---
title: "calm candle — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/calm-candle"
last_updated: "2026-07-14T02:51:24.022Z"
locale: en
meta:
  description: "calm candle shows sweet-spot pricing room ($9.17–$46.98), but a small market ($80K/yr) keeps it on the watch list."
  "og:description": "calm candle shows sweet-spot pricing room ($9.17–$46.98), but a small market ($80K/yr) keeps it on the watch list."
  "og:title": "calm candle — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **calm candle**

**Worth a look**

Shows sweet-spot pricing room ($9.17–$46.98), but a small market ($80K/yr) keeps it on the watch list.

Market size 20Growth 20Conversion 54Competition 77Returns 74Price range 83Avg price 82Brand share 79Review moat 23Quality gap 53

**Price range**

**Great****$9.17–$46.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$17.61**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Returns**

**Good****2.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,862.26**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$80K**

$80K/yr · 101K searches

**Growth**

**Bad****-9.8%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

**Brands**

**26 **▼falling

**Sellers**

**148**

**Top-5 brand share**

**56%**

**Open market**

**40%**

- Bath & Body Works20% - Chesapeake Bay Candle14% - AOOVOO10% - Sweet Water Decor7% - Gmnee5% - Bersiler4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$8K15%$12K20%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Bath & Body Works Eucalyptus Spearmint 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend](https://m.media-amazon.com/images/I/41a4R7V5OjL.jpg)**Bath & Body Works Eucalyptus Spearmint 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend**Bath & Body Works**$23.20**4.6★5,765 rev](https://www.amazon.com/dp/B005O91CUE) [2![Chesapeake Bay Candle Medium Jar Scented Candle Serenity + Calm (Lavender Thyme) Home Dcor Orange Gifting Idea Burn Time of 50 Hours](https://m.media-amazon.com/images/I/31HHD+bYJyL.jpg)**Chesapeake Bay Candle Medium Jar Scented Candle Serenity + Calm (Lavender Thyme) Home Dcor Orange Gifting Idea Burn Time of 50 Hours**Chesapeake Bay Candle**$12.77**4.5★45,591 rev](https://www.amazon.com/dp/B07GH691SQ) [3![Chesapeake Bay Candle Scented Candle Serenity + Calm (Lavender Thyme) Coffee Table Home Dcor](https://m.media-amazon.com/images/I/31aPI1jxTjL.jpg)**Chesapeake Bay Candle Scented Candle Serenity + Calm (Lavender Thyme) Coffee Table Home Dcor**Chesapeake Bay Candle**$10.06**4.5★45,591 rev](https://www.amazon.com/dp/B07GH691SM) [4![Gmnee 3x4 Outdoor Waterproof Flameless Candles with Remote and Timers LED Candles Battery Operated Candles Electric Fake Pillar Candles for Patio Porch and Lanterns Decor (Ivory Plastic)](https://m.media-amazon.com/images/I/41OFNqdaGiL.jpg)**Gmnee 3x4 Outdoor Waterproof Flameless Candles with Remote and Timers LED Candles Battery Operated Candles Electric Fake Pillar Candles for Patio Porch and Lanterns Decor (Ivory Plastic)**Gmnee**$9.79**4.5★908 rev](https://www.amazon.com/dp/B0DS6FW1JL) [5![AOOVOO Lavender Scented Candles for Women - Aromatherapy Candle with Crystals Inside 10oz Soy Candles for Home Scented Birthday Gifts Mothers Day Candle for Women Mom](https://m.media-amazon.com/images/I/41kzhx8Af-L.jpg)**AOOVOO Lavender Scented Candles for Women - Aromatherapy Candle with Crystals Inside 10oz Soy Candles for Home Scented Birthday Gifts Mothers Day Candle for Women Mom**AOOVOO**$16.76**4.4★1,636 rev](https://www.amazon.com/dp/B09R1K4LP1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Waterproof Shower Lamp Sets with 16 Color Ocean Wave Projector Rechargeable LED Light with Remote & Touch Control household lamp sets 3 White Modes USB-C for Bathroom Bedroom Spa Gifts](https://m.media-amazon.com/images/I/41k3K9PuwOL.jpg)**Waterproof Shower Lamp Sets with 16 Color Ocean Wave Projector Rechargeable LED Light with Remote & Touch Control household lamp sets 3 White Modes USB-C for Bathroom Bedroom Spa Gifts**YJHAOTOU**$23.50**315 rev5mo ago](https://www.amazon.com/dp/B0GK8F18R7) [![6 Pack Scented Candles Gift Set 21 oz Natural Soy Wax Glass Jar Sleep Candles for Home Lavender & Chamomile for Stress Relief Relaxation Gifts for Women & Men](https://m.media-amazon.com/images/I/51qOJyYyy-L.jpg)**6 Pack Scented Candles Gift Set 21 oz Natural Soy Wax Glass Jar Sleep Candles for Home Lavender & Chamomile for Stress Relief Relaxation Gifts for Women & Men**Enwhisco**$26.31**14 rev6mo ago](https://www.amazon.com/dp/B0GF2QH2JH) [![Bath and Body Works Eucalyptus Spearmint Single Wick Candle | 227 g / 8 oz | Single Wick Candle| Fresh Fragrance](https://m.media-amazon.com/images/I/31K+Pgod8tL.jpg)**Bath and Body Works Eucalyptus Spearmint Single Wick Candle | 227 g / 8 oz | Single Wick Candle| Fresh Fragrance**Bath & Body Works**$16.96**13 rev7mo ago](https://www.amazon.com/dp/B0DYK284RF) [![AOOVOO Stress Relief Candles Set for Women - 4 Pack Candles for Home Scented 28 oz 200 Hour Burn Aromatherapy Candle with Crystals Peace/Tranquility Kyanite/Calm Amethyst/Serenity Lapis Lazuli](https://m.media-amazon.com/images/I/41nL8Bcw5dL.jpg)**AOOVOO Stress Relief Candles Set for Women - 4 Pack Candles for Home Scented 28 oz 200 Hour Burn Aromatherapy Candle with Crystals Peace/Tranquility Kyanite/Calm Amethyst/Serenity Lapis Lazuli**AOOVOO**$28.35**469 rev8mo ago](https://www.amazon.com/dp/B0G13F98DH) [![Funlenry Shower Lamp - Waterproof Bathroom Lamp with 16 Color Ocean Wave Projector Rechargeable Shower Light with Touch & Remote Control Cordless Light for Inside Shower/Bathtub](https://m.media-amazon.com/images/I/51vjzsNNCdL.jpg)**Funlenry Shower Lamp - Waterproof Bathroom Lamp with 16 Color Ocean Wave Projector Rechargeable Shower Light with Touch & Remote Control Cordless Light for Inside Shower/Bathtub**Funlenry**$25.86**608 rev10mo ago](https://www.amazon.com/dp/B0FG2MXZZG)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Waterproof Shower Lamp Sets with 16 Color Ocean Wave Projector Rechargeable LED Light with Remote & Touch Control household lamp sets 3 White Modes USB-C for Bathroom Bedroom Spa Gifts](https://m.media-amazon.com/images/I/41k3K9PuwOL.jpg)**Waterproof Shower Lamp Sets with 16 Color Ocean Wave Projector Rechargeable LED Light with Remote & Touch Control household lamp sets 3 White Modes USB-C for Bathroom Bedroom Spa Gifts**YJHAOTOU**$23.50**4.6★**▲ 396%**](https://www.amazon.com/dp/B0GK8F18R7) [![Bath and Body Works Eucalyptus Spearmint Single Wick Candle | 227 g / 8 oz | Single Wick Candle| Fresh Fragrance](https://m.media-amazon.com/images/I/31K+Pgod8tL.jpg)**Bath and Body Works Eucalyptus Spearmint Single Wick Candle | 227 g / 8 oz | Single Wick Candle| Fresh Fragrance**Bath & Body Works**$16.96**5.0★**▲ 394%**](https://www.amazon.com/dp/B0DYK284RF) [![This Works Deep Sleep Heavenly Candle 220 g - Luxury Candle Enriched with Essential Oils of Lavender Camomile and Vetivert - Hand Poured Scented Candle with a 40hr Burn Time for a Calming Experience](https://m.media-amazon.com/images/I/31v4qZlwX9L.jpg)**This Works Deep Sleep Heavenly Candle 220 g - Luxury Candle Enriched with Essential Oils of Lavender Camomile and Vetivert - Hand Poured Scented Candle with a 40hr Burn Time for a Calming Experience**This Works**$37.79**4.4★**▲ 351%**](https://www.amazon.com/dp/B005RS50IC) [![Funlenry Shower Lamp - Waterproof Bathroom Lamp with 16 Color Ocean Wave Projector Rechargeable Shower Light with Touch & Remote Control Cordless Light for Inside Shower/Bathtub](https://m.media-amazon.com/images/I/51vjzsNNCdL.jpg)**Funlenry Shower Lamp - Waterproof Bathroom Lamp with 16 Color Ocean Wave Projector Rechargeable Shower Light with Touch & Remote Control Cordless Light for Inside Shower/Bathtub**Funlenry**$25.86**4.3★**▲ 284%**](https://www.amazon.com/dp/B0FG2MXZZG) [![6 Pack Scented Candles Gift Set 21 oz Natural Soy Wax Glass Jar Sleep Candles for Home Lavender & Chamomile for Stress Relief Relaxation Gifts for Women & Men](https://m.media-amazon.com/images/I/51qOJyYyy-L.jpg)**6 Pack Scented Candles Gift Set 21 oz Natural Soy Wax Glass Jar Sleep Candles for Home Lavender & Chamomile for Stress Relief Relaxation Gifts for Women & Men**Enwhisco**$26.31**4.5★**▲ 267%**](https://www.amazon.com/dp/B0GF2QH2JH)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 71 weeks — -9.8% search growth over the last 90 days.

5K4KSpike '25Prime Day '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**25%

*“Amazing Scent”*

**Brightness/Shine/Glow**16%

*“Great light”*

**Gifting Purpose**6%

*“Great gift”*

**Quality-Overall**6%

*“Good quality and excellent gift idea”*

**Value For Money**5%

*“Money well spent”*

**Color**5%

*“The colors are pretty”*

**Remote Control**3%

*“Love the remote”*

**Charging**3%

*“Long charge”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Water Resistance**3%

*“Great waterproof product”*

### **What buyers complain about **

**Smell**26%

*“Smells strange”*

**Quality-Overall**7%

*“cheap quality”*

**Durability**6%

*“doesnt last”*

**Size-Overall**5%

*“the crystals are tiny”*

**Value For Money**5%

*“Not worth the Money”*

**Charging**4%

*“then wouldn't recharge”*

**Brightness/Shine/Glow**4%

*“brightness button does'nt seem to work”*

**Functionality-Overall**4%

*“unfortunately it never worked”*

**Battery Life**4%

*“Battery sucks”*

**Advertised Vs Actual Product**3%

*“Product misleading”*

### **Top return reasons **

**Smell**21%

**Size-Overall**15%

**Color**11%

**Advertised Vs Actual Product**9%

**Quality-Overall**9%

**Material Quality**8%

**Brightness/Shine/Glow**5%

**Functionality-Overall**4%

**Bulb Flicker/Dimming/Color**4%

**Defective Material/Parts**3%