---
title: "coconut wax candle — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/coconut-wax-candle"
last_updated: "2026-07-14T03:13:29.998Z"
locale: en
meta:
  description: "soft demand (-12.4% this quarter) — coconut wax candle doesn't clear our bar today."
  "og:description": "soft demand (-12.4% this quarter) — coconut wax candle doesn't clear our bar today."
  "og:title": "coconut wax candle — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **coconut wax candle**

**Skip it**

Soft demand (-12.4% this quarter) — this niche doesn't clear our bar today.

Market size 32Growth 19Conversion 35Competition 54Returns 88Price range 89Avg price 95Brand share 26Review moat 40Quality gap 68

**Avg price**

**Incredible****$23.44**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.45–$46.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,476.43**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$147K**

$147K/yr · 222K searches

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-12.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▼falling

**Sellers**

**42**

**Top-5 brand share**

**90%**

**Open market**

**9%**

- FONTANA CANDLE CO.76% - arcasa6% - Arctic Wicks4% - Hemlock Park2% - Salt & Stone2% - AOOVOO2% - Open — no brand owns it (6 brands, 9%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6K8%$12K12%$18K16%$24K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Fontana Candle Co Wood Wick Beeswax Jar Candle Vanilla Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor](https://m.media-amazon.com/images/I/41tDtV-IVgL.jpg)**Fontana Candle Co Wood Wick Beeswax Jar Candle Vanilla Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor**FONTANA CANDLE CO.**$27.96**3.8★46 rev](https://www.amazon.com/dp/B0CF3PHFRP) [2![Fontana Candle Co Wood Wick Beeswax Jar Candle Cinnamon Orange Clove Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor](https://m.media-amazon.com/images/I/41netqYDcXL.jpg)**Fontana Candle Co Wood Wick Beeswax Jar Candle Cinnamon Orange Clove Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor**FONTANA CANDLE CO.**$26.60**4.3★101 rev](https://www.amazon.com/dp/B0BYCJ11VL) [3![Fontana Candle Co Wood Wick Beeswax Jar Candle Wildflower Citrus Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor](https://m.media-amazon.com/images/I/41G8WbwMjBL.jpg)**Fontana Candle Co Wood Wick Beeswax Jar Candle Wildflower Citrus Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor**FONTANA CANDLE CO.**$26.59**4.5★23 rev](https://www.amazon.com/dp/B0BYC2GT7H) [4![Fontana Candle Co Wood Wick Beeswax Jar Candle Lemongrass Eucalyptus Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor](https://m.media-amazon.com/images/I/41P-ZNKlvmL.jpg)**Fontana Candle Co Wood Wick Beeswax Jar Candle Lemongrass Eucalyptus Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor**FONTANA CANDLE CO.**$25.85**4.1★36 rev](https://www.amazon.com/dp/B0BYC25NMW) [5![Fontana Candle Co Wood Wick Beeswax Jar Candle Warm Flannel Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Dcor](https://m.media-amazon.com/images/I/41n3mhqfb-L.jpg)**Fontana Candle Co Wood Wick Beeswax Jar Candle Warm Flannel Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Dcor**FONTANA CANDLE CO.**$25.37**5.0★8 rev](https://www.amazon.com/dp/B0FTY5RH6N)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Fontana Candle Co Wood Wick Beeswax Jar Candle Warm Flannel Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Dcor](https://m.media-amazon.com/images/I/41n3mhqfb-L.jpg)**Fontana Candle Co Wood Wick Beeswax Jar Candle Warm Flannel Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Dcor**FONTANA CANDLE CO.**$25.37**8 rev9mo ago](https://www.amazon.com/dp/B0FTY5RH6N) [![Bare Botanics Non-Toxic Warm Vanilla Oak 9oz Soy Candle - 100% Plant-Based Fragrance Oils - Handpoured in WI - 40+ Hrs](https://m.media-amazon.com/images/I/41mLwhwl8wL.jpg)**Bare Botanics Non-Toxic Warm Vanilla Oak 9oz Soy Candle - 100% Plant-Based Fragrance Oils - Handpoured in WI - 40+ Hrs**BARE BOTANICS**$15.71**79 rev1y ago](https://www.amazon.com/dp/B0DV5TZ5L6) [![ARCASA Organic Coconut Vanilla Candles - Non Toxic Soy Candles for Home Stress Relief & Meditation (7oz)](https://m.media-amazon.com/images/I/41QSm084+4L.jpg)**ARCASA Organic Coconut Vanilla Candles - Non Toxic Soy Candles for Home Stress Relief & Meditation (7oz)**arcasa**$13.08**148 rev1y ago](https://www.amazon.com/dp/B0F4DN7XCR) [![1OAK Fresh Linen Candle Soy Wax - Linen & Clean Cotton Candle Scented - Long Burning Candles Premium - Hand-Poured (7oz.)](https://m.media-amazon.com/images/I/41VEXcL1cBL.jpg)**1OAK Fresh Linen Candle Soy Wax - Linen & Clean Cotton Candle Scented - Long Burning Candles Premium - Hand-Poured (7oz.)**1OAK**$14.11**55 rev1y ago](https://www.amazon.com/dp/B0DFVW3TYZ) [![Fontana Candle Co Wood Wick Beeswax Jar Candle Farmers Market Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor](https://m.media-amazon.com/images/I/41zuBS5vIRL.jpg)**Fontana Candle Co Wood Wick Beeswax Jar Candle Farmers Market Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor**FONTANA CANDLE CO.**$26.07**13 rev2y ago](https://www.amazon.com/dp/B0D6K77814)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Fontana Candle Co Wood Wick Beeswax Jar Candle Farmers Market Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor](https://m.media-amazon.com/images/I/41zuBS5vIRL.jpg)**Fontana Candle Co Wood Wick Beeswax Jar Candle Farmers Market Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor**FONTANA CANDLE CO.**$26.07**4.0★**▲ 352%**](https://www.amazon.com/dp/B0D6K77814) [![Fontana Candle Co Wood Wick Beeswax Jar Candle Wildflower Citrus Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor](https://m.media-amazon.com/images/I/41G8WbwMjBL.jpg)**Fontana Candle Co Wood Wick Beeswax Jar Candle Wildflower Citrus Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor**FONTANA CANDLE CO.**$26.59**4.5★**▲ 282%**](https://www.amazon.com/dp/B0BYC2GT7H) [![Fontana Candle Co. Celebration Collection Best Mom Ever Gift 9oz Scented Candles Made with Beeswax Coconut Oil & Pure Essential Oils Wood Wick 35+ Hrs Clean Burn Non-Toxic Candles for Home](https://m.media-amazon.com/images/I/41SqfQT-PnL.jpg)**Fontana Candle Co. Celebration Collection Best Mom Ever Gift 9oz Scented Candles Made with Beeswax Coconut Oil & Pure Essential Oils Wood Wick 35+ Hrs Clean Burn Non-Toxic Candles for Home**FONTANA CANDLE CO.**$28.47**5.0★**▲ 231%**](https://www.amazon.com/dp/B0CXQSRVZT) [![Fontana Candle Co Wood Wick Beeswax Jar Candle Lemongrass Eucalyptus Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor](https://m.media-amazon.com/images/I/41P-ZNKlvmL.jpg)**Fontana Candle Co Wood Wick Beeswax Jar Candle Lemongrass Eucalyptus Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Decor**FONTANA CANDLE CO.**$25.85**4.1★**▲ 202%**](https://www.amazon.com/dp/B0BYC25NMW) [![Fontana Candle Co Wood Wick Beeswax Jar Candle Warm Flannel Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Dcor](https://m.media-amazon.com/images/I/41n3mhqfb-L.jpg)**Fontana Candle Co Wood Wick Beeswax Jar Candle Warm Flannel Made Safe with Coconut Oil & Pure Essential Oils 35+ Hrs Clean Burn Long Lasting and Non-Toxic Candles for Home & Room Dcor**FONTANA CANDLE CO.**$25.37**5.0★**▲ 155%**](https://www.amazon.com/dp/B0FTY5RH6N)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 84 weeks — -12.4% search growth over the last 90 days.

9K7KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**70%

*“Decent smell”*

**Brightness/Shine/Glow**6%

*“Perfect classy candle”*

**Quality-Overall**3%

*“Great quality for a candle”*

**Gifting Purpose**3%

*“IT was a gift”*

**Value For Money**2%

*“Great value”*

**Durability**2%

*“very durable no crackling sound effect”*

**Strength**1%

*“It is also powerful without being overwhelming”*

**Design-Overall**1%

*“Beautifully crafted”*

**Advertised Vs Actual Product**1%

*“As advertised”*

**Size-Overall**1%

*“Nice size”*

### **What buyers complain about **

**Smell**57%

*“Awful smell”*

**Value For Money**8%

*“it's not worth the money”*

**Size-Overall**5%

*“Tiny jar for cost paid”*

**Strength**2%

*“Not that strong”*

**Quality-Overall**2%

*“At the end the wick had a poor wick quality”*

**Durability**2%

*“It also did not even last 3 days”*

**Flammable**1%

*“Burns too quickly”*

**Advertised Vs Actual Product**1%

*“Quite frankly LULU is the only candle that actually does what it advertises”*

**Gifting Purpose**1%

*“I did not prefer this scent enough to give it as a gift”*

**Ease Of Use**1%

*“I couldnt use it after”*

### **Top return reasons **

**Smell**83%

**Advertised Vs Actual Product**6%

**Size-Overall**4%

**Value For Money**2%

**Functionality-Overall**1%

**Defective Material/Parts**1%

**Strength**1%

**Product Condition**1%

**Quality-Overall**0%

**Leak-Proof**0%