---
title: "charcoal underwear — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/charcoal-underwear"
last_updated: "2026-07-14T03:11:49.664Z"
locale: en
meta:
  description: "charcoal underwear shows low returns (0.6%), but soft demand (-13.5% this quarter) keeps it on the watch list."
  "og:description": "charcoal underwear shows low returns (0.6%), but soft demand (-13.5% this quarter) keeps it on the watch list."
  "og:title": "charcoal underwear — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **charcoal underwear**

**Worth a look**

Shows low returns (0.6%), but soft demand (-13.5% this quarter) keeps it on the watch list.

Market size 29Growth 18Conversion 81Competition 49Returns 97Price range 89Avg price 95Brand share 26Review moat 24Quality gap 80

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$30.93**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.87–$76.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$131K**

$131K/yr · 50K searches

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****5,199.52**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-13.5%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▲rising

**Sellers**

**547**

**Top-5 brand share**

**89%**

**Open market**

**8%**

- Charcocaps38% - Shreddies USA19% - MarketFree18% - Fashion First Aid9% - BAMBOO COOL5% - Jutom3% - Open — no brand owns it (4 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$13K20%$26K30%$39K40%$52K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Charcocaps Fast Acting Gas Relief for Bloating & Flatulence Drug Free Detoxifying Activated Charcoal Formula 100 Capsules 30 Day Supply Pink](https://m.media-amazon.com/images/I/419BZ+dvvSL.jpg)**Charcocaps Fast Acting Gas Relief for Bloating & Flatulence Drug Free Detoxifying Activated Charcoal Formula 100 Capsules 30 Day Supply Pink**Charcocaps**$16.47**4.6★2,348 rev](https://www.amazon.com/dp/B00LAEK1Q8) [2![Shreddies Mens Hipster Activated Charcoal Underwear for Flatulence Filtering - Fart Neutralizer Cotton Briefs with Sewn-In Carbon Filter - Washable Odor Control Boxers for Men - Black Extra Large](https://m.media-amazon.com/images/I/41PbcCg7tvL.jpg)**Shreddies Mens Hipster Activated Charcoal Underwear for Flatulence Filtering - Fart Neutralizer Cotton Briefs with Sewn-In Carbon Filter - Washable Odor Control Boxers for Men - Black Extra Large**Shreddies USA**$57.60**3.8★236 rev](https://www.amazon.com/dp/B00LIQ81JC) [3![Fashion First Aid Subtle Butt Flatulence Odor Control Pads (5 Pack) Helps Prevent Embarrassing Smells Thin Discreet Activated Charcoal Filters for Daily Confidence Travel & Social Situations](https://m.media-amazon.com/images/I/41pty9GApLL.jpg)**Fashion First Aid Subtle Butt Flatulence Odor Control Pads (5 Pack) Helps Prevent Embarrassing Smells Thin Discreet Activated Charcoal Filters for Daily Confidence Travel & Social Situations**Fashion First Aid**$12.98**4.1★2,250 rev](https://www.amazon.com/dp/B001KYVJSC) [4![Flatulence Deodorizer Pads for Men & Women - Carbon Filter Gas Pads for Underwear - Odor Eliminator & Sound Control - Activated Charcoal Fart Smell Absorber - Discrete Flatulence Relief (30+2 Pack)](https://m.media-amazon.com/images/I/51OAjSf7ulL.jpg)**Flatulence Deodorizer Pads for Men & Women - Carbon Filter Gas Pads for Underwear - Odor Eliminator & Sound Control - Activated Charcoal Fart Smell Absorber - Discrete Flatulence Relief (30+2 Pack)**MarketFree**$26.88**4.1★340 rev](https://www.amazon.com/dp/B083GC8WWG) [5![Flatulence Deodorizer Pads for Men & Women - Carbon Filter Gas Pads for Underwear - Odor Eliminator & Sound Control - Activated Charcoal Fart Smell Absorber - Discrete Flatulence Relief (15+2 Pack)](https://m.media-amazon.com/images/I/51DljGyl0cL.jpg)**Flatulence Deodorizer Pads for Men & Women - Carbon Filter Gas Pads for Underwear - Odor Eliminator & Sound Control - Activated Charcoal Fart Smell Absorber - Discrete Flatulence Relief (15+2 Pack)**MarketFree**$28.00**4.3★269 rev](https://www.amazon.com/dp/B0868VVMDZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Chlorophyll Capsules | Internal Body Deodorant Supplement for Men & Women | Natural Odor Control for for Body Odor Fresh Breath Immune Support Vegan(120 Caps)](https://m.media-amazon.com/images/I/41bQzOAAixL.jpg)**Chlorophyll Capsules | Internal Body Deodorant Supplement for Men & Women | Natural Odor Control for for Body Odor Fresh Breath Immune Support Vegan(120 Caps)**bnHUlMXw**$15.36**140 rev8mo ago](https://www.amazon.com/dp/B0FWY4XNB2) [![Flatulence Deodorizer Pads for Men & Women - Carbon Filter Gas Pads for Underwear - Odor Eliminator & Sound Control - Activated Charcoal Fart Smell Absorber - Discrete Flatulence Relief (30 Pack)](https://m.media-amazon.com/images/I/51DJ4BdAWNL.jpg)**Flatulence Deodorizer Pads for Men & Women - Carbon Filter Gas Pads for Underwear - Odor Eliminator & Sound Control - Activated Charcoal Fart Smell Absorber - Discrete Flatulence Relief (30 Pack)**MarketFree**$48.30**28 rev3y ago](https://www.amazon.com/dp/B0C8GNQX57) [![Jutom 8 Pcs Charcoal Underwear Flatulence Pads Deodorizer Women Men High Absorption Charcoal Pad Flatulence Filtering Absorb Odor Unpleasant Smells for Adults Home Car Pet Bathroom Basement(Gray)](https://m.media-amazon.com/images/I/51Fn2m77AUL.jpg)**Jutom 8 Pcs Charcoal Underwear Flatulence Pads Deodorizer Women Men High Absorption Charcoal Pad Flatulence Filtering Absorb Odor Unpleasant Smells for Adults Home Car Pet Bathroom Basement(Gray)**Jutom**$15.79**266 rev3y ago](https://www.amazon.com/dp/B0BCNSSXRW) [![Flatulence Deodorizer Pads for Men & Women - Carbon Filter Gas Pads for Underwear - Odor Eliminator & Sound Control - Activated Charcoal Fart Smell Absorber - Discrete Flatulence Relief (5+1 Pack)](https://m.media-amazon.com/images/I/51k82EhhRhL.jpg)**Flatulence Deodorizer Pads for Men & Women - Carbon Filter Gas Pads for Underwear - Odor Eliminator & Sound Control - Activated Charcoal Fart Smell Absorber - Discrete Flatulence Relief (5+1 Pack)**MarketFree**$17.18**271 rev5y ago](https://www.amazon.com/dp/B0863KGMHG) [![BAMBOO COOL Mens Ultra Breathable Underwear No Riding Up Boxer Briefs with ComfortFlexible Waistband Multipack](https://m.media-amazon.com/images/I/31UehCia9CL.jpg)**BAMBOO COOL Mens Ultra Breathable Underwear No Riding Up Boxer Briefs with ComfortFlexible Waistband Multipack**BAMBOO COOL**$32.76**16,275 rev6y ago](https://www.amazon.com/dp/B088WK9VYM)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![BAMBOO COOL Mens Ultra Breathable Underwear No Riding Up Boxer Briefs with ComfortFlexible Waistband Multipack](https://m.media-amazon.com/images/I/31UehCia9CL.jpg)**BAMBOO COOL Mens Ultra Breathable Underwear No Riding Up Boxer Briefs with ComfortFlexible Waistband Multipack**BAMBOO COOL**$32.76**4.5★**▲ 245%**](https://www.amazon.com/dp/B088WK9VYM) [![BAMBOO COOL Mens Ultra Breathable Underwear No Riding Up Boxer Briefs with ComfortFlexible Waistband Multipack](https://m.media-amazon.com/images/I/31UehCia9CL.jpg)**BAMBOO COOL Mens Ultra Breathable Underwear No Riding Up Boxer Briefs with ComfortFlexible Waistband Multipack**BAMBOO COOL**$32.59**4.5★**▲ 235%**](https://www.amazon.com/dp/B088WF1PRW) [![Shreddies Mens Hipster Activated Charcoal Underwear for Flatulence Filtering - Fart Neutralizer Cotton Briefs with Sewn-In Carbon Filter - Washable Odor Control Boxers for Men - Black Medium](https://m.media-amazon.com/images/I/41PbcCg7tvL.jpg)**Shreddies Mens Hipster Activated Charcoal Underwear for Flatulence Filtering - Fart Neutralizer Cotton Briefs with Sewn-In Carbon Filter - Washable Odor Control Boxers for Men - Black Medium**Shreddies USA**$58.60**3.8★**▲ 202%**](https://www.amazon.com/dp/B00LIQ7ZP8) [![Shreddies Mens Support Boxers Flatulence Filtering Underwear - Fart Neutralizer Cotton Boxer Briefs with Built-In Activated Carbon Filter for Odor Control - Wash and Reuse 50 Times - Black Large](https://m.media-amazon.com/images/I/41p+jJyc-UL.jpg)**Shreddies Mens Support Boxers Flatulence Filtering Underwear - Fart Neutralizer Cotton Boxer Briefs with Built-In Activated Carbon Filter for Odor Control - Wash and Reuse 50 Times - Black Large**Shreddies USA**$76.43**3.6★**▲ 186%**](https://www.amazon.com/dp/B00LIQ7U3K) [![Shreddies Flatulence Filtering Hi Cut Underwear for Women - Womens High Waist Panties with Built-In Charcoal Fart Filter - Comfortable Odor Neutralizing Cotton Ladies Briefs - Black Large](https://m.media-amazon.com/images/I/41gmyqrlpSL.jpg)**Shreddies Flatulence Filtering Hi Cut Underwear for Women - Womens High Waist Panties with Built-In Charcoal Fart Filter - Comfortable Odor Neutralizing Cotton Ladies Briefs - Black Large**Shreddies USA**$50.87**4.0★**▲ 185%**](https://www.amazon.com/dp/B00LIQ84H6)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 40 weeks — -13.5% search growth over the last 90 days.

1K750Spike '25Holiday '25Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**18%

*“Very comfortable and the fitment is spot on”*

**Size-Overall**13%

*“the fit is comfortable”*

**Quality-Overall**9%

*“Quality Underwear”*

**Efficiency**8%

*“it does help”*

**Value For Money**5%

*“Worth it”*

**Breathability**4%

*“Comfy and breathable”*

**Smell**4%

*“These completely eliminate all stench”*

**Regulates Digestion**4%

*“It helps with bloating and excess gas”*

**Acid Regulator/Stomach Ache Relief**3%

*“Worked good directed by Doctor to help with stomach and gas relief”*

**Advertised Vs Actual Product**3%

*“Exactly as described”*

### **What buyers complain about **

**Functionality-Overall**14%

*“Did not work”*

**Size-Overall**11%

*“They are pretty tight”*

**Smell**6%

*“it actually made me smell like a dirty fish tank a lot of the time”*

**Material Quality**4%

*“made of cheap material now”*

**Quality-Overall**4%

*“Poor quality control”*

**Comfort-Overall**4%

*“Not comfortable at all”*

**Value For Money**2%

*“Overpriced and low quality”*

**Thickness**2%

*“Too thin and fall apart with short period wear”*

**Adhesion/Stickiness**2%

*“the adhesive doesn't work”*

**Advertised Vs Actual Product**2%

*“Product doesnt do what it claims”*

### **Top return reasons **

**Size-Overall**49%

**Waist Fit**12%

**Material Quality**9%

**Thigh Fit**6%

**Advertised Vs Actual Product**4%

**Length**3%

**Comfort-Overall**2%

**Waist High**1%

**Shape/Style**1%

**Value For Money**1%