---
title: "cookies and cream protein shake — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/cookies-and-cream-protein-shake"
last_updated: "2026-07-14T02:13:38.373Z"
locale: en
meta:
  description: "soft demand (-35.3% this quarter) — cookies and cream protein shake doesn't clear our bar today."
  "og:description": "soft demand (-35.3% this quarter) — cookies and cream protein shake doesn't clear our bar today."
  "og:title": "cookies and cream protein shake — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **cookies and cream protein shake**

**Skip it**

Soft demand (-35.3% this quarter) — this niche doesn't clear our bar today.

Market size 20Growth 7Conversion 25Competition 80Returns 100Price range 85Avg price 95Brand share 26Review moat 24Quality gap 38

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$30.17**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.84–$59.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****5,590.03**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$81K**

$81K/yr · 133K searches

**Growth**

**Bad****-35.3%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

**Brands**

**13 **▲rising

**Sellers**

**62**

**Top-5 brand share**

**89%**

**Open market**

**7%**

- Premier Protein70% - Labrada6% - GNC5% - Quest4% - FlavCity4% - Pure Protein4% - Open — no brand owns it (7 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$5K9%$7K12%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 39 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack](https://m.media-amazon.com/images/I/51YFXr0+0SL.jpg)**Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack**Premier Protein**$24.39**4.7★4,569 rev](https://www.amazon.com/dp/B0DFHTW5HN) [2![Premier Protein Shake Chocolate 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)](https://m.media-amazon.com/images/I/51NR0gINcZL.jpg)**Premier Protein Shake Chocolate 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$26.25**4.6★59,773 rev](https://www.amazon.com/dp/B07MJL8NXR) [3![Labrada Lean Body Ready-to-Drink Mint Chocolate Protein Shake 40g Protein Whey Blend 0 Sugar Gluten Free 22 Vitamins & Minerals (Recyclable Carton & Lid - Pack of 12) LABRADA](https://m.media-amazon.com/images/I/51SrSplO31L.jpg)**Labrada Lean Body Ready-to-Drink Mint Chocolate Protein Shake 40g Protein Whey Blend 0 Sugar Gluten Free 22 Vitamins & Minerals (Recyclable Carton & Lid - Pack of 12) LABRADA**Labrada**$41.37**4.0★209 rev](https://www.amazon.com/dp/B084WB9T61) [4![Premier Protein Shake INDULGENCE Chocolate Covered Strawberry 30g Protein 170 Calories 3g Sugar 11.5 fl oz 12 Pack (Packaging May Vary)](https://m.media-amazon.com/images/I/51ovHSL0O9L.jpg)**Premier Protein Shake INDULGENCE Chocolate Covered Strawberry 30g Protein 170 Calories 3g Sugar 11.5 fl oz 12 Pack (Packaging May Vary)**Premier Protein**$26.07**4.5★2,188 rev](https://www.amazon.com/dp/B0DLCNXJD1) [5![Premier Protein Shake 8 Flavor Variety Pack 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (8 Pack)](https://m.media-amazon.com/images/I/51DEJQAwpyL.jpg)**Premier Protein Shake 8 Flavor Variety Pack 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (8 Pack)**Premier Protein**$24.49**4.6★14,839 rev](https://www.amazon.com/dp/B08Y73HJF4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Premier Protein Shake LIMITED EDITION Orange Cream Swirl 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)](https://m.media-amazon.com/images/I/51gLyrhTIXL.jpg)**Premier Protein Shake LIMITED EDITION Orange Cream Swirl 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$28.62**347 rev2mo ago](https://www.amazon.com/dp/B0GFYYZ4CK) [![Premier Protein Shake INDULGENCE White Chocolate Raspberry 30g Protein 170 Calories 3g Sugar 11 fl oz 12 Pack](https://m.media-amazon.com/images/I/511yjGD+IZL.jpg)**Premier Protein Shake INDULGENCE White Chocolate Raspberry 30g Protein 170 Calories 3g Sugar 11 fl oz 12 Pack**Premier Protein**$17.55**964 rev5mo ago](https://www.amazon.com/dp/B0GFCGJ1HF) [![Protein Shake Variety Pack 8 Ready-to-Drink Chocolate & Mint-Style Protein Beverages 11 fl oz Bottles | Includes Free Reusable Water Bottle | Custom Bundled by MOOCHI](https://m.media-amazon.com/images/I/51YZoca3JvL.jpg)**Protein Shake Variety Pack 8 Ready-to-Drink Chocolate & Mint-Style Protein Beverages 11 fl oz Bottles | Includes Free Reusable Water Bottle | Custom Bundled by MOOCHI**MOOCHI**$39.98**0 rev6mo ago](https://www.amazon.com/dp/B0GDWYPCC5) [![FlavCity All in One Protein Shake Powder Mint Chocolate - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings](https://m.media-amazon.com/images/I/51AEMZ2V2pL.jpg)**FlavCity All in One Protein Shake Powder Mint Chocolate - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings**FlavCity**$59.69**172 rev6mo ago](https://www.amazon.com/dp/B0G8QJCVML) [![Premier Protein COFFEEHOUSE Mocha Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)](https://m.media-amazon.com/images/I/512sfOYKhuL.jpg)**Premier Protein COFFEEHOUSE Mocha Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$26.07**524 rev7mo ago](https://www.amazon.com/dp/B0FQ97YZ8V)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Premier Protein Shake LIMITED EDITION Orange Cream Swirl 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)](https://m.media-amazon.com/images/I/51gLyrhTIXL.jpg)**Premier Protein Shake LIMITED EDITION Orange Cream Swirl 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$28.62**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0GFYYZ4CK) [![Protein Shake Variety Pack 8 Ready-to-Drink Chocolate & Mint-Style Protein Beverages 11 fl oz Bottles | Includes Free Reusable Water Bottle | Custom Bundled by MOOCHI](https://m.media-amazon.com/images/I/51YZoca3JvL.jpg)**Protein Shake Variety Pack 8 Ready-to-Drink Chocolate & Mint-Style Protein Beverages 11 fl oz Bottles | Includes Free Reusable Water Bottle | Custom Bundled by MOOCHI**MOOCHI**$39.98**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0GDWYPCC5) [![Clean Simple Eats Whey Isolate Protein Powder Mint Chocolate Cookie Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 10 Sticks](https://m.media-amazon.com/images/I/41q0NjI4FSL.jpg)**Clean Simple Eats Whey Isolate Protein Powder Mint Chocolate Cookie Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 10 Sticks**Clean Simple Eats**$31.92**4.6★**▲ 847%**](https://www.amazon.com/dp/B0FM1NLQHK) [![GNC Total Lean Lean Shake - Chocolate Mint - 14oz. | 12 Bottles](https://m.media-amazon.com/images/I/41P-RoN9tiL.jpg)**GNC Total Lean Lean Shake - Chocolate Mint - 14oz. | 12 Bottles**GNC**$34.91**4.5★**▲ 770%**](https://www.amazon.com/dp/B0DJPYTBGW) [![Premier Protein Shake Cake Batter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)](https://m.media-amazon.com/images/I/51RsgnJWtHL.jpg)**Premier Protein Shake Cake Batter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$28.31**4.5★**▲ 759%**](https://www.amazon.com/dp/B09B155JX8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -35.3% search growth over the last 90 days.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**37%

*“Absolutely delicious”*

**Nutritional Content**20%

*“Great amount of protein”*

**Flavor**19%

*“Refreshing flavor”*

**Value For Money**3%

*“BEST PRICE”*

**Quality-Overall**3%

*“Same quality as expected from this brand”*

**Sweetness**2%

*“The taste is delicious sweet vanilla”*

**Ease Of Use**1%

*“Easier to open”*

**Texture/Consistency-Overall**1%

*“Great consistency”*

**Advertised Vs Actual Product**1%

*“As advertised”*

**Soft Feel**1%

*“Smooth and creamy”*

### **What buyers complain about **

**Taste-Overall**25%

*“Bland taste”*

**Flavor**16%

*“The flavor is strange”*

**Value For Money**7%

*“Too expensive”*

**Sweetness**5%

*“not as sweet”*

**Nutritional Content**4%

*“that make it difficult to manage my nutritional intake”*

**Thickness**1%

*“Its not as thick as some of the other flavors”*

**Quality-Overall**1%

*“Need Quality Control”*

**Texture/Consistency-Overall**1%

*“the texture was too thin for me”*

**Dilute/Watery**1%

*“Watery Consistency”*

**Ingredients-Overall**1%

*“Full of horrible ingredients”*

### **Top return reasons **

**Flavor**60%

**Quality-Overall**20%

**Size-Overall**20%