---
title: "cure for hemorrhoids — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/cure-for-hemorrhoids"
last_updated: "2026-07-14T07:28:17.630Z"
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meta:
  description: "cure for hemorrhoids shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:description": "cure for hemorrhoids shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:title": "cure for hemorrhoids — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **cure for hemorrhoids**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 72Growth 28Conversion 89Competition 5Returns 100Price range 94Avg price 95Brand share 0Review moat 24Quality gap 77

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$23.96**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$14.79–$33.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****10.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$790K**

$790K/yr · 314K searches

**Growth**

**Okay****+2.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,503.57**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****94%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▼falling

**Sellers**

**8**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Doctor Butler's83% - Forces of Nature9% - REVIVOL-XR6% - Healing Bottoms3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$118K30%$237K45%$355K60%$474K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)](https://m.media-amazon.com/images/I/41SLmmuGjtL.jpg)**Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)**Doctor Butler's**$26.53**4.3★25,672 rev](https://www.amazon.com/dp/B009G6U1AS) [2![Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)](https://m.media-amazon.com/images/I/415JSPNNQrL.jpg)**Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)**Doctor Butler's**$33.63**4.3★2,838 rev](https://www.amazon.com/dp/B0897VD69M) [3![Doctor Butlers Hemorrhoid & Fissure Cream - Instant Pain Relief with Lidocaine Fast Acting Hemorrhoid Treatment for Relief from External Itching and Burning (1 oz.)](https://m.media-amazon.com/images/I/41-YWGIyFDL.jpg)**Doctor Butlers Hemorrhoid & Fissure Cream - Instant Pain Relief with Lidocaine Fast Acting Hemorrhoid Treatment for Relief from External Itching and Burning (1 oz.)**Doctor Butler's**$15.06**4.3★1,317 rev](https://www.amazon.com/dp/B01IRO9H86) [4![REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz](https://m.media-amazon.com/images/I/51avpQBpAKL.jpg)**REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz**REVIVOL-XR**$27.05**4.4★3,754 rev](https://www.amazon.com/dp/B0BZWM773N) [5![Forces of Nature Fissure Control Organic Homeopathic Treatment with Witch Hazel for Anal Fissures Hemorrhoid Related Irritation & Discomfort Fast Natural Topical Relief 0.37 FL OZ](https://m.media-amazon.com/images/I/41MQHNyL9uL.jpg)**Forces of Nature Fissure Control Organic Homeopathic Treatment with Witch Hazel for Anal Fissures Hemorrhoid Related Irritation & Discomfort Fast Natural Topical Relief 0.37 FL OZ**Forces of Nature**$24.76**4.2★5,503 rev](https://www.amazon.com/dp/B005C55HPG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz](https://m.media-amazon.com/images/I/51avpQBpAKL.jpg)**REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz**REVIVOL-XR**$27.05**3,754 rev2y ago](https://www.amazon.com/dp/B0BZWM773N) [![Doctor Butlers Hemorrhoid & Fissure Cream - Instant Pain Relief with Lidocaine Fast Acting Hemorrhoid Treatment for Relief from External Itching and Burning (1 oz.)](https://m.media-amazon.com/images/I/41-YWGIyFDL.jpg)**Doctor Butlers Hemorrhoid & Fissure Cream - Instant Pain Relief with Lidocaine Fast Acting Hemorrhoid Treatment for Relief from External Itching and Burning (1 oz.)**Doctor Butler's**$15.06**1,317 rev4y ago](https://www.amazon.com/dp/B01IRO9H86) [![Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)](https://m.media-amazon.com/images/I/415JSPNNQrL.jpg)**Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)**Doctor Butler's**$33.63**2,838 rev6y ago](https://www.amazon.com/dp/B0897VD69M) [![Healing Bottoms Anal Fissure Suppository | Expert Formulation for Rectal Bleeding Due to Anus Fissure Hemorrhoids Diarrhea & Constipation | Made with Natural Curcumin & Turmeric Extract | 16ct](https://m.media-amazon.com/images/I/511lfez5VsL.jpg)**Healing Bottoms Anal Fissure Suppository | Expert Formulation for Rectal Bleeding Due to Anus Fissure Hemorrhoids Diarrhea & Constipation | Made with Natural Curcumin & Turmeric Extract | 16ct**Healing Bottoms**$25.86**938 rev8y ago](https://www.amazon.com/dp/B079RM57S1) [![Forces of Nature Natural Organic Fissure Care (5ml) Non GMO No Harmful Chemicals Soothe & Relieve Burning Throbbing Stinging Itchy Bleeding Tissue Caused by Fissures or Hemorrhoids](https://m.media-amazon.com/images/I/51RytQo1M1L.jpg)**Forces of Nature Natural Organic Fissure Care (5ml) Non GMO No Harmful Chemicals Soothe & Relieve Burning Throbbing Stinging Itchy Bleeding Tissue Caused by Fissures or Hemorrhoids**Forces of Nature**$14.79**5,503 rev8y ago](https://www.amazon.com/dp/B074PHX528)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)](https://m.media-amazon.com/images/I/41SLmmuGjtL.jpg)**Doctor Butlers Hemorrhoid & Fissure Ointment - Hemorrhoid Cream with Lidocaine and Phenylephrine HCl for Fast-Acting Relief of Pain Swelling Discomfort and Itching (1 oz)**Doctor Butler's**$26.53**4.3★**— 10%**](https://www.amazon.com/dp/B009G6U1AS) [![Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)](https://m.media-amazon.com/images/I/415JSPNNQrL.jpg)**Doctor Butlers Advanced Hemorrhoid & Fissure Ointment - Lidocaine Hemorrhoid Treatment and Fissure Treatment Extra Strength Formula Heals and Provides Fast Pain and Itch Relief* (1.5 oz.)**Doctor Butler's**$33.63**4.3★**— 3%**](https://www.amazon.com/dp/B0897VD69M) [![Healing Bottoms Anal Fissure Suppository | Expert Formulation for Rectal Bleeding Due to Anus Fissure Hemorrhoids Diarrhea & Constipation | Made with Natural Curcumin & Turmeric Extract | 16ct](https://m.media-amazon.com/images/I/511lfez5VsL.jpg)**Healing Bottoms Anal Fissure Suppository | Expert Formulation for Rectal Bleeding Due to Anus Fissure Hemorrhoids Diarrhea & Constipation | Made with Natural Curcumin & Turmeric Extract | 16ct**Healing Bottoms**$25.86**4.2★**— 4%**](https://www.amazon.com/dp/B079RM57S1) [![REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz](https://m.media-amazon.com/images/I/51avpQBpAKL.jpg)**REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz**REVIVOL-XR**$27.05**4.4★**— 6%**](https://www.amazon.com/dp/B0BZWM773N) [![Doctor Butlers Hemorrhoid & Fissure Cream - Instant Pain Relief with Lidocaine Fast Acting Hemorrhoid Treatment for Relief from External Itching and Burning (1 oz.)](https://m.media-amazon.com/images/I/41-YWGIyFDL.jpg)**Doctor Butlers Hemorrhoid & Fissure Cream - Instant Pain Relief with Lidocaine Fast Acting Hemorrhoid Treatment for Relief from External Itching and Burning (1 oz.)**Doctor Butler's**$15.06**4.3★**— 9%**](https://www.amazon.com/dp/B01IRO9H86)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +2.0% search growth over the last 90 days.

7K5KSpike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Efficiency**22%

*“Does work”*

**Quality-Overall**10%

*“After reading so many positive reviews”*

**Advertised Vs Actual Product**9%

*“Works as it should”*

**Inflammation**8%

*“Excellent product that worked well relieving the pain from my hemorrhoid inflammation”*

**Value For Money**6%

*“Worth it”*

**Itch Relief**5%

*“this product, by far has been THE best product I've ever uses to help relieve the pain and itch and most importantlky help heal the fissures”*

**Ease Of Use**4%

*“Easy to use”*

**Soft Feel**3%

*“they were very soft when i got them”*

**Ease Of Application**2%

*“Application- Also very effective”*

**Allergies**2%

*“No irritation”*

### **What buyers complain about **

**Functionality-Overall**22%

*“no results”*

**Pain Relief-Overall**16%

*“I was hurting”*

**Value For Money**13%

*“Not worth the price”*

**Allergies**7%

*“FULL BODY ALLERGIC REACTION”*

**Advertised Vs Actual Product**4%

*“Calling this a Fissure Ointment when it contains blood-vessel-shrinking medication is highly misleading and clinically contradictory”*

**Itch Relief**3%

*“Relief from mild itching only lasted about 30 min”*

**Leak-Proof**3%

*“bottle is wet where it leaked out”*

**Side Effects**3%

*“MADE ME WORSE”*

**Quality-Overall**3%

*“Garbage”*

**Size-Overall**2%

*“this time its a little bigger”*

### **Top return reasons **

**Leak-Proof**26%

**Functionality-Overall**13%

**Oily/Greasy**7%

**Advertised Vs Actual Product**7%

**Certifications**7%

**Stain Resistance**7%

**Pain Relief-Overall**5%

**Ease Of Use**3%

**Inflammation**3%

**Add-Ons/Attachments**2%