---
title: "cheesecake protein powder — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/cheesecake-protein-powder"
last_updated: "2026-07-14T00:28:06.820Z"
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  description: "cheesecake protein powder shows low returns (0.0%), but a small market ($68K/yr) keeps it on the watch list."
  "og:description": "cheesecake protein powder shows low returns (0.0%), but a small market ($68K/yr) keeps it on the watch list."
  "og:title": "cheesecake protein powder — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

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# **cheesecake protein powder**

**Worth a look**

Shows low returns (0.0%), but a small market ($68K/yr) keeps it on the watch list.

Market size 17Growth 17Conversion 60Competition 24Returns 100Price range 93Avg price 95Brand share 49Review moat 61Quality gap 76

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$42.42**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.72–$61.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,059.38**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$68K**

$68K/yr · 31K searches

**Growth**

**Bad****-16.5%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**11 **▼falling

**Sellers**

**20**

**Top-5 brand share**

**76%**

**Open market**

**18%**

- RYSE Up Supplements34% - PEScience16% - NutraBio11% - Maxler8% - FlavCity7% - LEGION6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$14K30%$20K40%$27K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![RYSE Loaded Protein Powder - Little Debbie Strawberry Shortcake Rolls - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb & Low Sugar - 27 Servings / 2 lb Tub](https://m.media-amazon.com/images/I/41yU3bngt1L.jpg)**RYSE Loaded Protein Powder - Little Debbie Strawberry Shortcake Rolls - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb & Low Sugar - 27 Servings / 2 lb Tub**RYSE Up Supplements**$44.56**4.5★336 rev](https://www.amazon.com/dp/B0DB2MS75V) [2![NutraBio Classic Whey Protein Powder Supplement - 25g of Protein Per Scoop - Full-Spectrum Amino Acid Profile with No Fillers Artificial Colors or Preservatives - Strawberry Shortcake 2 Pounds](https://m.media-amazon.com/images/I/41BaVAwgAHL.jpg)**NutraBio Classic Whey Protein Powder Supplement - 25g of Protein Per Scoop - Full-Spectrum Amino Acid Profile with No Fillers Artificial Colors or Preservatives - Strawberry Shortcake 2 Pounds**NutraBio**$46.76**4.3★511 rev](https://www.amazon.com/dp/B07V9PDX52) [3![PEScience Select Protein Powder Whey and Casein Blend Gluten Free Low Carb Protein Powder for Women and Men Low Calorie Keto Friendly - Strawberry Cheesecake 5 Servings](https://m.media-amazon.com/images/I/41r0v3p51SL.jpg)**PEScience Select Protein Powder Whey and Casein Blend Gluten Free Low Carb Protein Powder for Women and Men Low Calorie Keto Friendly - Strawberry Cheesecake 5 Servings**PEScience**$13.72**4.0★800 rev](https://www.amazon.com/dp/B07KCMJL14) [4![Maxler 100% Golden Whey Protein - 24g of Protein per Serving - Whey Protein Powder for Pre Post Workout - Fast-Absorbing Whey Concentrate Isolate & Hydrolysate Blend - Raspberry Cheesecake 2 lb](https://m.media-amazon.com/images/I/41LS+-LalZL.jpg)**Maxler 100% Golden Whey Protein - 24g of Protein per Serving - Whey Protein Powder for Pre Post Workout - Fast-Absorbing Whey Concentrate Isolate & Hydrolysate Blend - Raspberry Cheesecake 2 lb**Maxler**$35.43**4.2★126 rev](https://www.amazon.com/dp/B0CCYYFWTV) [5![FlavCity All in One Protein Shake Powder Berries and Cream - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings](https://m.media-amazon.com/images/I/51AiygCZRoL.jpg)**FlavCity All in One Protein Shake Powder Berries and Cream - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings**FlavCity**$57.10**4.4★1,067 rev](https://www.amazon.com/dp/B0C5FXH9K1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Clean Simple Eats Whey Isolate Protein Powder Strawberry Cheesecake Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings](https://m.media-amazon.com/images/I/41ylCdRxVvL.jpg)**Clean Simple Eats Whey Isolate Protein Powder Strawberry Cheesecake Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings**Clean Simple Eats**$60.56**12 rev1y ago](https://www.amazon.com/dp/B0FLW8X3VY) [![Revolution Nutrition High Whey Protein Powder 2LB Whey Isolate Gluten Free Lean Muscle Mass for Men & Women 25g of Protein Per Scoop 908 g 24 Servings (Strawberry Shortcake 2 Pound)](https://m.media-amazon.com/images/I/41K0q9BL4LL.jpg)**Revolution Nutrition High Whey Protein Powder 2LB Whey Isolate Gluten Free Lean Muscle Mass for Men & Women 25g of Protein Per Scoop 908 g 24 Servings (Strawberry Shortcake 2 Pound)**Revolution Nutrition**$32.02**22 rev1y ago](https://www.amazon.com/dp/B0DR2Q3L77) [![RYSE Loaded Protein Powder - Little Debbie Strawberry Shortcake Rolls - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb & Low Sugar - 27 Servings / 2 lb Tub](https://m.media-amazon.com/images/I/41yU3bngt1L.jpg)**RYSE Loaded Protein Powder - Little Debbie Strawberry Shortcake Rolls - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb & Low Sugar - 27 Servings / 2 lb Tub**RYSE Up Supplements**$44.56**336 rev1y ago](https://www.amazon.com/dp/B0DB2MS75V) [![Maxler 100% Golden Whey Protein - 24g of Protein per Serving - Whey Protein Powder for Pre Post Workout - Fast-Absorbing Whey Concentrate Isolate & Hydrolysate Blend - Raspberry Cheesecake 2 lb](https://m.media-amazon.com/images/I/41LS+-LalZL.jpg)**Maxler 100% Golden Whey Protein - 24g of Protein per Serving - Whey Protein Powder for Pre Post Workout - Fast-Absorbing Whey Concentrate Isolate & Hydrolysate Blend - Raspberry Cheesecake 2 lb**Maxler**$35.43**126 rev2y ago](https://www.amazon.com/dp/B0CCYYFWTV) [![FlavCity All in One Protein Shake Powder Berries and Cream - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings](https://m.media-amazon.com/images/I/51AiygCZRoL.jpg)**FlavCity All in One Protein Shake Powder Berries and Cream - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings**FlavCity**$57.10**1,067 rev3y ago](https://www.amazon.com/dp/B0C5FXH9K1)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Clean Simple Eats Whey Isolate Protein Powder Strawberry Cheesecake Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings](https://m.media-amazon.com/images/I/41ylCdRxVvL.jpg)**Clean Simple Eats Whey Isolate Protein Powder Strawberry Cheesecake Naturally Sweetened Zero Added Sugar 20g 100% Grass Fed Protein Powder with Digestive Enzymes Gluten Free Non GMO 30 Servings**Clean Simple Eats**$60.56**4.1★**▲ 299%**](https://www.amazon.com/dp/B0FLW8X3VY) [![LEGION Whey+ Protein Whey Isolate from Grass Fed Cows - Whey Protein Isolate Low Calorie Non-GMO Sugar Free Lactose and Gluten Free All Natural Protein Powder 30 Servings (Strawberry Cheesecake)](https://m.media-amazon.com/images/I/41PJUiVFGgL.jpg)**LEGION Whey+ Protein Whey Isolate from Grass Fed Cows - Whey Protein Isolate Low Calorie Non-GMO Sugar Free Lactose and Gluten Free All Natural Protein Powder 30 Servings (Strawberry Cheesecake)**LEGION**$60.80**4.6★**▲ 221%**](https://www.amazon.com/dp/B0GL9N6W65) [![PEScience Select Protein Powder Whey and Casein Blend Gluten Free Low Carb Protein Powder for Women and Men Low Calorie Keto Friendly - Strawberry Cheesecake 5 Servings](https://m.media-amazon.com/images/I/41r0v3p51SL.jpg)**PEScience Select Protein Powder Whey and Casein Blend Gluten Free Low Carb Protein Powder for Women and Men Low Calorie Keto Friendly - Strawberry Cheesecake 5 Servings**PEScience**$13.72**4.0★**▲ 103%**](https://www.amazon.com/dp/B07KCMJL14) [![Muscle Milk Genuine Protein Powder Strawberries N Crme 1.93 Pounds 13 Servings 32g Protein 3g Sugar Calcium Vitamins A C & D NSF Certified for Sport Energizing Snack Packaging May Vary](https://m.media-amazon.com/images/I/410dlvij+kL.jpg)**Muscle Milk Genuine Protein Powder Strawberries N Crme 1.93 Pounds 13 Servings 32g Protein 3g Sugar Calcium Vitamins A C & D NSF Certified for Sport Energizing Snack Packaging May Vary**Muscle Milk**$21.00**4.4★**▲ 71%**](https://www.amazon.com/dp/B0B5L6V3XT) [![FlavCity All in One Protein Shake Powder Berries and Cream - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings](https://m.media-amazon.com/images/I/51AiygCZRoL.jpg)**FlavCity All in One Protein Shake Powder Berries and Cream - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings**FlavCity**$57.10**4.4★**▲ 67%**](https://www.amazon.com/dp/B0C5FXH9K1)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.

3K2KSpike '24Black Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**32%

*“AMAZING TASTE”*

**Nutritional Content**20%

*“Really good protein”*

**Flavor**19%

*“A great selection of flavors”*

**Blend/Ratio**5%

*“Tastes good and blends easy enough”*

**Quality-Overall**4%

*“Overall, its high quality, easy to mix, and a great addition to my daily routine”*

**Ingredients-Overall**2%

*“Clean ingredients”*

**Solubility**2%

*“it mixes well”*

**Value For Money**2%

*“great price”*

**Texture/Consistency-Overall**1%

*“smooth texture”*

**Ease Of Cleaning**1%

*“Clean Simple Eats”*

### **What buyers complain about **

**Taste-Overall**27%

*“Bland taste”*

**Flavor**13%

*“It seems that they changed the formula and the flavor is so strong and artificial now”*

**Nutritional Content**7%

*“Not the best protein shake”*

**Value For Money**6%

*“Too expensive”*

**Sweetness**4%

*“Horribly sweet”*

**Texture/Consistency-Overall**2%

*“The texture is very grainy”*

**Acid Regulator/Stomach Ache Relief**2%

*“Upsets stomach”*

**Smell**2%

*“Now has an artificial smell”*

**Quality-Overall**2%

*“Garbage”*

**Artificial Sweeteners**2%

*“It's so disgustingly sweet with the nastiest chemically artificial sweetener after taste”*