---
title: "coconut protein powder — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/coconut-protein-powder"
last_updated: "2026-07-13T22:34:32.632Z"
locale: en
meta:
  description: "coconut protein powder shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "coconut protein powder shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "coconut protein powder — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **coconut protein powder**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 16Conversion 35Competition 61Returns 100Price range 91Avg price 95Brand share 19Review moat 73Quality gap 85

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$45.23**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.98–$73.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****587.43**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$456K**

$456K/yr · 364K searches

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-18.1%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **—flat

**Sellers**

**21**

**Top-5 brand share**

**93%**

**Open market**

**5%**

- ProDough Protein Bakeshop63% - Clean Simple Eats14% - OATH NUTRITION7% - Primal Kitchen4% - Isopure4% - FlavCity2% - Open — no brand owns it (4 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$18K8%$36K12%$55K16%$73K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 30 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Rasberry Cheesecake)](https://m.media-amazon.com/images/I/41MkXYKetlL.jpg)**ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Rasberry Cheesecake)**ProDough Protein Bakeshop**$58.77**3.9★55 rev](https://www.amazon.com/dp/B0BZGB8CVV) [2![ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Coconut Cream)](https://m.media-amazon.com/images/I/41O50u2TbHL.jpg)**ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Coconut Cream)**ProDough Protein Bakeshop**$59.15**3.9★61 rev](https://www.amazon.com/dp/B0BZGDTKW8) [3![ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Chocolate Mousse)](https://m.media-amazon.com/images/I/41skSJsgSrL.jpg)**ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Chocolate Mousse)**ProDough Protein Bakeshop**$58.81**3.9★36 rev](https://www.amazon.com/dp/B0BZG58X28) [4![Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack](https://m.media-amazon.com/images/I/41BylR9fqoL.jpg)**Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack**Clean Simple Eats**$32.13**4.5★929 rev](https://www.amazon.com/dp/B0DZ75PSP9) [5![Oath Nutrition Clear Whey Isolate Protein Powder Coconut Colada 20g Complete Protein per Serving No Added Sugar Grass-Fed 21 Servings](https://m.media-amazon.com/images/I/41zeR6fok-L.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Coconut Colada 20g Complete Protein per Serving No Added Sugar Grass-Fed 21 Servings**OATH NUTRITION**$38.22**4.7★672 rev](https://www.amazon.com/dp/B0DZKWRDDY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Clean Simple Eats Coconut Cream Protein Gusset (20 serv)](https://m.media-amazon.com/images/I/41YrCgBCRrL.jpg)**Clean Simple Eats Coconut Cream Protein Gusset (20 serv)**Clean Simple Eats**$49.87**0 rev2mo ago](https://www.amazon.com/dp/B0GYG4PWTK) [![Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack](https://m.media-amazon.com/images/I/411b0kpv6QL.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack**OATH NUTRITION**$31.31**407 rev9mo ago](https://www.amazon.com/dp/B0FRB2WTCL) [![Clean Simple Eats Whey Isolate Protein Powder Coconut Cream Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings](https://m.media-amazon.com/images/I/41klyUVnIhL.jpg)**Clean Simple Eats Whey Isolate Protein Powder Coconut Cream Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings**Clean Simple Eats**$63.77**206 rev1y ago](https://www.amazon.com/dp/B0F68G3NTT) [![Santa Cruz Paleo Whey Protein Powder Coconut Cookie 20 G Grass Fed Whey Protein Isolate Per Serving Gluten Free Paleo & Keto Friendly No Sugar Added Protein Shake Mix 20 Servings 1.2 lb Bag](https://m.media-amazon.com/images/I/51zqQfZ7M6L.jpg)**Santa Cruz Paleo Whey Protein Powder Coconut Cookie 20 G Grass Fed Whey Protein Isolate Per Serving Gluten Free Paleo & Keto Friendly No Sugar Added Protein Shake Mix 20 Servings 1.2 lb Bag**Santa Cruz Paleo**$37.99**92 rev1y ago](https://www.amazon.com/dp/B0F1B83G79) [![Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack](https://m.media-amazon.com/images/I/41BylR9fqoL.jpg)**Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack**Clean Simple Eats**$32.13**929 rev1y ago](https://www.amazon.com/dp/B0DZ75PSP9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Clean Simple Eats Coconut Cream Protein Gusset (20 serv)](https://m.media-amazon.com/images/I/41YrCgBCRrL.jpg)**Clean Simple Eats Coconut Cream Protein Gusset (20 serv)**Clean Simple Eats**$49.87**0.0★**▲ 283%**](https://www.amazon.com/dp/B0GYG4PWTK) [![Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack](https://m.media-amazon.com/images/I/411b0kpv6QL.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack**OATH NUTRITION**$31.31**4.5★**▲ 146%**](https://www.amazon.com/dp/B0FRB2WTCL) [![SFH Fuel Whey Protein Powder Great Tasting Grass Fed Whey | MCTs & Fiber for Energy | All Natural | Soy Free Gluten Free No RBST No Artificial Flavors (Coconut (2lb Bag))](https://m.media-amazon.com/images/I/41Vqlsi0aeL.jpg)**SFH Fuel Whey Protein Powder Great Tasting Grass Fed Whey | MCTs & Fiber for Energy | All Natural | Soy Free Gluten Free No RBST No Artificial Flavors (Coconut (2lb Bag))**SFH**$52.04**4.7★**▲ 123%**](https://www.amazon.com/dp/B073XRYZVZ) [![Clean Simple Eats Whey Protein Powder Simply Vanilla Flavor Naturally Sweetened 100% Grass Fed Protein Powder with Digestive Enzymes & No Artificial Ingredients Gluten Free 30 Servings](https://m.media-amazon.com/images/I/41Bkl33mwQL.jpg)**Clean Simple Eats Whey Protein Powder Simply Vanilla Flavor Naturally Sweetened 100% Grass Fed Protein Powder with Digestive Enzymes & No Artificial Ingredients Gluten Free 30 Servings**Clean Simple Eats**$61.24**4.6★**▲ 116%**](https://www.amazon.com/dp/B0BHZTH6W6) [![ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Chocolate Mousse)](https://m.media-amazon.com/images/I/41skSJsgSrL.jpg)**ProDough Gourmet Whey Isolate Hydrolized Protein Powder for Shake Mix- Easy Digest Enzyme Blend 25g Protein per Serving Natural Ingredients Gluten Free Keto Friendly (Chocolate Mousse)**ProDough Protein Bakeshop**$58.81**3.9★**▲ 78%**](https://www.amazon.com/dp/B0BZG58X28)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.

9K7KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**29%

*“clean taste”*

**Nutritional Content**22%

*“Good amount of protein”*

**Flavor**17%

*“The flavors are interesting”*

**Quality-Overall**4%

*“Nice variety”*

**Blend/Ratio**3%

*“Blends well”*

**Solubility**3%

*“Mixes easily”*

**Ingredients-Overall**2%

*“Clean ingredients”*

**Sweetness**1%

*“It has a wonderful sweetness”*

**Value For Money**1%

*“Worth every penny”*

**Texture/Consistency-Overall**1%

*“Great consistency”*

### **What buyers complain about **

**Taste-Overall**16%

*“Horrible after taste”*

**Value For Money**10%

*“A little expensive”*

**Flavor**8%

*“Flavor is horrible”*

**Sweetness**6%

*“Its VERY sugary”*

**Nutritional Content**6%

*“trying to consume enough protein difficult”*

**Solubility**4%

*“Does not mix well”*

**Artificial Sweeteners**2%

*“I can be super picky about artificial flavors or the taste of artificial sweeteners”*

**Smell**2%

*“I noticed something was a little off about the smell”*

**Texture/Consistency-Overall**2%

*“Texture is weird”*

**Quality-Overall**1%

*“Not the best”*

### **Top return reasons **

**Taste-Overall**33%

**Product Condition**33%

**Advertised Vs Actual Product**17%

**Nutritional Content**17%