---
title: "coconut protein shake — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/coconut-protein-shake"
last_updated: "2026-07-14T00:25:11.362Z"
locale: en
meta:
  description: "a small market ($42K/yr) — coconut protein shake doesn't clear our bar today."
  "og:description": "a small market ($42K/yr) — coconut protein shake doesn't clear our bar today."
  "og:title": "coconut protein shake — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **coconut protein shake**

**Skip it**

A small market ($42K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 19Conversion 56Competition 30Returns 100Price range 88Avg price 95Brand share 29Review moat 39Quality gap 57

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$33.75**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.13–$73.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,558.89**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-11.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$42K**

$42K/yr · 27K searches

## **Competition**

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▲rising

**Sellers**

**47**

**Top-5 brand share**

**87%**

**Open market**

**10%**

- Premier Protein33% - ALOHA28% - Atkins19% - Labrada4% - Primal Kitchen3% - GNC3% - Open — no brand owns it (6 brands, 10%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$8K30%$13K40%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ALOHA Organic Plant-Based Protein Drink Coconut Flavor | 18g Protein 5g Sugar 3g Fiber | Made with Creamy Coconut Milk Fair Trade Certified No Stevia | Vegan Non-GMO Gluten-Free 11 fl oz (12 Pack)](https://m.media-amazon.com/images/I/41redg0z6NL.jpg)**ALOHA Organic Plant-Based Protein Drink Coconut Flavor | 18g Protein 5g Sugar 3g Fiber | Made with Creamy Coconut Milk Fair Trade Certified No Stevia | Vegan Non-GMO Gluten-Free 11 fl oz (12 Pack)**ALOHA**$34.48**4.4★63 rev](https://www.amazon.com/dp/B0FVB43ZSF) [2![Atkins Creamy Chocolate Coconut Protein Shake 15g Protein 2g Net Carbs 1g Sugar Keto Friendly 12 Count](https://m.media-amazon.com/images/I/51iY9e+CIHL.jpg)**Atkins Creamy Chocolate Coconut Protein Shake 15g Protein 2g Net Carbs 1g Sugar Keto Friendly 12 Count**Atkins**$20.73**4.7★967 rev](https://www.amazon.com/dp/B0D8M8ZTCZ) [3![Premier Protein Shake Bananas & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)](https://m.media-amazon.com/images/I/51zdMKvcnVL.jpg)**Premier Protein Shake Bananas & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$27.87**4.6★11,786 rev](https://www.amazon.com/dp/B07ZP4FZNF) [4![Premier Protein Shake 8 Flavor Variety Pack 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (8 Pack)](https://m.media-amazon.com/images/I/51DEJQAwpyL.jpg)**Premier Protein Shake 8 Flavor Variety Pack 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (8 Pack)**Premier Protein**$24.49**4.6★14,839 rev](https://www.amazon.com/dp/B08Y73HJF4) [5![Premier Protein Shake Peaches & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)](https://m.media-amazon.com/images/I/51PtDD+Qj1L.jpg)**Premier Protein Shake Peaches & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$29.16**4.5★8,537 rev](https://www.amazon.com/dp/B07ZP4HBXS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Premier Protein Shake LIMITED EDITION Orange Cream Swirl 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)](https://m.media-amazon.com/images/I/51gLyrhTIXL.jpg)**Premier Protein Shake LIMITED EDITION Orange Cream Swirl 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$28.62**347 rev2mo ago](https://www.amazon.com/dp/B0GFYYZ4CK) [![FlavCity All in One Protein Shake Powder Pineapple Coconut - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings](https://m.media-amazon.com/images/I/510j6LnWGEL.jpg)**FlavCity All in One Protein Shake Powder Pineapple Coconut - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings**FlavCity**$59.62**124 rev6mo ago](https://www.amazon.com/dp/B0G8QNVS68) [![Premier Protein COFFEEHOUSE Caramel Macchiato Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)](https://m.media-amazon.com/images/I/51ujcFSVlbL.jpg)**Premier Protein COFFEEHOUSE Caramel Macchiato Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$26.50**1,170 rev7mo ago](https://www.amazon.com/dp/B0FQ8RJN8S) [![ALOHA Organic Plant-Based Protein Drink Variety Pack | 18g Protein 5g Sugar 3g Fiber | Made with Creamy Coconut Milk Fair Trade Certified No Stevia | Vegan Non-GMO Gluten-Free 11 fl oz (12 Pack)](https://m.media-amazon.com/images/I/51bPsTQ+oTL.jpg)**ALOHA Organic Plant-Based Protein Drink Variety Pack | 18g Protein 5g Sugar 3g Fiber | Made with Creamy Coconut Milk Fair Trade Certified No Stevia | Vegan Non-GMO Gluten-Free 11 fl oz (12 Pack)**ALOHA**$46.37**47 rev7mo ago](https://www.amazon.com/dp/B0G2G7WQJ6) [![ProtiDIET Pineapple Coconut Protein Smoothie Mix - Low Calorie 80g High Fiber 7g - Protein Drink for a Healthy Active Lifestyle - Quick and Easy Preparation - 7 Pouches Per Box](https://m.media-amazon.com/images/I/41P8w4zawQL.jpg)**ProtiDIET Pineapple Coconut Protein Smoothie Mix - Low Calorie 80g High Fiber 7g - Protein Drink for a Healthy Active Lifestyle - Quick and Easy Preparation - 7 Pouches Per Box**ProtiDIET**$14.66**17 rev8mo ago](https://www.amazon.com/dp/B0FWK85T5F)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Premier Protein Shake LIMITED EDITION Orange Cream Swirl 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)](https://m.media-amazon.com/images/I/51gLyrhTIXL.jpg)**Premier Protein Shake LIMITED EDITION Orange Cream Swirl 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$28.62**4.3★**▲ 252%**](https://www.amazon.com/dp/B0GFYYZ4CK) [![FlavCity All in One Protein Shake Powder Pineapple Coconut - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings](https://m.media-amazon.com/images/I/510j6LnWGEL.jpg)**FlavCity All in One Protein Shake Powder Pineapple Coconut - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings**FlavCity**$59.62**3.7★**▲ 216%**](https://www.amazon.com/dp/B0G8QNVS68) [![Premier Protein Shake Bananas & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack](https://m.media-amazon.com/images/I/41OAi6vi1xL.jpg)**Premier Protein Shake Bananas & Cream 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack**Premier Protein**$9.13**4.6★**▲ 208%**](https://www.amazon.com/dp/B01K3CACWA) [![ALOHA Organic Plant-Based Protein Drink Variety Pack | 18g Protein 5g Sugar 3g Fiber | Made with Creamy Coconut Milk Fair Trade Certified No Stevia | Vegan Non-GMO Gluten-Free 11 fl oz (12 Pack)](https://m.media-amazon.com/images/I/51bPsTQ+oTL.jpg)**ALOHA Organic Plant-Based Protein Drink Variety Pack | 18g Protein 5g Sugar 3g Fiber | Made with Creamy Coconut Milk Fair Trade Certified No Stevia | Vegan Non-GMO Gluten-Free 11 fl oz (12 Pack)**ALOHA**$46.37**4.3★**▲ 125%**](https://www.amazon.com/dp/B0G2G7WQJ6) [![GNC Lean Shake 25 Protein Shake Clinically Proven Weight Management Meal Replacement 25g Protein with Zero Added Sugar Ready To Drink Coconut Caramel Pack of 12](https://m.media-amazon.com/images/I/41hrDHLB4FL.jpg)**GNC Lean Shake 25 Protein Shake Clinically Proven Weight Management Meal Replacement 25g Protein with Zero Added Sugar Ready To Drink Coconut Caramel Pack of 12**GNC**$34.87**4.0★**▲ 110%**](https://www.amazon.com/dp/B0DJPYWXNN)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 55 weeks — -11.8% search growth over the last 90 days.

3K2KSpike '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 9.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**37%

*“Absolutely delicious”*

**Flavor**21%

*“The flavor is rich”*

**Nutritional Content**19%

*“Excellent protein powder”*

**Quality-Overall**3%

*“Excellent Product”*

**Value For Money**2%

*“Reasonably priced”*

**Sweetness**2%

*“Very sweet”*

**Texture/Consistency-Overall**1%

*“Excellent texture”*

**Advertised Vs Actual Product**1%

*“As advertised”*

**Ease Of Use**1%

*“ease of use”*

**Soft Feel**1%

*“Its smooth creamy”*

### **What buyers complain about **

**Taste-Overall**21%

*“Bland taste”*

**Flavor**18%

*“Didn't like the flavor”*

**Value For Money**7%

*“Very expensive”*

**Sweetness**6%

*“your tolerance for sweetness is very low”*

**Nutritional Content**4%

*“NO fiber in this brand/flavor”*

**Artificial Sweeteners**2%

*“Ugh horrible stevia taste”*

**Solubility**2%

*“Does not mix well”*

**Thickness**2%

*“Too Thick”*

**Texture/Consistency-Overall**1%

*“a thicker texture”*

**Quality-Overall**1%

*“This one wasnt as good as the ones in the boxes”*

### **Top return reasons **

**Taste-Overall**49%

**Flavor**18%

**Leak-Proof**8%

**Ingredients-Overall**6%

**Nutritional Content**4%

**Moist/Dry**3%

**Value For Money**3%

**Advertised Vs Actual Product**3%

**Scratch Resistance**3%

**Smell**2%