--- title: "cookies and cream protein bar — Niche Verdict: Launch it (72/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/health-household/cookies-and-cream-protein-bar" last_updated: "2026-07-10T00:15:10.818Z" locale: en meta: description: "cookies and cream protein bar clears our launch bar: a $9.3M/yr market growing +136.2% with returns at 0.0%." "og:description": "cookies and cream protein bar clears our launch bar: a $9.3M/yr market growing +136.2% with returns at 0.0%." "og:title": "cookies and cream protein bar — Niche Verdict: Launch it (72/100) | Amazon United States - Flapen" --- Back to Flapen home # **cookies and cream protein bar** **Launch it****72/100 ** cookies and cream protein bar clears our launch bar: a $9.3M/yr market growing +136.2% with returns at 0.0%. **Market/yr** **$9.3M** **Growth (1y)** **+136.2%** **Products** **28** **Brands** **8** was 4 a year ago **Sellers** **111** **Price range** **$15.26–$89.97** **Returns** **0.0%** **Rating** **4.4★** **Launch it** Scored 72/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **82** ×0.30 Growth **69** ×0.30 Competition **59** ×0.20 Quality gap **53** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +136.2% year over year. 223K112KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jun, Jul · busiest ÷ quietest = 20.4× ## **Competition** - BAREBELLS68% - Generic16% - Flexfinity6% - Quest4% - Built Bar2% - Mix It Up2% - Other (2 brands)2% The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them. 8 brands and 111 sellers compete here. **Brands** **8 **▲rising was 4 a year ago **Sellers** **111** **Top 5 brand share** **96%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Barebells Protein Bars Peoples Choice Variety Pack 12 Bars Nutritious Snacks with 20g of High Protein - Chocolate Treat with 1g of Total Sugars - Perfect on The Go Breakfast Bars](https://m.media-amazon.com/images/I/51CKZc1DLrL.jpg) [**Barebells Protein Bars Peoples Choice Variety Pack 12 Bars Nutritious Snacks with 20g of High Protein - Chocolate Treat with 1g of Total Sugars - Perfect on The Go Breakfast Bars**](https://www.amazon.com/dp/B0FFV1GZFK) BAREBELLS$32.554.7★52916%▲rising 2 ![Barebells Protein Bars Cookies & Cream - 12 Count 20g High Protein Treats - Chocolate Nutrition Bar with 1g Total Sugars - On-The-Go Breakfast or Post-Workout Snack](https://m.media-amazon.com/images/I/51IwzGZLiaL.jpg) [**Barebells Protein Bars Cookies & Cream - 12 Count 20g High Protein Treats - Chocolate Nutrition Bar with 1g Total Sugars - On-The-Go Breakfast or Post-Workout Snack**](https://www.amazon.com/dp/B08KWGDMJW) BAREBELLS$29.234.5★4,28913%▼falling 3 ![Barebells Protein Bars Variety Pack - 12 Count 1.9oz Bars - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars](https://m.media-amazon.com/images/I/51TFNfiQmiL.jpg) [**Barebells Protein Bars Variety Pack - 12 Count 1.9oz Bars - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars**](https://www.amazon.com/dp/B09PYB4MQS) BAREBELLS$33.294.5★4,2648%▼falling 4 ![BarebeIIs Protein Bar Variety Pack Sampler Protein Snacks with 20g of High Protein (12 Pack)](https://m.media-amazon.com/images/I/51-s5R9iGAL.jpg) [**BarebeIIs Protein Bar Variety Pack Sampler Protein Snacks with 20g of High Protein (12 Pack)**](https://www.amazon.com/dp/B0G729F15V) Generic$49.083.6★437%▲rising 5 ![Barebells Protein Bars Variety Pack 9 Count Cup Straw Set by FlexFinity](https://m.media-amazon.com/images/I/41dr1eeyTfL.jpg) [**Barebells Protein Bars Variety Pack 9 Count Cup Straw Set by FlexFinity**](https://www.amazon.com/dp/B0GQ62LNHM) Flexfinity$36.674.4★376%▲rising 6 ![Protein Bar Variety | 10 count | High Protein Low Sugar | 5 Flavors | Cookies & Cream Creamy Crisp Salty Peanut Chocolate Dough Caramel Cashew](https://m.media-amazon.com/images/I/41v29Hw4oGL.jpg) [**Protein Bar Variety | 10 count | High Protein Low Sugar | 5 Flavors | Cookies & Cream Creamy Crisp Salty Peanut Chocolate Dough Caramel Cashew**](https://www.amazon.com/dp/B0FF2VFVNQ) Generic$38.614.6★684%▲rising 7 ![Barebells Protein Bars Chocolate Dough - 12 Count Pack of 2 - Protein Snacks with 20g of High Protein - Low Carb Protein Bar with 1g of Total Sugars - Perfect on The Go Low Carb Snack & Breakfast Bars](https://m.media-amazon.com/images/I/51nho3dvqlL.jpg) [**Barebells Protein Bars Chocolate Dough - 12 Count Pack of 2 - Protein Snacks with 20g of High Protein - Low Carb Protein Bar with 1g of Total Sugars - Perfect on The Go Low Carb Snack & Breakfast Bars**](https://www.amazon.com/dp/B09XSRM6KM) BAREBELLS$61.244.5★1,5384%▲rising 8 ![Barebells Protein Bars Caramel Cashew - 12 Count Pack of 2 - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars](https://m.media-amazon.com/images/I/51Ow9+vX+wL.jpg) [**Barebells Protein Bars Caramel Cashew - 12 Count Pack of 2 - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars**](https://www.amazon.com/dp/B0942D8JC3) BAREBELLS$66.034.7★3084%▲rising 9 ![Quest Nutrition Ultimate Variety Pack Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count](https://m.media-amazon.com/images/I/51mhMJ8-OhL.jpg) [**Quest Nutrition Ultimate Variety Pack Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count**](https://www.amazon.com/dp/B07J2MM23Z) Quest$24.304.3★11,2274%▲rising 10 ![Barebells Protein Bars - Protein Snacks with High Protein - Chocolate Protein Bars - Perfect on The Go Protein Snack & Breakfast Bars (12 Count (Pack of 2) Cookies and Cream)](https://m.media-amazon.com/images/I/41JwsTUj3hL.jpg) [**Barebells Protein Bars - Protein Snacks with High Protein - Chocolate Protein Bars - Perfect on The Go Protein Snack & Breakfast Bars (12 Count (Pack of 2) Cookies and Cream)**](https://www.amazon.com/dp/B0FDS4Z7XH) BAREBELLS$61.474.5★4,2894%▼falling 11 ![Barebells Protein Bars Cookies and Caramel - 24 Bars (2 Packs of 12) 20g High Protein Treats - Chocolate Nutrition Bar with 1g Total Sugars - On-The-Go Breakfast or Post-Workout Snack](https://m.media-amazon.com/images/I/51FbJhpv0+L.jpg) [**Barebells Protein Bars Cookies and Caramel - 24 Bars (2 Packs of 12) 20g High Protein Treats - Chocolate Nutrition Bar with 1g Total Sugars - On-The-Go Breakfast or Post-Workout Snack**](https://www.amazon.com/dp/B0D27RT92M) BAREBELLS$60.784.7★5763%▲rising 12 ![Barebells Protein Bars Cookies and Caramel - 12 Count 20g High Protein Treats - Chocolate Nutrition Bar with 1g Total Sugars - On-The-Go Breakfast or Post-Workout Snack](https://m.media-amazon.com/images/I/51HZ6-C8qFL.jpg) [**Barebells Protein Bars Cookies and Caramel - 12 Count 20g High Protein Treats - Chocolate Nutrition Bar with 1g Total Sugars - On-The-Go Breakfast or Post-Workout Snack**](https://www.amazon.com/dp/B0D1HBJF5R) BAREBELLS$30.084.7★5762%▼falling 13 ![Barebells Protein Bars Combo Pack 12 Creamy Crisp & 12 Cookies & Cream (24 bars total) High Protein Snacks with 20g Protein & No Added Sugar On-the-Go Breakfast or Post-Workout Treat](https://m.media-amazon.com/images/I/51Asb8qG3PL.jpg) [**Barebells Protein Bars Combo Pack 12 Creamy Crisp & 12 Cookies & Cream (24 bars total) High Protein Snacks with 20g Protein & No Added Sugar On-the-Go Breakfast or Post-Workout Treat**](https://www.amazon.com/dp/B0F8RGX5FZ) BAREBELLS$59.664.7★302%▲rising 14 ![BarebeIs Protein Bars Assorted Variety Pack - 3 Flavor - Protein Snacks with 20g of Protein - 9 Count](https://m.media-amazon.com/images/I/51d86VXRfaL.jpg) [**BarebeIs Protein Bars Assorted Variety Pack - 3 Flavor - Protein Snacks with 20g of Protein - 9 Count**](https://www.amazon.com/dp/B0GYBVRBTZ) Generic$39.493.8★52%▲rising 15 ![BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary](https://m.media-amazon.com/images/I/51sGIZFg+QL.jpg) [**BUILT Bar Puff Protein Bars - Variety Pack - 15-17g Protein Snack Bars with Collagen - Calorie Conscious & Gluten Free - 12 Count Variety May Vary**](https://www.amazon.com/dp/B0BCR4H9KJ) Built Bar$28.164.5★3,6712%▲rising **~~Showing 15 of 28 — show all ~~** ## **Product shelf** All 28 tracked products in this niche. Top sellersNewestTrending [![Barebells Protein Bars Peoples Choice Variety Pack 12 Bars Nutritious Snacks with 20g of High Protein - Chocolate Treat with 1g of Total Sugars - Perfect on The Go Breakfast Bars](https://m.media-amazon.com/images/I/51CKZc1DLrL.jpg)**Barebells Protein Bars Peoples Choice Variety Pack 12 Bars Nutritious Snacks with 20g of High Protein - Chocolate Treat with 1g of Total Sugars - Perfect on The Go Breakfast Bars** BAREBELLS**$32.55**4.7★529 reviews](https://www.amazon.com/dp/B0FFV1GZFK) [![Barebells Protein Bars Cookies & Cream - 12 Count 20g High Protein Treats - Chocolate Nutrition Bar with 1g Total Sugars - On-The-Go Breakfast or Post-Workout Snack](https://m.media-amazon.com/images/I/51IwzGZLiaL.jpg)**Barebells Protein Bars Cookies & Cream - 12 Count 20g High Protein Treats - Chocolate Nutrition Bar with 1g Total Sugars - On-The-Go Breakfast or Post-Workout Snack** BAREBELLS**$29.23**4.5★4,289 reviews](https://www.amazon.com/dp/B08KWGDMJW) [![Barebells Protein Bars Variety Pack - 12 Count 1.9oz Bars - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars](https://m.media-amazon.com/images/I/51TFNfiQmiL.jpg)**Barebells Protein Bars Variety Pack - 12 Count 1.9oz Bars - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars** BAREBELLS**$33.29**4.5★4,264 reviews](https://www.amazon.com/dp/B09PYB4MQS) [![BarebeIIs Protein Bar Variety Pack Sampler Protein Snacks with 20g of High Protein (12 Pack)](https://m.media-amazon.com/images/I/51-s5R9iGAL.jpg)**BarebeIIs Protein Bar Variety Pack Sampler Protein Snacks with 20g of High Protein (12 Pack)** Generic**$49.08**3.6★43 reviews](https://www.amazon.com/dp/B0G729F15V) [![Barebells Protein Bars Variety Pack 9 Count Cup Straw Set by FlexFinity](https://m.media-amazon.com/images/I/41dr1eeyTfL.jpg)**Barebells Protein Bars Variety Pack 9 Count Cup Straw Set by FlexFinity** Flexfinity**$36.67**4.4★37 reviews](https://www.amazon.com/dp/B0GQ62LNHM) [![Protein Bar Variety | 10 count | High Protein Low Sugar | 5 Flavors | Cookies & Cream Creamy Crisp Salty Peanut Chocolate Dough Caramel Cashew](https://m.media-amazon.com/images/I/41v29Hw4oGL.jpg)**Protein Bar Variety | 10 count | High Protein Low Sugar | 5 Flavors | Cookies & Cream Creamy Crisp Salty Peanut Chocolate Dough Caramel Cashew** Generic**$38.61**4.6★68 reviews](https://www.amazon.com/dp/B0FF2VFVNQ) [![Barebells Protein Bars Chocolate Dough - 12 Count Pack of 2 - Protein Snacks with 20g of High Protein - Low Carb Protein Bar with 1g of Total Sugars - Perfect on The Go Low Carb Snack & Breakfast Bars](https://m.media-amazon.com/images/I/51nho3dvqlL.jpg)**Barebells Protein Bars Chocolate Dough - 12 Count Pack of 2 - Protein Snacks with 20g of High Protein - Low Carb Protein Bar with 1g of Total Sugars - Perfect on The Go Low Carb Snack & Breakfast Bars** BAREBELLS**$61.24**4.5★1,538 reviews](https://www.amazon.com/dp/B09XSRM6KM) [![Barebells Protein Bars Caramel Cashew - 12 Count Pack of 2 - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars](https://m.media-amazon.com/images/I/51Ow9+vX+wL.jpg)**Barebells Protein Bars Caramel Cashew - 12 Count Pack of 2 - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars** BAREBELLS**$66.03**4.7★308 reviews](https://www.amazon.com/dp/B0942D8JC3) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Taste-Overall**33% *“Delicious Bars”* **Nutritional Content**24% *“high in protein”* **Flavor**12% *“Nice flavor option”* **Quality-Overall**4% *“I was very impressed this time with the quality and freshness”* **Texture/Consistency-Overall**3% *“Great texture”* **Sweetness**3% *“with a nice balance of sweetness without being overly strong”* **Value For Money**3% *“Good value for money”* **Ease Of Chewing/Swallowing**1% *“not too chewy”* **Health Benefits-Overall**1% *“Low calorie and tastes good”* **Advertised Vs Actual Product**1% *“As described”* ### **What buyers complain about ** **Taste-Overall**16% *“Taste is off”* **Value For Money**9% *“High price”* **Flavor**8% *“Really gross flavor”* **Nutritional Content**6% *“Question nutrition bars are nasty”* **Texture/Consistency-Overall**5% *“Texture terrible”* **Storage Temperature**4% *“Arrived melted”* **Sweetness**3% *“Has a ton of sugar”* **Ease Of Chewing/Swallowing**3% *“tricky to eat”* **Ingredients-Overall**2% *“did not look at the ingredients”* **Artificial Sweeteners**2% *“Artificial sweeteners and flavoring”* #### **Top return reasons**- Taste-Overall26% - Flavor18% - Advertised Vs Actual Product11% - Ingredients-Overall7% - Nutritional Content4% - Stale/Rotten/Spoiled2% - Product Condition2% - Storage Temperature2% - Comfort-Overall2% - Size-Overall2%