---
title: "clear protein powder — Niche Verdict: Launch it (70/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/clear-protein-powder"
last_updated: "2026-07-14T03:13:49.099Z"
locale: en
meta:
  description: "clear protein powder clears our launch bar: a $7.4M/yr market growing +6.7% this quarter with returns at 0.1%."
  "og:description": "clear protein powder clears our launch bar: a $7.4M/yr market growing +6.7% this quarter with returns at 0.1%."
  "og:title": "clear protein powder — Niche Verdict: Launch it (70/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **clear protein powder**

**Launch it**

A $7.4M/yr market growing +6.7% this quarter with returns at 0.1% — clears our launch bar.

Market size 100Growth 33Conversion 48Competition 75Returns 100Price range 92Avg price 95Brand share 36Review moat 44Quality gap 85

**Market size**

**Incredible****$7.4M**

$7.4M/yr · 5.9M searches

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$33.31**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.60–$53.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,086.08**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+6.7%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▼falling

**Sellers**

**39**

**Top-5 brand share**

**83%**

**Open market**

**11%**

- OATH NUTRITION38% - Isopure16% - Protein2o13% - SEEQ9% - Clean Simple Eats7% - Bloom Nutrition6% - Open — no brand owns it (6 brands, 11%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$372K10%$745K15%$1.1M20%$1.5M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 38 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack](https://m.media-amazon.com/images/I/411b0kpv6QL.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack**OATH NUTRITION**$31.31**4.5★407 rev](https://www.amazon.com/dp/B0FRB2WTCL) [2![Isopure Clear Whey Isolate Protein Powder Lactose Free Gluten Free Naturally Flavored Tropical Punch 20g Protein Per Serving 14.1 Oz 16 Servings (Packaging May Vary)](https://m.media-amazon.com/images/I/31+82ZuUAJL.jpg)**Isopure Clear Whey Isolate Protein Powder Lactose Free Gluten Free Naturally Flavored Tropical Punch 20g Protein Per Serving 14.1 Oz 16 Servings (Packaging May Vary)**Isopure**$27.58**4.0★15,144 rev](https://www.amazon.com/dp/B07FHPGS4V) [3![Bloom Clear Protein Whey Protein Isolate with Collagen Peptides and Digestive Enzymes 20g Protein Sugar Free Post Workout Drink Mix 90 Calories Strawberry Watermelon 10 Servings](https://m.media-amazon.com/images/I/41PSUvJcGCL.jpg)**Bloom Clear Protein Whey Protein Isolate with Collagen Peptides and Digestive Enzymes 20g Protein Sugar Free Post Workout Drink Mix 90 Calories Strawberry Watermelon 10 Servings**Bloom Nutrition**$27.75**4.2★194 rev](https://www.amazon.com/dp/B0GQJP6T2S) [4![Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 20g Protein Vitamins B5 B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Strawberry Watermelon](https://m.media-amazon.com/images/I/41Mz--YjmzL.jpg)**Protein2o Hydration Drink - 2-in-1 Liquid Clear Whey Protein Isolate and Electrolyte Drink - 20g Protein Vitamins B5 B6 - Post-Workout Recovery - 16.9 Fl Oz - 12 Count Strawberry Watermelon**Protein2o**$22.80**4.3★4,383 rev](https://www.amazon.com/dp/B0985TJ4HF) [5![SEEQ Clear Protein Powder Packets - 18 Count Sample Pack - 22g Clear Whey Protein Isolate - Zero Sugar - 0g Lactose Allergen-Friendly - GLP-1 Support - Post-Workout Recovery - Mixed Flavors](https://m.media-amazon.com/images/I/41kpr2v1qYL.jpg)**SEEQ Clear Protein Powder Packets - 18 Count Sample Pack - 22g Clear Whey Protein Isolate - Zero Sugar - 0g Lactose Allergen-Friendly - GLP-1 Support - Post-Workout Recovery - Mixed Flavors**SEEQ**$44.97**3.9★678 rev](https://www.amazon.com/dp/B0F954C9FT)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Propel Clear Protein Powder Watermelon 5 Servings 3-in-1 GLP-1 Support: Hydration 20g Protein 3g Fiber Zero Sugar 90 Calories No Added Colors No Artificial Sweeteners or Flavors Electrolytes](https://m.media-amazon.com/images/I/51h2p48wDNL.jpg)**Propel Clear Protein Powder Watermelon 5 Servings 3-in-1 GLP-1 Support: Hydration 20g Protein 3g Fiber Zero Sugar 90 Calories No Added Colors No Artificial Sweeteners or Flavors Electrolytes**Propel**$13.60**60 rev2mo ago](https://www.amazon.com/dp/B0GWRMWH3H) [![Bloom Clear Protein Whey Protein Isolate with Collagen Peptides and Digestive Enzymes 20g Protein Sugar Free Post Workout Drink Mix 90 Calories Strawberry Watermelon 10 Servings](https://m.media-amazon.com/images/I/41PSUvJcGCL.jpg)**Bloom Clear Protein Whey Protein Isolate with Collagen Peptides and Digestive Enzymes 20g Protein Sugar Free Post Workout Drink Mix 90 Calories Strawberry Watermelon 10 Servings**Bloom Nutrition**$27.75**194 rev4mo ago](https://www.amazon.com/dp/B0GQJP6T2S) [![Oath Nutrition Clear Whey Isolate Protein Powder Sunrise Passion Punch 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings](https://m.media-amazon.com/images/I/41oZNfsjG6L.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Sunrise Passion Punch 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.52**144 rev5mo ago](https://www.amazon.com/dp/B0GJ6X4TQ4) [![Oath Nutrition Clear Whey Isolate Protein Powder Pink Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings](https://m.media-amazon.com/images/I/41Rpq6-EHZL.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Pink Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.22**143 rev5mo ago](https://www.amazon.com/dp/B0GJ6PBZL8) [![Oath Nutrition Clear Whey Isolate Protein Powder Blue Razz Coconut 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings](https://m.media-amazon.com/images/I/417nJgufI+L.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Blue Razz Coconut 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$35.25**114 rev5mo ago](https://www.amazon.com/dp/B0GJ6LGFYT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Propel Clear Protein Powder Watermelon 5 Servings 3-in-1 GLP-1 Support: Hydration 20g Protein 3g Fiber Zero Sugar 90 Calories No Added Colors No Artificial Sweeteners or Flavors Electrolytes](https://m.media-amazon.com/images/I/51h2p48wDNL.jpg)**Propel Clear Protein Powder Watermelon 5 Servings 3-in-1 GLP-1 Support: Hydration 20g Protein 3g Fiber Zero Sugar 90 Calories No Added Colors No Artificial Sweeteners or Flavors Electrolytes**Propel**$13.60**2.7★**▲ 166%**](https://www.amazon.com/dp/B0GWRMWH3H) [![Bloom Clear Protein Whey Protein Isolate with Collagen Peptides and Digestive Enzymes 20g Protein Sugar Free Post Workout Drink Mix 90 Calories Strawberry Watermelon 10 Servings](https://m.media-amazon.com/images/I/41PSUvJcGCL.jpg)**Bloom Clear Protein Whey Protein Isolate with Collagen Peptides and Digestive Enzymes 20g Protein Sugar Free Post Workout Drink Mix 90 Calories Strawberry Watermelon 10 Servings**Bloom Nutrition**$27.75**4.2★**▲ 158%**](https://www.amazon.com/dp/B0GQJP6T2S) [![Oath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings](https://m.media-amazon.com/images/I/310X717-3jL.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.01**4.3★**▲ 110%**](https://www.amazon.com/dp/B0DHT1K42Y) [![Isopure Clear Protein Water with Electrolytes 15g Whey Protein Isolate Zero Sugar Mixed Berry 20 fl oz Bottles 12-Pack](https://m.media-amazon.com/images/I/417+lRKGa1L.jpg)**Isopure Clear Protein Water with Electrolytes 15g Whey Protein Isolate Zero Sugar Mixed Berry 20 fl oz Bottles 12-Pack**Isopure**$29.43**4.2★**▲ 100%**](https://www.amazon.com/dp/B0FSNYMDCS) [![Oath Nutrition Clear Whey Isolate Protein Powder Sunrise Passion Punch 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings](https://m.media-amazon.com/images/I/41oZNfsjG6L.jpg)**Oath Nutrition Clear Whey Isolate Protein Powder Sunrise Passion Punch 20g Complete Protein per Serving No Added Sugar Grass-Fed 18 Servings**OATH NUTRITION**$33.52**4.2★**▲ 91%**](https://www.amazon.com/dp/B0GJ6X4TQ4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +6.7% search growth over the last 90 days.

225K175KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**29%

*“Doesn't taste terrible”*

**Nutritional Content**18%

*“Great Protein Powder”*

**Flavor**14%

*“Amazing flavor”*

**Solubility**5%

*“Easy to mix”*

**Blend/Ratio**2%

*“blends perfectly”*

**Quality-Overall**2%

*“overall the product is very good and consistent”*

**Sweetness**2%

*“Not overly sweet”*

**Freshness**1%

*“Fresh to my taste”*

**Value For Money**1%

*“Great Value for the money”*

**Ease Of Use**1%

*“Amazing and convenient”*

### **What buyers complain about **

**Taste-Overall**20%

*“Horrible after taste”*

**Solubility**8%

*“Won't dissolve”*

**Flavor**7%

*“Flavor is odd”*

**Sweetness**5%

*“your tolerance for sweetness is very low”*

**Nutritional Content**5%

*“you cannot tell there is protein in it”*

**Value For Money**4%

*“A little expensive”*

**Texture/Consistency-Overall**2%

*“Gritty texture”*

**Mixing/Blending**2%

*“Trouble mixing”*

**Artificial Sweeteners**2%

*“I can be super picky about artificial flavors or the taste of artificial sweeteners”*

**Dilute/Watery**1%

*“Needs a lot of water”*

### **Top return reasons **

**Taste-Overall**19%

**Flavor**18%

**Solubility**12%

**Nutritional Content**11%

**Leak-Proof**10%

**Advertised Vs Actual Product**7%

**Texture/Consistency-Overall**5%

**Ingredients-Overall**4%

**Dilute/Watery**3%

**Value For Money**2%