---
title: "caramel protein powder — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/caramel-protein-powder"
last_updated: "2026-07-14T02:12:29.209Z"
locale: en
meta:
  description: "caramel protein powder shows low returns (0.0%), but soft demand (+0.1% this quarter) keeps it on the watch list."
  "og:description": "caramel protein powder shows low returns (0.0%), but soft demand (+0.1% this quarter) keeps it on the watch list."
  "og:title": "caramel protein powder — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **caramel protein powder**

**Worth a look**

Shows low returns (0.0%), but soft demand (+0.1% this quarter) keeps it on the watch list.

Market size 42Growth 25Conversion 50Competition 29Returns 100Price range 95Avg price 95Brand share 51Review moat 48Quality gap 60

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$41.32**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$24.58–$76.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,674.9**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$216K**

$216K/yr · 129K searches

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+0.1%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▼falling

**Sellers**

**57**

**Top-5 brand share**

**74%**

**Open market**

**22%**

- Premier Protein29% - Quest20% - Dymatize12% - FlavCity9% - LEGION5% - Nutricost4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$22K20%$43K30%$65K40%$86K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Premier Protein Powder Indulgence Salted Caramel Truffle 30g Protein 160 Calories 2g Sugar Gluten Free (17 Servings)](https://m.media-amazon.com/images/I/41eFqUelnJL.jpg)**Premier Protein Powder Indulgence Salted Caramel Truffle 30g Protein 160 Calories 2g Sugar Gluten Free (17 Servings)**Premier Protein**$26.20**4.5★972 rev](https://www.amazon.com/dp/B0DLPCJ4BZ) [2![Quest Nutrition Salted Caramel Protein Powder 26g Protein 1g Sugar Low Carb Gluten Free 1.6 Pounds 24 Servings](https://m.media-amazon.com/images/I/41G+KZ1OY6L.jpg)**Quest Nutrition Salted Caramel Protein Powder 26g Protein 1g Sugar Low Carb Gluten Free 1.6 Pounds 24 Servings**Quest**$34.25**4.5★4,609 rev](https://www.amazon.com/dp/B07L939B8M) [3![Dymatize ISO100 Whey Protein Powder Isolate Salted Caramel 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)](https://m.media-amazon.com/images/I/51SUUL7ZtZL.jpg)**Dymatize ISO100 Whey Protein Powder Isolate Salted Caramel 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)**Dymatize**$31.04**4.5★317 rev](https://www.amazon.com/dp/B0F947562R) [4![FlavCity All in One Protein Shake Powder Salted Caramel - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings](https://m.media-amazon.com/images/I/51lZSaKbYPL.jpg)**FlavCity All in One Protein Shake Powder Salted Caramel - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings**FlavCity**$57.58**4.5★116 rev](https://www.amazon.com/dp/B0G8SMH9BH) [5![Premier Protein Shake Caramel 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack](https://m.media-amazon.com/images/I/51FX-5q5NnL.jpg)**Premier Protein Shake Caramel 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack**Premier Protein**$24.58**4.7★4,362 rev](https://www.amazon.com/dp/B07C8Y17VT)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![FlavCity All in One Protein Shake Powder Salted Caramel - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings](https://m.media-amazon.com/images/I/51lZSaKbYPL.jpg)**FlavCity All in One Protein Shake Powder Salted Caramel - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings**FlavCity**$57.58**116 rev6mo ago](https://www.amazon.com/dp/B0G8SMH9BH) [![LEGION Whey Protein Powder - Naturally Flavored Whey Protein Concentrate with BCAAs - Supports Muscle Growth & Recovery Gluten Free No Added Sugar Protein Powder - Salted Caramel (30 Servings)](https://m.media-amazon.com/images/I/41dPjZTlR9L.jpg)**LEGION Whey Protein Powder - Naturally Flavored Whey Protein Concentrate with BCAAs - Supports Muscle Growth & Recovery Gluten Free No Added Sugar Protein Powder - Salted Caramel (30 Servings)**LEGION**$43.25**42 rev8mo ago](https://www.amazon.com/dp/B0G1B14F17) [![RIVAL NUTRITION Clean Rival Whey Salted Caramel Protein Powder I Whey Isolate Primary Source I 2 Lb 27 Servings I No Artificial Flavors or Colors I 25g Protein Per Scoop | Muscle Recovery](https://m.media-amazon.com/images/I/41vfwrRg+GL.jpg)**RIVAL NUTRITION Clean Rival Whey Salted Caramel Protein Powder I Whey Isolate Primary Source I 2 Lb 27 Servings I No Artificial Flavors or Colors I 25g Protein Per Scoop | Muscle Recovery**RIVAL NUTRITION**$41.41**21 rev11mo ago](https://www.amazon.com/dp/B0FLRDZN6N) [![Dymatize ISO100 Whey Protein Powder Isolate Salted Caramel 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)](https://m.media-amazon.com/images/I/51SUUL7ZtZL.jpg)**Dymatize ISO100 Whey Protein Powder Isolate Salted Caramel 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)**Dymatize**$31.04**317 rev11mo ago](https://www.amazon.com/dp/B0F947562R) [![Optimum Nutrition New Flavor Gold Standard 100% Whey Protein Powder Caramel Macchiato 2 Pound (Pack of 1) (Packaging May Vary)](https://m.media-amazon.com/images/I/41HrLYqAofL.jpg)**Optimum Nutrition New Flavor Gold Standard 100% Whey Protein Powder Caramel Macchiato 2 Pound (Pack of 1) (Packaging May Vary)**Optimum Nutrition**$46.07**240 rev1y ago](https://www.amazon.com/dp/B0F38ZXPJJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![FlavCity All in One Protein Shake Powder Salted Caramel - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings](https://m.media-amazon.com/images/I/51lZSaKbYPL.jpg)**FlavCity All in One Protein Shake Powder Salted Caramel - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings**FlavCity**$57.58**4.5★**▲ 150%**](https://www.amazon.com/dp/B0G8SMH9BH) [![Nutricost Whey Protein Isolate (Salted Caramel) 2LBS](https://m.media-amazon.com/images/I/410tWLjE3yL.jpg)**Nutricost Whey Protein Isolate (Salted Caramel) 2LBS**Nutricost**$43.29**4.4★**▲ 115%**](https://www.amazon.com/dp/B07BL5BT2V) [![KOS Vegan Protein Powder Salted Caramel Coffee - Low Carb Pea Protein Blend Organic Plant Superfood Rich in Vitamins & Minerals - Keto Dairy Free - Meal Replacement for Women & Men - 15 Servings](https://m.media-amazon.com/images/I/51bR5byZH2L.jpg)**KOS Vegan Protein Powder Salted Caramel Coffee - Low Carb Pea Protein Blend Organic Plant Superfood Rich in Vitamins & Minerals - Keto Dairy Free - Meal Replacement for Women & Men - 15 Servings**KOS**$34.48**3.9★**▲ 80%**](https://www.amazon.com/dp/B08QYY8KDH) [![Rule 1 Proteins Source 7 Protein Salted Carmel 21 Servings](https://m.media-amazon.com/images/I/41PVbxeZQ3L.jpg)**Rule 1 Proteins Source 7 Protein Salted Carmel 21 Servings**Rule 1 Proteins**$25.83**4.3★**▲ 79%**](https://www.amazon.com/dp/B0CVXL65RH) [![RIVAL NUTRITION Clean Rival Whey Salted Caramel Protein Powder I Whey Isolate Primary Source I 2 Lb 27 Servings I No Artificial Flavors or Colors I 25g Protein Per Scoop | Muscle Recovery](https://m.media-amazon.com/images/I/41vfwrRg+GL.jpg)**RIVAL NUTRITION Clean Rival Whey Salted Caramel Protein Powder I Whey Isolate Primary Source I 2 Lb 27 Servings I No Artificial Flavors or Colors I 25g Protein Per Scoop | Muscle Recovery**RIVAL NUTRITION**$41.41**4.4★**▲ 53%**](https://www.amazon.com/dp/B0FLRDZN6N)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.

12K8KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**33%

*“Tastes so yummy”*

**Nutritional Content**16%

*“Great protein supplement”*

**Flavor**15%

*“Rich flavor”*

**Quality-Overall**5%

*“consistent quality every time”*

**Solubility**3%

*“it seems like it dissolves easily”*

**Sweetness**3%

*“Not too sugary”*

**Value For Money**3%

*“Good value”*

**Salt Content**2%

*“The salted caramel is the best”*

**Blend/Ratio**2%

*“It blends super easily”*

**Caffeine Content**1%

*“And the caffeine does not make me jittery”*

### **What buyers complain about **

**Taste-Overall**20%

*“Bad tasting”*

**Flavor**11%

*“Bad flavor”*

**Sweetness**10%

*“It's not overly sweet”*

**Value For Money**8%

*“Not worth it”*

**Solubility**6%

*“difficult to fully dissolve though”*

**Nutritional Content**2%

*“because I have trouble eating solid food”*

**Artificial Sweeteners**2%

*“Artificial sweetener taste was overpowering”*

**Salt Content**2%

*“Not like the Salted caramel I wanted”*

**Texture/Consistency-Overall**2%

*“Gross flavor and texture”*

**Quality-Overall**1%

*“This brand is a little lower than most”*