---
title: "candle scents for soy candle making — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/candle-scents-for-soy-candle-making"
last_updated: "2026-07-14T03:14:19.149Z"
locale: en
meta:
  description: "a small market ($9K/yr) — candle scents for soy candle making doesn't clear our bar today."
  "og:description": "a small market ($9K/yr) — candle scents for soy candle making doesn't clear our bar today."
  "og:title": "candle scents for soy candle making — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **candle scents for soy candle making**

**Skip it**

A small market ($9K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 5Conversion 21Competition 87Returns 96Price range 79Avg price 80Brand share 95Review moat 23Quality gap 45

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Brand share**

**Incredible****37%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Avg price**

**Great****$16.98**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.75–$51.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****7,754.69**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-39.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$9K**

$9K/yr · 32K searches

## **Competition**

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

**Brands**

**29 **▼falling

**Sellers**

**34**

**Top-5 brand share**

**37%**

**Open market**

**58%**

- MAYJAM12% - Soapeauty8% - velona6% - BlissfulBlend5% - Majestic Pure5% - Traverse Bay Bath and Body5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2706%$5409%$81012%$1K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 42 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![MAYJAM Tea Tree 20 Pcs Pure Essential Oil Gift Set for Diffuser Humidifiers Skin Care Massage Fragrance Oil Scent for DIY Candle and Soap Making Gift for Friend (5ML)](https://m.media-amazon.com/images/I/51Lfyw368CL.jpg)**MAYJAM Tea Tree 20 Pcs Pure Essential Oil Gift Set for Diffuser Humidifiers Skin Care Massage Fragrance Oil Scent for DIY Candle and Soap Making Gift for Friend (5ML)**MAYJAM**$16.02**4.5★6,868 rev](https://www.amazon.com/dp/B09VKM8QMK) [2![Fragrance Essential Oils Set Essential Oils for Diffuser for Home Skin Candle & Soap Making-Tea Tree Lavender Peppermint Rose and More with Gift Card for Friend Teacher Mom(205ml](https://m.media-amazon.com/images/I/516ahL60k+L.jpg)**Fragrance Essential Oils Set Essential Oils for Diffuser for Home Skin Candle & Soap Making-Tea Tree Lavender Peppermint Rose and More with Gift Card for Friend Teacher Mom(205ml**BlissfulBlend**$12.48**4.3★1,114 rev](https://www.amazon.com/dp/B0D4PKFW5G) [3![Bakery Essential Oils Set - Fragrance Oil for Diffusers Candle Making - Pumpkin Pie Coffee Cake Oatmeal Cookie Gingerbread Cinnamon Apple Aromatherapy Scented Oils (5ml)](https://m.media-amazon.com/images/I/51wpaZ0AFtL.jpg)**Bakery Essential Oils Set - Fragrance Oil for Diffusers Candle Making - Pumpkin Pie Coffee Cake Oatmeal Cookie Gingerbread Cinnamon Apple Aromatherapy Scented Oils (5ml)**Aeshory**$18.00**4.1★809 rev](https://www.amazon.com/dp/B0C7V97F6Y) [4![velona Olive Pomace Oil 64 Fl Oz | 100% Pure and Natural Carrier Oil | Refined | Skin Hair Body & Face Moisturizing | Use Today - Enjoy Results.](https://m.media-amazon.com/images/I/41ybQHR-LoL.jpg)**velona Olive Pomace Oil 64 Fl Oz | 100% Pure and Natural Carrier Oil | Refined | Skin Hair Body & Face Moisturizing | Use Today - Enjoy Results.**velona**$29.81**4.8★364 rev](https://www.amazon.com/dp/B078MQCBGW) [5![PHATOIL 3.38FL.OZ Coconut & Vanilla Fragrance Oils for Aromatherapy Long Lasting Scented Oils for Home Perfect for Diffuser Yoga DIY Candle and Soap Making - 100ml](https://m.media-amazon.com/images/I/41-agFQX7-L.jpg)**PHATOIL 3.38FL.OZ Coconut & Vanilla Fragrance Oils for Aromatherapy Long Lasting Scented Oils for Home Perfect for Diffuser Yoga DIY Candle and Soap Making - 100ml**PHATOIL**$9.38**4.3★10,912 rev](https://www.amazon.com/dp/B0BQZWZ1XX)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Premium Fragrance Oil Set Highly Concentrated Scented Oils for Candle Making Soap Wax Melts & Home Fragrance Long Lasting Aroma Oils Gift Set for Diffusers & DIY Aromatherapy Selfcare Gift](https://m.media-amazon.com/images/I/515qbxs8xzL.jpg)**Premium Fragrance Oil Set Highly Concentrated Scented Oils for Candle Making Soap Wax Melts & Home Fragrance Long Lasting Aroma Oils Gift Set for Diffusers & DIY Aromatherapy Selfcare Gift**Fiora Naturals**$15.09**3,487 rev4mo ago](https://www.amazon.com/dp/B0G6LTQ9W6) [![MAYJAM Fragrance Oil Gift Set Top 20 Essential Oils Variety Pack for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 5ml/0.17fl.oz](https://m.media-amazon.com/images/I/51U194ffAiL.jpg)**MAYJAM Fragrance Oil Gift Set Top 20 Essential Oils Variety Pack for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 5ml/0.17fl.oz**MAYJAM**$14.85**1,715 rev9mo ago](https://www.amazon.com/dp/B0FV7X5NQL) [![Bakery Essential Oils Set Premium Fragrance Oil for Diffusers Scents for Candle & Soap Making Pumpkin Pie Cream Vanilla Gingerbread Cinnamon Sugar Donut and Cake More 10x5ml Aromatherapy Oils](https://m.media-amazon.com/images/I/51EIQWlpX+L.jpg)**Bakery Essential Oils Set Premium Fragrance Oil for Diffusers Scents for Candle & Soap Making Pumpkin Pie Cream Vanilla Gingerbread Cinnamon Sugar Donut and Cake More 10x5ml Aromatherapy Oils**OleaVox**$10.12**483 rev1y ago](https://www.amazon.com/dp/B0F943Q2XT) [![Wtrcsv Essential Oils Set - Top 15 Scents for Diffuser Humidifier Skin Care Aromatherapy Massage Candle & Soap Making - Fragrance Gift Set (5ml)](https://m.media-amazon.com/images/I/51Vy70onMJL.jpg)**Wtrcsv Essential Oils Set - Top 15 Scents for Diffuser Humidifier Skin Care Aromatherapy Massage Candle & Soap Making - Fragrance Gift Set (5ml)**Wtrcsv**$9.51**10,752 rev1y ago](https://www.amazon.com/dp/B0F18RY1FR) [![VINEVIDA [Set of 8] Clean Scents for Candle Making Made in USA Candle Fragrance Oil Soap Making Essential Oils Diffuser Oil Scents](https://m.media-amazon.com/images/I/41xaVm+OlYL.jpg)**VINEVIDA \[Set of 8\] Clean Scents for Candle Making Made in USA Candle Fragrance Oil Soap Making Essential Oils Diffuser Oil Scents**VINEVIDA**$20.98**60 rev1y ago](https://www.amazon.com/dp/B0DSGKDG4G)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Premium Fragrance Oil Set Highly Concentrated Scented Oils for Candle Making Soap Wax Melts & Home Fragrance Long Lasting Aroma Oils Gift Set for Diffusers & DIY Aromatherapy Selfcare Gift](https://m.media-amazon.com/images/I/515qbxs8xzL.jpg)**Premium Fragrance Oil Set Highly Concentrated Scented Oils for Candle Making Soap Wax Melts & Home Fragrance Long Lasting Aroma Oils Gift Set for Diffusers & DIY Aromatherapy Selfcare Gift**Fiora Naturals**$15.09**4.6★**▲ 493%**](https://www.amazon.com/dp/B0G6LTQ9W6) [![Wtrcsv Essential Oils Set - Top 15 Scents for Diffuser Humidifier Skin Care Aromatherapy Massage Candle & Soap Making - Fragrance Gift Set (5ml)](https://m.media-amazon.com/images/I/51Vy70onMJL.jpg)**Wtrcsv Essential Oils Set - Top 15 Scents for Diffuser Humidifier Skin Care Aromatherapy Massage Candle & Soap Making - Fragrance Gift Set (5ml)**Wtrcsv**$9.51**4.5★**▲ 359%**](https://www.amazon.com/dp/B0F18RY1FR) [![100% Pure Castor Oil - Cold-pressed Unrefined Hexane-free - Premium Quality - USP Grade (1 Gallon)](https://m.media-amazon.com/images/I/41QRUxhFvZL.jpg)**100% Pure Castor Oil - Cold-pressed Unrefined Hexane-free - Premium Quality - USP Grade (1 Gallon)**US+**$33.66**4.7★**▲ 306%**](https://www.amazon.com/dp/B097HP7DQ6) [![Best of Nature 100% Pure Sweet Almond Oil Moisturizing Massage & Body Oil Unscented for Hair Skin Face Soap Making Aromatherapy Ideal Carrier for Essential Oils Half Gallon (64 fl oz)](https://m.media-amazon.com/images/I/3152rpQ0mUL.jpg)**Best of Nature 100% Pure Sweet Almond Oil Moisturizing Massage & Body Oil Unscented for Hair Skin Face Soap Making Aromatherapy Ideal Carrier for Essential Oils Half Gallon (64 fl oz)**Best of Nature**$30.61**4.0★**▲ 305%**](https://www.amazon.com/dp/B07RK568BB) [![Naturevibe Botanicals Sweet Almond Oil 32 Ounces | 100% Pure and Natural Unrefined Cold Pressed Carrier Oil | Great for Skin Care and Hair Care](https://m.media-amazon.com/images/I/31xgA2+WfnL.jpg)**Naturevibe Botanicals Sweet Almond Oil 32 Ounces | 100% Pure and Natural Unrefined Cold Pressed Carrier Oil | Great for Skin Care and Hair Care**Naturevibe Botanicals**$19.29**4.3★**▲ 276%**](https://www.amazon.com/dp/B085KVW91C)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -39.3% search growth over the last 90 days.

1K750Spike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**58%

*“Fragrance is wonderful”*

**Quality-Overall**12%

*“Great Quality for Price”*

**Value For Money**7%

*“Excellent value”*

**Advertised Vs Actual Product**3%

*“As promised”*

**Ease Of Use**1%

*“Easy to Use”*

**Gifting Purpose**1%

*“Great for Gifting”*

**Size-Overall**1%

*“good size”*

**Strength**1%

*“Very strong”*

**Ingredients-Overall**1%

*“ingredients are pure”*

**Durability**1%

*“It's durable, well-made, and offers great value for the price”*

### **What buyers complain about **

**Smell**51%

*“Weird smell”*

**Size-Overall**9%

*“Bottle are pretty small”*

**Leak-Proof**3%

*“leaked out everywhere”*

**Oily/Greasy**3%

*“It's oily”*

**Quality-Overall**3%

*“Poor quality control”*

**Strength**3%

*“also not very strong”*

**Value For Money**3%

*“Bit pricey”*

**Dilute/Watery**2%

*“A little more diluted than i had hoped for”*

**Durability**1%

*“they only last 3-4 weeks”*

**Advertised Vs Actual Product**1%

*“Photo is incredibly misleading”*

### **Top return reasons **

**Smell**59%

**Leak-Proof**9%

**Advertised Vs Actual Product**8%

**Size-Overall**7%

**Value For Money**2%

**Oily/Greasy**2%

**Functionality-Overall**2%

**Quality-Overall**2%

**Product Condition**1%

**Ingredients-Overall**1%