---
title: "cbd stick — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/cbd-stick"
last_updated: "2026-07-13T19:52:18.985Z"
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meta:
  description: "a small market ($46K/yr) — cbd stick doesn't clear our bar today."
  "og:description": "a small market ($46K/yr) — cbd stick doesn't clear our bar today."
  "og:title": "cbd stick — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **cbd stick**

**Skip it**

A small market ($46K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 40Conversion 47Competition 40Returns 96Price range 49Avg price 95Brand share 42Review moat 38Quality gap 68

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$45.46**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$15.15–$187.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+11.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,661.55**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$46K**

$46K/yr · 27K searches

## **Competition**

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▼falling

**Sellers**

**22**

**Top-5 brand share**

**80%**

**Open market**

**14%**

- ZEN27% - NEVISS25% - Medical Miracles15% - Arvesa7% - Legend's Creek6% - Premium Hemp Extract Daily6% - Open — no brand owns it (7 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$9K30%$14K40%$19K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![NEVISS (2 Pack) Organic Hmp Balm 10000 MG - 2 Fl Oz](https://m.media-amazon.com/images/I/41eeZde3IbL.jpg)**NEVISS (2 Pack) Organic Hmp Balm 10000 MG - 2 Fl Oz**NEVISS**$23.99**4.3★997 rev](https://www.amazon.com/dp/B092DSYKGV) [2![ZEN Hemp Balm Fast-Acting Cooling Comfort for Muscle & Joint Relief 3 Pack](https://m.media-amazon.com/images/I/41ZbCW7JVGL.jpg)**ZEN Hemp Balm Fast-Acting Cooling Comfort for Muscle & Joint Relief 3 Pack**ZEN**$38.11**4.5★9 rev](https://www.amazon.com/dp/B0FC64CYLD) [3![ZEN Sports Balm with Narayani Oil- Cramps Backaches and Other Workout & Exercise Injuries Fast-Acting (Pack of 3)](https://m.media-amazon.com/images/I/41KUPh3SmUL.jpg)**ZEN Sports Balm with Narayani Oil- Cramps Backaches and Other Workout & Exercise Injuries Fast-Acting (Pack of 3)**ZEN**$35.33**4.4★280 rev](https://www.amazon.com/dp/B0FKMTXD8V) [4![Legends Creek Farm Herbal Salve - Healing Ointment with Hemp Oil Comfrey & Myrrh- Natural Balm for Chapped Skin Scrapes & Rashes - 1oz. Healing Balm Handmade in USA (All-Purpose Hemp S.)](https://m.media-amazon.com/images/I/41o42UDuQEL.jpg)**Legends Creek Farm Herbal Salve - Healing Ointment with Hemp Oil Comfrey & Myrrh- Natural Balm for Chapped Skin Scrapes & Rashes - 1oz. Healing Balm Handmade in USA (All-Purpose Hemp S.)**Legend's Creek**$15.55**4.4★4,024 rev](https://www.amazon.com/dp/B079C5X8N9) [5![Medical Miracles Hemp Salve 1000 mg Extra Strength Topical Skin Balm Smooth Non-Greasy Feel Fast-Absorbing Daily Use 2 oz](https://m.media-amazon.com/images/I/41FQ-3Q8O0L.jpg)**Medical Miracles Hemp Salve 1000 mg Extra Strength Topical Skin Balm Smooth Non-Greasy Feel Fast-Absorbing Daily Use 2 oz**Medical Miracles**$49.21**4.2★1,502 rev](https://www.amazon.com/dp/B07SSVZ8QV)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![ZEN Womens Relief Balm Soothing Aromatherapy Balm with Jasmine & 11 Essential Oils for Relaxation & Comfort (Pack of 5)](https://m.media-amazon.com/images/I/41rvWbNlXxL.jpg)**ZEN Womens Relief Balm Soothing Aromatherapy Balm with Jasmine & 11 Essential Oils for Relaxation & Comfort (Pack of 5)**ZEN**$54.94**357 rev1y ago](https://www.amazon.com/dp/B0FG2JL1FS) [![ZEN Hemp Balm Fast-Acting Cooling Comfort for Muscle & Joint Relief 3 Pack](https://m.media-amazon.com/images/I/41ZbCW7JVGL.jpg)**ZEN Hemp Balm Fast-Acting Cooling Comfort for Muscle & Joint Relief 3 Pack**ZEN**$38.11**9 rev1y ago](https://www.amazon.com/dp/B0FC64CYLD) [![ZEN Sports Balm with Narayani Oil- Cramps Backaches and Other Workout & Exercise Injuries Fast-Acting (Pack of 3)](https://m.media-amazon.com/images/I/41KUPh3SmUL.jpg)**ZEN Sports Balm with Narayani Oil- Cramps Backaches and Other Workout & Exercise Injuries Fast-Acting (Pack of 3)**ZEN**$35.33**280 rev1y ago](https://www.amazon.com/dp/B0FKMTXD8V) [![Hearth & Homestead Whipped Beef Tallow for Skin & Face - 100% Grass Fed Eczema Cream & Body Butter - Organic Olive Oil Calendula & Rose - Lotion & Hand Moisturizer for Dry Skin Unscented 1.3oz](https://m.media-amazon.com/images/I/415tbp-SzEL.jpg)**Hearth & Homestead Whipped Beef Tallow for Skin & Face - 100% Grass Fed Eczema Cream & Body Butter - Organic Olive Oil Calendula & Rose - Lotion & Hand Moisturizer for Dry Skin Unscented 1.3oz**Hearth and Homestead**$29.07**14,086 rev3y ago](https://www.amazon.com/dp/B0BJMSH4JX) [![ZEN Sports Balm with Narayani Oil- Soothes Cramps Backaches and Other Workout & Exercise Injuries Fast-Acting - 1.1 lbs (Pack of 1)](https://m.media-amazon.com/images/I/41QfOde2AzL.jpg)**ZEN Sports Balm with Narayani Oil- Soothes Cramps Backaches and Other Workout & Exercise Injuries Fast-Acting - 1.1 lbs (Pack of 1)**ZEN**$120.00**280 rev3y ago](https://www.amazon.com/dp/B0BX94MHR3)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ZEN Womens Relief Balm Soothing Aromatherapy Balm with Jasmine & 11 Essential Oils for Relaxation & Comfort (Pack of 5)](https://m.media-amazon.com/images/I/41rvWbNlXxL.jpg)**ZEN Womens Relief Balm Soothing Aromatherapy Balm with Jasmine & 11 Essential Oils for Relaxation & Comfort (Pack of 5)**ZEN**$54.94**4.3★**▲ 229%**](https://www.amazon.com/dp/B0FG2JL1FS) [![ZEN Hemp Balm Fast-Acting Cooling Comfort for Muscle & Joint Relief 3 Pack](https://m.media-amazon.com/images/I/41ZbCW7JVGL.jpg)**ZEN Hemp Balm Fast-Acting Cooling Comfort for Muscle & Joint Relief 3 Pack**ZEN**$38.11**4.5★**▲ 122%**](https://www.amazon.com/dp/B0FC64CYLD) [![Medical Miracles| Hemp 1000 Mg Salve | Ideal for Hips Joints Neck Back Elbows Fingers Hands Knees| Pack of 2](https://m.media-amazon.com/images/I/410IxYBpAUL.jpg)**Medical Miracles| Hemp 1000 Mg Salve | Ideal for Hips Joints Neck Back Elbows Fingers Hands Knees| Pack of 2**Medical Miracles**$79.28**4.3★**▲ 71%**](https://www.amazon.com/dp/B07Z73LL8V) [![Natural Hemp Cream - Maximum Strength Gel - Hemp Cream with Arnica MSM Glucosamine Menthol Aloe Turmeric Boswellia - Fast Absorption Non-Greasy Lightweight - Advanced Formula - 4 oz](https://m.media-amazon.com/images/I/51H06kIHDXL.jpg)**Natural Hemp Cream - Maximum Strength Gel - Hemp Cream with Arnica MSM Glucosamine Menthol Aloe Turmeric Boswellia - Fast Absorption Non-Greasy Lightweight - Advanced Formula - 4 oz**Arvesa**$19.13**4.3★**▲ 64%**](https://www.amazon.com/dp/B07SW9CYD1) [![Dr. Bronners - Organic Magic Balm - Arnica-Menthol Made w/Organic Beeswax & Hemp Oil Moisturizes & Soothes Hands Face & Body (2 oz 2-Pack)](https://m.media-amazon.com/images/I/51MWMzbYyEL.jpg)**Dr. Bronners - Organic Magic Balm - Arnica-Menthol Made w/Organic Beeswax & Hemp Oil Moisturizes & Soothes Hands Face & Body (2 oz 2-Pack)**Dr. Bronner's**$26.02**4.7★**▲ 56%**](https://www.amazon.com/dp/B0BRQX9SVY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +11.7% search growth over the last 90 days.

700500Prime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**24%

*“Great product I've order multiple times quality is consistent”*

**Smell**13%

*“Light smell”*

**Efficiency**9%

*“It works beautifully”*

**Joint Pain**8%

*“Reduced joint pain”*

**Value For Money**5%

*“reasonably priced”*

**Absorbency**5%

*“absorbable”*

**Muscle Pain Relief**3%

*“great product for easing muscle pain”*

**Advertised Vs Actual Product**3%

*“Just as advertised”*

**Brightness/Shine/Glow**2%

*“My face has a wonderful glow”*

**Weight Light**2%

*“This balm is light”*

### **What buyers complain about **

**Allergies**18%

*“causes skin irritation”*

**Smell**13%

*“Funky smell to it”*

**Value For Money**8%

*“Expensive”*

**Pain Relief-Overall**7%

*“No pain relief”*

**Functionality-Overall**7%

*“Didn't Work For Me”*

**Size-Overall**5%

*“Small jar”*

**Moist/Dry**5%

*“Dried up my skin”*

**Hard Feel**2%

*“was rough a bit”*

**Advertised Vs Actual Product**2%

*“Does not work as advertised”*

**Quality-Overall**1%

*“not as good as some I have used”*

### **Top return reasons **

**Smell**25%

**Functionality-Overall**20%

**Advertised Vs Actual Product**12%

**Size-Overall**7%

**Joint Pain**5%

**Moist/Dry**4%

**Value For Money**3%

**Leak-Proof**3%

**Material Quality**2%

**Absorbency**2%