---
title: "chocolate peanut butter protein powder — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/chocolate-peanut-butter-protein-powder"
last_updated: "2026-07-14T03:30:49.272Z"
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meta:
  description: "chocolate peanut butter protein powder shows low returns (0.0%), but a concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list."
  "og:description": "chocolate peanut butter protein powder shows low returns (0.0%), but a concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list."
  "og:title": "chocolate peanut butter protein powder — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

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# **chocolate peanut butter protein powder**

**Worth a look**

Shows low returns (0.0%), but a concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list.

Market size 67Growth 36Conversion 79Competition 21Returns 100Price range 89Avg price 95Brand share 27Review moat 24Quality gap 24

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$34.04**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.08–$83.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$665K**

$665K/yr · 246K searches

**Growth**

**Okay****+8.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,481.36**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **▼falling

**Sellers**

**57**

**Top-5 brand share**

**89%**

**Open market**

**6%**

- Premier Protein62% - Optimum Nutrition9% - PB27% - FlavCity6% - C46% - Dymatize5% - Open — no brand owns it (2 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$66K20%$133K30%$199K40%$266K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack](https://m.media-amazon.com/images/I/51YFXr0+0SL.jpg)**Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack**Premier Protein**$24.39**4.7★4,569 rev](https://www.amazon.com/dp/B0DFHTW5HN) [2![Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)](https://m.media-amazon.com/images/I/51t9zWRFGTL.jpg)**Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)**Premier Protein**$27.99**4.6★20,902 rev](https://www.amazon.com/dp/B08SRSRN7G) [3![PB2 Performance Peanut Plant Based Vegan Protein Powder | 20g Complete Protein No Added Sugar Prebiotic Fiber | Dairy Free Certified Vegan Non-GMO and Gluten Free [Peanut with Dutch Cocoa 2lb]](https://m.media-amazon.com/images/I/41jqxGyh8yL.jpg)**PB2 Performance Peanut Plant Based Vegan Protein Powder | 20g Complete Protein No Added Sugar Prebiotic Fiber | Dairy Free Certified Vegan Non-GMO and Gluten Free \[Peanut with Dutch Cocoa 2lb\]**PB2**$23.16**4.5★1,593 rev](https://www.amazon.com/dp/B07Y5H8K5D) [4![Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack](https://m.media-amazon.com/images/I/51GSN-8Hw2L.jpg)**Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack**Premier Protein**$9.08**4.7★4,569 rev](https://www.amazon.com/dp/B09DLJ3SQB) [5![Optimum Nutrition Gold Standard 100% Whey Protein Powder Chocolate Peanut Butter 2 Pound (Packaging May Vary)](https://m.media-amazon.com/images/I/41A+tG-BWYL.jpg)**Optimum Nutrition Gold Standard 100% Whey Protein Powder Chocolate Peanut Butter 2 Pound (Packaging May Vary)**Optimum Nutrition**$37.61**4.6★8,669 rev](https://www.amazon.com/dp/B006E54GJG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![C4 Whey Protein Powder Reeses Peanut Butter & Chocolate - 25g Protein 0g Added Sugar 140 Calories Per Serving Supports Muscle Recovery 28 Servings Premium Whey for Post-Workout](https://m.media-amazon.com/images/I/418kdcC9BTL.jpg)**C4 Whey Protein Powder Reeses Peanut Butter & Chocolate - 25g Protein 0g Added Sugar 140 Calories Per Serving Supports Muscle Recovery 28 Servings Premium Whey for Post-Workout**C4**$35.40**1,085 rev1y ago](https://www.amazon.com/dp/B0DJB9VYF3) [![Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack](https://m.media-amazon.com/images/I/51YFXr0+0SL.jpg)**Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack**Premier Protein**$24.39**4,569 rev1y ago](https://www.amazon.com/dp/B0DFHTW5HN) [![FlavCity Grass Fed Whey Chocolate Protein Powder - Chocolate Peanut Butter - 25g Protein & 10g Collagen - Made with Organic Cocoa & Coconut Milk - Gluten Free & No Added Sugars (20 Servings)](https://m.media-amazon.com/images/I/51kjiGn3wxL.jpg)**FlavCity Grass Fed Whey Chocolate Protein Powder - Chocolate Peanut Butter - 25g Protein & 10g Collagen - Made with Organic Cocoa & Coconut Milk - Gluten Free & No Added Sugars (20 Servings)**FlavCity**$56.26**2,516 rev3y ago](https://www.amazon.com/dp/B0BPJYDYSR) [![Dymatize ISO100 Whey Protein Powder Isolate Chocolate Peanut Butter 25g of Protein 20 Servings 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb](https://m.media-amazon.com/images/I/5127avs8rfL.jpg)**Dymatize ISO100 Whey Protein Powder Isolate Chocolate Peanut Butter 25g of Protein 20 Servings 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb**Dymatize**$34.26**4,476 rev3y ago](https://www.amazon.com/dp/B09MR8N7D9) [![Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack](https://m.media-amazon.com/images/I/51GSN-8Hw2L.jpg)**Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack**Premier Protein**$9.08**4,569 rev4y ago](https://www.amazon.com/dp/B09DLJ3SQB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Optimum Nutrition Gold Standard 100% Whey Protein Powder Chocolate Peanut Butter 5 Pound (Packaging May Vary)](https://m.media-amazon.com/images/I/41Cn8pQ0MgL.jpg)**Optimum Nutrition Gold Standard 100% Whey Protein Powder Chocolate Peanut Butter 5 Pound (Packaging May Vary)**Optimum Nutrition**$83.35**4.6★**▲ 125%**](https://www.amazon.com/dp/B07DJL1PJT) [![Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack](https://m.media-amazon.com/images/I/51GSN-8Hw2L.jpg)**Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 4 Pack**Premier Protein**$9.08**4.7★**▲ 44%**](https://www.amazon.com/dp/B09DLJ3SQB) [![Optimum Nutrition Gold Standard 100% Whey Protein Powder Chocolate Peanut Butter 2 Pound (Packaging May Vary)](https://m.media-amazon.com/images/I/41A+tG-BWYL.jpg)**Optimum Nutrition Gold Standard 100% Whey Protein Powder Chocolate Peanut Butter 2 Pound (Packaging May Vary)**Optimum Nutrition**$37.61**4.6★**▲ 36%**](https://www.amazon.com/dp/B006E54GJG) [![FlavCity Grass Fed Whey Chocolate Protein Powder - Chocolate Peanut Butter - 25g Protein & 10g Collagen - Made with Organic Cocoa & Coconut Milk - Gluten Free & No Added Sugars (20 Servings)](https://m.media-amazon.com/images/I/51kjiGn3wxL.jpg)**FlavCity Grass Fed Whey Chocolate Protein Powder - Chocolate Peanut Butter - 25g Protein & 10g Collagen - Made with Organic Cocoa & Coconut Milk - Gluten Free & No Added Sugars (20 Servings)**FlavCity**$56.26**4.4★**▲ 27%**](https://www.amazon.com/dp/B0BPJYDYSR) [![Orgain Organic Vegan Protein Powder Chocolate Peanut Butter - 21g Plant Protein 6g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb](https://m.media-amazon.com/images/I/41mctwIvWsL.jpg)**Orgain Organic Vegan Protein Powder Chocolate Peanut Butter - 21g Plant Protein 6g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb**Orgain**$28.64**4.7★**— 9%**](https://www.amazon.com/dp/B0785G3W29)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.

13K8KPrime Day '24Spike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**33%

*“Amazing taste”*

**Nutritional Content**19%

*“Good amount of protein”*

**Flavor**17%

*“Great Flavor and Texture”*

**Quality-Overall**5%

*“overall the reviews were really good”*

**Value For Money**2%

*“Good price”*

**Sweetness**2%

*“Great sweet tooth satisfying”*

**Solubility**2%

*“Mixes well”*

**Advertised Vs Actual Product**2%

*“As advertised”*

**Blend/Ratio**2%

*“blends easily”*

**Ingredients-Overall**1%

*“Clean ingredients”*

### **What buyers complain about **

**Taste-Overall**24%

*“DOES NOT TASTE GOOD”*

**Flavor**10%

*“The flavor is weird”*

**Value For Money**9%

*“Price gouging”*

**Nutritional Content**6%

*“They're not a dietary supplement”*

**Sweetness**3%

*“Too sweet and wrong flavor for me”*

**Texture/Consistency-Overall**2%

*“The texture is just terrible every way you look at it”*

**Ingredients-Overall**2%

*“Too Many Chemicals”*

**Smell**2%

*“Smell is off”*

**Acid Regulator/Stomach Ache Relief**2%

*“I have a very sensitive stomach”*

**Artificial Sweeteners**1%

*“it is sickeningly sweet with artificial sweetener”*

### **Top return reasons **

**Flavor**100%