---
title: "castor oil — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/castor-oil"
last_updated: "2026-07-14T00:25:15.170Z"
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meta:
  description: "castor oil shows a $18.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "castor oil shows a $18.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "castor oil — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **castor oil**

**Worth a look**

Shows a $18.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 21Conversion 84Competition 44Returns 97Price range 72Avg price 86Brand share 67Review moat 16Quality gap 23

**Market size**

**Incredible****$18.3M**

$18.3M/yr · 10.2M searches

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$19.24**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$7.02–$35.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-7.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****20,662.25**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**18 **▲rising

**Sellers**

**62**

**Top-5 brand share**

**65%**

**Open market**

**29%**

- Handcraft Blends20% - HERITAGE STORE15% - Kate Blanc Cosmetics13% - Essentially KateS9% - Majestic Pure8% - Florisan7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$914K10%$1.8M15%$2.7M20%$3.7M1K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Handcraft Blends Organic Castor Oil 16 Fl Oz | 100% Pure and Natural | Premium Grade Carrier Oil | Hair Eyelashes and Eyebrows | Hair and Body | Expeller-Pressed | Hexane-Free](https://m.media-amazon.com/images/I/41fxCCoeLzL.jpg)**Handcraft Blends Organic Castor Oil 16 Fl Oz | 100% Pure and Natural | Premium Grade Carrier Oil | Hair Eyelashes and Eyebrows | Hair and Body | Expeller-Pressed | Hexane-Free**Handcraft Blends**$9.79**4.6★57,050 rev](https://www.amazon.com/dp/B0734849YK) [2![Kate Blanc Cosmetics Castor Oil Organic for Hair Lashes Face Skin (2oz) 100% Pure Cold Pressed Hexane Free Hair Oil. Lash Serum for Thicker-Looking Eyelashes & Eyebrows](https://m.media-amazon.com/images/I/41DFuMui58L.jpg)**Kate Blanc Cosmetics Castor Oil Organic for Hair Lashes Face Skin (2oz) 100% Pure Cold Pressed Hexane Free Hair Oil. Lash Serum for Thicker-Looking Eyelashes & Eyebrows**Kate Blanc Cosmetics**$8.68**4.5★118,169 rev](https://www.amazon.com/dp/B01NALN8Q9) [3![HERITAGE STORE Organic Castor Oil - Glass Bottle - Nourishing Treatment for Hair and Skin - Eyelash Serum for Eyelashes Brows Castor Oil Packs - Cold Pressed Hexane Free Vegan 16oz](https://m.media-amazon.com/images/I/41m0SK9PMQL.jpg)**HERITAGE STORE Organic Castor Oil - Glass Bottle - Nourishing Treatment for Hair and Skin - Eyelash Serum for Eyelashes Brows Castor Oil Packs - Cold Pressed Hexane Free Vegan 16oz**HERITAGE STORE**$18.66**4.8★25,244 rev](https://www.amazon.com/dp/B0013YYNDM) [4![Majestic Pure Oil - 100% Pure and Natural- Cold Pressed & Hexane Free Natural Hair Growth Oil for Eyelashes Eyebrows Skin Body Face Nails & Scalp - USDA Organic Castor Oil 8 Fl Oz](https://m.media-amazon.com/images/I/41itMEG9QrL.jpg)**Majestic Pure Oil - 100% Pure and Natural- Cold Pressed & Hexane Free Natural Hair Growth Oil for Eyelashes Eyebrows Skin Body Face Nails & Scalp - USDA Organic Castor Oil 8 Fl Oz**Majestic Pure**$7.95**4.6★3,767 rev](https://www.amazon.com/dp/B0C6Y478R5) [5![Essentially KateS Castor Oil 16 Fl Oz (Glass Bottle) - Original - A Huge Glass Bottle with a Pump - 100% Pure and Natural Cold Pressed and Hexane-Free - Hair and Body](https://m.media-amazon.com/images/I/41yMthbW83L.jpg)**Essentially KateS Castor Oil 16 Fl Oz (Glass Bottle) - Original - A Huge Glass Bottle with a Pump - 100% Pure and Natural Cold Pressed and Hexane-Free - Hair and Body**Essentially KateS**$9.74**4.7★6,088 rev](https://www.amazon.com/dp/B0DJMJS2Y3)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Essentially KateS Castor Oil 16 Fl Oz (Glass Bottle) - 100% Cold Pressed - USDA Organic Certified - Skin Care Nail Care Hair Care and Body Care](https://m.media-amazon.com/images/I/41qXs35bO6L.jpg)**Essentially KateS Castor Oil 16 Fl Oz (Glass Bottle) - 100% Cold Pressed - USDA Organic Certified - Skin Care Nail Care Hair Care and Body Care**Essentially KateS**$14.54**6,088 rev9mo ago](https://www.amazon.com/dp/B0FTZX8TMS) [![Brooklyn Botany Cold-Pressed Organic Castor Oil | 16 Fl Oz | Hair | Face | Body | 100% Pure and Natural | Carrier Oil | Aromatherapy | Massage | Ayurvedic Hair Care | Hexane-Free](https://m.media-amazon.com/images/I/41ajtBHaJWL.jpg)**Brooklyn Botany Cold-Pressed Organic Castor Oil | 16 Fl Oz | Hair | Face | Body | 100% Pure and Natural | Carrier Oil | Aromatherapy | Massage | Ayurvedic Hair Care | Hexane-Free**Brooklyn Botany**$9.87**9,688 rev1y ago](https://www.amazon.com/dp/B0F6796RPP) [![Ella & Eden USDA Organic Castor Oil 100% Pure Cold Pressed Hexane-Free - Glass Bottle - For Hair Growth Face Eyelash Skin Stomach - Unrefined 16 Fl Oz](https://m.media-amazon.com/images/I/51NPGDh89fL.jpg)**Ella & Eden USDA Organic Castor Oil 100% Pure Cold Pressed Hexane-Free - Glass Bottle - For Hair Growth Face Eyelash Skin Stomach - Unrefined 16 Fl Oz**Ella & Eden**$26.55**1,423 rev1y ago](https://www.amazon.com/dp/B0DP31GV6L) [![Ella & Eden Organic Castor Oil Cold-Pressed Hexane-Free 32 fl oz](https://m.media-amazon.com/images/I/41CO99NF9TL.jpg)**Ella & Eden Organic Castor Oil Cold-Pressed Hexane-Free 32 fl oz**Ella & Eden**$24.81**1,022 rev1y ago](https://www.amazon.com/dp/B0DNRC96FM) [![Florisan USDA Certified Organic Castor Oil 16oz Glass Bottle Cold Pressed Hexane-Free Non-GMO Vegan 100% Pure Castor Oil for Hair Growth Skin Lashes Eyebrows EWG Verified](https://m.media-amazon.com/images/I/41c5diMXoUL.jpg)**Florisan USDA Certified Organic Castor Oil 16oz Glass Bottle Cold Pressed Hexane-Free Non-GMO Vegan 100% Pure Castor Oil for Hair Growth Skin Lashes Eyebrows EWG Verified**Florisan**$24.22**1,822 rev1y ago](https://www.amazon.com/dp/B0D9PP29TJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Essentially KateS Castor Oil 16 Fl Oz (Glass Bottle) - 100% Cold Pressed - USDA Organic Certified - Skin Care Nail Care Hair Care and Body Care](https://m.media-amazon.com/images/I/41qXs35bO6L.jpg)**Essentially KateS Castor Oil 16 Fl Oz (Glass Bottle) - 100% Cold Pressed - USDA Organic Certified - Skin Care Nail Care Hair Care and Body Care**Essentially KateS**$14.54**4.7★**▲ 138%**](https://www.amazon.com/dp/B0FTZX8TMS) [![Brooklyn Botany Cold-Pressed Organic Castor Oil | 16 Fl Oz | Hair | Face | Body | 100% Pure and Natural | Carrier Oil | Aromatherapy | Massage | Ayurvedic Hair Care | Hexane-Free](https://m.media-amazon.com/images/I/41ajtBHaJWL.jpg)**Brooklyn Botany Cold-Pressed Organic Castor Oil | 16 Fl Oz | Hair | Face | Body | 100% Pure and Natural | Carrier Oil | Aromatherapy | Massage | Ayurvedic Hair Care | Hexane-Free**Brooklyn Botany**$9.87**4.6★**▲ 131%**](https://www.amazon.com/dp/B0F6796RPP) [![Florisan USDA Certified Organic Castor Oil 16oz Glass Bottle Cold Pressed Hexane-Free Non-GMO Vegan 100% Pure Castor Oil for Hair Growth Skin Lashes Eyebrows EWG Verified](https://m.media-amazon.com/images/I/41c5diMXoUL.jpg)**Florisan USDA Certified Organic Castor Oil 16oz Glass Bottle Cold Pressed Hexane-Free Non-GMO Vegan 100% Pure Castor Oil for Hair Growth Skin Lashes Eyebrows EWG Verified**Florisan**$24.22**4.7★**▲ 92%**](https://www.amazon.com/dp/B0D9PP29TJ) [![Majestic Pure Oil - 100% Pure and Natural- Cold Pressed & Hexane Free Natural Hair Growth Oil for Eyelashes Eyebrows Skin Body Face Nails & Scalp - USDA Organic Castor Oil 8 Fl Oz](https://m.media-amazon.com/images/I/41itMEG9QrL.jpg)**Majestic Pure Oil - 100% Pure and Natural- Cold Pressed & Hexane Free Natural Hair Growth Oil for Eyelashes Eyebrows Skin Body Face Nails & Scalp - USDA Organic Castor Oil 8 Fl Oz**Majestic Pure**$7.95**4.6★**▲ 60%**](https://www.amazon.com/dp/B0C6Y478R5) [![Ella & Eden USDA Organic Castor Oil 100% Pure Cold Pressed Hexane-Free - Glass Bottle - For Hair Growth Face Eyelash Skin Stomach - Unrefined 16 Fl Oz](https://m.media-amazon.com/images/I/51NPGDh89fL.jpg)**Ella & Eden USDA Organic Castor Oil 100% Pure Cold Pressed Hexane-Free - Glass Bottle - For Hair Growth Face Eyelash Skin Stomach - Unrefined 16 Fl Oz**Ella & Eden**$26.55**4.6★**▲ 41%**](https://www.amazon.com/dp/B0DP31GV6L)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.

300K200KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**34%

*“Amazing Quality”*

**Value For Money**9%

*“fair price”*

**Advertised Vs Actual Product**6%

*“As Described”*

**Moist/Dry**6%

*“Great moisturizer”*

**Soft Feel**4%

*“Skin feels smooth”*

**Smell**4%

*“No strong odor”*

**Suitability Combination Skin**3%

*“Great for skin”*

**Oily/Greasy**3%

*“Very good oil”*

**Thickness**3%

*“Super thick”*

**Ease Of Use**3%

*“Goes on easy”*

### **What buyers complain about **

**Motor Power**12%

*“Pump was broken”*

**Leak-Proof**10%

*“Leaked”*

**Smell**10%

*“slight smell”*

**Thickness**8%

*“Not as thick as I expected”*

**Oily/Greasy**5%

*“left hair oily”*

**Advertised Vs Actual Product**4%

*“False Advertising”*

**Functionality-Overall**4%

*“The pump does not work”*

**Allergies**3%

*“Caused rash”*

**Adhesion/Stickiness**3%

*“EXTREMELY STICKY”*

**Size-Overall**2%

*“Bad small”*

### **Top return reasons **

**Leak-Proof**22%

**Advertised Vs Actual Product**13%

**Smell**11%

**Motor Power**11%

**Size-Overall**7%

**Oily/Greasy**7%

**Material Quality**5%

**Functionality-Overall**3%

**Value For Money**3%

**Defective Material/Parts**3%