---
title: "centrum kids — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/centrum-kids"
last_updated: "2026-07-10T01:46:03.742Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 93% of clicks) — centrum kids doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 93% of clicks) — centrum kids doesn't clear our bar today."
  "og:title": "centrum kids — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **centrum kids**

**Skip it****33/100 **

a concentrated shelf (top 5 take 93% of clicks) — centrum kids doesn't clear our bar today.

**Market/yr**

**$165K**

**Growth (1y)**

**+79.0%**

**Products**

**8**

**Brands**

**4**

was 5 a year ago

**Sellers**

**60**

**Price range**

**$6.56–$15.46**

**Returns**

**0.0%**

**Rating**

**4.6★**

**Skip it**

Scored 33/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**8**

 ×0.30

Growth

**59**

 ×0.30

Competition

**0**

 ×0.20

Quality gap

**29**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 97 weeks — +79.0% year over year.

3K2KSpike '25Prime Day '25Aug '24Dec '24Apr '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jul · busiest ÷ quietest = 1.7×

## **Competition**

- Flintstones Vitamins48% - Centrum40% - ONE A DAY10% - Lil Critters2%

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack. 4 brands and 60 sellers compete here.

**Brands**

**4 **▼falling

was 5 a year ago

**Sellers**

**60**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![Centrum Kids Multivitamin Gummies Tropical Punch Flavor Made With Natural Flavors Stocking Stuffer 150 Count 150 Day Supply](https://m.media-amazon.com/images/I/41PKMFTkxGL.jpg) [**Centrum Kids Multivitamin Gummies Tropical Punch Flavor Made With Natural Flavors Stocking Stuffer 150 Count 150 Day Supply**](https://www.amazon.com/dp/B0B6WQ7NK8)

Centrum$14.884.8★3,74140%▲rising

2
![Flintstones Vitamins Complete Gummies Kids Vitamins for Toddlers and Children Kids Multivitamin Gummies with Vitamin A B6 B12 C E & Zinc 180 Count](https://m.media-amazon.com/images/I/51tdtDLz27L.jpg) [**Flintstones Vitamins Complete Gummies Kids Vitamins for Toddlers and Children Kids Multivitamin Gummies with Vitamin A B6 B12 C E & Zinc 180 Count**](https://www.amazon.com/dp/B00BV47LQA)

Flintstones Vitamins$13.194.8★10,74433%▼falling

3
![Flintstones Gummies Kids Vitamins with Immunity Support* Kids and Toddler Multivitamin with Vitamin C Vitamin D B12 Zinc & more Orange 150ct](https://m.media-amazon.com/images/I/51yr5CPkpBL.jpg) [**Flintstones Gummies Kids Vitamins with Immunity Support* Kids and Toddler Multivitamin with Vitamin C Vitamin D B12 Zinc & more Orange 150ct**](https://www.amazon.com/dp/B002GU79G0)

Flintstones Vitamins$13.344.7★4,3319%▼falling

4
![One A Day Kids Multivitamin Gummies Kids Vitamins with Vitamin C D E & Zinc for Immune Support Childrens Gummy Vitamins Assorted Fruit Flavors 60ct (Packaging May Vary)](https://m.media-amazon.com/images/I/41iZVfgXqBL.jpg) [**One A Day Kids Multivitamin Gummies Kids Vitamins with Vitamin C D E & Zinc for Immune Support Childrens Gummy Vitamins Assorted Fruit Flavors 60ct (Packaging May Vary)**](https://www.amazon.com/dp/B0DWH7G3X6)

ONE A DAY$10.964.7★5588%▼falling

5
![Flintstones Vitamins for Picky Kids + Iron Kids Multivitamin Gummies with Vitamin C D E B6 and Iron Gummy Vitamins Grape Flavored 60 Gummies](https://m.media-amazon.com/images/I/51CxR061zwL.jpg) [**Flintstones Vitamins for Picky Kids + Iron Kids Multivitamin Gummies with Vitamin C D E B6 and Iron Gummy Vitamins Grape Flavored 60 Gummies**](https://www.amazon.com/dp/B0DWHPL3YZ)

Flintstones Vitamins$15.464.3★8614%▼falling

6
![Flintstones Childrens Complete Multivitamin Gummies 70 Count](https://m.media-amazon.com/images/I/41da19hf2sL.jpg) [**Flintstones Childrens Complete Multivitamin Gummies 70 Count**](https://www.amazon.com/dp/B00BV47LPG)

Flintstones Vitamins$6.564.7★9953%▲rising

7
![Lil Critters Gummy Vites Kids Multivitamin | 190 Gummies with Vitamins A B C D E | Assorted Fruit Flavors | Gluten and Dairy Free Childrens Daily Supplement](https://m.media-amazon.com/images/I/41dwrHGhPTL.jpg) [**Lil Critters Gummy Vites Kids Multivitamin | 190 Gummies with Vitamins A B C D E | Assorted Fruit Flavors | Gluten and Dairy Free Childrens Daily Supplement**](https://www.amazon.com/dp/B01613QBL6)

Lil Critters$9.814.7★40,8212%▼falling

8
![One A Day Kids Multivitamin with Iron Gummy Vitamin D Vitamin C E Zinc for Immune Support Gummy Vitamins Kids Multivitamin Gummies with Iron Cherry Flavor 60 Count (Packaging May Vary)](https://m.media-amazon.com/images/I/41Lm8FWh9XL.jpg) [**One A Day Kids Multivitamin with Iron Gummy Vitamin D Vitamin C E Zinc for Immune Support Gummy Vitamins Kids Multivitamin Gummies with Iron Cherry Flavor 60 Count (Packaging May Vary)**](https://www.amazon.com/dp/B0DWJ3T2GZ)

ONE A DAY$11.674.2★4542%—flat

## **Product shelf**

All 8 tracked products in this niche.

Top sellersNewestTrending

[![Centrum Kids Multivitamin Gummies Tropical Punch Flavor Made With Natural Flavors Stocking Stuffer 150 Count 150 Day Supply](https://m.media-amazon.com/images/I/41PKMFTkxGL.jpg)**Centrum Kids Multivitamin Gummies Tropical Punch Flavor Made With Natural Flavors Stocking Stuffer 150 Count 150 Day Supply** Centrum**$14.88**4.8★3,741 reviews](https://www.amazon.com/dp/B0B6WQ7NK8) [![Flintstones Vitamins Complete Gummies Kids Vitamins for Toddlers and Children Kids Multivitamin Gummies with Vitamin A B6 B12 C E & Zinc 180 Count](https://m.media-amazon.com/images/I/51tdtDLz27L.jpg)**Flintstones Vitamins Complete Gummies Kids Vitamins for Toddlers and Children Kids Multivitamin Gummies with Vitamin A B6 B12 C E & Zinc 180 Count** Flintstones Vitamins**$13.19**4.8★10,744 reviews](https://www.amazon.com/dp/B00BV47LQA) [![Flintstones Gummies Kids Vitamins with Immunity Support* Kids and Toddler Multivitamin with Vitamin C Vitamin D B12 Zinc & more Orange 150ct](https://m.media-amazon.com/images/I/51yr5CPkpBL.jpg)**Flintstones Gummies Kids Vitamins with Immunity Support* Kids and Toddler Multivitamin with Vitamin C Vitamin D B12 Zinc & more Orange 150ct** Flintstones Vitamins**$13.34**4.7★4,331 reviews](https://www.amazon.com/dp/B002GU79G0) [![One A Day Kids Multivitamin Gummies Kids Vitamins with Vitamin C D E & Zinc for Immune Support Childrens Gummy Vitamins Assorted Fruit Flavors 60ct (Packaging May Vary)](https://m.media-amazon.com/images/I/41iZVfgXqBL.jpg)**One A Day Kids Multivitamin Gummies Kids Vitamins with Vitamin C D E & Zinc for Immune Support Childrens Gummy Vitamins Assorted Fruit Flavors 60ct (Packaging May Vary)** ONE A DAY**$10.96**4.7★558 reviews](https://www.amazon.com/dp/B0DWH7G3X6) [![Flintstones Vitamins for Picky Kids + Iron Kids Multivitamin Gummies with Vitamin C D E B6 and Iron Gummy Vitamins Grape Flavored 60 Gummies](https://m.media-amazon.com/images/I/51CxR061zwL.jpg)**Flintstones Vitamins for Picky Kids + Iron Kids Multivitamin Gummies with Vitamin C D E B6 and Iron Gummy Vitamins Grape Flavored 60 Gummies** Flintstones Vitamins**$15.46**4.3★861 reviews](https://www.amazon.com/dp/B0DWHPL3YZ) [![Flintstones Childrens Complete Multivitamin Gummies 70 Count](https://m.media-amazon.com/images/I/41da19hf2sL.jpg)**Flintstones Childrens Complete Multivitamin Gummies 70 Count** Flintstones Vitamins**$6.56**4.7★995 reviews](https://www.amazon.com/dp/B00BV47LPG) [![Lil Critters Gummy Vites Kids Multivitamin | 190 Gummies with Vitamins A B C D E | Assorted Fruit Flavors | Gluten and Dairy Free Childrens Daily Supplement](https://m.media-amazon.com/images/I/41dwrHGhPTL.jpg)**Lil Critters Gummy Vites Kids Multivitamin | 190 Gummies with Vitamins A B C D E | Assorted Fruit Flavors | Gluten and Dairy Free Childrens Daily Supplement** Lil Critters**$9.81**4.7★40,821 reviews](https://www.amazon.com/dp/B01613QBL6) [![One A Day Kids Multivitamin with Iron Gummy Vitamin D Vitamin C E Zinc for Immune Support Gummy Vitamins Kids Multivitamin Gummies with Iron Cherry Flavor 60 Count (Packaging May Vary)](https://m.media-amazon.com/images/I/41Lm8FWh9XL.jpg)**One A Day Kids Multivitamin with Iron Gummy Vitamin D Vitamin C E Zinc for Immune Support Gummy Vitamins Kids Multivitamin Gummies with Iron Cherry Flavor 60 Count (Packaging May Vary)** ONE A DAY**$11.67**4.2★454 reviews](https://www.amazon.com/dp/B0DWJ3T2GZ)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Vitamin**32%

*“Excellent vitamin”*

**Taste-Overall**17%

*“The gummies taste good”*

**Flavor**9%

*“Good flavor”*

**Quality-Overall**7%

*“made with quality ingredients”*

**Value For Money**4%

*“Cant beat the price”*

**Ease Of Chewing/Swallowing**4%

*“very chewability for kids”*

**Nutritional Content**3%

*“It really helps they look like his favorite snack”*

**Immunity Booster**3%

*“helps to boost the immune system”*

**Texture/Consistency-Overall**2%

*“The texture is soft”*

**Iron**2%

*“Great way to get iron for a picky toddler”*

### **What buyers complain about **

**Taste-Overall**32%

*“Awful aftertaste”*

**Vitamin**7%

*“not all vitamins are going to taste good”*

**Ease Of Chewing/Swallowing**6%

*“too chewy”*

**Smell**6%

*“And it smells funny”*

**Iron**6%

*“Taste like iron”*

**Hard Feel**5%

*“These are way to hard”*

**Flavor**5%

*“There is a faint aftertaste underneath the fruit flavor”*

**Texture/Consistency-Overall**2%

*“Texture is a bit odd”*

**Stale/Rotten/Spoiled**2%

*“some gummies were moldy”*

**Value For Money**2%

*“$ down the drain”*

#### **Top return reasons**- Vitamin44% - Ingredients-Overall22% - Smell11% - Value For Money11% - Adhesion/Stickiness11%