---
title: "citronella lotion — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/citronella-lotion"
last_updated: "2026-07-14T01:59:05.813Z"
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meta:
  description: "citronella lotion shows demand growing +223.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "citronella lotion shows demand growing +223.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "citronella lotion — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
---

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# **citronella lotion**

**Worth a look**

Shows demand growing +223.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 46Growth 98Conversion 94Competition 25Returns 96Price range 48Avg price 44Brand share 29Review moat 21Quality gap 35

**Growth**

**Incredible****+223.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$5.80–$23.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$246K**

$246K/yr · 184K searches

**Avg price**

**Okay****$11.29**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****11,533**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**11 **▲rising

**Sellers**

**103**

**Top-5 brand share**

**88%**

**Open market**

**8%**

- OFF!39% - Sawyer23% - Boogie13% - Proven10% - SALLYEANDER5% - AVON5% - Open — no brand owns it (5 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$25K20%$49K30%$74K40%$98K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce](https://m.media-amazon.com/images/I/41+Ge9xXDTL.jpg)**Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce**Sawyer**$10.48**4.6★24,580 rev](https://www.amazon.com/dp/B00VV5KRD8) [2![OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz](https://m.media-amazon.com/images/I/41snKceQV2L.jpg)**OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz**OFF!**$6.66**4.7★1,549 rev](https://www.amazon.com/dp/B0DD5C3FLD) [3![Boogie Insect Repellent Lotion for Mosquitoes Ticks & Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Fragrance-Free](https://m.media-amazon.com/images/I/31SGM-GcxsL.jpg)**Boogie Insect Repellent Lotion for Mosquitoes Ticks & Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Fragrance-Free**Boogie**$11.49**4.7★2,690 rev](https://www.amazon.com/dp/B0BTR2DTWM) [4![OFF! Clean Feel Insect Repellent Clear Gel with 20% Picaridin - DEET-Free Protection from Mosquitoes & Ticks Odor-Free Pest Control For Camping - 3.8 oz](https://m.media-amazon.com/images/I/41s77x2MtzL.jpg)**OFF! Clean Feel Insect Repellent Clear Gel with 20% Picaridin - DEET-Free Protection from Mosquitoes & Ticks Odor-Free Pest Control For Camping - 3.8 oz**OFF!**$6.39**4.4★587 rev](https://www.amazon.com/dp/B0CKY3Q9RZ) [5![OFF! Botanicals Insect Repellent Bug Spray & Mosquito Repellent 4 Oz](https://m.media-amazon.com/images/I/31O0B+ZqzIL.jpg)**OFF! Botanicals Insect Repellent Bug Spray & Mosquito Repellent 4 Oz**OFF!**$6.06**4.5★8,998 rev](https://www.amazon.com/dp/B078LBCBR5)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz](https://m.media-amazon.com/images/I/41snKceQV2L.jpg)**OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz**OFF!**$6.66**1,549 rev1y ago](https://www.amazon.com/dp/B0DD5C3FLD) [![Proven Insect Repellent Lotion for Mosquitoes Ticks & Black Flies - (2 Pack) 2 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Travel Size for Camping or Hiking - Odorless](https://m.media-amazon.com/images/I/41qs3+e63zL.jpg)**Proven Insect Repellent Lotion for Mosquitoes Ticks & Black Flies - (2 Pack) 2 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Travel Size for Camping or Hiking - Odorless**Proven**$15.62**2,134 rev2y ago](https://www.amazon.com/dp/B0CWPK5RPX) [![Babyganics Mosquito Repellent Lotion Made with Plant and Essential Oils Non-Greasy 4oz](https://m.media-amazon.com/images/I/31nx+s3yx7L.jpg)**Babyganics Mosquito Repellent Lotion Made with Plant and Essential Oils Non-Greasy 4oz**BabyGanics**$12.34**681 rev2y ago](https://www.amazon.com/dp/B0CMYBFZNJ) [![OFF! Clean Feel Insect Repellent Clear Gel with 20% Picaridin - DEET-Free Protection from Mosquitoes & Ticks Odor-Free Pest Control For Camping - 3.8 oz](https://m.media-amazon.com/images/I/41s77x2MtzL.jpg)**OFF! Clean Feel Insect Repellent Clear Gel with 20% Picaridin - DEET-Free Protection from Mosquitoes & Ticks Odor-Free Pest Control For Camping - 3.8 oz**OFF!**$6.39**587 rev2y ago](https://www.amazon.com/dp/B0CKY3Q9RZ) [![Boogie Insect Repellent Lotion for Mosquitoes Ticks & Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Fragrance-Free](https://m.media-amazon.com/images/I/31SGM-GcxsL.jpg)**Boogie Insect Repellent Lotion for Mosquitoes Ticks & Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Fragrance-Free**Boogie**$11.49**2,690 rev3y ago](https://www.amazon.com/dp/B0BTR2DTWM)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Proven Insect Repellent Lotion for Mosquitoes Ticks & Black Flies - (2 Pack) 2 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Travel Size for Camping or Hiking - Odorless](https://m.media-amazon.com/images/I/41qs3+e63zL.jpg)**Proven Insect Repellent Lotion for Mosquitoes Ticks & Black Flies - (2 Pack) 2 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Travel Size for Camping or Hiking - Odorless**Proven**$15.62**4.6★**▲ 119%**](https://www.amazon.com/dp/B0CWPK5RPX) [![Proven Insect Repellent Lotion Keep Mosquitoes Ticks and Flies Off DEET Alternative Repellent Up to 14-Hour Protection Great for Camping or Hiking 6 Ounce Gentle Scent Lotion](https://m.media-amazon.com/images/I/31F3fiLtElL.jpg)**Proven Insect Repellent Lotion Keep Mosquitoes Ticks and Flies Off DEET Alternative Repellent Up to 14-Hour Protection Great for Camping or Hiking 6 Ounce Gentle Scent Lotion**Proven**$15.19**4.6★**▲ 83%**](https://www.amazon.com/dp/B07D7S6BZC) [![OFF! Clean Feel Insect Repellent Clear Gel with 20% Picaridin - DEET-Free Protection from Mosquitoes & Ticks Odor-Free Pest Control For Camping - 3.8 oz](https://m.media-amazon.com/images/I/41s77x2MtzL.jpg)**OFF! Clean Feel Insect Repellent Clear Gel with 20% Picaridin - DEET-Free Protection from Mosquitoes & Ticks Odor-Free Pest Control For Camping - 3.8 oz**OFF!**$6.39**4.4★**▲ 49%**](https://www.amazon.com/dp/B0CKY3Q9RZ) [![AVON Skin So Soft Bug Guard Plus IR3535 Insect Repellent Moisturizing Lotion Gentle Breeze SPF 30 Lotion 2-in-1 Sunscreen & DEET-Free Bug Repellent with Vitamin E & Aloe Travel Size 4.2 fl oz](https://m.media-amazon.com/images/I/41Kqw3x2uEL.jpg)**AVON Skin So Soft Bug Guard Plus IR3535 Insect Repellent Moisturizing Lotion Gentle Breeze SPF 30 Lotion 2-in-1 Sunscreen & DEET-Free Bug Repellent with Vitamin E & Aloe Travel Size 4.2 fl oz**AVON**$23.51**4.6★**▲ 43%**](https://www.amazon.com/dp/B0001ZWPI4) [![Sawyer Products SP520 Premium Family Insect Repellent Controlled Release 20% DEET Lotion 4-Ounce](https://m.media-amazon.com/images/I/31KYJQZuVFL.jpg)**Sawyer Products SP520 Premium Family Insect Repellent Controlled Release 20% DEET Lotion 4-Ounce**Sawyer Products**$8.23**4.5★**▲ 26%**](https://www.amazon.com/dp/B005SO8E92)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +223.7% search growth over the last 90 days.

8K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Pest/Insect Control**26%

*“Keeps bugs away”*

**Quality-Overall**10%

*“of excellent health product”*

**Smell**9%

*“no strong smell”*

**Efficiency**7%

*“Theyre pretty effective”*

**Itch Relief**6%

*“STOPS THE ITCHING”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Ease Of Use**3%

*“Easy to Use”*

**Value For Money**3%

*“good value”*

**Allergies**3%

*“Great on children with allergies”*

**Strength**2%

*“Definitely notice that it's extra strength”*

### **What buyers complain about **

**Pest/Insect Control**20%

*“still was bitten by numerous mosquitoes”*

**Functionality-Overall**17%

*“Wasn't quite effective”*

**Smell**8%

*“Has a slight scent”*

**Allergies**8%

*“so itchy”*

**Value For Money**3%

*“Waste of money”*

**Durability**3%

*“doesnt last as long as I though”*

**Itch Relief**3%

*“Did not relieve itching”*

**Size-Overall**2%

*“Small bottle”*

**Leak-Proof**2%

*“Leaks”*

**Dilute/Watery**2%

*“The consistency of water”*

### **Top return reasons **

**Functionality-Overall**18%

**Size-Overall**17%

**Value For Money**12%

**Advertised Vs Actual Product**10%

**Pest/Insect Control**9%

**Leak-Proof**8%

**Smell**8%

**Defective Material/Parts**3%

**Product Condition**2%

**Durability**2%