---
title: "coconut oil suppositories — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/coconut-oil-suppositories"
last_updated: "2026-07-14T00:27:13.479Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — coconut oil suppositories doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — coconut oil suppositories doesn't clear our bar today."
  "og:title": "coconut oil suppositories — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **coconut oil suppositories**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 42Growth 13Conversion 90Competition 21Returns 99Price range 68Avg price 89Brand share 0Review moat 29Quality gap 63

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****10.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$20.42**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$9.71–$26.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$216K**

$216K/yr · 98K searches

**Review moat**

**Okay****3,581.45**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-24.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **—flat

**Sellers**

**9**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Carlson58% - Femallay24% - NewLife Naturals12% - Seeq Wellness6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$32K30%$65K45%$97K60%$130K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Carlson - Key-E Suppositories 30 IU Vitamin E Suppository Lubricates Dry Areas Treatment for Women and Men Vaginal & Rectal 24 Count](https://m.media-amazon.com/images/I/413Rz-NDUDL.jpg)**Carlson - Key-E Suppositories 30 IU Vitamin E Suppository Lubricates Dry Areas Treatment for Women and Men Vaginal & Rectal 24 Count**Carlson**$15.26**4.5★3,110 rev](https://www.amazon.com/dp/B071RN68MR) [2![Carlson - Key-E Suppositories 30 IU (20 mg) Vitamin E Suppository Moisturizes & Nourishes for Women and Men 48 Count](https://m.media-amazon.com/images/I/31pc84dFhHL.jpg)**Carlson - Key-E Suppositories 30 IU (20 mg) Vitamin E Suppository Moisturizes & Nourishes for Women and Men 48 Count**Carlson**$24.51**4.5★3,126 rev](https://www.amazon.com/dp/B01COO2ZCU) [3![Femallay Organic Vitamin E Vaginal Melts Feminine Moisture Comfort & Hydration Strawberry Kiss 1-Pack](https://m.media-amazon.com/images/I/31-DWSRczLL.jpg)**Femallay Organic Vitamin E Vaginal Melts Feminine Moisture Comfort & Hydration Strawberry Kiss 1-Pack**Femallay**$26.22**4.3★6,858 rev](https://www.amazon.com/dp/B07S44SH9X) [4![NewLife Naturals Vitamin E Vaginal Suppositories 38IU ESoothe - Moisture & Hydration Support - All Natural Estrogen Free Feminine Care - 24 Inserts](https://m.media-amazon.com/images/I/31ZGXLRtgcL.jpg)**NewLife Naturals Vitamin E Vaginal Suppositories 38IU ESoothe - Moisture & Hydration Support - All Natural Estrogen Free Feminine Care - 24 Inserts**NewLife Naturals**$14.26**4.4★1,156 rev](https://www.amazon.com/dp/B0CK1133RB) [5![Carlson - Key-E Suppositories 30 IU Vitamin E Suppository Lubricates Dry Areas Treatment for Women and Men Vaginal & Rectal 12 Count](https://m.media-amazon.com/images/I/41PELrXfKDL.jpg)**Carlson - Key-E Suppositories 30 IU Vitamin E Suppository Lubricates Dry Areas Treatment for Women and Men Vaginal & Rectal 12 Count**Carlson**$9.71**4.5★3,126 rev](https://www.amazon.com/dp/B001LF39II)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Seeq Wellness Vitamin E Suppositories - Vaginal Dryness and Iritation Relief - Menopause Support - All Natural Feminine Care - 35 IU - 24 Count](https://m.media-amazon.com/images/I/31NidM51HtL.jpg)**Seeq Wellness Vitamin E Suppositories - Vaginal Dryness and Iritation Relief - Menopause Support - All Natural Feminine Care - 35 IU - 24 Count**Seeq Wellness**$11.13**225 rev2y ago](https://www.amazon.com/dp/B0CXV71NRV) [![NewLife Naturals Vitamin E Suppositories for Women 38IU ESoothe - All Natural Moisturizer Support - Feminine Care Hydration and Moisture Support Postpartum Hormonal Changes & More - 48 Inserts USA](https://m.media-amazon.com/images/I/31-eE25G06L.jpg)**NewLife Naturals Vitamin E Suppositories for Women 38IU ESoothe - All Natural Moisturizer Support - Feminine Care Hydration and Moisture Support Postpartum Hormonal Changes & More - 48 Inserts USA**NewLife Naturals**$22.22**1,156 rev2y ago](https://www.amazon.com/dp/B0CQRZQR5H) [![NewLife Naturals Vitamin E Vaginal Suppositories 38IU ESoothe - Moisture & Hydration Support - All Natural Estrogen Free Feminine Care - 24 Inserts](https://m.media-amazon.com/images/I/31ZGXLRtgcL.jpg)**NewLife Naturals Vitamin E Vaginal Suppositories 38IU ESoothe - Moisture & Hydration Support - All Natural Estrogen Free Feminine Care - 24 Inserts**NewLife Naturals**$14.26**1,156 rev2y ago](https://www.amazon.com/dp/B0CK1133RB) [![Femallay Organic Vaginal Melts Tea Tree & Coconut Oil Natural Feminine Odor Control pH Balance & Dryness Relief 7 Count + Applicator](https://m.media-amazon.com/images/I/310SC0WRV6L.jpg)**Femallay Organic Vaginal Melts Tea Tree & Coconut Oil Natural Feminine Odor Control pH Balance & Dryness Relief 7 Count + Applicator**Femallay**$23.00**65 rev4y ago](https://www.amazon.com/dp/B0CJ9SFMV1) [![Femallay Organic Vitamin E Vaginal Melts Feminine Moisture Comfort & Hydration Strawberry Kiss 1-Pack](https://m.media-amazon.com/images/I/31-DWSRczLL.jpg)**Femallay Organic Vitamin E Vaginal Melts Feminine Moisture Comfort & Hydration Strawberry Kiss 1-Pack**Femallay**$26.22**6,858 rev7y ago](https://www.amazon.com/dp/B07S44SH9X)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![NewLife Naturals Vitamin E Suppositories for Women 38IU ESoothe - All Natural Moisturizer Support - Feminine Care Hydration and Moisture Support Postpartum Hormonal Changes & More - 48 Inserts USA](https://m.media-amazon.com/images/I/31-eE25G06L.jpg)**NewLife Naturals Vitamin E Suppositories for Women 38IU ESoothe - All Natural Moisturizer Support - Feminine Care Hydration and Moisture Support Postpartum Hormonal Changes & More - 48 Inserts USA**NewLife Naturals**$22.22**4.4★**▲ 71%**](https://www.amazon.com/dp/B0CQRZQR5H) [![Carlson - Key-E Suppositories 30 IU Vitamin E Suppository Lubricates Dry Areas Treatment for Women and Men Vaginal & Rectal 12 Count](https://m.media-amazon.com/images/I/41PELrXfKDL.jpg)**Carlson - Key-E Suppositories 30 IU Vitamin E Suppository Lubricates Dry Areas Treatment for Women and Men Vaginal & Rectal 12 Count**Carlson**$9.71**4.5★**▲ 40%**](https://www.amazon.com/dp/B001LF39II) [![Femallay Organic Vitamin E Vaginal Melts Feminine Moisture Comfort & Hydration Sweetly Peach 1-Pack](https://m.media-amazon.com/images/I/31EDnXyp1XL.jpg)**Femallay Organic Vitamin E Vaginal Melts Feminine Moisture Comfort & Hydration Sweetly Peach 1-Pack**Femallay**$26.03**4.3★**▲ 28%**](https://www.amazon.com/dp/B07S415GD7) [![Femallay Organic Vaginal Melts Tea Tree & Coconut Oil Natural Feminine Odor Control pH Balance & Dryness Relief 7 Count + Applicator](https://m.media-amazon.com/images/I/310SC0WRV6L.jpg)**Femallay Organic Vaginal Melts Tea Tree & Coconut Oil Natural Feminine Odor Control pH Balance & Dryness Relief 7 Count + Applicator**Femallay**$23.00**4.2★**▲ 22%**](https://www.amazon.com/dp/B0CJ9SFMV1) [![Carlson - Key-E Suppositories 30 IU (20 mg) Vitamin E Suppository Moisturizes & Nourishes for Women and Men 48 Count](https://m.media-amazon.com/images/I/31pc84dFhHL.jpg)**Carlson - Key-E Suppositories 30 IU (20 mg) Vitamin E Suppository Moisturizes & Nourishes for Women and Men 48 Count**Carlson**$24.51**4.5★**▲ 16%**](https://www.amazon.com/dp/B01COO2ZCU)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**14%

*“Excellent product”*

**Advertised Vs Actual Product**14%

*“Works as advertised”*

**Moist/Dry**13%

*“Great moisturizing benefits”*

**Ease Of Use**8%

*“Easy to use”*

**Efficiency**5%

*“Effective”*

**Soft Feel**5%

*“Creamy”*

**Hormonal Balance**3%

*“Hormone free, lasting relief, no gross or inconvenient discharge- hydrating, does not impact the flora/ph in an away that I can tell”*

**Allergies**3%

*“They didnt disrupt my PH of cause any irritation”*

**Vitamin**3%

*“A vitamin for comfort”*

**Lubrication**2%

*“Awesome Product works great for lubrication”*

### **What buyers complain about **

**Moist/Dry**22%

*“Like a lack of hydration that didnt feel extreme”*

**Allergies**8%

*“Cause irritation and bleeding”*

**Ease Of Use**7%

*“I couldn't use them”*

**Ingredients-Overall**6%

*“These were great until I saw the ingredients which contain hydrogenated oils”*

**Value For Money**6%

*“Price high”*

**Sleep Quality**4%

*“it burned so badly I couldnt sleep all night”*

**Functionality-Overall**4%

*“Didnt work well for me”*

**Lubrication**4%

*“Very lubricanted”*

**Sensitivity-Overall**4%

*“For sensitive people”*

**Residue**4%

*“Did not see a difference also leaves too much residue”*

### **Top return reasons **

**Smell**26%

**Functionality-Overall**14%

**Ingredients-Overall**11%

**Advertised Vs Actual Product**8%

**Lubrication**7%

**Product Condition**7%

**Stain Resistance**4%

**Oily/Greasy**4%

**Size-Overall**3%

**Certifications**2%