---
title: "cookie butter powder — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/cookie-butter-powder"
last_updated: "2026-07-14T03:11:14.099Z"
locale: en
meta:
  description: "cookie butter powder shows low returns (0.0%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list."
  "og:description": "cookie butter powder shows low returns (0.0%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list."
  "og:title": "cookie butter powder — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **cookie butter powder**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Market size 29Growth 37Conversion 33Competition 34Returns 100Price range 95Avg price 95Brand share 19Review moat 53Quality gap 89

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$43.22**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$17.83–$90.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,382**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+9.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$127K**

$127K/yr · 112K searches

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▲rising

**Sellers**

**30**

**Top-5 brand share**

**92%**

**Open market**

**6%**

- GHOST43% - Flexible Dieting Lifestyle35% - Nutter Butter7% - LEGION4% - RYSE Up Supplements3% - C42% - Open — no brand owns it (4 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$13K20%$25K30%$38K40%$51K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![GHOST Whey Protein Powder Peanut Butter Cereal Milk - 2LB 26G of Protein - Whey Protein Blend - Post Workout Fitness & Nutrition Shakes Smoothies Baking & Cooking - Soy & Gluten-Free](https://m.media-amazon.com/images/I/41qdSOG2lDL.jpg)**GHOST Whey Protein Powder Peanut Butter Cereal Milk - 2LB 26G of Protein - Whey Protein Blend - Post Workout Fitness & Nutrition Shakes Smoothies Baking & Cooking - Soy & Gluten-Free**GHOST**$49.02**4.4★5,182 rev](https://www.amazon.com/dp/B07FLJYP5M) [2![GHOST Whey Protein Powder Nutter Butter - 2LB 26G of Protein - Whey Protein Blend - Post Workout Fitness & Nutrition Shakes Smoothies Baking & Cooking - Cookie Pieces Inside](https://m.media-amazon.com/images/I/41rxqpLkE+L.jpg)**GHOST Whey Protein Powder Nutter Butter - 2LB 26G of Protein - Whey Protein Blend - Post Workout Fitness & Nutrition Shakes Smoothies Baking & Cooking - Cookie Pieces Inside**GHOST**$46.15**4.5★2,295 rev](https://www.amazon.com/dp/B08P278LHT) [3![Flex Vegan Protein Cookie Butter Powder - Brownie Batter | Dairy-Free Keto-Friendly Low Carb Sugar-Free Gluten-Free | Easy to Mix Bake and Spread | 8.1oz](https://m.media-amazon.com/images/I/41Kq+NAo7NL.jpg)**Flex Vegan Protein Cookie Butter Powder - Brownie Batter | Dairy-Free Keto-Friendly Low Carb Sugar-Free Gluten-Free | Easy to Mix Bake and Spread | 8.1oz**Flexible Dieting Lifestyle**$26.33**3.9★734 rev](https://www.amazon.com/dp/B07ZG3Z29D) [4![Flex Vegan Protein Cookie Butter Powder - Peanut Butter Party | Dairy-Free Keto-Friendly No Added Sugars Sugar-Free Gluten-Free | Easy to Mix Bake and Spread | 7.7oz](https://m.media-amazon.com/images/I/417J3Wu40wL.jpg)**Flex Vegan Protein Cookie Butter Powder - Peanut Butter Party | Dairy-Free Keto-Friendly No Added Sugars Sugar-Free Gluten-Free | Easy to Mix Bake and Spread | 7.7oz**Flexible Dieting Lifestyle**$26.15**3.8★362 rev](https://www.amazon.com/dp/B0812D76Y7) [5![Flex Whey Protein Powder Slow Churn Vanilla Ice Cream | Low Net Carbs Gluten Free No Sugar Added | 1.8 Lb - 27 Servings](https://m.media-amazon.com/images/I/41HUSCkHkQL.jpg)**Flex Whey Protein Powder Slow Churn Vanilla Ice Cream | Low Net Carbs Gluten Free No Sugar Added | 1.8 Lb - 27 Servings**Flexible Dieting Lifestyle**$51.05**3.7★82 rev](https://www.amazon.com/dp/B0BS73R99D)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![GHOST Vegan Protein Powder Peanut Butter Cereal Milk 2.8LB Tub 27G of Protein - Plant-Based Pea & Organic Pumpkin Blend Protein with Fiber & Iron Flavored Post Workout Shakes - Soy Gluten Free](https://m.media-amazon.com/images/I/41SXEOWPedL.jpg)**GHOST Vegan Protein Powder Peanut Butter Cereal Milk 2.8LB Tub 27G of Protein - Plant-Based Pea & Organic Pumpkin Blend Protein with Fiber & Iron Flavored Post Workout Shakes - Soy Gluten Free**GHOST**$48.21**1,700 rev5mo ago](https://www.amazon.com/dp/B0GJ2Y679T) [![LTH Flex Whey Protein Isolate - Trusted by Life Time Members - Lactose-Free Protein Powder - NSF Certified for Sport - Low Fat No Added Sugar & Low Carb - Vanilla (30 Servings)](https://m.media-amazon.com/images/I/31ND0Ygd4jL.jpg)**LTH Flex Whey Protein Isolate - Trusted by Life Time Members - Lactose-Free Protein Powder - NSF Certified for Sport - Low Fat No Added Sugar & Low Carb - Vanilla (30 Servings)**LTH**$67.25**8 rev1y ago](https://www.amazon.com/dp/B0DQBJNW7H) [![C4 Whey Protein Powder Reeses Peanut Butter & Chocolate - 25g Protein 0g Added Sugar 140 Calories Per Serving Supports Muscle Recovery 28 Servings Premium Whey for Post-Workout](https://m.media-amazon.com/images/I/418kdcC9BTL.jpg)**C4 Whey Protein Powder Reeses Peanut Butter & Chocolate - 25g Protein 0g Added Sugar 140 Calories Per Serving Supports Muscle Recovery 28 Servings Premium Whey for Post-Workout**C4**$35.40**1,085 rev1y ago](https://www.amazon.com/dp/B0DJB9VYF3) [![GHOST Whey Protein Powder Cinnabon - 5LB 25G of Protein - Cinnamon Roll Flavored Isolate Concentrate & Hydrolyzed Whey Protein Blend - Post Workout Shakes - Soy & Gluten Free](https://m.media-amazon.com/images/I/41vqhfNyGlL.jpg)**GHOST Whey Protein Powder Cinnabon - 5LB 25G of Protein - Cinnamon Roll Flavored Isolate Concentrate & Hydrolyzed Whey Protein Blend - Post Workout Shakes - Soy & Gluten Free**GHOST**$90.28**5,182 rev2y ago](https://www.amazon.com/dp/B0D3JDN1QF) [![RYSE Loaded Protein Powder - Skippy Peanut Butter - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub](https://m.media-amazon.com/images/I/41TkMYlOKZL.jpg)**RYSE Loaded Protein Powder - Skippy Peanut Butter - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub**RYSE Up Supplements**$36.33**678 rev2y ago](https://www.amazon.com/dp/B0CZDL2SMQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![GHOST Whey Protein Powder Cinnabon - 2LB 25G of Protein - Cinnamon Roll Flavored Isolate Concentrate & Hydrolyzed Whey Protein Blend - Post Workout Shakes - Soy & Gluten Free](https://m.media-amazon.com/images/I/412k00y-p8L.jpg)**GHOST Whey Protein Powder Cinnabon - 2LB 25G of Protein - Cinnamon Roll Flavored Isolate Concentrate & Hydrolyzed Whey Protein Blend - Post Workout Shakes - Soy & Gluten Free**GHOST**$49.25**4.4★**▲ 201%**](https://www.amazon.com/dp/B0BYBB4HF7) [![GHOST Vegan Protein Powder Peanut Butter Cereal Milk 2.8LB Tub 27G of Protein - Plant-Based Pea & Organic Pumpkin Blend Protein with Fiber & Iron Flavored Post Workout Shakes - Soy Gluten Free](https://m.media-amazon.com/images/I/41SXEOWPedL.jpg)**GHOST Vegan Protein Powder Peanut Butter Cereal Milk 2.8LB Tub 27G of Protein - Plant-Based Pea & Organic Pumpkin Blend Protein with Fiber & Iron Flavored Post Workout Shakes - Soy Gluten Free**GHOST**$48.21**4.1★**▲ 195%**](https://www.amazon.com/dp/B0GJ2Y679T) [![GHOST Whey Protein Powder Peanut Butter Cereal Milk - 2LB 26G of Protein - Whey Protein Blend - Post Workout Fitness & Nutrition Shakes Smoothies Baking & Cooking - Soy & Gluten-Free](https://m.media-amazon.com/images/I/41qdSOG2lDL.jpg)**GHOST Whey Protein Powder Peanut Butter Cereal Milk - 2LB 26G of Protein - Whey Protein Blend - Post Workout Fitness & Nutrition Shakes Smoothies Baking & Cooking - Soy & Gluten-Free**GHOST**$49.02**4.4★**▲ 167%**](https://www.amazon.com/dp/B07FLJYP5M) [![RYSE Loaded Protein Powder - Skippy Peanut Butter - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub](https://m.media-amazon.com/images/I/41TkMYlOKZL.jpg)**RYSE Loaded Protein Powder - Skippy Peanut Butter - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub**RYSE Up Supplements**$36.33**4.7★**▲ 130%**](https://www.amazon.com/dp/B0CZDL2SMQ) [![RYSE Loaded Protein Powder - Jet-Puffed Marshmallow - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub](https://m.media-amazon.com/images/I/41M4R-pA1WL.jpg)**RYSE Loaded Protein Powder - Jet-Puffed Marshmallow - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub**RYSE Up Supplements**$45.38**4.6★**▲ 121%**](https://www.amazon.com/dp/B0BDTMHBC8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 88 weeks — +9.7% search growth over the last 90 days.

10K6KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**37%

*“Doesn't taste weird”*

**Nutritional Content**18%

*“Great tasting protein powder”*

**Flavor**15%

*“Fantastic Flavor”*

**Value For Money**3%

*“Great price”*

**Solubility**3%

*“mixes well”*

**Blend/Ratio**3%

*“It blends easily”*

**Sweetness**2%

*“it satisfies my sweet tooth big time”*

**Quality-Overall**2%

*“high quality”*

**Thickness**1%

*“I think 9 oz of milk is the perfect balance—thick enough to be satisfying”*

**Soft Feel**1%

*“Smooth and good,”*

### **What buyers complain about **

**Taste-Overall**26%

*“Disgusting taste”*

**Flavor**12%

*“It's not super strong in flavor”*

**Value For Money**11%

*“not worth price”*

**Nutritional Content**5%

*“Not as much protein as I would like”*

**Ingredients-Overall**2%

*“a little bulky on the ingredient list”*

**Size-Overall**2%

*“The jug is large”*

**Side Effects**2%

*“instantly started having stomach pain”*

**Acid Regulator/Stomach Ache Relief**2%

*“I have terrible acid reflux”*

**Texture/Consistency-Overall**1%

*“The consistency on this is not good”*

**Solubility**1%

*“they will not dissolve no matter what I have tried”*

### **Top return reasons **

**Value For Money**33%

**Charging**33%

**Taste-Overall**33%