---
title: "cinnamon essential oil — Niche Verdict: Worth a look (73/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/cinnamon-essential-oil"
last_updated: "2026-07-14T03:11:12.614Z"
locale: en
meta:
  description: "cinnamon essential oil shows searches that convert (10.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "cinnamon essential oil shows searches that convert (10.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "cinnamon essential oil — Niche Verdict: Worth a look (73/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **cinnamon essential oil**

**Worth a look**

Shows searches that convert (10.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 75Growth 60Conversion 89Competition 74Returns 88Price range 65Avg price 53Brand share 89Review moat 27Quality gap 78

**Conversion**

**Great****10.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****46%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$842K**

$842K/yr · 643K searches

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$4.31–$34.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+35.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Good****$12.40**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****3,758.26**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**30 **▲rising

**Sellers**

**570**

**Top-5 brand share**

**46%**

**Open market**

**48%**

- Majestic Pure11% - Wuvezrub10% - KUKKA essential oils9% - Carno Calm8% - MUNUSNA7% - EVOKE OCCU7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$25K6%$50K9%$76K12%$101K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 38 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![100% Pure Cinnamon Oil - 4 Fl Oz Cinnamon Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent](https://m.media-amazon.com/images/I/51S6xzzX20L.jpg)**100% Pure Cinnamon Oil - 4 Fl Oz Cinnamon Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent**KUKKA essential oils**$10.52**4.3★1,149 rev](https://www.amazon.com/dp/B0CDWTBH22) [2![Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Cinnamon Essential Oil Cinnamon Oil 4 Fl Oz](https://m.media-amazon.com/images/I/412IVAoEcDL.jpg)**Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Cinnamon Essential Oil Cinnamon Oil 4 Fl Oz**Majestic Pure**$11.28**4.4★3,860 rev](https://www.amazon.com/dp/B07G8QZ4DY) [3![Carno Calm Cinnamon Essential Oil | USDA Certified Organic Cinnamon Oil | Perfect for Aromatherapy and Diffuser | 1.7 fl.oz](https://m.media-amazon.com/images/I/41WL6MdUjLL.jpg)**Carno Calm Cinnamon Essential Oil | USDA Certified Organic Cinnamon Oil | Perfect for Aromatherapy and Diffuser | 1.7 fl.oz**Carno Calm**$9.71**4.5★4,023 rev](https://www.amazon.com/dp/B0DDH7G39R) [4![MUNUSNA Cinnamon Essential Oil 100ML 100% Pure Natural Cinnamon Oil Premium Grade Aromatherapy Oil for Hair Face Skin Body Care Diffuser Massage Home Soap and Candle Making](https://m.media-amazon.com/images/I/41WOQDZzRCL.jpg)**MUNUSNA Cinnamon Essential Oil 100ML 100% Pure Natural Cinnamon Oil Premium Grade Aromatherapy Oil for Hair Face Skin Body Care Diffuser Massage Home Soap and Candle Making**MUNUSNA**$7.59**4.4★2,429 rev](https://www.amazon.com/dp/B0GFLT735F) [5![EVOKE OCCU Cinnamon Essential Oil - Warm Fall Scent for Diffuser Spray Soap Candles Hair & Skin Care - 4 Fl Oz](https://m.media-amazon.com/images/I/51meqfsAPHL.jpg)**EVOKE OCCU Cinnamon Essential Oil - Warm Fall Scent for Diffuser Spray Soap Candles Hair & Skin Care - 4 Fl Oz**EVOKE OCCU**$9.60**4.0★1,264 rev](https://www.amazon.com/dp/B09M86LW7J)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![LeafZap Natural Bug Spray Triple Essential Oil Formula Insect Repellent with Cinnamon Oil for Pest Control Effective Against Ants Spiders Roaches &More Indoor Outdoor Use Family & Pet Safe 16oz](https://m.media-amazon.com/images/I/41f9RpWIfRL.jpg)**LeafZap Natural Bug Spray Triple Essential Oil Formula Insect Repellent with Cinnamon Oil for Pest Control Effective Against Ants Spiders Roaches &More Indoor Outdoor Use Family & Pet Safe 16oz**LeafZap**$19.98**43 rev2mo ago](https://www.amazon.com/dp/B0GH1H1P8K) [![EUQEE 100ml Cinnamon Essential Oil Pure Cinnamon Essential Oil for Diffuser Massage DIY Soap Candle Making Skin & Hair Care - 3.38 Fl Oz](https://m.media-amazon.com/images/I/41NG1+ofgpL.jpg)**EUQEE 100ml Cinnamon Essential Oil Pure Cinnamon Essential Oil for Diffuser Massage DIY Soap Candle Making Skin & Hair Care - 3.38 Fl Oz**EUQEE**$7.97**576 rev5mo ago](https://www.amazon.com/dp/B0GKV37G6D) [![Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Soap and Candle Making Cinnamon Essential Oil Cinnamon Oil 4 Fl Oz](https://m.media-amazon.com/images/I/419TI7SfJQL.jpg)**Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Soap and Candle Making Cinnamon Essential Oil Cinnamon Oil 4 Fl Oz**Majestic Pure**$15.17**50 rev5mo ago](https://www.amazon.com/dp/B0GK2GHTBC) [![Cinnamon Essential Oil Cinnamon Oil 16 Fl Oz 480 ML for Diffuser Humidifier Yoga Cleaning DIY Candle Soap Making Perfume Gift Essential Oils](https://m.media-amazon.com/images/I/51x+Xx2xKuL.jpg)**Cinnamon Essential Oil Cinnamon Oil 16 Fl Oz 480 ML for Diffuser Humidifier Yoga Cleaning DIY Candle Soap Making Perfume Gift Essential Oils**FRAOIL**$25.94**831 rev5mo ago](https://www.amazon.com/dp/B0GH16P3B9) [![MUNUSNA Cinnamon Essential Oil 100ML 100% Pure Natural Cinnamon Oil Premium Grade Aromatherapy Oil for Hair Face Skin Body Care Diffuser Massage Home Soap and Candle Making](https://m.media-amazon.com/images/I/41WOQDZzRCL.jpg)**MUNUSNA Cinnamon Essential Oil 100ML 100% Pure Natural Cinnamon Oil Premium Grade Aromatherapy Oil for Hair Face Skin Body Care Diffuser Massage Home Soap and Candle Making**MUNUSNA**$7.59**2,429 rev6mo ago](https://www.amazon.com/dp/B0GFLT735F)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![LeafZap Natural Bug Spray Triple Essential Oil Formula Insect Repellent with Cinnamon Oil for Pest Control Effective Against Ants Spiders Roaches &More Indoor Outdoor Use Family & Pet Safe 16oz](https://m.media-amazon.com/images/I/41f9RpWIfRL.jpg)**LeafZap Natural Bug Spray Triple Essential Oil Formula Insect Repellent with Cinnamon Oil for Pest Control Effective Against Ants Spiders Roaches &More Indoor Outdoor Use Family & Pet Safe 16oz**LeafZap**$19.98**4.8★**▲ 280%**](https://www.amazon.com/dp/B0GH1H1P8K) [![Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Soap and Candle Making Cinnamon Essential Oil Cinnamon Oil 4 Fl Oz](https://m.media-amazon.com/images/I/419TI7SfJQL.jpg)**Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Soap and Candle Making Cinnamon Essential Oil Cinnamon Oil 4 Fl Oz**Majestic Pure**$15.17**4.6★**▲ 274%**](https://www.amazon.com/dp/B0GK2GHTBC) [![Cinnamon Essential Oil Cinnamon Oil 16 Fl Oz 480 ML for Diffuser Humidifier Yoga Cleaning DIY Candle Soap Making Perfume Gift Essential Oils](https://m.media-amazon.com/images/I/51x+Xx2xKuL.jpg)**Cinnamon Essential Oil Cinnamon Oil 16 Fl Oz 480 ML for Diffuser Humidifier Yoga Cleaning DIY Candle Soap Making Perfume Gift Essential Oils**FRAOIL**$25.94**4.2★**▲ 261%**](https://www.amazon.com/dp/B0GH16P3B9) [![EUQEE 100ml Cinnamon Essential Oil Pure Cinnamon Essential Oil for Diffuser Massage DIY Soap Candle Making Skin & Hair Care - 3.38 Fl Oz](https://m.media-amazon.com/images/I/41NG1+ofgpL.jpg)**EUQEE 100ml Cinnamon Essential Oil Pure Cinnamon Essential Oil for Diffuser Massage DIY Soap Candle Making Skin & Hair Care - 3.38 Fl Oz**EUQEE**$7.97**4.2★**▲ 250%**](https://www.amazon.com/dp/B0GKV37G6D) [![MUNUSNA Cinnamon Essential Oil 100ML 100% Pure Natural Cinnamon Oil Premium Grade Aromatherapy Oil for Hair Face Skin Body Care Diffuser Massage Home Soap and Candle Making](https://m.media-amazon.com/images/I/41WOQDZzRCL.jpg)**MUNUSNA Cinnamon Essential Oil 100ML 100% Pure Natural Cinnamon Oil Premium Grade Aromatherapy Oil for Hair Face Skin Body Care Diffuser Massage Home Soap and Candle Making**MUNUSNA**$7.59**4.4★**▲ 232%**](https://www.amazon.com/dp/B0GFLT735F)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +35.6% search growth over the last 90 days.

23K18KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**42%

*“clean smell”*

**Pest/Insect Control**11%

*“Get rid of mice”*

**Quality-Overall**11%

*“Excellent product”*

**Value For Money**5%

*“Excellent value”*

**Spray/Flow**3%

*“Easy spray”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Ease Of Use**3%

*“Easy to use”*

**Taste-Overall**2%

*“I love having this in my morning coffee”*

**Durability**1%

*“Perfect for all year round”*

**Size-Overall**1%

*“You get a nice size of this”*

### **What buyers complain about **

**Smell**44%

*“Unpleasant smell”*

**Functionality-Overall**9%

*“Not effective at all”*

**Pest/Insect Control**6%

*“Has not deterred the squirrels at all”*

**Value For Money**4%

*“But its expensive”*

**Strength**4%

*“Not very strong”*

**Spray/Flow**3%

*“Buy a better sprayer”*

**Quality-Overall**3%

*“Absolute garbage”*

**Advertised Vs Actual Product**2%

*“Has not worked as advertised”*

**Oily/Greasy**2%

*“This oil is crap”*

**Leak-Proof**2%

*“leaked all over”*

### **Top return reasons **

**Smell**61%

**Advertised Vs Actual Product**10%

**Functionality-Overall**6%

**Leak-Proof**5%

**Spray/Flow**3%

**Size-Overall**2%

**Pest/Insect Control**1%

**Oily/Greasy**1%

**Product Condition**1%

**Value For Money**1%