---
title: "cold remedy — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/cold-remedy"
last_updated: "2026-07-14T07:28:57.566Z"
locale: en
meta:
  description: "cold remedy shows searches that convert (20.2% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list."
  "og:description": "cold remedy shows searches that convert (20.2% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list."
  "og:title": "cold remedy — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **cold remedy**

**Worth a look**

Shows searches that convert (20.2% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 97Growth 6Conversion 100Competition 50Returns 100Price range 67Avg price 67Brand share 4Review moat 32Quality gap 16

**Conversion**

**Incredible****20.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$4.1M**

$4.1M/yr · 1.5M searches

**Avg price**

**Good****$14.02**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.66–$34.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,272.14**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-37.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**6 **▲rising

**Sellers**

**83**

**Top-5 brand share**

**98%**

**Open market**

**0%**

- Vicks57% - Amazon Basic Care28% - Amazon Basics8% - AXIV4% - GenCare2% - GoodSense2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$206K10%$412K15%$618K20%$824K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Amazon Basic Care Daytime Cold & Flu Liquid Caps; Cold Care for Daytime Cold and Flu Orange 48 Count (Pack of 1)](https://m.media-amazon.com/images/I/41OQ53sLzxL.jpg)**Amazon Basic Care Daytime Cold & Flu Liquid Caps; Cold Care for Daytime Cold and Flu Orange 48 Count (Pack of 1)**Amazon Basic Care**$10.24**4.8★4,346 rev](https://www.amazon.com/dp/B07JKZBDKY) [2![Vicks DayQuil Cold & Flu Medicine Non-Drowsy Powerful Multi-Symptom Daytime Relief for Headache Fever Sore Throat Minor Aches and Pains Nasal Congestion Sinus Pressure and Cough 48 Liquicaps](https://m.media-amazon.com/images/I/51GBF3lJNFL.jpg)**Vicks DayQuil Cold & Flu Medicine Non-Drowsy Powerful Multi-Symptom Daytime Relief for Headache Fever Sore Throat Minor Aches and Pains Nasal Congestion Sinus Pressure and Cough 48 Liquicaps**Vicks**$19.62**4.8★4,148 rev](https://www.amazon.com/dp/B005ZQP478) [3![Vicks DayQuil Severe Cold Flu & Congestion Medicine Liquicaps Maximum Strength Orange 24 Count](https://m.media-amazon.com/images/I/51VGlzweEfL.jpg)**Vicks DayQuil Severe Cold Flu & Congestion Medicine Liquicaps Maximum Strength Orange 24 Count**Vicks**$12.16**4.8★1,566 rev](https://www.amazon.com/dp/B07GCSWCM8) [4![Vicks DayQuil Severe Cold & Flu Liquid Medicine Daytime Relief for Headache Fever Sore Throat Minor Aches & Pains Chest Congestion Stuffy Nose Nasal Congestion Sinus Pressure & Cough 2x12oz](https://m.media-amazon.com/images/I/51zqWVN5rZL.jpg)**Vicks DayQuil Severe Cold & Flu Liquid Medicine Daytime Relief for Headache Fever Sore Throat Minor Aches & Pains Chest Congestion Stuffy Nose Nasal Congestion Sinus Pressure & Cough 2x12oz**Vicks**$24.51**4.8★887 rev](https://www.amazon.com/dp/B0DHYJQ99R) [5![Amazon Basics Daytime Cold and Flu Relief Non-Drowsy Liquid Medicine Original Flavor 12 fl oz (Pack of 1) (Previously Care)](https://m.media-amazon.com/images/I/41+a8MkEBYL.jpg)**Amazon Basics Daytime Cold and Flu Relief Non-Drowsy Liquid Medicine Original Flavor 12 fl oz (Pack of 1) (Previously Care)**Amazon Basics**$5.97**4.7★2,901 rev](https://www.amazon.com/dp/B07JKZBL1F)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Vicks DayQuil Severe Cold & Flu Liquid Medicine Daytime Relief for Headache Fever Sore Throat Minor Aches & Pains Chest Congestion Stuffy Nose Nasal Congestion Sinus Pressure & Cough 2x12oz](https://m.media-amazon.com/images/I/51zqWVN5rZL.jpg)**Vicks DayQuil Severe Cold & Flu Liquid Medicine Daytime Relief for Headache Fever Sore Throat Minor Aches & Pains Chest Congestion Stuffy Nose Nasal Congestion Sinus Pressure & Cough 2x12oz**Vicks**$24.51**887 rev1y ago](https://www.amazon.com/dp/B0DHYJQ99R) [![AXIV Day & Night Cold & Flu Medicine Combo Pack Softgels Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 48 Softgels](https://m.media-amazon.com/images/I/51PEMw6bYVL.jpg)**AXIV Day & Night Cold & Flu Medicine Combo Pack Softgels Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 48 Softgels**AXIV**$13.06**756 rev1y ago](https://www.amazon.com/dp/B0DBZTN96G) [![AXIV Daytime Multi-Symptom Daytime Cold and Flu Relief Softgels Non-Drowsy Cold Medicine Relief of Pain Sore Throat Minor Aches and Pains Fever Cough 24 Count](https://m.media-amazon.com/images/I/41pLKeLWM2L.jpg)**AXIV Daytime Multi-Symptom Daytime Cold and Flu Relief Softgels Non-Drowsy Cold Medicine Relief of Pain Sore Throat Minor Aches and Pains Fever Cough 24 Count**AXIV**$6.98**277 rev1y ago](https://www.amazon.com/dp/B0DBVQJQ76) [![GenCare - Multi Symptom Non Drowsy Daytime Cold & Flu Relief Acetaminophen 325mg Dextromethorphan HBr 10mg Phenylephrine HCl 5mg (48 Softgels) Non Habit Forming Pain Reliever & Nasal Decongestant](https://m.media-amazon.com/images/I/41b7FNKDhNL.jpg)**GenCare - Multi Symptom Non Drowsy Daytime Cold & Flu Relief Acetaminophen 325mg Dextromethorphan HBr 10mg Phenylephrine HCl 5mg (48 Softgels) Non Habit Forming Pain Reliever & Nasal Decongestant**GenCare**$9.92**883 rev2y ago](https://www.amazon.com/dp/B0CMV96HT9) [![Amazon Basic Care Maximum Strength Daytime Honey Flavor Severe Cold and Flu Relief Multi-Symptom Non-Drowsy Cough Sore Throat Nasal Congestion Liquid Medicine 12 fl oz (Pack of 1)](https://m.media-amazon.com/images/I/41VGrwUfukL.jpg)**Amazon Basic Care Maximum Strength Daytime Honey Flavor Severe Cold and Flu Relief Multi-Symptom Non-Drowsy Cough Sore Throat Nasal Congestion Liquid Medicine 12 fl oz (Pack of 1)**Amazon Basic Care**$5.66**687 rev3y ago](https://www.amazon.com/dp/B09XDJVM57)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Amazon Basics Daytime Cold and Flu Relief Non-Drowsy Liquid Medicine Original Flavor 12 fl oz (Pack of 1) (Previously Care)](https://m.media-amazon.com/images/I/41+a8MkEBYL.jpg)**Amazon Basics Daytime Cold and Flu Relief Non-Drowsy Liquid Medicine Original Flavor 12 fl oz (Pack of 1) (Previously Care)**Amazon Basics**$5.97**4.7★**▲ 114%**](https://www.amazon.com/dp/B07JKZBL1F) [![Amazon Basic Care Maximum Strength Daytime Honey Flavor Severe Cold and Flu Relief Multi-Symptom Non-Drowsy Cough Sore Throat Nasal Congestion Liquid Medicine 12 fl oz (Pack of 1)](https://m.media-amazon.com/images/I/41VGrwUfukL.jpg)**Amazon Basic Care Maximum Strength Daytime Honey Flavor Severe Cold and Flu Relief Multi-Symptom Non-Drowsy Cough Sore Throat Nasal Congestion Liquid Medicine 12 fl oz (Pack of 1)**Amazon Basic Care**$5.66**4.6★**▲ 96%**](https://www.amazon.com/dp/B09XDJVM57) [![GoodSense Daytime Cold & Flu Multi-Symptom Relief Non-Drowsy Effective Relief for Fever Sore Throat Cough Nasal Congestion 12 Fl Oz](https://m.media-amazon.com/images/I/41gQZaS5agL.jpg)**GoodSense Daytime Cold & Flu Multi-Symptom Relief Non-Drowsy Effective Relief for Fever Sore Throat Cough Nasal Congestion 12 Fl Oz**GoodSense**$6.52**4.7★**▲ 76%**](https://www.amazon.com/dp/B00E7WS0HW) [![Vicks DayQuil & Nyquil Severe Cold Flu & Congestion Medicine 24 Count](https://m.media-amazon.com/images/I/612pbDQDoWL.jpg)**Vicks DayQuil & Nyquil Severe Cold Flu & Congestion Medicine 24 Count**Vicks**$11.11**4.8★**▲ 69%**](https://www.amazon.com/dp/B089TVJRCG) [![Vicks DayQuil & NyQuil SEVERE Cold & Flu Medicine Relief for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sinus Pressure Stuffy Nose and Cough Co-Pack 2 x 12 OZ](https://m.media-amazon.com/images/I/51XjnxIUtaL.jpg)**Vicks DayQuil & NyQuil SEVERE Cold & Flu Medicine Relief for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sinus Pressure Stuffy Nose and Cough Co-Pack 2 x 12 OZ**Vicks**$20.94**4.8★**▲ 51%**](https://www.amazon.com/dp/B00EQA34W6)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 71 weeks — -37.9% search growth over the last 90 days.

25K15KSpike '25Black Friday '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 4.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**21%

*“Great value”*

**Cold Relief**15%

*“Best for flu”*

**Efficiency**12%

*“Works fast”*

**Quality-Overall**11%

*“Its amazing product nothing complicated”*

**Advertised Vs Actual Product**10%

*“Works as advertised”*

**Cough Relief**6%

*“Stops the Cough”*

**Sleep Quality**3%

*“No issues, helps with symptoms so you can go about your day, or sleep well at night”*

**Fever Relief**2%

*“Will use if I get sick again”*

**Ease Of Use**2%

*“easy to use”*

**Strength**1%

*“Effective”*

### **What buyers complain about **

**Taste-Overall**18%

*“Tastes horrible”*

**Functionality-Overall**11%

*“Not effective”*

**Value For Money**7%

*“Just a waste of money”*

**Smell**4%

*“actually smells a little bit like urine”*

**Cold Relief**4%

*“Had a bad case of the flu”*

**Cough Relief**4%

*“Worst tasting cough syrup I've ever had”*

**Ease Of Use**3%

*“caps hard to get out”*

**Quality-Overall**3%

*“Not as good”*

**Size-Overall**3%

*“the pills are very big”*

**Sleep Quality**2%

*“And disappointed that the night tabs didn't help me sleep at all”*