---
title: "cedar air freshener — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/cedar-air-freshener"
last_updated: "2026-07-14T03:25:30.842Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — cedar air freshener doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — cedar air freshener doesn't clear our bar today."
  "og:title": "cedar air freshener — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **cedar air freshener**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 11Growth 13Conversion 39Competition 76Returns 99Price range 62Avg price 71Brand share 0Review moat 19Quality gap 23

**Returns**

**Incredible****0.2%**

return rate — above 6% kills the launch gate

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Avg price**

**Good****$14.52**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$1.71–$36.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****15,910.42**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-24.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$44K**

$44K/yr · 96K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

**Brands**

**3 **—flat

**Sellers**

**174**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Febreze55% - Glade44% - Generic1% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$5K16%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 33 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Glade Air Freshener Room Spray Cashmere Woods Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count](https://m.media-amazon.com/images/I/51CGHf+cFmL.jpg)**Glade Air Freshener Room Spray Cashmere Woods Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count**Glade**$9.71**4.4★776 rev](https://www.amazon.com/dp/B0G836BJZH) [2![Febreze Plug In Scented Oil Refills Wood Scent Odor-Eliminating Plug Air Freshener 2 Refill](https://m.media-amazon.com/images/I/51PRnjpOK7L.jpg)**Febreze Plug In Scented Oil Refills Wood Scent Odor-Eliminating Plug Air Freshener 2 Refill**Febreze**$20.35**4.6★103 rev](https://www.amazon.com/dp/B0F45WTJBX) [3![Glade Automatic Spray Refill Air Freshener for Home and Bathroom Cashmere Woods 6.2 Oz 3 Count](https://m.media-amazon.com/images/I/41M+8vDUZAL.jpg)**Glade Automatic Spray Refill Air Freshener for Home and Bathroom Cashmere Woods 6.2 Oz 3 Count**Glade**$15.85**4.7★40,086 rev](https://www.amazon.com/dp/B07QMBBQ3G) [4![Glade Automatic Spray Refill Air Freshener for Home and Bathroom Cashmere Woods 6.2 Oz 2 Count](https://m.media-amazon.com/images/I/41G2vUIvOUL.jpg)**Glade Automatic Spray Refill Air Freshener for Home and Bathroom Cashmere Woods 6.2 Oz 2 Count**Glade**$9.75**4.7★40,376 rev](https://www.amazon.com/dp/B00MVEJTGE) [5![Febreze Air Mist Air Freshener Spray Odor-Fighting Room Spray Air Fresheners for Home and Bathroom and Kitchen Aerosol Can Mountain Scent Purple 8.8oz (Pack of 3)](https://m.media-amazon.com/images/I/41VAjKFILyL.jpg)**Febreze Air Mist Air Freshener Spray Odor-Fighting Room Spray Air Fresheners for Home and Bathroom and Kitchen Aerosol Can Mountain Scent Purple 8.8oz (Pack of 3)**Febreze**$10.65**4.7★69,347 rev](https://www.amazon.com/dp/B0BS4G1MGX)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Cashmere Woods Air Freshener Spray Soft Mist Technology 7.3 oz 3 Pack](https://m.media-amazon.com/images/I/51+spSywwmL.jpg)**Cashmere Woods Air Freshener Spray Soft Mist Technology 7.3 oz 3 Pack**Generic**$22.92**1 rev3mo ago](https://www.amazon.com/dp/B0GW9HDZSP) [![Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Mountain Scent 8.1oz (Pack of 3)](https://m.media-amazon.com/images/I/418z5EYZ+HL.jpg)**Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Mountain Scent 8.1oz (Pack of 3)**Febreze**$11.32**660 rev5mo ago](https://www.amazon.com/dp/B0FVNLY762) [![Glade Automatic Spray Refill and Holder Kit Air Freshener for Home and Bathroom Cashmere Woods 6.2 Oz 6 Count](https://m.media-amazon.com/images/I/51E1NzBKgNL.jpg)**Glade Automatic Spray Refill and Holder Kit Air Freshener for Home and Bathroom Cashmere Woods 6.2 Oz 6 Count**Glade**$36.29**18 rev6mo ago](https://www.amazon.com/dp/B0G8RQSR9S) [![Glade Air Freshener Room Spray Cashmere Woods Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count](https://m.media-amazon.com/images/I/51CGHf+cFmL.jpg)**Glade Air Freshener Room Spray Cashmere Woods Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count**Glade**$9.71**776 rev6mo ago](https://www.amazon.com/dp/B0G836BJZH) [![Glade Air Freshener Room Spray Cozy Vanilla Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count](https://m.media-amazon.com/images/I/51K1ahHiP2L.jpg)**Glade Air Freshener Room Spray Cozy Vanilla Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count**Glade**$8.85**776 rev6mo ago](https://www.amazon.com/dp/B0G83GNMS8)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Cashmere Woods Air Freshener Spray Soft Mist Technology 7.3 oz 3 Pack](https://m.media-amazon.com/images/I/51+spSywwmL.jpg)**Cashmere Woods Air Freshener Spray Soft Mist Technology 7.3 oz 3 Pack**Generic**$22.92**5.0★**▲ 337%**](https://www.amazon.com/dp/B0GW9HDZSP) [![Glade Air Freshener Room Spray Cashmere Woods Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count](https://m.media-amazon.com/images/I/51CGHf+cFmL.jpg)**Glade Air Freshener Room Spray Cashmere Woods Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count**Glade**$9.71**4.4★**▲ 247%**](https://www.amazon.com/dp/B0G836BJZH) [![Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Mountain Scent 8.1oz (Pack of 3)](https://m.media-amazon.com/images/I/418z5EYZ+HL.jpg)**Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Mountain Scent 8.1oz (Pack of 3)**Febreze**$11.32**4.8★**▲ 229%**](https://www.amazon.com/dp/B0FVNLY762) [![Glade Air Freshener Room Spray Cozy Vanilla Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count](https://m.media-amazon.com/images/I/51K1ahHiP2L.jpg)**Glade Air Freshener Room Spray Cozy Vanilla Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count**Glade**$8.85**4.4★**▲ 224%**](https://www.amazon.com/dp/B0G83GNMS8) [![Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Vanilla Suede 8.1oz 2ct](https://m.media-amazon.com/images/I/41dO1pi+T4L.jpg)**Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Vanilla Suede 8.1oz 2ct**Febreze**$6.33**4.6★**▲ 188%**](https://www.amazon.com/dp/B0FXH53L7X)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -24.9% search growth over the last 90 days.

2K2KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**67%

*“Refreshing scent”*

**Value For Money**7%

*“Great deal”*

**Spray/Flow**3%

*“Great spray”*

**Quality-Overall**2%

*“Excellent product”*

**Durability**2%

*“the cans last a surprisingly long time so it is really good value”*

**Advertised Vs Actual Product**2%

*“Works as intended”*

**Ease Of Use**2%

*“Easy to use”*

**Freshness**1%

*“Delightful freshness”*

**Size-Overall**1%

*“The bottles are a good size”*

**Strength**1%

*“Not overpowering or too weak”*

### **What buyers complain about **

**Smell**53%

*“very unpleasant smell”*

**Value For Money**6%

*“WASTE of MONEY”*

**Durability**4%

*“the trigger broke”*

**Leak-Proof**3%

*“Leaks oil”*

**Quality-Overall**2%

*“Poorly made”*

**Strength**2%

*“Much too strong”*

**Ease Of Use**1%

*“Thus unable to use”*

**Functionality-Overall**1%

*“Does not work right”*

**Taste-Overall**1%

*“These flavors Stunk”*

**Battery Life**1%

*“Battery waste fast”*

### **Top return reasons **

**Smell**56%

**Leak-Proof**13%

**Size-Overall**9%

**Advertised Vs Actual Product**6%

**Compatibility-Overall**3%

**Value For Money**3%

**Functionality-Overall**3%

**Dispensing Mechanism**1%

**Product Condition**1%

**Shape/Style**1%