---
title: "candle fragrance oil — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/candle-fragrance-oil"
last_updated: "2026-07-13T23:17:48.745Z"
locale: en
meta:
  description: "candle fragrance oil shows low returns (0.8%), but soft demand (-24.6% this quarter) keeps it on the watch list."
  "og:description": "candle fragrance oil shows low returns (0.8%), but soft demand (-24.6% this quarter) keeps it on the watch list."
  "og:title": "candle fragrance oil — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **candle fragrance oil**

**Worth a look**

Shows low returns (0.8%), but soft demand (-24.6% this quarter) keeps it on the watch list.

Market size 18Growth 13Conversion 28Competition 82Returns 96Price range 77Avg price 74Brand share 82Review moat 23Quality gap 53

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$5.75–$46.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.82**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****7,542.88**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$72K**

$72K/yr · 215K searches

**Growth**

**Bad****-24.6%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

**Brands**

**23 **▼falling

**Sellers**

**29**

**Top-5 brand share**

**53%**

**Open market**

**38%**

- MAYJAM13% - PHATOIL11% - Comdian10% - P&J Trading10% - Bramble Berry9% - Plant Guru9%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$6K12%$9K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 48 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Fragrance Essential Oils Set - 14pcs Aromatherapy Oils for Skin Diffusers Home Care Humidifier Laundry Candle Making - Tea Tree Sandalwood Lavender Vanilla Eucalyptus and More (5mL)](https://m.media-amazon.com/images/I/51keRnzqGAL.jpg)**Fragrance Essential Oils Set - 14pcs Aromatherapy Oils for Skin Diffusers Home Care Humidifier Laundry Candle Making - Tea Tree Sandalwood Lavender Vanilla Eucalyptus and More (5mL)**Comdian**$10.10**4.3★1,637 rev](https://www.amazon.com/dp/B0DM7XS2WP) [2![PHATOIL 3.38FL.OZ Coconut & Vanilla Fragrance Oils for Aromatherapy Long Lasting Scented Oils for Home Perfect for Diffuser Yoga DIY Candle and Soap Making - 100ml](https://m.media-amazon.com/images/I/41-agFQX7-L.jpg)**PHATOIL 3.38FL.OZ Coconut & Vanilla Fragrance Oils for Aromatherapy Long Lasting Scented Oils for Home Perfect for Diffuser Yoga DIY Candle and Soap Making - 100ml**PHATOIL**$9.38**4.3★10,912 rev](https://www.amazon.com/dp/B0BQZWZ1XX) [3![Honey Vanilla Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Great Addition to Lotions and Creams.](https://m.media-amazon.com/images/I/31llzwa49aL.jpg)**Honey Vanilla Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Great Addition to Lotions and Creams.**Plant Guru**$10.38**4.4★286 rev](https://www.amazon.com/dp/B0BRP4PD19) [4![MAYJAM Tea Tree 20 Pcs Pure Essential Oil Gift Set for Diffuser Humidifiers Skin Care Massage Fragrance Oil Scent for DIY Candle and Soap Making Gift for Friend (5ML)](https://m.media-amazon.com/images/I/51Lfyw368CL.jpg)**MAYJAM Tea Tree 20 Pcs Pure Essential Oil Gift Set for Diffuser Humidifiers Skin Care Massage Fragrance Oil Scent for DIY Candle and Soap Making Gift for Friend (5ML)**MAYJAM**$16.02**4.5★6,868 rev](https://www.amazon.com/dp/B09VKM8QMK) [5![MAYJAM Fragrance Oil Gift Set Top 20 Essential Oils Variety Pack for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 5ml/0.17fl.oz](https://m.media-amazon.com/images/I/51U194ffAiL.jpg)**MAYJAM Fragrance Oil Gift Set Top 20 Essential Oils Variety Pack for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 5ml/0.17fl.oz**MAYJAM**$14.85**4.4★1,715 rev](https://www.amazon.com/dp/B0FV7X5NQL)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Bramble Berry Warm Vanilla Sugar Fragrance Oil | Warm Vanilla Sugar Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential](https://m.media-amazon.com/images/I/41vrfyiLzUL.jpg)**Bramble Berry Warm Vanilla Sugar Fragrance Oil | Warm Vanilla Sugar Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.88**5 rev3mo ago](https://www.amazon.com/dp/B0GVVSFZRL) [![HIQILI Discovery Fragrance Oil Set 32 Premium Scents for Essential Oils Diffuser Candle & Soap Making DIY Perfume Home Fragrance Long-Lasting Aromatherapy Gift Set Tobacco Vanilla (5ML)](https://m.media-amazon.com/images/I/51BYZ-Gl4ML.jpg)**HIQILI Discovery Fragrance Oil Set 32 Premium Scents for Essential Oils Diffuser Candle & Soap Making DIY Perfume Home Fragrance Long-Lasting Aromatherapy Gift Set Tobacco Vanilla (5ML)**HIQILI**$46.29**43 rev3mo ago](https://www.amazon.com/dp/B0FZKPX5MS) [![Premium Fragrance Oil Set Highly Concentrated Scented Oils for Candle Making Soap Wax Melts & Home Fragrance Long Lasting Aroma Oils Gift Set for Diffusers & DIY Aromatherapy Selfcare Gift](https://m.media-amazon.com/images/I/515qbxs8xzL.jpg)**Premium Fragrance Oil Set Highly Concentrated Scented Oils for Candle Making Soap Wax Melts & Home Fragrance Long Lasting Aroma Oils Gift Set for Diffusers & DIY Aromatherapy Selfcare Gift**Fiora Naturals**$15.09**3,487 rev4mo ago](https://www.amazon.com/dp/B0G6LTQ9W6) [![MAYJAM Fragrance Oil Gift Set Top 20 Essential Oils Variety Pack for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 5ml/0.17fl.oz](https://m.media-amazon.com/images/I/51U194ffAiL.jpg)**MAYJAM Fragrance Oil Gift Set Top 20 Essential Oils Variety Pack for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 5ml/0.17fl.oz**MAYJAM**$14.85**1,715 rev9mo ago](https://www.amazon.com/dp/B0FV7X5NQL) [![Dansib 42 Pcs Essential Oil Set for Diffuser 10ml Sweet Orange Lavender Lemongrass Peppermint Eucalyptus Rose Each Fragrance Oil for Candle Making Soap Making Aromatherapy Humidifiers (Classic)](https://m.media-amazon.com/images/I/61qlVK1KyGL.jpg)**Dansib 42 Pcs Essential Oil Set for Diffuser 10ml Sweet Orange Lavender Lemongrass Peppermint Eucalyptus Rose Each Fragrance Oil for Candle Making Soap Making Aromatherapy Humidifiers (Classic)**Dansib**$31.83**50 rev1y ago](https://www.amazon.com/dp/B0FG2SYDZP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Premium Fragrance Oil Set Highly Concentrated Scented Oils for Candle Making Soap Wax Melts & Home Fragrance Long Lasting Aroma Oils Gift Set for Diffusers & DIY Aromatherapy Selfcare Gift](https://m.media-amazon.com/images/I/515qbxs8xzL.jpg)**Premium Fragrance Oil Set Highly Concentrated Scented Oils for Candle Making Soap Wax Melts & Home Fragrance Long Lasting Aroma Oils Gift Set for Diffusers & DIY Aromatherapy Selfcare Gift**Fiora Naturals**$15.09**4.6★**▲ 478%**](https://www.amazon.com/dp/B0G6LTQ9W6) [![Bramble Berry Warm Vanilla Sugar Fragrance Oil | Warm Vanilla Sugar Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential](https://m.media-amazon.com/images/I/41vrfyiLzUL.jpg)**Bramble Berry Warm Vanilla Sugar Fragrance Oil | Warm Vanilla Sugar Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.88**4.0★**▲ 458%**](https://www.amazon.com/dp/B0GVVSFZRL) [![HIQILI Discovery Fragrance Oil Set 32 Premium Scents for Essential Oils Diffuser Candle & Soap Making DIY Perfume Home Fragrance Long-Lasting Aromatherapy Gift Set Tobacco Vanilla (5ML)](https://m.media-amazon.com/images/I/51BYZ-Gl4ML.jpg)**HIQILI Discovery Fragrance Oil Set 32 Premium Scents for Essential Oils Diffuser Candle & Soap Making DIY Perfume Home Fragrance Long-Lasting Aromatherapy Gift Set Tobacco Vanilla (5ML)**HIQILI**$46.29**4.6★**▲ 438%**](https://www.amazon.com/dp/B0FZKPX5MS) [![P&J Trading Fragrance Oil Summer Set | Candle Scents for Candle Making Freshie Scents Soap Making Supplies Diffuser Oil Scents](https://m.media-amazon.com/images/I/51D9KyIDnRL.jpg)**P&J Trading Fragrance Oil Summer Set | Candle Scents for Candle Making Freshie Scents Soap Making Supplies Diffuser Oil Scents**P&J Trading**$35.10**4.6★**▲ 310%**](https://www.amazon.com/dp/B01MU5FYUC) [![Wtrcsv Essential Oils Set - Top 15 Scents for Diffuser Humidifier Skin Care Aromatherapy Massage Candle & Soap Making - Fragrance Gift Set (5ml)](https://m.media-amazon.com/images/I/51Vy70onMJL.jpg)**Wtrcsv Essential Oils Set - Top 15 Scents for Diffuser Humidifier Skin Care Aromatherapy Massage Candle & Soap Making - Fragrance Gift Set (5ml)**Wtrcsv**$9.51**4.5★**▲ 186%**](https://www.amazon.com/dp/B0F18RY1FR)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.

6K4KSpike '24Black Friday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**68%

*“Beautiful Scent”*

**Quality-Overall**8%

*“The quality is solid”*

**Value For Money**5%

*“Fair price”*

**Advertised Vs Actual Product**2%

*“As promised”*

**Diffuse Mechanism**1%

*“perfect for diffuser”*

**Ease Of Use**1%

*“Easy to Use”*

**Strength**1%

*“It is strong”*

**Gifting Purpose**1%

*“Great for Gifting”*

**Size-Overall**1%

*“good size”*

**Durability**1%

*“It's durable, well-made, and offers great value for the price”*

### **What buyers complain about **

**Smell**54%

*“Awful smell”*

**Size-Overall**8%

*“Small bottle”*

**Value For Money**3%

*“Waste of money”*

**Strength**3%

*“also not very strong”*

**Leak-Proof**2%

*“leaked out everywhere”*

**Quality-Overall**2%

*“The low quality makes sense considering how cheap the product was”*

**Oily/Greasy**2%

*“It's oily”*

**Dilute/Watery**2%

*“Watered down”*

**Durability**1%

*“not long lasting”*

**Diffuse Mechanism**1%

*“Not great for water diffuser”*

### **Top return reasons **

**Smell**65%

**Advertised Vs Actual Product**7%

**Leak-Proof**6%

**Size-Overall**6%

**Value For Money**2%

**Functionality-Overall**2%

**Diffuse Mechanism**1%

**Quality-Overall**1%

**Oily/Greasy**1%

**Strength**1%