-amazon.com/images/I/41VH54I2R5L.jpg)**Muscle Milk Pro High Protein Shake Strawberry 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors**Muscle Milk**$26.25**3.6★**▲ 191%**](https://www.amazon.com/dp/B0GVLCWBL5)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.

7K5KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**35%

*“smooth taste”*

**Nutritional Content**24%

*“Good nutrition”*

**Flavor**9%

*“Flavors are delicious”*

**Quality-Overall**4%

*“Excellent quality, it keeps me energized”*

**Value For Money**3%

*“Decent price”*

**Sweetness**2%

*“Sugar free”*

**Ease Of Use**1%

*“Ease of use”*

**Texture/Consistency-Overall**1%

*“Good consistency”*

**Ingredients-Overall**1%

*“Clean Ingredients”*

**Advertised Vs Actual Product**1%

*“As described”*

### **What buyers complain about **

**Taste-Overall**26%

*“Average taste”*

**Value For Money**9%

*“Its expensive”*

**Flavor**7%

*“Gross flavor”*

**Nutritional Content**6%

*“I dont believe its good nutritional value”*

**Sweetness**3%

*“Not as sweet”*

**Dilute/Watery**3%

*“Too watery”*

**Thickness**2%

*“Not thick”*

**Artificial Sweeteners**2%

*“Taste like artificial sweetener”*

**Quality-Overall**2%

*“Horrible quality”*

**Ingredients-Overall**2%

*“Dangerous Ingredients”*

### **Top return reasons **

**Taste-Overall**32%

**Leak-Proof**18%

**Flavor**12%

**Nutritional Content**6%

**Acid Regulator/Stomach Ache Relief**4%

**Advertised Vs Actual Product**3%

**Smell**3%

**Value For Money**3%

**Ingredients-Overall**2%

**Sweetness**2%