---
title: "cough medicine for adults — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/cough-medicine-for-adults"
last_updated: "2026-07-14T08:34:48.657Z"
locale: en
meta:
  description: "cough medicine for adults shows low returns (0.1%), but soft demand (-31.4% this quarter) keeps it on the watch list."
  "og:description": "cough medicine for adults shows low returns (0.1%), but soft demand (-31.4% this quarter) keeps it on the watch list."
  "og:title": "cough medicine for adults — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

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# **cough medicine for adults**

**Worth a look**

Shows low returns (0.1%), but soft demand (-31.4% this quarter) keeps it on the watch list.

Market size 99Growth 9Conversion 96Competition 44Returns 100Price range 61Avg price 65Brand share 12Review moat 27Quality gap 20

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$7.1M**

$7.1M/yr · 3.7M searches

**Conversion**

**Incredible****13.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$13.75**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.47–$31.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,754.16**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-31.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▼falling

**Sellers**

**624**

**Top-5 brand share**

**95%**

**Open market**

**3%**

- Robitussin37% - Delsym26% - Amazon Basic Care26% - Mucinex5% - Beekeeper's Naturals2% - GoodMeds2% - Open — no brand owns it (3 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$285K8%$570K12%$855K16%$1.1M1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Robitussin Adult Maximum Strength Cough + Chest Congestion DM Max (8 fl. oz. Bottle) Cough Suppressant & Expectorant Raspberry Flavor](https://m.media-amazon.com/images/I/41wduFAWG8L.jpg)**Robitussin Adult Maximum Strength Cough + Chest Congestion DM Max (8 fl. oz. Bottle) Cough Suppressant & Expectorant Raspberry Flavor**Robitussin**$12.49**4.7★8,875 rev](https://www.amazon.com/dp/B01JLQF5W6) [2![Delsym 12 Hour Cough Medicine for Adults Powerful Relief for 12 Hours Cough Suppressant Liquid with Extended-Release Dextromethorphan Orange Flavor Liquid Cough Syrup 5 Fl Oz (Pack of 1)](https://m.media-amazon.com/images/I/41WxFIKM1VL.jpg)**Delsym 12 Hour Cough Medicine for Adults Powerful Relief for 12 Hours Cough Suppressant Liquid with Extended-Release Dextromethorphan Orange Flavor Liquid Cough Syrup 5 Fl Oz (Pack of 1)**Delsym**$14.69**4.7★4,191 rev](https://www.amazon.com/dp/B00007KUX4) [3![Amazon Basic Care Tussin DM MAX Maximum Strength Cough and Chest Congestion Medicine Non-Drowsy Alcohol Free Expectorant Raspberry Menthol Flavor 8 fl oz (Pack of 1)](https://m.media-amazon.com/images/I/41dSh1iIPJL.jpg)**Amazon Basic Care Tussin DM MAX Maximum Strength Cough and Chest Congestion Medicine Non-Drowsy Alcohol Free Expectorant Raspberry Menthol Flavor 8 fl oz (Pack of 1)**Amazon Basic Care**$5.94**4.7★5,526 rev](https://www.amazon.com/dp/B087D294P5) [4![Delsym 12 Hour Cough Medicine for Adults Powerful Relief for 12 Hours Cough Suppressant Liquid with Extended-Release Dextromethorphan Grape Flavor Liquid Cough Syrup 5 Fl Oz (Pack of 1)](https://m.media-amazon.com/images/I/41DqN4xN3rL.jpg)**Delsym 12 Hour Cough Medicine for Adults Powerful Relief for 12 Hours Cough Suppressant Liquid with Extended-Release Dextromethorphan Grape Flavor Liquid Cough Syrup 5 Fl Oz (Pack of 1)**Delsym**$14.31**4.7★4,191 rev](https://www.amazon.com/dp/B011O2TUTY) [5![Amazon Basic Care Tussin Cough Plus Chest Congestion DM Syrup Non-Drowsy Expectorant Mucus Relief Raspberry Flavor 8 fl oz (Pack of 1)](https://m.media-amazon.com/images/I/41bOAhkp-YL.jpg)**Amazon Basic Care Tussin Cough Plus Chest Congestion DM Syrup Non-Drowsy Expectorant Mucus Relief Raspberry Flavor 8 fl oz (Pack of 1)**Amazon Basic Care**$4.47**4.7★2,121 rev](https://www.amazon.com/dp/B09DH6ZKMX)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![GoodMeds Cough Relief for Adults Softgels Dextromethorphan HBr (DXM) 15mg 8Hour Non-Drowsy Long-Lasting Bronchial Suppressant for Dry Cough and Chest Congestion (120 Count)](https://m.media-amazon.com/images/I/41slAFZ8y-L.jpg)**GoodMeds Cough Relief for Adults Softgels Dextromethorphan HBr (DXM) 15mg 8Hour Non-Drowsy Long-Lasting Bronchial Suppressant for Dry Cough and Chest Congestion (120 Count)**GoodMeds**$13.82**716 rev9mo ago](https://www.amazon.com/dp/B0FV2FMYGD) [![Robitussin Honey DM Max Cough Plus Chest Congestion and Robitussin Maximum Strength Honey Nighttime Cough DM Adult Formulas - 2 x 8 Fl Oz Bottles](https://m.media-amazon.com/images/I/412lTfKBskL.jpg)**Robitussin Honey DM Max Cough Plus Chest Congestion and Robitussin Maximum Strength Honey Nighttime Cough DM Adult Formulas - 2 x 8 Fl Oz Bottles**Robitussin**$24.20**106 rev11mo ago](https://www.amazon.com/dp/B0FMFLVB59) [![Robitussin Maximum Strength CF Max Severe Multi-Symptom Daytime and Nighttime Relief from Cough Cold and Flu Adult Formula 8 fl oz](https://m.media-amazon.com/images/I/51rXHxUWw-L.jpg)**Robitussin Maximum Strength CF Max Severe Multi-Symptom Daytime and Nighttime Relief from Cough Cold and Flu Adult Formula 8 fl oz**Robitussin**$12.48**403 rev1y ago](https://www.amazon.com/dp/B0DMGPYP92) [![Theraflu Severe Cold and Cough Nighttime and Daytime Cough and Cold Medicine Berry Flavor - 8.3 Fl Oz Syrup x 2](https://m.media-amazon.com/images/I/512sGA+ZKyL.jpg)**Theraflu Severe Cold and Cough Nighttime and Daytime Cough and Cold Medicine Berry Flavor - 8.3 Fl Oz Syrup x 2**Theraflu**$13.66**883 rev1y ago](https://www.amazon.com/dp/B0DH87CW4Y) [![Robitussin DM Max Cough Plus Chest Congestion and Robitussin Maximum Strength Nighttime Cough DM Adult Formulas - 2 x 8 Fl Oz Bottles](https://m.media-amazon.com/images/I/51fqF9rqJcL.jpg)**Robitussin DM Max Cough Plus Chest Congestion and Robitussin Maximum Strength Nighttime Cough DM Adult Formulas - 2 x 8 Fl Oz Bottles**Robitussin**$24.33**1,822 rev3y ago](https://www.amazon.com/dp/B0C9PZDHTY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Robitussin Honey DM Max Cough Plus Chest Congestion and Robitussin Maximum Strength Honey Nighttime Cough DM Adult Formulas - 2 x 8 Fl Oz Bottles](https://m.media-amazon.com/images/I/412lTfKBskL.jpg)**Robitussin Honey DM Max Cough Plus Chest Congestion and Robitussin Maximum Strength Honey Nighttime Cough DM Adult Formulas - 2 x 8 Fl Oz Bottles**Robitussin**$24.20**4.6★**▲ 310%**](https://www.amazon.com/dp/B0FMFLVB59) [![Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz](https://m.media-amazon.com/images/I/41QDHCu+EJL.jpg)**Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz**Amazon Basic Care**$6.08**4.7★**▲ 140%**](https://www.amazon.com/dp/B09HJTM8DK) [![GoodMeds Cough Relief for Adults Softgels Dextromethorphan HBr (DXM) 15mg 8Hour Non-Drowsy Long-Lasting Bronchial Suppressant for Dry Cough and Chest Congestion (120 Count)](https://m.media-amazon.com/images/I/41slAFZ8y-L.jpg)**GoodMeds Cough Relief for Adults Softgels Dextromethorphan HBr (DXM) 15mg 8Hour Non-Drowsy Long-Lasting Bronchial Suppressant for Dry Cough and Chest Congestion (120 Count)**GoodMeds**$13.82**4.6★**▲ 78%**](https://www.amazon.com/dp/B0FV2FMYGD) [![Mucinex Fast-Max Severe Congestion & Cough Medicine Maximum Strength Symptom Relief Over-The-Counter Medication Cold Medicine Cough Suppressant Expectorant Nasal Decongestant 6 FL OZ](https://m.media-amazon.com/images/I/41D8JP4XW-L.jpg)**Mucinex Fast-Max Severe Congestion & Cough Medicine Maximum Strength Symptom Relief Over-The-Counter Medication Cold Medicine Cough Suppressant Expectorant Nasal Decongestant 6 FL OZ**Mucinex**$12.94**4.7★**▲ 39%**](https://www.amazon.com/dp/B0057UUGWA) [![Amazon Basic Care Tussin Cough Plus Chest Congestion DM Syrup Non-Drowsy Expectorant Mucus Relief Raspberry Flavor 8 fl oz (Pack of 1)](https://m.media-amazon.com/images/I/41bOAhkp-YL.jpg)**Amazon Basic Care Tussin Cough Plus Chest Congestion DM Syrup Non-Drowsy Expectorant Mucus Relief Raspberry Flavor 8 fl oz (Pack of 1)**Amazon Basic Care**$4.47**4.7★**▲ 31%**](https://www.amazon.com/dp/B09DH6ZKMX)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -31.4% search growth over the last 90 days.

125K75KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Cough Relief**30%

*“Calms my cough”*

**Value For Money**10%

*“Great deal”*

**Efficiency**10%

*“Effective and it Works”*

**Quality-Overall**7%

*“Best quality”*

**Advertised Vs Actual Product**6%

*“As Described”*

**Taste-Overall**6%

*“Tastes is smooth”*

**Cold Relief**5%

*“Great for cold”*

**Sleep Quality**2%

*“helps you sleep”*

**Flavor**2%

*“Flavor is good”*

**Ease Of Use**1%

*“Very Convenient”*

### **What buyers complain about **

**Cough Relief**22%

*“Still coughing”*

**Taste-Overall**13%

*“Horrible taste”*

**Functionality-Overall**11%

*“This hardly works at all”*

**Value For Money**3%

*“Too expensive”*

**Ease Of Use**3%

*“cannot use them”*

**Size-Overall**2%

*“Small bottles”*

**Dosage**2%

*“This medicine sucks”*

**Strength**2%

*“Ineffective”*

**Sleep Quality**2%

*“Insomnia: Difficulty falling asleep if taken too close to bedtime”*

**Allergies**1%

*“there's an ingredient in it that I must be allergic to”*

### **Top return reasons **

**Functionality-Overall**17%

**Value For Money**10%

**Advertised Vs Actual Product**9%

**Dosage**9%

**Ease Of Chewing/Swallowing**8%

**Size-Overall**7%

**Cough Relief**7%

**Joint Pain**5%

**Heart Health**4%

**Blood Pressure**3%