---
title: "coal tar — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/coal-tar"
last_updated: "2026-07-14T01:57:43.103Z"
locale: en
meta:
  description: "coal tar shows low returns (0.3%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list."
  "og:description": "coal tar shows low returns (0.3%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list."
  "og:title": "coal tar — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **coal tar**

**Worth a look**

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Market size 59Growth 25Conversion 95Competition 25Returns 99Price range 70Avg price 90Brand share 15Review moat 37Quality gap 70

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$20.90**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$6.66–$127.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$484K**

$484K/yr · 189K searches

**Review moat**

**Okay****2,788.95**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+0.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **▲rising

**Sellers**

**71**

**Top-5 brand share**

**94%**

**Open market**

**3%**

- MG21770% - Psoriasin15% - Tahrr & Me3% - SALVE3% - Amazon Basics3% - Cutar3% - Open — no brand owns it (2 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$48K20%$97K30%$145K40%$194K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![MG217 2% Coal Tar Ointment for Psoriasis Extra Strength Multi-Symptom Relief Relieves Itching Scaling Redness Enriched with Vitamins A D & E Cruelty-Free 4 oz Jar](https://m.media-amazon.com/images/I/41utAJPM9gL.jpg)**MG217 2% Coal Tar Ointment for Psoriasis Extra Strength Multi-Symptom Relief Relieves Itching Scaling Redness Enriched with Vitamins A D & E Cruelty-Free 4 oz Jar**MG217**$11.51**4.4★906 rev](https://www.amazon.com/dp/B0D366TPQL) [2![Psoriasin Deep Moisturizing Ointment - 2% Coal Tar - Stops Psoriasis Itching Scaling Redness - 4.2 oz](https://m.media-amazon.com/images/I/417ZOX3Bb8L.jpg)**Psoriasin Deep Moisturizing Ointment - 2% Coal Tar - Stops Psoriasis Itching Scaling Redness - 4.2 oz**Psoriasin**$13.15**4.3★1,301 rev](https://www.amazon.com/dp/B0B6WSJJN7) [3![MG217 Psoriasis Shampoo with Coal Tar Therapeutic Scalp Treatment Controls Itching Scaling Flaking Scale Buildup Psoriasis Scalp Treatment .5% Coal Tar Shampoo and Conditioner 8floz](https://m.media-amazon.com/images/I/415Xe-SfkIL.jpg)**MG217 Psoriasis Shampoo with Coal Tar Therapeutic Scalp Treatment Controls Itching Scaling Flaking Scale Buildup Psoriasis Scalp Treatment .5% Coal Tar Shampoo and Conditioner 8floz**MG217**$9.90**4.4★290 rev](https://www.amazon.com/dp/B0F4L3QRSR) [4![MG217 Medicated Moisturizing Psoriasis Cream with 3% Salicylic Acid Fragrance-Free Ideal for Redness Itching and Scaling Cruelty-Free 3.5 Fl Oz](https://m.media-amazon.com/images/I/31Q+X4tiZ-L.jpg)**MG217 Medicated Moisturizing Psoriasis Cream with 3% Salicylic Acid Fragrance-Free Ideal for Redness Itching and Scaling Cruelty-Free 3.5 Fl Oz**MG217**$10.07**4.5★872 rev](https://www.amazon.com/dp/B0CP8G5T9T) [5![MG217 Medicated Moisturizing Psoriasis Cream With 3% Salicylic Acid Multi-symptom Fragrance Free 3.5 Fl Oz (5604)](https://m.media-amazon.com/images/I/31noXry5UDL.jpg)**MG217 Medicated Moisturizing Psoriasis Cream With 3% Salicylic Acid Multi-symptom Fragrance Free 3.5 Fl Oz (5604)**MG217**$13.36**4.3★11,949 rev](https://www.amazon.com/dp/B007D6C1WY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Black Mens Ultra Cotton Plain Crew Neck T-Shirts | All-Day Comfort Casual Tagless T-Shirt for Men | Size Large](https://m.media-amazon.com/images/I/31wLeQ27z6L.jpg)**Black Mens Ultra Cotton Plain Crew Neck T-Shirts | All-Day Comfort Casual Tagless T-Shirt for Men | Size Large**Tahrr & Me**$17.71**68 rev1y ago](https://www.amazon.com/dp/B0FCBVJ2C7) [![MG217 Psoriasis Shampoo with Coal Tar Therapeutic Scalp Treatment Controls Itching Scaling Flaking Scale Buildup Psoriasis Scalp Treatment .5% Coal Tar Shampoo and Conditioner 8floz](https://m.media-amazon.com/images/I/415Xe-SfkIL.jpg)**MG217 Psoriasis Shampoo with Coal Tar Therapeutic Scalp Treatment Controls Itching Scaling Flaking Scale Buildup Psoriasis Scalp Treatment .5% Coal Tar Shampoo and Conditioner 8floz**MG217**$9.90**290 rev1y ago](https://www.amazon.com/dp/B0F4L3QRSR) [![Belleville Mini-Mil MM003 Barefoot Shoes for Men - Breathable Zero Drop Shoes with Shock-Dispersing Midsoles and Flexible Slip-Resistant Outsoles Black/Multicam Black - 8 W](https://m.media-amazon.com/images/I/411OMQ6nTrL.jpg)**Belleville Mini-Mil MM003 Barefoot Shoes for Men - Breathable Zero Drop Shoes with Shock-Dispersing Midsoles and Flexible Slip-Resistant Outsoles Black/Multicam Black - 8 W**Belleville**$127.26**96 rev1y ago](https://www.amazon.com/dp/B0DMFTSQH9) [![MG217 2% Coal Tar Ointment for Psoriasis Extra Strength Multi-Symptom Relief Relieves Itching Scaling Redness Enriched with Vitamins A D & E Cruelty-Free 4 oz Jar](https://m.media-amazon.com/images/I/41utAJPM9gL.jpg)**MG217 2% Coal Tar Ointment for Psoriasis Extra Strength Multi-Symptom Relief Relieves Itching Scaling Redness Enriched with Vitamins A D & E Cruelty-Free 4 oz Jar**MG217**$11.51**906 rev2y ago](https://www.amazon.com/dp/B0D366TPQL) [![MG217 Deep Conditioning Salicylic Acid Scalp Care for Psoriasis Exfoliating and Hydrating Formula Sulfate-Free Paraben-Free Cruelty-Free Fragrance-Free 6 fl oz](https://m.media-amazon.com/images/I/41+LFRBfjYL.jpg)**MG217 Deep Conditioning Salicylic Acid Scalp Care for Psoriasis Exfoliating and Hydrating Formula Sulfate-Free Paraben-Free Cruelty-Free Fragrance-Free 6 fl oz**MG217**$9.25**347 rev2y ago](https://www.amazon.com/dp/B0D33ZSJJX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Belleville Mini-Mil MM003 Barefoot Shoes for Men - Breathable Zero Drop Shoes with Shock-Dispersing Midsoles and Flexible Slip-Resistant Outsoles Black/Multicam Black - 8 W](https://m.media-amazon.com/images/I/411OMQ6nTrL.jpg)**Belleville Mini-Mil MM003 Barefoot Shoes for Men - Breathable Zero Drop Shoes with Shock-Dispersing Midsoles and Flexible Slip-Resistant Outsoles Black/Multicam Black - 8 W**Belleville**$127.26**4.3★**▲ 279%**](https://www.amazon.com/dp/B0DMFTSQH9) [![Black Mens Ultra Cotton Plain Crew Neck T-Shirts | All-Day Comfort Casual Tagless T-Shirt for Men | Size Large](https://m.media-amazon.com/images/I/31wLeQ27z6L.jpg)**Black Mens Ultra Cotton Plain Crew Neck T-Shirts | All-Day Comfort Casual Tagless T-Shirt for Men | Size Large**Tahrr & Me**$17.71**4.3★**▲ 279%**](https://www.amazon.com/dp/B0FCBVJ2C7) [![MG217 Psoriasis Medicated Conditioning 3% Coal Tar Shampoo 8 Fl Oz](https://m.media-amazon.com/images/I/31tihvBWZfL.jpg)**MG217 Psoriasis Medicated Conditioning 3% Coal Tar Shampoo 8 Fl Oz**MG217**$25.33**4.4★**▲ 101%**](https://www.amazon.com/dp/B009ZBMVHU) [![SALVE Cosalic Coal Tar & Salicylic Acid Ointment (100 g / 3.5 oz) - Psoriasis Relief Cream for Scaly Itchy Flaky Skin](https://m.media-amazon.com/images/I/41uRRW4a84L.jpg)**SALVE Cosalic Coal Tar & Salicylic Acid Ointment (100 g / 3.5 oz) - Psoriasis Relief Cream for Scaly Itchy Flaky Skin**SALVE**$11.33**3.9★**▲ 33%**](https://www.amazon.com/dp/B0965MHWC8) [![Amazon Basics Therapeutic Plus Coal Tar Anti-Dandruff Shampoo Treats Psoriasis Seborrheic Dermatitis Itching and Flaking Scalp 0.5% Coal Tar 16 Fl Oz Pack of 1](https://m.media-amazon.com/images/I/31g+N4eHUwL.jpg)**Amazon Basics Therapeutic Plus Coal Tar Anti-Dandruff Shampoo Treats Psoriasis Seborrheic Dermatitis Itching and Flaking Scalp 0.5% Coal Tar 16 Fl Oz Pack of 1**Amazon Basics**$8.79**4.5★**▲ 24%**](https://www.amazon.com/dp/B0CCTKQ2KX)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.

4K3KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Efficiency**15%

*“Works As Well As Rx Products”*

**Value For Money**15%

*“Save Money”*

**Quality-Overall**12%

*“Excellent product, as described”*

**Allergies**6%

*“It really helped with the itching”*

**Smell**6%

*“has a unique smell”*

**Advertised Vs Actual Product**4%

*“works as advertised”*

**Moist/Dry**3%

*“It actually added a decent amount of moisture”*

**Soft Feel**2%

*“it made my hair silky smooth”*

**Symptom Reduction**2%

*“It got rid of all my flakes and redness”*

**Ease Of Use**2%

*“Its easy to use”*

### **What buyers complain about **

**Smell**37%

*“Awful Smell”*

**Allergies**9%

*“itching after a few uses”*

**Functionality-Overall**8%

*“DOESN'T HELP”*

**Ingredients-Overall**2%

*“Has ingredients and chemicals that been known to cause cancer”*

**Value For Money**2%

*“Price is too cheap if you ask me”*

**Quality-Overall**2%

*“this product did not rate well”*

**Size-Overall**2%

*“Very small”*

**Moist/Dry**2%

*“it dried my hair”*

**Symptom Reduction**2%

*“No results”*

**Skin Health**1%

*“I don't really think this does anything for psoriasis”*

### **Top return reasons **

**Leak-Proof**24%

**Smell**22%

**Advertised Vs Actual Product**13%

**Functionality-Overall**12%

**Size-Overall**5%

**Ingredients-Overall**3%

**Damage/Burn Hair**3%

**Defective Material/Parts**2%

**Gap/Hole**2%

**Suitability Short Hair**2%