---
title: "colace gummies — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/colace-gummies"
last_updated: "2026-07-14T05:12:44.987Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — colace gummies doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — colace gummies doesn't clear our bar today."
  "og:title": "colace gummies — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **colace gummies**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 45Growth 31Conversion 99Competition 3Returns 100Price range 86Avg price 86Brand share 0Review moat 40Quality gap 63

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****19.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$19.37**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.32–$35.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$241K**

$241K/yr · 65K searches

**Review moat**

**Okay****2,517.67**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+4.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****96%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **—flat

**Sellers**

**38**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Colace88% - GeriCare5% - Senokot4% - OLLY4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$48K40%$97K60%$145K80%$193K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Colace Stool Softener Gummies Berry Flavored 60 Count Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand](https://m.media-amazon.com/images/I/51CxF5A6b9L.jpg)**Colace Stool Softener Gummies Berry Flavored 60 Count Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand**Colace**$20.02**4.5★2,196 rev](https://www.amazon.com/dp/B0CRHVK9SX) [2![Colace Stool Softener Soft Chews 42 Count Gentle Constipation Relief No.1 Doctor Recommended Stool Softener Brand Mixed Berry](https://m.media-amazon.com/images/I/51NKxaA0XhL.jpg)**Colace Stool Softener Soft Chews 42 Count Gentle Constipation Relief No.1 Doctor Recommended Stool Softener Brand Mixed Berry**Colace**$19.34**4.4★430 rev](https://www.amazon.com/dp/B0DYPJM97Z) [3![Colace Stool Softener Gummies Berry Flavored 60 Count (Pack of 2) Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand](https://m.media-amazon.com/images/I/510IQjTzOVL.jpg)**Colace Stool Softener Gummies Berry Flavored 60 Count (Pack of 2) Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand**Colace**$35.67**4.5★2,196 rev](https://www.amazon.com/dp/B0FLMT5466) [4![GeriCare Stool Softener Gummies Compare to Colace Stool Softener Gummy Magnesium Citrate Laxative Vegan Gluten-Free Berry Flavor for Gentle Constipation Relief & Digestive Health 60 Count (1pk)](https://m.media-amazon.com/images/I/31FhNbd3WrL.jpg)**GeriCare Stool Softener Gummies Compare to Colace Stool Softener Gummy Magnesium Citrate Laxative Vegan Gluten-Free Berry Flavor for Gentle Constipation Relief & Digestive Health 60 Count (1pk)**GeriCare**$13.09**4.1★60 rev](https://www.amazon.com/dp/B0F555WK97) [5![Senokot Dietary Supplement Laxative Gummies 60 Count Constipation Relief Natural Senna Extract Gentle Overnight Laxatives for Constipation Relief Mixed Berry Flavor](https://m.media-amazon.com/images/I/41FeCyIgIJL.jpg)**Senokot Dietary Supplement Laxative Gummies 60 Count Constipation Relief Natural Senna Extract Gentle Overnight Laxatives for Constipation Relief Mixed Berry Flavor**Senokot**$15.76**4.5★8,638 rev](https://www.amazon.com/dp/B085SHPYZL)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Colace Stool Softener Gummies Berry Flavored 60 Count (Pack of 2) Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand](https://m.media-amazon.com/images/I/510IQjTzOVL.jpg)**Colace Stool Softener Gummies Berry Flavored 60 Count (Pack of 2) Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand**Colace**$35.67**2,196 rev11mo ago](https://www.amazon.com/dp/B0FLMT5466) [![GeriCare Stool Softener Gummies Compare to Colace Stool Softener Gummy Magnesium Citrate Laxative Vegan Gluten-Free Berry Flavor for Gentle Constipation Relief & Digestive Health 60 Count (1pk)](https://m.media-amazon.com/images/I/31FhNbd3WrL.jpg)**GeriCare Stool Softener Gummies Compare to Colace Stool Softener Gummy Magnesium Citrate Laxative Vegan Gluten-Free Berry Flavor for Gentle Constipation Relief & Digestive Health 60 Count (1pk)**GeriCare**$13.09**60 rev1y ago](https://www.amazon.com/dp/B0F555WK97) [![Colace Stool Softener Soft Chews 42 Count Gentle Constipation Relief No.1 Doctor Recommended Stool Softener Brand Mixed Berry](https://m.media-amazon.com/images/I/51NKxaA0XhL.jpg)**Colace Stool Softener Soft Chews 42 Count Gentle Constipation Relief No.1 Doctor Recommended Stool Softener Brand Mixed Berry**Colace**$19.34**430 rev1y ago](https://www.amazon.com/dp/B0DYPJM97Z) [![Colace Stool Softener Gummies Berry Flavored 60 Count Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand](https://m.media-amazon.com/images/I/51CxF5A6b9L.jpg)**Colace Stool Softener Gummies Berry Flavored 60 Count Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand**Colace**$20.02**2,196 rev2y ago](https://www.amazon.com/dp/B0CRHVK9SX) [![OLLY Keep it Movin Gummy Supplement Occasional Constipation Support * Rhubarb Prune Amla Extracts - Plum Berry Flavored 15 Day Supply - 30 Count](https://m.media-amazon.com/images/I/41Bs8tiauHL.jpg)**OLLY Keep it Movin Gummy Supplement Occasional Constipation Support * Rhubarb Prune Amla Extracts - Plum Berry Flavored 15 Day Supply - 30 Count**OLLY**$12.32**1,586 rev3y ago](https://www.amazon.com/dp/B0BYTPPFCQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Colace Stool Softener Gummies Berry Flavored 60 Count (Pack of 2) Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand](https://m.media-amazon.com/images/I/510IQjTzOVL.jpg)**Colace Stool Softener Gummies Berry Flavored 60 Count (Pack of 2) Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand**Colace**$35.67**4.5★**▲ 36%**](https://www.amazon.com/dp/B0FLMT5466) [![GeriCare Stool Softener Gummies Compare to Colace Stool Softener Gummy Magnesium Citrate Laxative Vegan Gluten-Free Berry Flavor for Gentle Constipation Relief & Digestive Health 60 Count (1pk)](https://m.media-amazon.com/images/I/31FhNbd3WrL.jpg)**GeriCare Stool Softener Gummies Compare to Colace Stool Softener Gummy Magnesium Citrate Laxative Vegan Gluten-Free Berry Flavor for Gentle Constipation Relief & Digestive Health 60 Count (1pk)**GeriCare**$13.09**4.1★**▲ 25%**](https://www.amazon.com/dp/B0F555WK97) [![OLLY Keep it Movin Gummy Supplement Occasional Constipation Support * Rhubarb Prune Amla Extracts - Plum Berry Flavored 15 Day Supply - 30 Count](https://m.media-amazon.com/images/I/41Bs8tiauHL.jpg)**OLLY Keep it Movin Gummy Supplement Occasional Constipation Support * Rhubarb Prune Amla Extracts - Plum Berry Flavored 15 Day Supply - 30 Count**OLLY**$12.32**4.2★**▲ 21%**](https://www.amazon.com/dp/B0BYTPPFCQ) [![Senokot Dietary Supplement Laxative Gummies 60 Count Constipation Relief Natural Senna Extract Gentle Overnight Laxatives for Constipation Relief Mixed Berry Flavor](https://m.media-amazon.com/images/I/41FeCyIgIJL.jpg)**Senokot Dietary Supplement Laxative Gummies 60 Count Constipation Relief Natural Senna Extract Gentle Overnight Laxatives for Constipation Relief Mixed Berry Flavor**Senokot**$15.76**4.5★**— 2%**](https://www.amazon.com/dp/B085SHPYZL) [![Colace Stool Softener Gummies Berry Flavored 60 Count Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand](https://m.media-amazon.com/images/I/51CxF5A6b9L.jpg)**Colace Stool Softener Gummies Berry Flavored 60 Count Gentle Dependable Constipation Relief Magnesium Citrate No.1 Doctor Recommended Stool Softener Brand**Colace**$20.02**4.5★**— 3%**](https://www.amazon.com/dp/B0CRHVK9SX)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 97 weeks — +4.4% search growth over the last 90 days.

2K2KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**24%

*“Great taste”*

**Quality-Overall**11%

*“Excellent Product”*

**Efficiency**7%

*“Pills work better”*

**Soft Feel**6%

*“12 hours later I had the smoothest”*

**Regulates Digestion**6%

*“The jury is still out on how much it helps with constipation”*

**Value For Money**4%

*“Ease of use value for money”*

**Flavor**4%

*“yummy flavor”*

**Advertised Vs Actual Product**4%

*“Works better than expected”*

**Dosage**4%

*“Works well just follow dosing instructions”*

**Ease Of Use**4%

*“Ease of use value for money”*

### **What buyers complain about **

**Taste-Overall**22%

*“Taste is nasty”*

**Functionality-Overall**22%

*“Doesn't work”*

**Regulates Digestion**5%

*“Causes more problems with your stomach”*

**Value For Money**4%

*“overpriced”*

**Hard Feel**4%

*“They are rock hard”*

**Texture/Consistency-Overall**3%

*“The texture is not soft chew”*

**Flavor**3%

*“they do have a prune flavor so I see why my oldest doesnt like it”*

**Dosage**3%

*“it was difficult to get her to take any pills”*

**Strength**2%

*“Not for the weak”*

**Allergies**2%

*“Allergy”*

### **Top return reasons **

**Ingredients-Overall**100%