---
title: "cold medicine — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/cold-medicine"
last_updated: "2026-07-14T01:57:30.485Z"
locale: en
meta:
  description: "cold medicine shows low returns (0.2%), but soft demand (-45.0% this quarter) keeps it on the watch list."
  "og:description": "cold medicine shows low returns (0.2%), but soft demand (-45.0% this quarter) keeps it on the watch list."
  "og:title": "cold medicine — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **cold medicine**

**Worth a look**

Shows low returns (0.2%), but soft demand (-45.0% this quarter) keeps it on the watch list.

Market size 97Growth 3Conversion 63Competition 64Returns 99Price range 66Avg price 55Brand share 43Review moat 25Quality gap 17

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$3.9M**

$3.9M/yr · 5.5M searches

**Price range**

**Good****$5.31–$34.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$12.63**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****4,348.12**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-45.0%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▲rising

**Sellers**

**674**

**Top-5 brand share**

**79%**

**Open market**

**17%**

- Amazon Basic Care29% - Mucinex21% - Tylenol14% - Vicks10% - Boiron6% - Theraflu4% - Open — no brand owns it (11 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$118K6%$236K9%$354K12%$472K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 41 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Amazon Basic Care Vapor Ice Day and Night Severe Cold and Flu Relief Caplets Maximum Strength Multi-Symptom Medicine for Cough Sore Throat Nasal Congestion 48 Count](https://m.media-amazon.com/images/I/51k9-4XotjL.jpg)**Amazon Basic Care Vapor Ice Day and Night Severe Cold and Flu Relief Caplets Maximum Strength Multi-Symptom Medicine for Cough Sore Throat Nasal Congestion 48 Count**Amazon Basic Care**$11.77**4.7★5,704 rev](https://www.amazon.com/dp/B07JLJ6BMB) [2![Mucinex Fast-Max Maximum Strength Day & Night Cold and Flu Medicine for Adults Powerful Over-the-Counter Medication for Cold & Flu Symptoms Fast Dissolving Liquid Gels 24 Count](https://m.media-amazon.com/images/I/518Z3ZM6Z9L.jpg)**Mucinex Fast-Max Maximum Strength Day & Night Cold and Flu Medicine for Adults Powerful Over-the-Counter Medication for Cold & Flu Symptoms Fast Dissolving Liquid Gels 24 Count**Mucinex**$17.04**4.8★1,479 rev](https://www.amazon.com/dp/B0F2JM34F6) [3![Tylenol Cold + Flu Severe Daytime + Nighttime Cold Medicine Caplets Combo Pack for Multi-Symptom Cough Sore Throat Headache Nasal Congestion Relief Acetaminophen Pain Reliever 24 Count](https://m.media-amazon.com/images/I/41HFt-lWdDL.jpg)**Tylenol Cold + Flu Severe Daytime + Nighttime Cold Medicine Caplets Combo Pack for Multi-Symptom Cough Sore Throat Headache Nasal Congestion Relief Acetaminophen Pain Reliever 24 Count**Tylenol**$7.39**4.8★10,622 rev](https://www.amazon.com/dp/B01HI7WQRW) [4![Amazon Basic Care Cold and Flu Relief Daytime and Nighttime Combo Pack Softgels for Multi-Symptom Relief Sore Throat Cough Nasal Congestion Headache 48 Count (Pack of 1)](https://m.media-amazon.com/images/I/41wd8y0vdBL.jpg)**Amazon Basic Care Cold and Flu Relief Daytime and Nighttime Combo Pack Softgels for Multi-Symptom Relief Sore Throat Cough Nasal Congestion Headache 48 Count (Pack of 1)**Amazon Basic Care**$9.61**4.7★7,387 rev](https://www.amazon.com/dp/B07BQKPMFM) [5![Boiron Oscillococcinum for Relief from Flu-Like Symptoms of Body Aches Headache Fever Chills and Fatigue - 30 Doses](https://m.media-amazon.com/images/I/41a0ryy5RyL.jpg)**Boiron Oscillococcinum for Relief from Flu-Like Symptoms of Body Aches Headache Fever Chills and Fatigue - 30 Doses**Boiron**$25.16**4.8★23,412 rev](https://www.amazon.com/dp/B0078W0QOI)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Mucinex Fast-Max Maximum Strength Day & Night Cold and Flu Medicine for Adults Powerful Over-the-Counter Medication for Cold & Flu Symptoms Fast Dissolving Liquid Gels 24 Count](https://m.media-amazon.com/images/I/518Z3ZM6Z9L.jpg)**Mucinex Fast-Max Maximum Strength Day & Night Cold and Flu Medicine for Adults Powerful Over-the-Counter Medication for Cold & Flu Symptoms Fast Dissolving Liquid Gels 24 Count**Mucinex**$17.04**1,479 rev1y ago](https://www.amazon.com/dp/B0F2JM34F6) [![Mucinex Rapid Clear Maximum Strength Cold Medicine & Expectorant Fever Pain Headache & Excess Mucus Relief with Acetaminophen & Guaifenesin Rapid Release Caplets for Adults 20 Count](https://m.media-amazon.com/images/I/51RpLelrxvL.jpg)**Mucinex Rapid Clear Maximum Strength Cold Medicine & Expectorant Fever Pain Headache & Excess Mucus Relief with Acetaminophen & Guaifenesin Rapid Release Caplets for Adults 20 Count**Mucinex**$13.70**1,862 rev1y ago](https://www.amazon.com/dp/B0F2JLW7FX) [![Mucinex Fast-Max Maximum Strength Cold and Flu Medicine for Adults Powerful Over-the-Counter Medication for 6 Different Cold & Flu Symptoms Fast Release Caplets 20 Count](https://m.media-amazon.com/images/I/41yV-kn2o0L.jpg)**Mucinex Fast-Max Maximum Strength Cold and Flu Medicine for Adults Powerful Over-the-Counter Medication for 6 Different Cold & Flu Symptoms Fast Release Caplets 20 Count**Mucinex**$13.68**127 rev1y ago](https://www.amazon.com/dp/B0F2JLW618) [![Vicks VapoShower Max Tablets Non-Medicated Eucalyptus Shower Steamer Tablets Menthol Aromatherapy 4ct](https://m.media-amazon.com/images/I/41Z2ywaf09L.jpg)**Vicks VapoShower Max Tablets Non-Medicated Eucalyptus Shower Steamer Tablets Menthol Aromatherapy 4ct**Vicks**$10.10**526 rev1y ago](https://www.amazon.com/dp/B0DM9Q45DG) [![Theraflu Severe Cold and Cough Nighttime and Daytime Cough and Cold Medicine Berry Flavor - 8.3 Fl Oz Syrup x 2](https://m.media-amazon.com/images/I/512sGA+ZKyL.jpg)**Theraflu Severe Cold and Cough Nighttime and Daytime Cough and Cold Medicine Berry Flavor - 8.3 Fl Oz Syrup x 2**Theraflu**$13.66**883 rev1y ago](https://www.amazon.com/dp/B0DH87CW4Y)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ihuan Winter Waterproof Ski Gloves Men Women Snow Warm Cycling Cold Weather Driving Biking Running](https://m.media-amazon.com/images/I/41GbHJq7zcL.jpg)**ihuan Winter Waterproof Ski Gloves Men Women Snow Warm Cycling Cold Weather Driving Biking Running**ihuan**$18.43**4.4★**▲ 493%**](https://www.amazon.com/dp/B0BDLV5GFG) [![Amazon Basic Care Maximum Strength Daytime Honey Flavor Severe Cold and Flu Relief Multi-Symptom Non-Drowsy Cough Sore Throat Nasal Congestion Liquid Medicine 12 fl oz (Pack of 1)](https://m.media-amazon.com/images/I/41VGrwUfukL.jpg)**Amazon Basic Care Maximum Strength Daytime Honey Flavor Severe Cold and Flu Relief Multi-Symptom Non-Drowsy Cough Sore Throat Nasal Congestion Liquid Medicine 12 fl oz (Pack of 1)**Amazon Basic Care**$5.66**4.6★**▲ 170%**](https://www.amazon.com/dp/B09XDJVM57) [![Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz](https://m.media-amazon.com/images/I/41QDHCu+EJL.jpg)**Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz**Amazon Basic Care**$6.08**4.7★**▲ 114%**](https://www.amazon.com/dp/B09HJTM8DK) [![Amazon Basics Daytime Cold and Flu Relief Non-Drowsy Liquid Medicine Original Flavor 12 fl oz (Pack of 1) (Previously Care)](https://m.media-amazon.com/images/I/41+a8MkEBYL.jpg)**Amazon Basics Daytime Cold and Flu Relief Non-Drowsy Liquid Medicine Original Flavor 12 fl oz (Pack of 1) (Previously Care)**Amazon Basics**$5.97**4.7★**▲ 104%**](https://www.amazon.com/dp/B07JKZBL1F) [![Theraflu Combo Daytime and Nighttime Severe Cold Relief Powder Honey Lemon Flavor 12 Count 6 Daytime + 6 Nighttime](https://m.media-amazon.com/images/I/5114mFjL4EL.jpg)**Theraflu Combo Daytime and Nighttime Severe Cold Relief Powder Honey Lemon Flavor 12 Count 6 Daytime + 6 Nighttime**Theraflu**$13.74**4.8★**▲ 99%**](https://www.amazon.com/dp/B0CWVLQ5YZ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -45.0% search growth over the last 90 days.

250K150KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Cold Relief**15%

*“Great for colds”*

**Efficiency**12%

*“Works perfectly”*

**Value For Money**10%

*“Very affordable”*

**Quality-Overall**9%

*“Its amazing product nothing complicated”*

**Advertised Vs Actual Product**6%

*“as pictured”*

**Taste-Overall**5%

*“Amazing taste”*

**Cough Relief**5%

*“Good for cough”*

**Warmth**4%

*“Keeping Hands Warm”*

**Sinus Relief**2%

*“Sinus relief”*

**Ease Of Use**2%

*“It has come in handy multiple times”*

### **What buyers complain about **

**Taste-Overall**11%

*“HORRIBLE TASTE”*

**Functionality-Overall**9%

*“Not effective”*

**Value For Money**6%

*“Very costly”*

**Size-Overall**5%

*“They are big”*

**Smell**4%

*“actually smells a little bit like urine”*

**Cough Relief**4%

*“Coughing”*

**Warmth**3%

*“No warmth”*

**Quality-Overall**2%

*“Bad quality”*

**Ease Of Use**2%

*“hard to get on”*

**Cold Relief**2%

*“Had a bad case of the flu”*

### **Top return reasons **

**Size-Overall**67%

**Warmth**6%

**Advertised Vs Actual Product**4%

**Value For Money**2%

**Smell**2%

**Thickness**2%

**Water Resistance**2%

**Functionality-Overall**2%

**Material Quality**2%

**Quality-Overall**2%