---
title: "cookies and cream protein powder — Niche Verdict: Worth a look (66/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/cookies-and-cream-protein-powder"
last_updated: "2026-07-14T06:47:59.973Z"
locale: en
meta:
  description: "cookies and cream protein powder shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "cookies and cream protein powder shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "cookies and cream protein powder — Niche Verdict: Worth a look (66/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **cookies and cream protein powder**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 64Growth 40Conversion 54Competition 74Returns 100Price range 94Avg price 95Brand share 79Review moat 32Quality gap 52

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$43.30**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.77–$91.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$590K**

$590K/yr · 306K searches

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+12.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,276.24**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**22 **▲rising

**Sellers**

**50**

**Top-5 brand share**

**56%**

**Open market**

**35%**

- GHOST14% - Dymatize12% - Isopure10% - Muscle Milk10% - Quest9% - Animal9%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$18K6%$35K9%$53K12%$71K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 37 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Dymatize ISO100 Whey Protein Powder Isolate Cookies & Cream 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)](https://m.media-amazon.com/images/I/51Y+jqvKkWL.jpg)**Dymatize ISO100 Whey Protein Powder Isolate Cookies & Cream 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)**Dymatize**$35.11**4.6★3,494 rev](https://www.amazon.com/dp/B09MR7XY9P) [2![Quest Nutrition Cookies & Cream Protein Powder 20g Protein 1g Sugar Low Carb Gluten Free 1.6 Pound 24 Servings](https://m.media-amazon.com/images/I/41NTImakG5L.jpg)**Quest Nutrition Cookies & Cream Protein Powder 20g Protein 1g Sugar Low Carb Gluten Free 1.6 Pound 24 Servings**Quest**$26.24**4.3★3,590 rev](https://www.amazon.com/dp/B07L8W2SJS) [3![Isopure Zero Carb 100% Pure Whey Isolate Protein Powder Gluten Free With Vitamins Cookies & Cream 25g Protein Per Serving 1 Lb 15 Servings (Packaging May Vary)](https://m.media-amazon.com/images/I/31M6QJIuVwL.jpg)**Isopure Zero Carb 100% Pure Whey Isolate Protein Powder Gluten Free With Vitamins Cookies & Cream 25g Protein Per Serving 1 Lb 15 Servings (Packaging May Vary)**Isopure**$22.02**4.4★9,414 rev](https://www.amazon.com/dp/B005E2WNOU) [4![Muscle Milk Genuine Protein Powder Cookies N Crme 1.93 Pounds 13 Servings 32g Protein 3g Sugar Calcium Vitamins A C & D NSF Certified for Sport Energizing Snack Packaging May Vary](https://m.media-amazon.com/images/I/41eweSa78sL.jpg)**Muscle Milk Genuine Protein Powder Cookies N Crme 1.93 Pounds 13 Servings 32g Protein 3g Sugar Calcium Vitamins A C & D NSF Certified for Sport Energizing Snack Packaging May Vary**Muscle Milk**$18.13**4.5★918 rev](https://www.amazon.com/dp/B0B5L5YNN9) [5![Optimum Nutrition Gold Standard 100% Whey Protein Powder Cookies & Cream 2 Pound (Packaging May Vary)](https://m.media-amazon.com/images/I/41OGf59TMaL.jpg)**Optimum Nutrition Gold Standard 100% Whey Protein Powder Cookies & Cream 2 Pound (Packaging May Vary)**Optimum Nutrition**$43.31**4.7★11,095 rev](https://www.amazon.com/dp/B000GIQSVG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Muscle Milk High Protein Shake Cookies n Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors](https://m.media-amazon.com/images/I/41A0uKSuNoL.jpg)**Muscle Milk High Protein Shake Cookies n Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors**Muscle Milk**$21.28**68 rev2mo ago](https://www.amazon.com/dp/B0GVL19SNM) [![Muscle Milk Pro High Protein Shake Cookies n Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors](https://m.media-amazon.com/images/I/410toVIHtOL.jpg)**Muscle Milk Pro High Protein Shake Cookies n Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors**Muscle Milk**$25.87**48 rev2mo ago](https://www.amazon.com/dp/B0GVL7NNZ4) [![GHOST Whey Protein Powder Chocolate Chip Cookies - 2LB 25G of Protein - Whey Protein Isolate & Concentrate Blend - Post Workout Fitness & Nutrition Shakes with Real Cookie Pieces - Gluten-Free](https://m.media-amazon.com/images/I/41wNOgW1TeL.jpg)**GHOST Whey Protein Powder Chocolate Chip Cookies - 2LB 25G of Protein - Whey Protein Isolate & Concentrate Blend - Post Workout Fitness & Nutrition Shakes with Real Cookie Pieces - Gluten-Free**GHOST**$54.41**5,182 rev4mo ago](https://www.amazon.com/dp/B0GPB5JVR6) [![FlavCity All in One Protein Shake Powder Cookies and Cream - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings](https://m.media-amazon.com/images/I/51Ysc0drxXL.jpg)**FlavCity All in One Protein Shake Powder Cookies and Cream - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings**FlavCity**$58.12**149 rev6mo ago](https://www.amazon.com/dp/B0G8R5335S) [![GHOST High Protein Hot Cocoa Drink Mix Milk Chocolate - Creamy & Smooth Hot Chocolate Powder with 20g Hydrolyzed Whey Protein & Mini Marshmallows - Easy Mix Seasonal Drink - Gluten-Free](https://m.media-amazon.com/images/I/412ClNUJsRL.jpg)**GHOST High Protein Hot Cocoa Drink Mix Milk Chocolate - Creamy & Smooth Hot Chocolate Powder with 20g Hydrolyzed Whey Protein & Mini Marshmallows - Easy Mix Seasonal Drink - Gluten-Free**GHOST**$29.19**80 rev10mo ago](https://www.amazon.com/dp/B0CTP72CWH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Muscle Milk High Protein Shake Cookies n Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors](https://m.media-amazon.com/images/I/41A0uKSuNoL.jpg)**Muscle Milk High Protein Shake Cookies n Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors**Muscle Milk**$21.28**4.2★**▲ 250%**](https://www.amazon.com/dp/B0GVL19SNM) [![Muscle Milk Pro High Protein Shake Cookies n Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors](https://m.media-amazon.com/images/I/410toVIHtOL.jpg)**Muscle Milk Pro High Protein Shake Cookies n Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors**Muscle Milk**$25.87**3.5★**▲ 250%**](https://www.amazon.com/dp/B0GVL7NNZ4) [![GHOST Whey Protein Powder Chocolate Chip Cookies - 2LB 25G of Protein - Whey Protein Isolate & Concentrate Blend - Post Workout Fitness & Nutrition Shakes with Real Cookie Pieces - Gluten-Free](https://m.media-amazon.com/images/I/41wNOgW1TeL.jpg)**GHOST Whey Protein Powder Chocolate Chip Cookies - 2LB 25G of Protein - Whey Protein Isolate & Concentrate Blend - Post Workout Fitness & Nutrition Shakes with Real Cookie Pieces - Gluten-Free**GHOST**$54.41**4.4★**▲ 249%**](https://www.amazon.com/dp/B0GPB5JVR6) [![GHOST Whey Protein Powder Milk Chocolate - 2LB 25G of Protein - Whey Protein Blend - Post Workout Fitness & Nutrition Shakes Smoothies Baking & Cooking - Soy & Gluten-Free](https://m.media-amazon.com/images/I/41EfjSjx9hL.jpg)**GHOST Whey Protein Powder Milk Chocolate - 2LB 25G of Protein - Whey Protein Blend - Post Workout Fitness & Nutrition Shakes Smoothies Baking & Cooking - Soy & Gluten-Free**GHOST**$49.29**4.4★**▲ 236%**](https://www.amazon.com/dp/B01MQQ4RFA) [![GHOST High Protein Hot Cocoa Drink Mix Milk Chocolate - Creamy & Smooth Hot Chocolate Powder with 20g Hydrolyzed Whey Protein & Mini Marshmallows - Easy Mix Seasonal Drink - Gluten-Free](https://m.media-amazon.com/images/I/412ClNUJsRL.jpg)**GHOST High Protein Hot Cocoa Drink Mix Milk Chocolate - Creamy & Smooth Hot Chocolate Powder with 20g Hydrolyzed Whey Protein & Mini Marshmallows - Easy Mix Seasonal Drink - Gluten-Free**GHOST**$29.19**3.7★**▲ 212%**](https://www.amazon.com/dp/B0CTP72CWH)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +12.3% search growth over the last 90 days.

35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**30%

*“AMAZING taste”*

**Nutritional Content**18%

*“Great protein powder”*

**Flavor**13%

*“I like the vanilla flavor”*

**Quality-Overall**5%

*“Solid quality overall”*

**Value For Money**4%

*“Good value for the money”*

**Solubility**4%

*“Dissolves easily”*

**Blend/Ratio**3%

*“Easy mixing”*

**Sweetness**2%

*“It has the perfect sweetness level”*

**Texture/Consistency-Overall**1%

*“great texture”*

**Advertised Vs Actual Product**1%

*“Just what I needed”*

### **What buyers complain about **

**Taste-Overall**25%

*“Awful taste”*

**Flavor**13%

*“No flavor”*

**Value For Money**7%

*“TOO EXPENSIVE”*

**Nutritional Content**6%

*“Taste too protein”*

**Sweetness**4%

*“Its hard to drink because the amount of sweetness”*

**Texture/Consistency-Overall**2%

*“the texture is off”*

**Thickness**2%

*“Way too thick”*

**Smell**2%

*“Smells like chemicals”*

**Solubility**2%

*“Mixability is not great”*

**Ingredients-Overall**1%

*“more like cookies and chemicals”*