---
title: "citrulline malate — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/citrulline-malate"
last_updated: "2026-07-14T03:03:15.919Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 95% of clicks) — citrulline malate doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 95% of clicks) — citrulline malate doesn't clear our bar today."
  "og:title": "citrulline malate — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **citrulline malate**

**Skip it**

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 57Growth 22Conversion 83Competition 25Returns 100Price range 79Avg price 86Brand share 14Review moat 31Quality gap 33

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$19.27**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$11.17–$30.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$444K**

$444K/yr · 255K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,424.93**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-5.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**7 **▼falling

**Sellers**

**9**

**Top-5 brand share**

**95%**

**Open market**

**2%**

- Nutricost44% - BulkSupplements32% - Type Zero7% - Primaforce6% - Kaged5% - Swanson3% - Open — no brand owns it (1 brand, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$44K20%$89K30%$133K40%$178K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Nutricost L-Citrulline Malate (2:1) Powder (300 Grams)](https://m.media-amazon.com/images/I/41k326wCEIL.jpg)**Nutricost L-Citrulline Malate (2:1) Powder (300 Grams)**Nutricost**$19.78**4.6★4,174 rev](https://www.amazon.com/dp/B00N1A2JM8) [2![BulkSupplements.com L-Citrulline Malate 2:1 Powder - Nitric Oxide Boost Citrulline Malate Supplement - Unflavored & Gluten Free - 3g per Servings 1kg (2.2 lbs) (Pack of 1)](https://m.media-amazon.com/images/I/415+i+YMgQL.jpg)**BulkSupplements.com L-Citrulline Malate 2:1 Powder - Nitric Oxide Boost Citrulline Malate Supplement - Unflavored & Gluten Free - 3g per Servings 1kg (2.2 lbs) (Pack of 1)**BulkSupplements**$30.40**4.6★8,989 rev](https://www.amazon.com/dp/B00EYDJU50) [3![BulkSupplements.com L-Citrulline Malate 2:1 Powder - Nitric Oxide Boost Citrulline Malate Supplement - Unflavored & Gluten Free - 3g per Servings 500g (1.1 lbs) (Pack of 1)](https://m.media-amazon.com/images/I/418ISiwE2KL.jpg)**BulkSupplements.com L-Citrulline Malate 2:1 Powder - Nitric Oxide Boost Citrulline Malate Supplement - Unflavored & Gluten Free - 3g per Servings 500g (1.1 lbs) (Pack of 1)**BulkSupplements**$22.43**4.6★8,989 rev](https://www.amazon.com/dp/B00EYDJTRE) [4![Nutricost L-Citrulline Malate (2:1) Powder (600 Grams)](https://m.media-amazon.com/images/I/41F2UO0DL0L.jpg)**Nutricost L-Citrulline Malate (2:1) Powder (600 Grams)**Nutricost**$29.66**4.6★4,174 rev](https://www.amazon.com/dp/B010RIW67O) [5![Type Zero L-Citrulline Malate Powder 2:1 6X (300g | 6000mg Per Serving | Unflavored) Ultra Clean L Citrulline Nitric Oxide Booster Pre Workout - Nitrous Oxide Vasodilator Supplement](https://m.media-amazon.com/images/I/41-0sQQCeFL.jpg)**Type Zero L-Citrulline Malate Powder 2:1 6X (300g | 6000mg Per Serving | Unflavored) Ultra Clean L Citrulline Nitric Oxide Booster Pre Workout - Nitrous Oxide Vasodilator Supplement**Type Zero**$16.82**4.5★842 rev](https://www.amazon.com/dp/B09LLH5N6S)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Best Naturals L-Citrulline Malate 2:1 Powder 1 Lb](https://m.media-amazon.com/images/I/41aauD9P8fL.jpg)**Best Naturals L-Citrulline Malate 2:1 Powder 1 Lb**Best Naturals**$14.61**143 rev1y ago](https://www.amazon.com/dp/B0DMGH67RN) [![BulkSupplements.com L-Citrulline Malate Capsules - as L-Citrulline Malate 2:1 Nitric Oxide Supplement - Gluten Free 8 Capsules per Serving (3000mg) 240 Count (Pack of 1)](https://m.media-amazon.com/images/I/41CbWoVSjcL.jpg)**BulkSupplements.com L-Citrulline Malate Capsules - as L-Citrulline Malate 2:1 Nitric Oxide Supplement - Gluten Free 8 Capsules per Serving (3000mg) 240 Count (Pack of 1)**BulkSupplements**$17.19**256 rev2y ago](https://www.amazon.com/dp/B0C63HRS5D) [![Nutricost L-Citrulline 2500mg Per Serving 60 Servings 1250mg Per Tablet 120 Tabs - Non-GMO and Gluten Free Supplement](https://m.media-amazon.com/images/I/41YtP1Q90yL.jpg)**Nutricost L-Citrulline 2500mg Per Serving 60 Servings 1250mg Per Tablet 120 Tabs - Non-GMO and Gluten Free Supplement**Nutricost**$19.62**1,055 rev4y ago](https://www.amazon.com/dp/B09WCL8N52) [![Type Zero L-Citrulline Malate Powder 2:1 6X (300g | 6000mg Per Serving | Unflavored) Ultra Clean L Citrulline Nitric Oxide Booster Pre Workout - Nitrous Oxide Vasodilator Supplement](https://m.media-amazon.com/images/I/41-0sQQCeFL.jpg)**Type Zero L-Citrulline Malate Powder 2:1 6X (300g | 6000mg Per Serving | Unflavored) Ultra Clean L Citrulline Nitric Oxide Booster Pre Workout - Nitrous Oxide Vasodilator Supplement**Type Zero**$16.82**842 rev4y ago](https://www.amazon.com/dp/B09LLH5N6S) [![Nutricost L-Citrulline 500mg 120 Capsules - Gluten Free Non-GMO 1000mg Per Serving (60 Serv)](https://m.media-amazon.com/images/I/41nvH798cJL.jpg)**Nutricost L-Citrulline 500mg 120 Capsules - Gluten Free Non-GMO 1000mg Per Serving (60 Serv)**Nutricost**$12.93**8,765 rev7y ago](https://www.amazon.com/dp/B07H4YS9L7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![BulkSupplements.com L-Citrulline Malate 2:1 Powder - Nitric Oxide Boost Citrulline Malate Supplement - Unflavored & Gluten Free - 3g per Servings 250g (8.8 oz) (Pack of 1)](https://m.media-amazon.com/images/I/41sIqCTFFkL.jpg)**BulkSupplements.com L-Citrulline Malate 2:1 Powder - Nitric Oxide Boost Citrulline Malate Supplement - Unflavored & Gluten Free - 3g per Servings 250g (8.8 oz) (Pack of 1)**BulkSupplements**$17.06**4.6★**▲ 142%**](https://www.amazon.com/dp/B00EYDJTS8) [![Kaged L-Citrulline Powder | Unflavored | Enhanced Pumps | Improve Muscle Vascularity | Nitric Oxide Booster | Supplements for Men & Women | 100 Servings](https://m.media-amazon.com/images/I/41gV24qwFXL.jpg)**Kaged L-Citrulline Powder | Unflavored | Enhanced Pumps | Improve Muscle Vascularity | Nitric Oxide Booster | Supplements for Men & Women | 100 Servings**Kaged**$16.36**4.7★**▲ 129%**](https://www.amazon.com/dp/B0C7RFMT56) [![Nutricost L-Citrulline 2500mg Per Serving 60 Servings 1250mg Per Tablet 120 Tabs - Non-GMO and Gluten Free Supplement](https://m.media-amazon.com/images/I/41YtP1Q90yL.jpg)**Nutricost L-Citrulline 2500mg Per Serving 60 Servings 1250mg Per Tablet 120 Tabs - Non-GMO and Gluten Free Supplement**Nutricost**$19.62**4.6★**▲ 83%**](https://www.amazon.com/dp/B09WCL8N52) [![Nutricost L-Citrulline Malate 2:1 (300 Grams) (Strawberry Kiwi)](https://m.media-amazon.com/images/I/41igkpADCDL.jpg)**Nutricost L-Citrulline Malate 2:1 (300 Grams) (Strawberry Kiwi)**Nutricost**$18.90**4.6★**▲ 34%**](https://www.amazon.com/dp/B01LX1BGEW) [![PrimaForce L-Citrulline Malate Powder Unflavored 500 Grams - Vegan Non-GMO](https://m.media-amazon.com/images/I/51lWS3eOnYL.jpg)**PrimaForce L-Citrulline Malate Powder Unflavored 500 Grams - Vegan Non-GMO**Primaforce**$26.39**4.6★**▲ 24%**](https://www.amazon.com/dp/B079XZPJ8L)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 100 weeks — -5.2% search growth over the last 90 days.

6K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**26%

*“Great value and my go to for bulk powders”*

**Value For Money**12%

*“not expensive”*

**Advertised Vs Actual Product**5%

*“AS DESCRIBED”*

**Solubility**5%

*“it mixes well”*

**Efficiency**5%

*“It works well”*

**Energy Level**4%

*“seem to have more energy”*

**Blood Pressure**4%

*“I get great blood flow”*

**Vitamin**4%

*“Decent supplements”*

**Taste-Overall**4%

*“Tastes like lemon water, not bad”*

**Heart Health**2%

*“It seems to help very well with circulation and blood flow”*

### **What buyers complain about **

**Taste-Overall**14%

*“The taste was extremely bitter”*

**Functionality-Overall**10%

*“it did not do its job”*

**Value For Money**7%

*“Not worth it”*

**Flavor**6%

*“It's not actually a flavor”*

**Dosage**5%

*“could not tell any difference in blood flow even at 3 doses a day”*

**Size-Overall**4%

*“Its way too short”*

**Quality-Overall**4%

*“They do have quality control problems though”*

**Muscle Pain Relief**4%

*“Not a real good muscle pump”*

**Sour**3%

*“SOUR”*

**Sleep Quality**3%

*“Cant sleep”*

### **Top return reasons **

**Certifications**33%

**Size-Overall**33%

**Advertised Vs Actual Product**33%