---
title: "charcoal shoe deodorizer inserts — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/charcoal-shoe-deodorizer-inserts"
last_updated: "2026-07-14T08:12:06.445Z"
locale: en
meta:
  description: "a small market ($64K/yr) — charcoal shoe deodorizer inserts doesn't clear our bar today."
  "og:description": "a small market ($64K/yr) — charcoal shoe deodorizer inserts doesn't clear our bar today."
  "og:title": "charcoal shoe deodorizer inserts — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **charcoal shoe deodorizer inserts**

**Skip it**

A small market ($64K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 19Conversion 95Competition 16Returns 96Price range 54Avg price 55Brand share 35Review moat 24Quality gap 73

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$12.55**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$8.05–$23.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****5,385.38**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-11.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$64K**

$64K/yr · 41K searches

**Competition**

**Bad****81%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**11 **▲rising

**Sellers**

**20**

**Top-5 brand share**

**84%**

**Open market**

**12%**

- Innmily26% - Marsheepy22% - Vergali20% - Kaps11% - bmbu5% - MOSO NATURAL4% - Open — no brand owns it (5 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$13K30%$19K40%$26K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Innmily Activated Charcoal Odor Absorber Odor Eliminator for Strong Odor Bamboo Charcoal Air Purifying Bags for Shoe Home Car Closet Pet Sneaker Deodorizer Smoke Room Deodorizer(6 x 50g)](https://m.media-amazon.com/images/I/61YXrGyLevL.jpg)**Innmily Activated Charcoal Odor Absorber Odor Eliminator for Strong Odor Bamboo Charcoal Air Purifying Bags for Shoe Home Car Closet Pet Sneaker Deodorizer Smoke Room Deodorizer(6 x 50g)**Innmily**$9.70**4.3★3,237 rev](https://www.amazon.com/dp/B0CZ3Y8JT9) [2![Activated Charcoal Shoe Odor Elimination Bags. Remove Strong Odors in Car Closet Basement. 6 Activated Charcoal Bags Odor Absorbers for Home. Bamboo Charcoals Air Purifying Bag Charcoals Deodorizer](https://m.media-amazon.com/images/I/51FlAxC+OsL.jpg)**Activated Charcoal Shoe Odor Elimination Bags. Remove Strong Odors in Car Closet Basement. 6 Activated Charcoal Bags Odor Absorbers for Home. Bamboo Charcoals Air Purifying Bag Charcoals Deodorizer**Vergali**$10.51**4.2★17,577 rev](https://www.amazon.com/dp/B0FT33HQPD) [3![Marsheepy 6 Pack Activated Charcoal Odor Absorber Bags Shoe Deodorizer insert and Shoe Odor Remover 100% Natural Shoes Smell RemoverShoe Odor Eliminatorr (60g X 6 PACK)](https://m.media-amazon.com/images/I/61c9Nt8PzuL.jpg)**Marsheepy 6 Pack Activated Charcoal Odor Absorber Bags Shoe Deodorizer insert and Shoe Odor Remover 100% Natural Shoes Smell RemoverShoe Odor Eliminatorr (60g X 6 PACK)**Marsheepy**$8.84**4.2★15,435 rev](https://www.amazon.com/dp/B07Q256TPK) [4![6 Pair Pack Anti Odour Shoe Insoles Set with Odor Eating Charcoal | Shoe Inserts | Kaps Odour Stop | Cut to Size](https://m.media-amazon.com/images/I/41gdXD8ozyL.jpg)**6 Pair Pack Anti Odour Shoe Insoles Set with Odor Eating Charcoal | Shoe Inserts | Kaps Odour Stop | Cut to Size**Kaps**$14.71**4.2★4,690 rev](https://www.amazon.com/dp/B086KXWTZR) [5![bmbu Charcoal Shoe Deodorizers - Activated Natural Bamboo Air Purifying Bag Insert for Sneakers Oder Eliminator Mini Bags -Absorber/Freshener for Gym Bag Drawer Closet Car Home Cat Litter](https://m.media-amazon.com/images/I/5159t72KyxL.jpg)**bmbu Charcoal Shoe Deodorizers - Activated Natural Bamboo Air Purifying Bag Insert for Sneakers Oder Eliminator Mini Bags -Absorber/Freshener for Gym Bag Drawer Closet Car Home Cat Litter**bmbu**$23.27**4.4★1,083 rev](https://www.amazon.com/dp/B07CR8NYWV)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![COCOAIRE Shoe Deodorizer Activated Coconut Charcoal Odor Absorber (2 Pack) Removes Moisture & Odor from Shoes Gym Bags & Closets Reusable Unscented Air Purifying Bags](https://m.media-amazon.com/images/I/41f3LbFeuJL.jpg)**COCOAIRE Shoe Deodorizer Activated Coconut Charcoal Odor Absorber (2 Pack) Removes Moisture & Odor from Shoes Gym Bags & Closets Reusable Unscented Air Purifying Bags**COCOAIRE**$17.65**35 rev5mo ago](https://www.amazon.com/dp/B0GHGZ18Q1) [![Odor-Eaters Everyday Comfort Insoles 3 ct.](https://m.media-amazon.com/images/I/41orb6qHYXL.jpg)**Odor-Eaters Everyday Comfort Insoles 3 ct.**Odor-Eaters**$9.79**189 rev6mo ago](https://www.amazon.com/dp/B0GFFHW6D4) [![Activated Charcoal Shoe Odor Elimination Bags. Remove Strong Odors in Car Closet Basement. 6 Activated Charcoal Bags Odor Absorbers for Home. Bamboo Charcoals Air Purifying Bag Charcoals Deodorizer](https://m.media-amazon.com/images/I/51FlAxC+OsL.jpg)**Activated Charcoal Shoe Odor Elimination Bags. Remove Strong Odors in Car Closet Basement. 6 Activated Charcoal Bags Odor Absorbers for Home. Bamboo Charcoals Air Purifying Bag Charcoals Deodorizer**Vergali**$10.51**17,577 rev9mo ago](https://www.amazon.com/dp/B0FT33HQPD) [![KaiCarnte 16 Pack Shoe Deodorizer Bags Activated Charcoal Odor Absorber Closet Deodorizer Odor Eliminator For Strong Odor Shoe Smell Remover](https://m.media-amazon.com/images/I/41QqAw7d9iL.jpg)**KaiCarnte 16 Pack Shoe Deodorizer Bags Activated Charcoal Odor Absorber Closet Deodorizer Odor Eliminator For Strong Odor Shoe Smell Remover**KaiCarnte**$11.74**108 rev1y ago](https://www.amazon.com/dp/B0DSK5NB8M) [![Innmily Activated Charcoal Odor Absorber Odor Eliminator for Strong Odor Bamboo Charcoal Air Purifying Bags for Shoe Home Car Closet Pet Sneaker Deodorizer Smoke Room Deodorizer(6 x 50g)](https://m.media-amazon.com/images/I/61YXrGyLevL.jpg)**Innmily Activated Charcoal Odor Absorber Odor Eliminator for Strong Odor Bamboo Charcoal Air Purifying Bags for Shoe Home Car Closet Pet Sneaker Deodorizer Smoke Room Deodorizer(6 x 50g)**Innmily**$9.70**3,237 rev2y ago](https://www.amazon.com/dp/B0CZ3Y8JT9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Odor-Eaters Everyday Comfort Insoles 3 ct.](https://m.media-amazon.com/images/I/41orb6qHYXL.jpg)**Odor-Eaters Everyday Comfort Insoles 3 ct.**Odor-Eaters**$9.79**4.3★**▲ 318%**](https://www.amazon.com/dp/B0GFFHW6D4) [![COCOAIRE Shoe Deodorizer Activated Coconut Charcoal Odor Absorber (2 Pack) Removes Moisture & Odor from Shoes Gym Bags & Closets Reusable Unscented Air Purifying Bags](https://m.media-amazon.com/images/I/41f3LbFeuJL.jpg)**COCOAIRE Shoe Deodorizer Activated Coconut Charcoal Odor Absorber (2 Pack) Removes Moisture & Odor from Shoes Gym Bags & Closets Reusable Unscented Air Purifying Bags**COCOAIRE**$17.65**4.9★**▲ 260%**](https://www.amazon.com/dp/B0GHGZ18Q1) [![Activated Charcoal Shoe Odor Elimination Bags. Remove Strong Odors in Car Closet Basement. 6 Activated Charcoal Bags Odor Absorbers for Home. Bamboo Charcoals Air Purifying Bag Charcoals Deodorizer](https://m.media-amazon.com/images/I/51FlAxC+OsL.jpg)**Activated Charcoal Shoe Odor Elimination Bags. Remove Strong Odors in Car Closet Basement. 6 Activated Charcoal Bags Odor Absorbers for Home. Bamboo Charcoals Air Purifying Bag Charcoals Deodorizer**Vergali**$10.51**4.2★**▲ 244%**](https://www.amazon.com/dp/B0FT33HQPD) [![KaiCarnte 16 Pack Shoe Deodorizer Bags Activated Charcoal Odor Absorber Closet Deodorizer Odor Eliminator For Strong Odor Shoe Smell Remover](https://m.media-amazon.com/images/I/41QqAw7d9iL.jpg)**KaiCarnte 16 Pack Shoe Deodorizer Bags Activated Charcoal Odor Absorber Closet Deodorizer Odor Eliminator For Strong Odor Shoe Smell Remover**KaiCarnte**$11.74**4.5★**▲ 56%**](https://www.amazon.com/dp/B0DSK5NB8M) [![JobSite Odor Stop Insoles - Activated Charcoal Insoles - 2 Pairs](https://m.media-amazon.com/images/I/41rHy+EQxfL.jpg)**JobSite Odor Stop Insoles - Activated Charcoal Insoles - 2 Pairs**JobSite**$8.05**3.9★**▲ 28%**](https://www.amazon.com/dp/B09HGKRYWF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 92 weeks — -11.4% search growth over the last 90 days.

1K600Spike '25Holiday '25 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**29%

*“Made my room smell great”*

**Size-Overall**8%

*“What I appreciate most about these bags is their compact size”*

**Quality-Overall**8%

*“Great quality”*

**Efficiency**7%

*“Zorpads work so much better than these”*

**Advertised Vs Actual Product**7%

*“Just as described”*

**Value For Money**6%

*“Good for the price”*

**Ease Of Use**5%

*“easy to use”*

**Freshness**3%

*“Fresh & comfortable”*

**Comfort-Overall**3%

*“Comfort is good”*

**Recycle/Reuse**2%

*“Simple, Effective, and Reusable”*

### **What buyers complain about **

**Smell**40%

*“they do not smell”*

**Functionality-Overall**16%

*“nothing effective”*

**Value For Money**5%

*“Not worth it”*

**Durability**3%

*“Crumbles apart after a couple uses”*

**Quality-Overall**3%

*“Very cheaply made”*

**Advertised Vs Actual Product**2%

*“Does not work at advertised”*

**Thickness**2%

*“the outer fabric is quite thick”*

**Size-Overall**2%

*“There is a printing error on the outline defining shoe sizes”*

**Strength**1%

*“they seem to get flimsy after a few wears”*

**Thin**1%

*“It becomes thin so easily”*

### **Top return reasons **

**Smell**42%

**Functionality-Overall**19%

**Size-Overall**13%

**Advertised Vs Actual Product**7%

**Value For Money**3%

**Defective Material/Parts**2%

**Thin**2%

**Quality-Overall**2%

**Absorbency**2%

**Thickness**1%